商務(wù)英語課程實(shí)踐

BusinessEnglishCoursePractice目錄CourseIntroductionandObjectivesDevelopingBusinessCommunicationSkillsEtiquetteandCulturalKnowledgeinBusinessOccasionsBusinessnegotiationstrategiesandtechnologiesContractsigningandexecutionprocessPopularizationofInternationalTradePracticeKnowledge01CourseIntroductionandObjectives

ThepurposeoftheBusinessEnglishcourseToprovidestudentswiththelanguageskillsandknowledgenecessarytocommunicateeffectivelyinabusinessenvironmentTofamiliarizestudentswithbusinessvocabulary,concepts,andpracticesTodevelopstudents'abilitytounderstandandanalyzebusinessrelatedtextsanddocuments0102Introductio…Overviewofthecourse,itsobjectives,andtheroleofEnglishintheglobalbusinessworldBusinessVo…Introductiontokeybusinessvocabularyandconcepts,includingfinance,marketing,management,andinternationalbusinessBusinessCo…Developmentoflistening,speaking,reading,andwritingskillsforeffectivebusinesscommunicationBusinessDo…Analysisandpracticeinwritingbusinessdocumentssuchasemails,memories,reports,andproposalsBusinessNe…Traininginnegotiationtechniquesandpresentationskillsforbusinessmeetingsandconferences030405CoursecontentandstructureToimprovestudents'abilitytounderstandanduseEnglishforbusinesscommunicationToenhancestudents'knowledgeofbusinessvocabulary,concepts,andpracticesTodevelopstudents'abilitytoread,analyze,andwritebusinessdocumentsTotrainstudentsineffectivelistening,speaking,andpresentationskillsforbusinessmeetingsandnegotiationsTocultivatestudents'crossculturalawarenessandabilitytoworkeffectivelyinaninternationalbusinessenvironment0102030405Teachingobjectivesandrequirements02DevelopingBusinessCommunicationSkillsNotetakingDeveloptheabilitytotakeaccurateandconsensusnoteswhilelisteningtoaidinrecallandresponseQuestioningtechniquesLearntoaskclarifyingquestionstoensureunderstandingandresourcefurtherdiscussionActivelisteningTraintoactivelylistenandunderstandthespeaker'smessage,ratherthanpassivelyreceivinginformationListeningskillstraining03PromotionandintegrationWorkonpromotionandintegrationtoimproveclarityandcomprehensibilitywhenspeaking01VocabularyenhancementExpandbusinessspecificvocabularytocommunicatemoreeffectivelyinprofessionalsettings02GrammarandsyntaxRefinegrammarandsyntaxtocommunicateclearlyandconciselyinEnglishImprovementoforalexpressioncapabilityLearnthedosanddon't'sofemailcommunicationinabusinesscontext,includingpropermeeting,closing,andformattingEmailetiquetteDeveloptheabilitytowriteclear,consensus,andwellstructuredreportsfordifferentbusinesspurposesReportwritingHoneyskillsincreatingengagingandinformativepresentationsusingPowerPointorotherpresentationsoftwarePresentationskillsWrittencommunicationskills03EtiquetteandCulturalKnowledgeinBusinessOccasionsTypicalconsiderationsofasuitandtieformen,andaconservativedressorsuitforwomenThisattributeisappropriateforformalbusinesscasessuchasmeetings,conferences,andinterviewsAmorerelaxedversionofformalbusinessattire,itincludesitemssuchascollapsedshirts,khakis,andskirtsordressesforwomenThisattributeissuitableforlessformalbusinesssettingssuchasoffices,clientmeetings,andsomesocialeventsThisattributeisappropriateforCasualFridays,teambuildingactivities,orotherinformationbusinesscasesItincludesitemssuchasjeans,poloshirts,andcasualdressesFormalBusinessAttentionBusinessCasualAttentionCasualAttentionDresscodeforbusinesscasesBusinessMeetingEtiquetteandPrecautionsArriveEarly:ItisimportanttoarriveearlyforbusinessmeetingstoshowrespectandfunctionalityBeinglatecanaccommodatealakeofprofessionalismandrespectforothers'timePrepareThoroughly:Itisessentialtopreparethoroughlyforbusinessmeetingsbyreviewingrelevantmaterials,formulatingquestionsanddiscussionpoints,andbeingafamilywiththeagendaActiveParticipation:Participateactivelyinmeetingsbycontributingideas,askingquestions,andengagingindiscussionsAvoidingbeingdistractedbyelectronicdevicesorsideconversationsRespectOthers:Showrespecttoothersbylisteningattentively,reviewingfrominterrupting,andacknowledgingtheircontributionsAvoidingmonopolizingtheconversationordismissingothers'ideasCulturalDifferencesinDifferentCountiesandCorrespondingStrategiesUnitedStates:Americansvaluedirectness,efficiency,andindependenceTheyprefertogetstraighttothepointandrecommendaclearandconsensuscommunicationstyleWhenworkingwithAmericans,itisimportanttobeprepared,confident,andassertiveJapan:Japanesecultureemphasizesharmony,respectforhierarchy,andgroupdecisionmakingTheypreferamoreindirectcommunicationstyleandvaluepolarityandformalityWhenworkingwithJapanesecolleges,itisimportanttoshowrespectfortheirculture,hierarchy,anddecisionmakingprocessesChina:Chineseculturevaluesrelationships,trust,andlongtermpartnershipsTheypreferamoreindirectcommunicationstyleandoftenusemetaphorsandanalysestoconveymessagesWhenworkingwithChinesecolleges,itisimportanttobuildtrustandrelationships,showpatientsandunderstandingfortheircommunicationstyle,andemphasizelongtermgoalsandcooperation04BusinessnegotiationstrategiesandtechnologiesResearchtheotherparty01Understandthebackground,interests,andgoalsoftheotherpartytoopposetheirneedsandconcernsDefineyourgoals02ClarifyyourownobjectivesanddesiredoutcomestoensureafocusedandstrategicapproachPrepareanagenda03OutlinethekeypointstobediscussedandtheorderinwhichtheywillbeaddressedtokeepthenegotiationorganizedandeffectivePreparationworkbeforenegotiationsActivelisteningDemonstratingunderstandingandempathizingbyactivelylisteningtotheotherparty'spointsofviewandconcernsUseofsupervisorylanguageUtilizesupervisorylanguageandtechniquestoeffectivelycommunicateyourpositionandinfluencetheotherpartyProcessesandcomplicationsBepreparedtomakeprocessesandcomplicationstoachieveamutuallybeneficialagreementTheapplicationofstrategiesinthenegotiationprocessSummarizetheagreementRecapthekeypointsoftheagreementtoensurethatbothpartieshaveaclearunderstandingofwhathasbeendecidedEvaluatethenegotiationprocessReflectonthenegotiationprocess,identifyareasofsuccessandimprovement,andconsiderhowtheseinsightscanbeappliedtofuturenegotiationsFollowuponcommitmentsEnsurethatallcommitmentsmadeduringthenegotiationarefollowedupandimplementedinatimelymannertomaintaintrustandapositiverelationshipwiththeotherpartySummaryandReflectionafterNegotiation05ContractsigningandexecutionprocessTypesofContractsSalescontracts,purchasecontracts,servicecontracts,employmentcontracts,etcMaincontentofacontractPartiestothecontract,subjectmatterofthecontract,quantityandqualityofthesubjectmatter,priceandpaymentterms,deliveryandacceptanceterms,breakofcontractanddisputeresolutionmethodsContracttypeandmaincontentLegalcomplianceEnsurethatthecontractclientswithrelevantlawsandregulationstoensureitsvalidityandenforceabilityConsiderationofrisksFullyassesspotentialrisksandformulatecorrespondingriskresponsemeasuresClarityofcontracttermsEnsurethatalltermsandconditionsareclearandunambiguoustoavoidmisunderstandingsandoutputsNotesforContractSigningContractperformancerisksIdentifyandassessrisksthatmayaffectcontractperformance,suchaschangesinmarketconditions,naturaldisasters,andforcemajeureeventsRiskresponsemeasuresFormulatetargetedriskresponsemeasures,suchasnegotiation,mediation,arbitration,andliteracy,toensurethesmoothimplementationofthecontractContractchangemanagementEstablishacontractchangemanagementmechanismtohandlechangesincontracttermsandconditionsduringtheexecutionprocesstoensurethesmoothimplementationofthecontractRiskmanagementduringcontractexecutionprocess06PopularizationofInternationalTradePracticeKnowledgeBasicConceptsandPrinciplesofInternationalTradeDefinitionandcharacteristicsofinternationaltrade:Internationaltradereferstotheexchangeofgoodsandservicesbetweencountriesorregions,whichisanimportantpartoftheglobaleconomyIthasthecharacteristicsofcrossborder,currencyexchange,andcomplexityBasicprinciplesofinternationaltrade:Thebasicprinciplesofinternationaltradeincludetheprincipleoffreetrade,theprincipleoffairness,theprincipleoftransparency,andtheprincipleofnondiscriminationTheseprinciplesaimtopromotethefreeflowofg