源數(shù)據(jù)5-3某女裝店鋪2022年第一季度活動(dòng)數(shù)據(jù)通報(bào)

某女裝店鋪2022年第一季度活動(dòng)數(shù)據(jù)通報(bào),,,,,,,,,,,,

月份,,1月份,,2月份,,,3月份,,,,,

重要活動(dòng),,年貨節(jié),,情人節(jié),,,女王節(jié),,,新風(fēng)尚,,

目標(biāo)產(chǎn)出,,1000000,,160000,,,1000000,,,600000,,

主推品類,,毛呢大衣,,2022春款大衣,,,連衣裙,,,連衣裙,,

主要活動(dòng)形式,,專區(qū)多件多折+大額券,,實(shí)付滿送+大額券,,,購(gòu)物津貼+多件多折,,,買三免一,,

營(yíng)銷渠道,,直鉆+主題團(tuán),,直鉆,,,直鉆+主題團(tuán),,,直鉆+聚劃算,,

銷售實(shí)績(jī),,890941.43,,181211.2,,,"621,231.97",,,"470,921.72",,

銷售額完成度,,89%,,113%,,,62%,,,78%,,

直鉆花費(fèi),,34465.43,,16064.24,,,24873.78,,,34985.94,,

付費(fèi)占比,,4%,,9%,,,4%,,,7%,,

活動(dòng)方案,,"年貨節(jié)活動(dòng)方案：2件9折、3件8折、4件7折、1元秒殺大額券；

情人節(jié)活動(dòng)方案：實(shí)付滿贈(zèng)、店鋪優(yōu)惠券和限量秒殺優(yōu)惠券；

女王節(jié)活動(dòng)方案：滿300-30元購(gòu)物津貼和全場(chǎng)3件9折、4件8折；

新風(fēng)尚活動(dòng)方案：買三免一",,,,,,,,,,

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活動(dòng)效果整體分析,,,,,,,,,,,,

支付件數(shù),,,,,,,,,,,,

活動(dòng)數(shù)據(jù),購(gòu)物津貼,,店鋪優(yōu)惠券,,單品寶,,,店鋪寶,,,,全店

年貨節(jié),4987,,4913,,126,,,4469,,,,"5,632"

情人節(jié),/,,684,,/,,,445,,,,840

女王節(jié),2587,,2367,,/,,,1365,,,,"3,390"

新風(fēng)尚,/,,1965,,/,,,785,,,,"2,271"

客單價(jià),,,,,,,,,,,,

活動(dòng)數(shù)據(jù),,購(gòu)物津貼,,單品寶,,,店鋪寶,,,,全店,

年貨節(jié),,657.64,,486.35,,,739.48,,,,690,

情人節(jié),,/,,/,,,765.4,,,,608.09,

女王節(jié),,680.27,,/,,,763.17,,,,564.75,

新風(fēng)尚,,,,,,,809.97,,,,794.13,

各種活動(dòng)類型帶來的銷量和客單價(jià)分析,,,,,,,,,,,,

購(gòu)買人群地區(qū)分布,,,,,,,,,,,,

城市,,訪客數(shù),,,,支付轉(zhuǎn)化率,,,支付金額,,,

天津市,,18548,,,,10.83%,,,803499,,,

北京市,,17526,,,,3.25%,,,227838,,,

濟(jì)南市,,10501,,,,5.71%,,,239843,,,

南京市,,10062,,,,3.87%,,,155760,,,

西安市,,3605,,,,5.00%,,,72100,,,

上海市,,16230,,,,2.16%,,,140227,,,

青島市,,5963,,,,5.04%,,,120214,,,

東營(yíng)市,,2971,,,,8.75%,,,103985,,,

哈爾濱市,,989,,,,4.81%,,,19028,,,

石家莊市,,752,,,,5.13%,,,15431,,,

活動(dòng)購(gòu)買人群地區(qū)分布分析,,,,,,,,,,,