秋考真題2022年7月上海高考英語(yǔ)真題(含答案 范文)

2022年7月全國(guó)普通高等學(xué)校招生統(tǒng)一考試

上海英語(yǔ)試卷

I.ListeningComprehension（第1-10題，每題1分；第11-20題，每題1.5分；共25分）

SectionA

Directions:InSectionAfyouwillheartenshortconversationsbetweentwospeakers.Attheend

ofeachconversation,aquestionWillbeaskedaboutwhatwassaid.Theconversationsandthe

questionswillbespokenonlyonce.Afteryouhearaconversationandthequestionaboutit,read

thefourpossibleanswersonyourpaper;anddecidewhichoneisthebestanswertothequestion

youhaveheard.

1.A.AboxofcupcakesB.AsoupspoonC.ApacketofsugarD.Acupofcoffee

2.A.WorriedB.ExcitedC.InterestedD.Crazy

3.A.GivingawardstostudentsB.Buyingagiftforhisson

C.SellingnewtoystocustomersD.Interviewingtobecomeatraindriver

4.A.Sheshouldn,tgooutwithanotebook.

B.Sheshouldhavebeenmorecarefulandshecanonlyblameherself.

C.Sheshouldpayattentiontothenotebookonthebench.

D.Sheshouldn'ttakethelossofhernotebooktoheart.

5.A.TheirtravelplaninthecityB.Theirexhibitioninthegallery

C.Theirexperienceinthememorialhall.D.Theirjourneyinthecitymap

6.A.Sheisachessteacher.

B.Sheisindifferenttoherchessprogress.

C.Shesignedupforthechessgame.

D.Shehasn,ttouchedthechessboardforalongtime.

7.A.ThelightsettingsB.Thestagebackground

C.TheperformancestyleD.Thestoryline

8.A.Theopen-airmovieintheforestpark.

B.Theflowershowintheforestpark.

C.Theclosingperformanceofsportsmeeting.

D.Theopeningperformanceoftheforestpark.

9.A.Kateisasocialphobic（恐懼的）patient.

B.Kate,sdistinctpersonalityisnormal.

C.Kateoftenloseshertemperwithherclassmates.

D.Kate,sstrangepersonalityaffectsherdailylife.

10.A.Heneedstofixthebudgetofthehotel.

B.HemustgettoBeijingontime.

C.Hecanstayatherparents*house.

D.HewantstovisithisparentsinBeijing.

SectionB

Directions:InSectionB,youwillheartwopassagesandpassageorconversation,youwillbe

askedseveralquestionswillbereadtwice,butthequestionwillbespokenonlyonethefour

possibleanswersonyourpaperanddecidewhichoyouhaveheard.

Questions11through13arebasedonthefollowingpassage

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11.A.Aboutl,40θB.About3C.About1.900.D.About2

12.A.Ithasalonghistory.B.Ithasnotyetachievedcommercialsuccess.

C.Itonlysellsfruitatitsstall.D.Itstartedfromnothing.

13.A.ThesuccessstoryofKittenCoffee.B.ThehistoryofEverbrown.

C.Thesecretofbusinesssuccess.D.Theadvantagesofdiversifiedproducts.

Questions14through16arebasedonthefollowingpassage.

14.A.Itneedsscissorstobeopenedforuse.

B.Ithaslaunchedmorethan30products.

C.Itismaterial-efficientandenvironmentallyfriendly.

D.Itsreputationamongsellersisverypoor.

15.A.Ithasputforwardeffectiveinitiatives.

B.Ithasreachedthepeakofproductupgrading.

C.Ithasofferedawiderangeofproducts.

D.Ilonlyintroducestheproductthroughvideoclips.

16.A.Diversifieddesignofpackagingmaterials.

B.Workinghardtopromoteproductdevelopment.

C.Innovativeinitiativesofe-commercepioneers.

D.Anewwayofpackaging:that'sfrustration-free.

Questions17through20arebasedonthefollowingconversation.

17.A.Theman,stripinParisasanexchangestudent.

B.Theman'saccommodationinParisasanexchangestudent.

C.Theman'scourseplaninParsasanexchangestudent.

D.Theman,sdailydietinParisasanexchangestudent.

18.A.Thetalentapartmentoutsidetheschoolischeaper.

B.Thehostfamilyiswillingtoprovidehimwithaccommodation.

C.Theroommatehassharedanapartmentwithhim.

D.Theschooldoesn'thaveanon-campusdormitoryforexchangestudent.

19.A.Hemaywanttovisitfamousscenicspots.

B.Hemayhaveatightschedule.

C.Hemaywanthisfamilytoaccompanyhim.

D.Hemayneedachauffeurtotakehimtoschool.

20.A.Helikestofinishtheexperimentwithhisclassmates

B.Hewantstosplittherenttosavemoney.

C.Hehopestohavethesameschedulewithhisroommate.

D.Hejustwantstohitchhike（搭順風(fēng)車）toclass.

ILGrammarandVocabulary（每題1分；共20分）

SectionA

Directions:Afterreadingthepassagebelow,fillintheblankstomakethepassagecoherentand

grammaticallycorrect.Fortheblankswithagivenword,fillineachblankwiththeproperformof

thegivenword;fortheotherblanks,useonewordthatbestfitseachblank.

HowtoStartaNewBusiness

Anentrepreneurisapersonwhocreates,launches,andbeginsanewbusiness,typicallyin

responsetoamarketdemandthathasnotbeenmetEntrepreneursareoftenimaginative,self

motivatedindividualswhodevelopfulltime,successful,andsustainablebusinesses.Successful

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entrepreneursfrequentlyhaverelevantinsights,expertise,andadvicetheymayofferaspiring

entrepreneurstoand(21)ontheirrespectivepaths.Interviewingentrepreneursmight

provideinsightintothestepstheytook(22)(achieve)success.Hereistheinterview

ofentrepreneurrelatedquestions,andyouwillfindmorepreparationsforit.

Question:Howwouldyoudescribeanentrepreneur?

Answer:Anindividualwhoestablishesandexpandstheiι*owncompanythroughinnovative

strategies(23)(know)asanentrepreneurDuringtheexpansionoftheircompanies:

Entrepreneursareresponsibleforseveralimportanttasksinadditiontocashgeneration.An

entrepreneurperceivesacommercialneedintheirsociety(24)(develop)anideafora

business,andthentakestheinitiativetostarttheirfirmSupposeabusinessideadoesnotcenteron

producingaproductthatfillsagapinthe(25)(exist)market.Inthatcase,itmost

oftencentersonapplyingtechnicaladvancementstosimplifytheprocessofobtainingaproductor

service.

Question:Howdoentrepreneursidentifybusinessprospects?

Answer:Entrepreneursroutinelyseekchancestoexpandorincreasetheircompanyrevenues.

Theydeterminewhichproducttoincludeandwhichmarkettoenter.Anentrepreneurshouldlisten

toprospectivecustomersandlookforchancestobuilditemsthatmeettheirdemands.An

entrepreneurcandetermine(26)otherbusinessesintheareaaredoingandhowthey

succeedbyconductingacompetitiveanalysis.Thistechniquemayinvolveconductingaphysical

surveyorreadingindustryspecificmaterialsConversationswithconsumersalsofacilitatethe

identificationoftheirfrustrationsandnegativeexperiences,(27)theymayuseto

enhanceafirm.

Question:Whatmakesanentrepreneursuccessful?

Answer:(28)anentrepreneur,youarebothyourmanagerandthemanagerof

others.Toachievesuccess,youmustpossessawiderangeofabilitiesAnentrepreneurmustbe

abletomanagepeople,abudget,operations,andincertaincases,investors.Itnecessitatesawork

style(29)(characterize)bymultitaskingandplanningforthefirm'sshortandlong

termgoals(30)successfulentrepreneurmustbeabletospendhistimewisely,regularly

analyzingandprioritizingprojectsbasedontheirrelevanceandsignificance.Itincludesengaging

inshortandlong-termplanning,economicforecasts,andmarketresearch.

SectionB

Directions:Fillineachblankwithaproperwordchosenfromthebox.Eachwordcanbeused

onlyonce.Notethatthereisonewordmorethanyouneed.

A.pursuitsB.interestsC.comparableD.innovationE.scheduleEoptions

G.realizationH.routesI.subjectsJ.recipesK.motivated

CreativityIsaHumanQualityThatExistsinUS

Whenyouthinkaboutcreativity,itmightbehighlycreativepeoplelikeMozart,daVincior

Einsteinwhospringtomind.Theywereallconsideredtobe"Geniusesπfortheirsomewhatunique

talentsthatledtoglobal(31)intheirfields.Theirtypeofcreativityiswhat'sknownas"Big

Ccreativity"(orhistorical)andisnotverycommonineverydaylife.Notallofuscancreate

worksofartormusicorscientifictheoriesthatarenewtotheworld.

ButwhileWecan,tallbeMozart,daVinciorEinstein,manypeopledoenjoycreativeactivity

throughhobbiessuchaswatercolourpaintingorplayingthepiano.Andthesetypesof

(32)areoftenwhatpeoplethinkofwhenaskedwhatbeingcreativelookslike.Our

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finishedpiecesmaynotbe(33)withthelikesofthegreatmasters,butoftentheprocessis

therapeuticandtheendresultcanbeaestheticallypleasing.

Ontopofhobbiesand(34),WeallpossesscreativeattributesthatcanhelpasWe

solvelife,sproblemsandmakedecisions.Itisthistypeofcreativitythatenablesustoplan

different(35)togettothesamedestination,orhowtofitinatriptothesupermarket

whenour(36)looksfull.

Itmightnotsoundverycreative,butthisaspectofcreativityreliesonourabilityto

consider(37)andassesstheirsuitability,aswellashowtomakedecisionsbasedon

personalpriorexperienceorwhatwehavelearntformallyorinformally.Theseexamplesare

knownasuSmalICcreativity"or"personaleverydaycreativity.

WhileBigCcreativityisvaluedandcelebrated,ItisoftenSmallCcreativitythathas

allowedhumanstoflourishoverthousandsofyears.itsetsusapartfromotheranimalsanditis

alsothetypeofcreativitywhichcanbefosteredthroughoureducationsystemandbeyondintothe

workplace.

Traditionally,researchtellsusthatcreativityhasbeenlargelyassociatedwiththearts.Our

previousresearchhasshownthatteachersareoftenabletogiveexamplesofcreativeactivityin

arts(38),butfindithardertodosowhenaskedtodescribecreativityinsubjectssuchas

science.

Butthereisagrowing(39)thatopportunitiestobecreativearefoundacrossabroader

rangeofsubjects.Forinstance,engineeringprovidesopportunitiestobecreativethroughproblem

solvingandhistorygivestheopportunitytothinkcreativelyaboutwhyeventshappened,and

what(40)thoseinvolved.

III.ReadingComprehension

SectionA

Directions:ForeachblankinthefollowingpassagetherearefourwordsorphrasesmarkedA,B,

CandD.Fillineachblankwiththewordorphrasethatbestfitsthecontext.

Afillerwordisanapparentlymeaninglessword,phraseorsoundthatmarksapauseor

hesitationinspeech.Alsoknownasapausefillerorhesitationform.Someofthecommonfiller

wordsinEnglishareum,uh,er,ah,like,okay,right,andyouknow.Althoughfillerwords"may

havefairlyminimalIeXiCal(詞匯的)content,unoteslinguistBarbaraAFox"theycanplaya

strategicSyntaetiC(句法的)roleina(n)(41)conversation'1.Whatappearstobeafillerword

mayalsobeaholophrase(整句字)(42)thecontext."Heyhey,shh,shh,shh.Comeon.Be

sensitivetothefactthatotherpeoplearenotcomfortabletalkingaboutemotional(43).Um,

youknow,Iam.Γmfinewiththat,but...otherpeople11.

nModernlinguistsledbyLeonardBloomfieldin1933callthesehesitationforms1thesounds

ofstammering(uh),stuttering(Um,um),throat-clearing(ahem!),stalling(wellUm,thatis)

interjectedwhenthespeakerissearchingwordsor(44)forthenextthought.,,Youknow

thaty,knowisamongthemostcommonofthese(45)forms.Itsmeaningisnotthe

imperious"youunderstand'eventheoldinterrogatory“doyougetit"？Itisgivenas,andtakento

be,merelyafillerphrase,(46)tofillabeatintheflowofsound,notunlikelike,initsnew

senseof,like,afillerword.

Thesestaplesofmodemfillercommunication—Imean,y,know,like-canalsobeusedas

4tee-upwords'.Inoldtimes,pointerphrasesortee-upwordsweregetthiswouldyoubelieve?and

areyouready?The(47)oftheserib-nudgingphraseswas-areyouready-tomakethepoint,

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tofocusthelistenersattentiononwhatwastofollow.Ifthe(48)istoteeupapoint,we

shouldaccepty,knowanditsfriendsasamildly(49)spokenpunctuation,thearticulated

COIor?(冒號(hào))thatsignals?focusonthis,...ifthepurposeistograbamomenttothink,weshould

allowourselvestowonder:Whyarefillerphrasesneededatall?What(50)thespeakerto

fillthemomentofsilencewithanysoundatall?

Whydosomepeoplefilltheairwithnon-wordsandsounds?Forsome,itisasignof

nervousness;theyfearsilenceandexperiencespeaker(51).RecentresearchatColumbia

Universitysuggestsanotherreason,Columbiapsychologistsguessedthatspeakersfillpauses

when(52)forthenextword.Toinvestigatethis(53),theycountedtheuseoffiller

wordsusedbylecturersinbiology,chemistry,andmathematics,wherethesubjectmatteruses

scientificdefinitionsthatlimitthevarietyofwordchoices(54)tothespeakerTheythen

comparedthenumberoffillerwordsusedbyteachersinEnglish,arthistory,andphilosophy,

wherethesubjectmatterisless(55)andmoreopentowordchoices.

41.A.undertakingB.discoveringC.dislikingD.unfolding

42.A.dependingonB.holdingupC.takingoverD.arrangingfor

43.A.appliancesBsubstancesC.disturbancesD.finances

44.A.onthecontraryB.atalossC.atdawnD.onnoaccount

45.A.perseveranceBxomplexityC.hesitationD.obligation

46.A.intendedB.attendedC.pretendedD.extended

47.A.interestB.experienceC.advantageD.random

48.A.architectureB.purposeC.completionD.function

49.A.annoyingB.strikingC.entertainingD.embaπassing

50.A.oppressesB.recyclesC.highlightsD.motivates

51.A.dangerB.anxietyC.figureD.sculpture

52.A.botheringB.inspectingC.searchingD.accomplishing

53.A.ideaB.chanceC.basisD.feedback

54.A.feasibleB.credibleC.considerableD.available

55.A.well-matchedB.well-definedC.well-bredD.well-perceived

SectionB

Directions:Readthefollowingthreepassages.Eachpassageisfollowedbyseveralquestionsor

unfinishedstatements.ForeachofthemtherearefourchoicesmarkedA,B,CandD.Choosethe

onethatfitsbestaccordingtotheInfonnationgiveninthepassageyouhavejustread.

(A)

ContemporaryartistNickSmithcreatesPiXelated(像素化的)workswithhandplaced

colour-chips,synonymouswithcolourswatches(色塊)，cleverlycombiningtextandimageto

createinterestingandfascinatingcollaged(拼貼的)works.

WithapreviouscareerinInteriorDesignspanning11years,Nickreferenceshisconcept

designbackgroundthroughouthiswork,reworkingthedesignusinguniquecolourswatchesin

hand-madecollages,placinghisworkfirmlyinthefineartcategory.Fromhisfirstcollage

experimentbackin2011ofWarhol's?Marilyn,,whenheassembledatesselEion(鑲嵌技術(shù))of

swatchesasachallenge,thiseventuallyinspiredhiscareerasanartistanddeterminedhisunique

styleheisnowknownfor.

Themulti-layeredelementofhiswork,whichmarriesimageandword,allowsNickto

explorecomplexart-historicalconcepts.Thetextemployedisoftennarrative,whichcanberead

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insequenceaddinganotherelementofintrigueandinteresttothework.Thisadditionalelementof

text,placedundertheemptyspaceofeachswatch,createseithercomplimentaryorsubversive

meanings.Nickdeliberatelyleavestheseword/imageconstructionsopentoviewerinterpretation,

sparkingnewdebatesandmeanings.

EachP-series,suchasPsychology2015,Purgatory2019,exploresComplicatedlyresearched

concepts,whicharealwaysthecrucialstartingpointforeachnewseriesofworkProducing

large-scaleworkstomicro-chipcollages,andmultipleselloutprinteditions,Nickcontinuesto

develophispopularandrecognizableart.

PSYCOLOURGYJanuary2015LaWrenCeAIkinGallery,London

Smith'sdebutsoloexhibitionwithLawrenceAlkinGalleryinSoho,London,launchedhis

uniquevisualreworkingofclassicpaintingsfromthe20thCenturycanon.Universallyknown

works,includingDavidHockney's.TheBiggerSplash,AndyWarhoΓs'SoupCans'andLeonardo

daVinci*,,MonnLisa,wereallrecast,creatingoriginalcollagesthatenquireideasofdepiction,

digitizationandrecognitionAselloutshow,withnumeroussuccessfulsubsequentprintreleases,

PsychologyforgedSmith'spathtoaplaceamongBritain'snotablecontemporaryartists.

PURGATORY-December2019Context,ArtMiami

Purgatoryisashiny,sticky,glossyexplorationofoursocietiesattitudeandapproachtoour

excess,addictionsanddesires.

ExcerptsfromDante'sPurgatoryarewoventhroughcolourfulworksdepictingpopular

covetableconsumables,creatingsymbolicrepresentationsofthesevensins,Danteexplore

possiblepenance(?忤'悔)forourearthlysufferinglendingtospiritualgrowth.Theresultsofthese

pairingsofferahumorous,nostalgicandsubversiveopportunitytoquestionourchoices,our

historyandourfuture.

56.WhatmadeNicklaunchhisartcareer?

A.Hisdeeploveoffascinatingcollagedworks

B.HisfirstcollageworkWarhol'sMarilyn

C.Thechallengeofpiecingatessellationofswatches

D.Thecollageexperimentdatingbackto2012.

57.WhichofthefollowingstatementsaboutthetextNickusesistrue

A.Histextcontainsconceptsofart.

B.Histextisusuallyillustrative.

C.Histextcanbereadsequentially

D.Histextelementsareverysimple

58.WhatdoweknowaboutPSYCOLOURGY?

A.ItopenedSmith'suniquevisualreinventionofclassic21th-centurypaintings

B.DavidHockney's*MonaLisa'hasbeenrecreatedbyLawrenceAlkinGallery

C.Theoriginalcollagesaffirmtheideasofdepiction,digitisationandrecognition.

D.ItopenedSmith'spathtobecomingoneofBritain'sleadingcontemporaryartists

59.Whatisthetopicofthispassage?

A.Someusefulwaystocreatecollagedworks

B.ThelifeofcontemporaryartistNickSmith.

C.InformationaboutPsychologyandPurgatory.

D.TheintroductiontoNickSmith,sworks

(B)

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ScientificMethod

Thescientificmethodusesaseriesofstepstoestablishfactsorcreateknowledge.The

overallprocessiswellestablished,butthespecifiesofeachstepmaychangedependingonwhatis

beingexaminedandwhoisperformingit.Thescientificmethodcanonlyanswerquestionsthat

canbeprovenordis-proventhroughtesting.

Makeanobservationoraskaquestion.Thefirststepistoobservesomethingthatyouwould

liketolearnaboutoraskaquestionthatyouwouldlikeanswered.Thesecanbespecificor

general.Someexampleswouldbe"Iobservethatourtotalavailablenetworkbandwidthdropsat

nooneveryweekday1'or,'HowcanWeincreaseourwebsiteregistrationnumbers?nTakingthetime

toestablishawell-definedquestionwillhelpyouinlatersteps.

Gatherbackgroundinformation.

Thisinvolvesdoingresearchintowhatisalreadyknownaboutthetopic.Thiscanalso

involvefindingifanyonehasalreadyaskedthesamequestion.

Createahypothesis.

Ahypothesisisanexplanationfortheobservationorquestion.Ifprovenlater,itcanbecome

afact.Someexampleswouldbe',Ouremployeeswatchingonlinevideosduringlunchisusing

ourinternetbandwidth"or"Ourwebsitevisitorsdon'tseeourregistrationform.

Createapredictionandperformatest.

Createatestablepredictionbasedonthehypothesis.Thetestshouldestablishanoticeable

changethatcanbemeasuredorobservedusingempiricalanalysis,itisalsoimportanttocontrol

forothervariablesduringthetest.SomeexampleswouldbenIfweblockvideo-sharingsites,our

availablebandwidthwillnotgodownsignificantlyduringlunchor"Ifwemakeourregistration

boxbigger,agreaterpercentageofvisitorswillregisterforourwebsitethanbeforethechange.

Analyzetheresultsanddrawaconclusion.

Usethemetricsestablishedbeforethetestseeiftheresultsmatchtheprediction.Forexample,

Afterblockingvideo-sharingsites,ourbandwidthutilizationonlywentdownby10%frombefore;

thisisnotenoughofachangeIobetheprimarycauseofthenetworkcongestionorAfter

increasingthesizeoftheregistrationbox,thepercentofsign-upswentfrom2%oftotalpage

viewsto5%,showingthatmakingtheboxlargerresultsinmoreregistrations.

Sharetheconclusionordecidewhatquestiontoasknext;Documenttheresultsofyour

experiment.

Bysharingtheresultswithothers,youalsoincreasethetotalbodyofknowledgeavailable.

Yourexperimentmayhavealsoledtootherquestions,orifyourhypothesisisdis-provenyoumay

needtocreateanewoneandtestthat.Forexample,Becauseuseractivityisnotthecauseof

excessivebandwidthuse,Wenowsuspectthatanautomatedprocessisrunningatnooneveryday.

60.WhatistheimportantroleOfcollectingbackgroundinformation?

A.Makefullpreparation[ortheresearchquestions

B.Understandtheknowledgeofexistingresearchresults

C.Provideevidencetorefutetheresearchconclusion.

D.Encourageresearcherstoreflectdeeplyontheirwork

61.Inwhichcasewoulditbenecessarytocreateanewhypothesisforretesting?

A.Theresearchhypothesishasbeenfullyproved

B.Theresearchresultsleadtootherrelatedissues

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C.Thescopeoftestdataneedstobeexpandedagain

D.Thebackgroundinvestigationisnotobjectiveenough

62.Whatcanweinferfromthispassage?

A.Creatingaquestionwillhelpyouinthefollowingstep

B.Collectinginformationincludesresearchonanunknownsubject

C.Thetestshouldestablishachangethatcannotbemeasuredeasily

D.YoumayneedtocreateaPeWhypothesisiftheoldoneisoverturned

(C)

Businessinnovationisanorganization'sprocessforintroducingnewideas,workflows

methodologies,servicesorproducts.LikeITinnovation,whichcallsforusingtechnologynew

waystocreateamoreefficientandagileorganization,businessinnovationshouldenablethe

achievementofgoalsacrosstheentireorganization,withsightssetonaccomplishingcore

businessaimsandinitiatives.Innovationoftenbeginswithideageneration,whereinideasare

narroweddownduringbrainstormingsessions,afterwhichleadersconsiderthebusinessviability,

feasibilityanddesirabilityofeachidea.existingproducts,servicesorprocesses;oritshouldsolve

aproblem;oritshouldreachnewcustomers.Recentexamplesofbusinessinnovationincludethe

introductionoftheDysonvacuumcleaner,whosecreatorandnamesakeJamesDysondeclaredin

advertisementsthathesetouttobuildabetterproductbyapplyingindustrialcyclonetechnologies

tothehouseholdappliance.

Thepurposeofthebusinessinnovationprocessistocreatevaluefortheorganization.That

valuecancomefromcreatingnewrevenueopportunitiesordrivingmorerevenuethroughexisting

channels:fromcreatingefficienciesthatsavetime,moneyorboth;orfromimprovementsto

productivityorperformance.Inshort,innovationshouldleadtohigherprofitsAdditionally,the

resultsofanorganization?innovationprocessshouldyieldacompetitiveadvantage;itshould

helptheorganizationtogrowandreach-or,betterstill,exceed-strategicobjectives.

Innovationandinventionarecloselylinked,butthetwotermsarenotinterchangeable.An

inventiontsanentirelynewcreationTheprocessofbusinessinnovationcanproduceaninvention,

butthetermisbroaderinscopeandincludestheapplicationofanexistingconceptorpracticeina

newway.orapplyingnewtechnologytoanexistingproductorprocesstoimproveuponit.To

betterunderstandthedifference,considerthis:Thetelephoneisaninvention,butthesmartphoneis

aninnovation.

Businessinnovationcanalsobeclassifiedaseitherrevolutionaryorevolutionary.

Revolutionarybusinessinnovationyieldsadrasticchangeinaproduct,service,process,etc.

whichoftendestroysorsupplantsanexistingbusinessmodelThisisalsoknownasradical

innovation.Evolutionaryorincrementalinnovationinvolvessmaller,morecontinuous

improvementsthat,whileimportant,arenotdrasticenoughtoshiftacompanyormarketintoa

newparadigm.Disruptiveinnovationisacategorythatemphasizesthedestructiveaspectof

revolutionaryinnovation:thistermappliestobusinessinnovationthatlendstothecreationofa

newmarketthatdisplacesanexistingoneor.similarly,asignificantupheavalinacategoryof

productsorservices.

Businessinnovation,likemostbusinessinitiatives,hitsbothbenefitsandrisks.Organizations

shouldrecognizeonthenegativetidethatthebushinessinnovationprocesscanbeacostly

undertakingthandoesnotalwaysproducearectumoninvestment(ROI);thatideasconsidered

likelytosucceedcouldstillfail;andthatstakeholderscouldfightthechangesrequiredtobe

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successful.Ontheotherhand,organizationsneedtoweighthoserisksagainstthebenefitsof

businessinnovation.

63.Whatdoestheunderlinedwordinthefirstparagraphmean?

A.PersuasibilityB.ScarcityC.GeneralityD.Practicability

64.Whatisthepurposeofbusinessinnovation?

A.Createvaluebenefitsfortheente?prise

B.Reformthemanagementstructureofenterprises

C.Encouragestafftomakemoreinventions

D.Upgradetheproductperformance

65Whichofthefollowingistrueaboutinnovationandinvention?

A.Theyareessentiallythesameconcept

B.Theycanreplaceeachotherinthecontext

C.Theycanbringhugecommercialbenefits

D.Theyarecloselyrelatedbuthavedifferentconceptualscopes

66.Whatisthemai