“吃播”類短視頻的使用與滿足研究

“吃播”類短視頻的使用與滿足研究一、本文概述Overviewofthisarticle在當(dāng)今社會(huì)，隨著網(wǎng)絡(luò)的快速發(fā)展和普及，短視頻已成為大眾獲取信息、娛樂(lè)休閑的重要方式。其中，“吃播”類短視頻以其獨(dú)特的魅力，吸引了大量觀眾的關(guān)注。這類短視頻主要以展示主播吃飯過(guò)程為主題，通過(guò)主播與觀眾的互動(dòng)，滿足觀眾的觀看需求。本文旨在探討“吃播”類短視頻的使用與滿足情況，分析觀眾為何熱衷于觀看此類視頻，以及這些視頻如何滿足觀眾的心理需求。Intoday'ssociety,withtherapiddevelopmentandpopularizationoftheinternet,shortvideoshavebecomeanimportantwayforthepublictoobtaininformation,entertainment,andleisure.Amongthem,"foodbroadcasting"shortvideoshaveattractedalargenumberofviewers'attentionduetotheiruniquecharm.Thistypeofshortvideomainlyfocusesonshowcasingthehost'seatingprocess,satisfyingtheaudience'sviewingneedsthroughtheinteractionbetweenthehostandtheaudience.Thisarticleaimstoexploretheusageandsatisfactionof"foodbroadcasting"shortvideos,analyzewhyviewersareenthusiasticaboutwatchingsuchvideos,andhowthesevideosmeettheirpsychologicalneeds.本文將介紹“吃播”類短視頻的定義、特點(diǎn)和發(fā)展歷程，以便讀者對(duì)其有一個(gè)全面的了解。通過(guò)問(wèn)卷調(diào)查、訪談等研究方法，收集觀眾對(duì)“吃播”類短視頻的使用情況和觀看體驗(yàn)，分析觀眾的觀看動(dòng)機(jī)和需求滿足情況。結(jié)合相關(guān)理論和研究，探討“吃播”類短視頻在傳播學(xué)、心理學(xué)等領(lǐng)域的影響和價(jià)值，為未來(lái)的研究提供參考。Thisarticlewillintroducethedefinition,characteristics,anddevelopmentprocessof"foodbroadcasting"shortvideos,sothatreaderscanhaveacomprehensiveunderstandingofthem.Throughresearchmethodssuchasquestionnairesurveysandinterviews,collecttheaudience'susageandviewingexperienceof"foodbroadcasting"shortvideos,analyzetheaudience'sviewingmotivationandsatisfactionwiththeirneeds.Combiningrelevanttheoriesandresearch,exploretheimpactandvalueof"foodbroadcasting"shortvideosinthefieldsofcommunicationstudies,psychology,etc.,andprovidereferenceforfutureresearch.通過(guò)本文的研究，我們希望能夠更深入地了解“吃播”類短視頻在當(dāng)前社會(huì)的影響，為相關(guān)產(chǎn)業(yè)的發(fā)展提供有益的建議和啟示。也希望通過(guò)本研究，引發(fā)更多學(xué)者和公眾對(duì)“吃播”類短視頻的關(guān)注和研究，推動(dòng)這一領(lǐng)域的健康發(fā)展。Throughtheresearchinthisarticle,wehopetogainadeeperunderstandingoftheimpactof"foodbroadcasting"shortvideosoncurrentsociety,andprovideusefulsuggestionsandinsightsforthedevelopmentofrelatedindustries.Ialsohopethatthroughthisstudy,morescholarsandthepubliccanpayattentiontoandstudy"foodbroadcasting"shortvideos,andpromotethehealthydevelopmentofthisfield.二、“吃播”類短視頻概述Overviewof"foodbroadcasting"shortvideos“吃播”類短視頻，作為一種新興的社交媒體現(xiàn)象，近年來(lái)在全球范圍內(nèi)迅速流行起來(lái)。這類短視頻主要以直播或錄播的形式，展示主播用餐的過(guò)程，包括食物的選擇、烹飪方法、品嘗感受等，并通過(guò)網(wǎng)絡(luò)平臺(tái)與觀眾實(shí)時(shí)互動(dòng)。"Eatingandbroadcasting"shortvideos,asanemergingsocialmediaphenomenon,haverapidlybecomepopularworldwideinrecentyears.Thistypeofshortvideoismainlyintheformofliveorrecordedbroadcasts,showcasingtheprocessofthehost'sdining,includingfoodselection,cookingmethods,tasteexperiences,etc.,andinteractingwiththeaudienceinreal-timethroughonlineplatforms.“吃播”類短視頻的特點(diǎn)在于其真實(shí)性和互動(dòng)性。主播通常以第一人稱的視角，讓觀眾能夠身臨其境地感受用餐過(guò)程，同時(shí)，主播與觀眾的實(shí)時(shí)互動(dòng)也為這種視頻形式增添了趣味性。這類短視頻通常時(shí)間較短，內(nèi)容精煉，符合現(xiàn)代人快節(jié)奏的生活方式，使得觀眾在忙碌的生活中也能輕松享受觀看的樂(lè)趣。Thecharacteristicsof"foodbroadcasting"shortvideoslieintheirauthenticityandinteractivity.Anchorsusuallyprovideafirstpersonperspective,allowingtheaudiencetoexperiencethediningprocessfirsthand.Atthesametime,thereal-timeinteractionbetweentheanchorandtheaudienceaddsfuntothisvideoformat.Thesetypesofshortvideosareusuallyshortintime,withconcisecontent,inlinewiththefast-pacedlifestyleofmodernpeople,allowingviewerstoeasilyenjoythefunofwatchingeveninabusylife.“吃播”類短視頻的興起，不僅反映了現(xiàn)代社會(huì)對(duì)美食文化的熱愛(ài)，也揭示了人們?cè)诳旃?jié)奏生活中對(duì)于放松和娛樂(lè)的渴望。同時(shí)，這類短視頻也為商家提供了新的營(yíng)銷手段，通過(guò)展示產(chǎn)品的制作過(guò)程和使用體驗(yàn)，吸引消費(fèi)者的注意力，提高產(chǎn)品的知名度和銷量。Theriseof"foodbroadcasting"shortvideosnotonlyreflectsthemodernsociety'sloveforfoodculture,butalsorevealspeople'sdesireforrelaxationandentertainmentinfast-pacedlife.Atthesametime,suchshortvideosalsoprovidemerchantswithnewmarketingmethods,byshowcasingtheproductionprocessanduserexperienceofproducts,attractingconsumerattention,andimprovingproductawarenessandsales.然而，“吃播”類短視頻也存在一些問(wèn)題和挑戰(zhàn)。例如，一些主播為了追求點(diǎn)擊率和關(guān)注度，可能會(huì)過(guò)度夸大食物的口感和營(yíng)養(yǎng)價(jià)值，甚至進(jìn)行虛假宣傳。長(zhǎng)時(shí)間觀看這類短視頻也可能導(dǎo)致觀眾的飲食習(xí)慣和審美觀念發(fā)生變化，產(chǎn)生負(fù)面影響。However,therearealsosomeproblemsandchallengeswith"foodbroadcasting"shortvideos.Forexample,someanchorsmayexaggeratethetasteandnutritionalvalueoffoodinordertopursueclickthroughratesandattention,andevenengageinfalseadvertising.Longtermviewingofsuchshortvideosmayalsoleadtochangesintheaudience'sdietaryhabitsandaestheticconcepts,resultinginnegativeimpacts.因此，在享受“吃播”類短視頻帶來(lái)的樂(lè)趣和便利的我們也應(yīng)該保持理性和批判性思維，審慎看待其中的信息和內(nèi)容。平臺(tái)方和相關(guān)部門也應(yīng)該加強(qiáng)監(jiān)管和引導(dǎo)，規(guī)范主播的行為，確保這類短視頻的健康發(fā)展。Therefore,whileenjoyingthefunandconveniencebroughtby"foodbroadcasting"shortvideos,weshouldalsomaintainrationalandcriticalthinking,andviewtheinformationandcontentcarefully.Theplatformandrelevantdepartmentsshouldalsostrengthensupervisionandguidance,regulatethebehaviorofanchors,andensurethehealthydevelopmentofsuchshortvideos.三、“吃播”類短視頻的使用現(xiàn)狀Thecurrentusagestatusof"foodbroadcasting"shortvideos近年來(lái)，“吃播”類短視頻在互聯(lián)網(wǎng)平臺(tái)上異軍突起，以其獨(dú)特的魅力和廣泛的受眾基礎(chǔ)，成為了網(wǎng)絡(luò)文化的重要組成部分。這類短視頻以其直觀、生動(dòng)的形式，展示了各類美食的烹飪過(guò)程和食用體驗(yàn)，吸引了大量用戶的關(guān)注和參與。Inrecentyears,"eatandbroadcast"shortvideoshavesprungupontheInternetplatformandbecomeanimportantpartofnetworkculturewiththeiruniquecharmandbroadaudiencebase.Thistypeofshortvideo,withitsintuitiveandvividform,showcasesthecookingprocessandeatingexperienceofvariousdelicacies,attractingalargenumberofusers'attentionandparticipation.在使用現(xiàn)狀方面，“吃播”類短視頻的用戶群體日益擴(kuò)大。不同年齡、性別和地域的用戶，都能通過(guò)這類視頻找到自己的興趣點(diǎn)。尤其是在疫情等特定時(shí)期，人們因?yàn)槌鲂泻蜕缃换顒?dòng)的限制，更加傾向于通過(guò)線上尋找?jiàn)蕵?lè)和放松的方式，“吃播”類短視頻因此獲得了更多的關(guān)注和熱度。Intermsofusagestatus,theusergroupof"foodbroadcasting"shortvideosisexpandingdaybyday.Usersofdifferentages,genders,andregionscanfindtheirintereststhroughthistypeofvideo.Especiallyduringspecificperiodssuchasthepandemic,peoplearemoreinclinedtoseekentertainmentandrelaxationonlineduetorestrictionsontravelandsocialactivities.Asaresult,"foodbroadcasting"shortvideoshavegainedmoreattentionandpopularity.在內(nèi)容方面，“吃播”類短視頻也呈現(xiàn)出多樣化和個(gè)性化的特點(diǎn)。除了傳統(tǒng)的美食制作和品嘗，還有探店、美食評(píng)測(cè)、烹飪教學(xué)等多種形式。同時(shí)，許多主播也會(huì)根據(jù)自己的特長(zhǎng)和興趣，打造獨(dú)具特色的內(nèi)容，如搞笑風(fēng)格、專業(yè)評(píng)測(cè)、健康飲食等，滿足了不同用戶的口味和需求。Intermsofcontent,"foodbroadcasting"shortvideosalsoexhibitdiverseandpersonalizedcharacteristics.Inadditiontotraditionalfoodpreparationandtasting,therearealsovariousformssuchasvisitingrestaurants,foodreviews,andcookingteaching.Atthesametime,manyanchorsalsocreateuniquecontentbasedontheirstrengthsandinterests,suchashumorousstyles,professionalreviews,healthyeating,etc.,tomeetthetastesandneedsofdifferentusers.在技術(shù)方面，隨著移動(dòng)互聯(lián)網(wǎng)和智能設(shè)備的普及，用戶觀看“吃播”類短視頻的方式也越來(lái)越便捷。無(wú)論是通過(guò)手機(jī)、平板還是電腦，用戶都能隨時(shí)隨地觀看自己喜歡的視頻內(nèi)容。同時(shí)，高清畫質(zhì)、流暢播放等技術(shù)的進(jìn)步，也提升了用戶的觀看體驗(yàn)。Intermsoftechnology,withthepopularizationofmobileInternetandintelligentdevices,userscanwatch"eatandbroadcast"shortvideosmoreconveniently.Whetherthroughmobilephones,tablets,orcomputers,userscanwatchtheirfavoritevideocontentanytime,anywhere.Atthesametime,theadvancementoftechnologiessuchashigh-definitionimagequalityandsmoothplaybackhasalsoimprovedtheviewingexperienceforusers.然而，也需要注意到，“吃播”類短視頻在發(fā)展過(guò)程中也存在一些問(wèn)題。如部分主播為了追求點(diǎn)擊量和關(guān)注度，可能會(huì)夸大或誤導(dǎo)關(guān)于食物的信息；一些用戶可能會(huì)因?yàn)檫^(guò)度沉迷于觀看“吃播”類短視頻，而忽略了現(xiàn)實(shí)生活。因此，在享受這類短視頻帶來(lái)的樂(lè)趣的也需要保持理性和審慎的態(tài)度。However,itshouldalsobenotedthattherearesomeproblemswiththedevelopmentof"foodbroadcasting"shortvideos.Someanchorsmayexaggerateormisleadinformationaboutfoodinordertopursueclickthroughratesandattention;Someusersmaybecomeoverlyaddictedtowatchingshortvideoslike"foodbroadcasting"andoverlookreallife.Therefore,whileenjoyingthepleasurebroughtbysuchshortvideos,itisalsonecessarytomaintainarationalandcautiousattitude.總體而言，“吃播”類短視頻在當(dāng)前社會(huì)具有很高的使用率和影響力。未來(lái)隨著技術(shù)的進(jìn)步和社會(huì)文化的變遷，“吃播”類短視頻也將繼續(xù)發(fā)展變化，為用戶帶來(lái)更多新的體驗(yàn)和感受。Overall,"foodbroadcasting"shortvideoshaveahighusagerateandinfluenceinthecurrentsociety.Inthefuture,withtheadvancementoftechnologyandchangesinsocialculture,"foodbroadcasting"shortvideoswillcontinuetodevelopandchange,bringingusersmorenewexperiencesandfeelings.四、觀眾的滿足感分析Analysisofaudiencesatisfaction“吃播”類短視頻的興起，不僅反映了現(xiàn)代社會(huì)的快節(jié)奏生活方式，也揭示了觀眾在視覺(jué)消費(fèi)中的新需求。這類視頻以其獨(dú)特的魅力，為觀眾帶來(lái)了多種滿足感。Theriseof"foodbroadcasting"shortvideosnotonlyreflectsthefast-pacedlifestyleofmodernsociety,butalsorevealsthenewneedsofaudiencesinvisualconsumption.Thistypeofvideo,withitsuniquecharm,bringsavarietyofsatisfactiontotheaudience.對(duì)于許多觀眾來(lái)說(shuō)，“吃播”類短視頻提供了一種替代性的滿足感。在現(xiàn)實(shí)生活中，由于時(shí)間、地點(diǎn)或個(gè)人原因，觀眾可能無(wú)法隨時(shí)享受到美食的樂(lè)趣。而通過(guò)觀看“吃播”類短視頻，他們可以間接地感受到美食的吸引力，從而在一定程度上滿足了自己的口腹之欲。Formanyviewers,"foodbroadcasting"shortvideosprovideanalternativesenseofsatisfaction.Inreallife,duetotime,location,orpersonalreasons,viewersmaynotbeabletoenjoythefunoffoodatanytime.Bywatchingshortvideosof"foodbroadcasting",theycanindirectlyfeeltheattractionofdeliciousfood,thussatisfyingtheirappetitetoacertainextent.這類視頻也滿足了觀眾的社交需求。在觀看“吃播”類短視頻的過(guò)程中，觀眾可以在彈幕或評(píng)論區(qū)與其他網(wǎng)友進(jìn)行互動(dòng)，分享自己的觀感、心得和體驗(yàn)。這種社交互動(dòng)不僅增強(qiáng)了觀眾的參與感，也為他們提供了一個(gè)與他人交流、分享的平臺(tái)。Thistypeofvideoalsomeetsthesocialneedsoftheaudience.Duringtheprocessofwatching"foodbroadcast"shortvideos,viewerscaninteractwithothernetizensinbulletcommentsorcommentsections,sharingtheirviews,insights,andexperiences.Thissocialinteractionnotonlyenhancestheaudience'ssenseofparticipation,butalsoprovidesthemwithaplatformtocommunicateandsharewithothers.“吃播”類短視頻還滿足了觀眾的娛樂(lè)需求。通過(guò)觀看這些視頻，觀眾可以在繁忙的生活中找到片刻的輕松和愉悅。主播們幽默風(fēng)趣的解說(shuō)、夸張有趣的吃相以及各種意想不到的吃播內(nèi)容，都為觀眾帶來(lái)了歡樂(lè)和笑聲。Theshortvideosof"eatingandbroadcasting"alsomeettheentertainmentneedsoftheaudience.Bywatchingthesevideos,viewerscanfindamomentofrelaxationandjoyintheirbusylives.Thehumorousandwittyexplanations,exaggeratedandinterestingfoodscenes,andvariousunexpectedfoodcontentoftheanchorsallbringjoyandlaughtertotheaudience.這類視頻還為觀眾提供了一種心理安慰。在現(xiàn)代社會(huì)中，人們面臨著各種壓力和挑戰(zhàn)。通過(guò)觀看“吃播”類短視頻，觀眾可以暫時(shí)忘卻生活中的煩惱和壓力，沉浸在一個(gè)相對(duì)輕松、愉悅的氛圍中。這種心理安慰對(duì)于許多人來(lái)說(shuō)是一種寶貴的情感支持。Thistypeofvideoalsoprovidesviewerswithapsychologicalcomfort.Inmodernsociety,peoplefacevariouspressuresandchallenges.Bywatchingshortvideosof"foodbroadcasting",viewerscantemporarilyforgetthetroublesandpressuresinlifeandimmersethemselvesinarelativelyrelaxedandjoyfulatmosphere.Thispsychologicalcomfortisavaluableemotionalsupportformanypeople.“吃播”類短視頻通過(guò)多種方式滿足了觀眾的多種需求。從替代性的滿足感、社交需求到娛樂(lè)需求和心理安慰，這些視頻為觀眾提供了一個(gè)全方位、多層次的消費(fèi)體驗(yàn)。這也正是“吃播”類短視頻能夠持續(xù)走紅、受到廣大觀眾喜愛(ài)的重要原因之一。The"foodbroadcasting"shortvideosmeetthediverseneedsofaudiencesthroughvariousmeans.Fromalternativesatisfactionandsocialneedstoentertainmentandpsychologicalcomfort,thesevideosprovideviewerswithacomprehensiveandmulti-levelconsumptionexperience.Thisisalsooneoftheimportantreasonswhy"foodbroadcasting"shortvideoscancontinuetobecomepopularandlovedbyalargeaudience.五、“吃播”類短視頻的心理需求與社會(huì)文化因素Thepsychologicalneedsandsocio-culturalfactorsof"eatingandbroadcasting"shortvideos“吃播”類短視頻的流行并非偶然，其背后蘊(yùn)含著深層的心理需求和社會(huì)文化因素。這些元素共同作用，推動(dòng)了“吃播”文化的興起與發(fā)展。Thepopularityof"eatingandbroadcasting"shortvideosisnotaccidental,asitcontainsdeeppsychologicalneedsandsocialandculturalfactors.Theseelementsworktogethertopromotetheriseanddevelopmentof"foodbroadcasting"culture.從心理需求層面來(lái)看，“吃播”類短視頻提供了一種代償性的滿足感。在現(xiàn)代社會(huì)中，快節(jié)奏的生活和高壓力的工作環(huán)境使得許多人無(wú)法充分享受美食帶來(lái)的樂(lè)趣。而“吃播”主播們?cè)阽R頭前大快朵頤，無(wú)疑為觀眾提供了一種代償性的滿足，仿佛自己也在品嘗著美食一般。通過(guò)觀看“吃播”，觀眾還能獲得一種陪伴感。在孤獨(dú)和寂寞的時(shí)候，看到主播們吃得津津有味，仿佛有了朋友在身邊陪伴，從而緩解了心理壓力。Fromtheperspectiveofpsychologicalneeds,"foodbroadcasting"shortvideosprovideacompensatorysenseofsatisfaction.Inmodernsociety,thefast-pacedlifestyleandhigh-pressureworkenvironmentmakeitdifficultformanypeopletofullyenjoythepleasurebroughtbyfood.Andthe"foodanchors"indulgedinfoodinfrontofthecamera,undoubtedlyprovidingtheaudiencewithacompensatorysatisfaction,asiftheywerealsotastingdeliciousfood.Bywatching"foodbroadcasts",viewerscanalsogainasenseofcompanionship.Whenfeelinglonelyandlonely,seeingtheanchorseatingwithrelish,asiftheyhavefriendsbytheirside,relievespsychologicalpressure.社會(huì)文化因素也為“吃播”類短視頻的流行提供了土壤。在東方文化中，飲食文化占據(jù)著重要的地位。無(wú)論是家庭聚會(huì)還是朋友聚餐，都離不開(kāi)美食的陪伴。因此，在社交媒體上分享美食、觀看美食視頻也成為了一種社交方式。而“吃播”類短視頻正是這一社交方式的延伸，它讓人們?cè)谙硎苊朗车耐瑫r(shí)，還能與主播和其他觀眾進(jìn)行互動(dòng)，分享自己的感受。Socialandculturalfactorshavealsoprovidedsoilforthepopularityof"foodbroadcasting"shortvideos.InEasternculture,foodcultureoccupiesanimportantposition.Whetherit'safamilygatheringoragatheringwithfriends,it'sinseparablefromthecompanyofdeliciousfood.Therefore,sharingfoodandwatchingfoodvideosonsocialmediahasalsobecomeawayofsocializing.And"foodbroadcasting"shortvideosareanextensionofthissocialway,allowingpeopletointeractandsharetheirfeelingswiththehostandotherviewerswhileenjoyingdeliciousfood.現(xiàn)代社會(huì)中的物質(zhì)豐裕和選擇多樣性也促使了“吃播”類短視頻的興起。隨著生活水平的提高，人們對(duì)美食的追求也越發(fā)強(qiáng)烈。而“吃播”主播們往往能嘗試到各種各樣的美食，為觀眾帶來(lái)了更多的選擇和新鮮感。這種物質(zhì)豐裕和選擇多樣性不僅滿足了人們對(duì)美食的追求，也為“吃播”類短視頻的流行提供了動(dòng)力。Thematerialabundanceanddiversityofchoicesinmodernsocietyhavealsoledtotheriseof"foodbroadcasting"shortvideos.Withtheimprovementoflivingstandards,people'spursuitoffoodhasbecomeincreasinglystrong.And"foodanchors"oftenhaveavarietyofdeliciousfoodstotry,bringingmorechoicesandfreshnesstotheaudience.Thismaterialabundanceanddiversityofchoicesnotonlysatisfypeople'spursuitoffood,butalsoprovideimpetusforthepopularityof"foodbroadcasting"shortvideos.“吃播”類短視頻的流行并非偶然，它背后蘊(yùn)含著深層的心理需求和社會(huì)文化因素。這些元素共同作用，推動(dòng)了“吃播”文化的興起與發(fā)展。在未來(lái)，隨著科技的不斷進(jìn)步和人們生活方式的改變，“吃播”類短視頻可能會(huì)繼續(xù)演變和發(fā)展，但其背后的心理需求和社會(huì)文化因素仍然是其持續(xù)發(fā)展的重要支撐。Thepopularityof"foodbroadcasting"shortvideosisnotaccidental,itcontainsdeeppsychologicalneedsandsocialandculturalfactorsbehindit.Theseelementsworktogethertopromotetheriseanddevelopmentof"foodbroadcasting"culture.Inthefuture,withthecontinuousprogressoftechnologyandchangesinpeople'slifestyles,"foodbroadcasting"shortvideosmaycontinuetoevolveanddevelop,butthepsychologicalneedsandsocialandculturalfactorsbehindthemarestillimportantsupportfortheirsustaineddevelopment.六、問(wèn)題與挑戰(zhàn)ProblemsandChallenges“吃播”類短視頻作為一種新興的媒體形式，雖然在短時(shí)間內(nèi)取得了巨大的關(guān)注和成功，但也面臨著諸多問(wèn)題和挑戰(zhàn)。Asanemergingformofmedia,"foodbroadcasting"shortvideoshavegainedtremendousattentionandsuccessinashortperiodoftime,buttheyalsofacemanyproblemsandchallenges.內(nèi)容質(zhì)量參差不齊。隨著“吃播”類短視頻的火爆，大量創(chuàng)作者涌入這一領(lǐng)域，導(dǎo)致內(nèi)容質(zhì)量嚴(yán)重分化。部分創(chuàng)作者為了吸引眼球，過(guò)度追求新奇、刺激或低俗的內(nèi)容，忽視了文化的正面?zhèn)鞑ズ鸵龑?dǎo)責(zé)任。這種低質(zhì)量的內(nèi)容不僅影響了觀眾的觀看體驗(yàn)，還可能對(duì)社會(huì)的價(jià)值觀念產(chǎn)生負(fù)面影響。Thequalityofcontentvaries.Withthepopularityof"foodbroadcasting"shortvideos,alargenumberofcreatorshavefloodedintothisfield,leadingtoseriousdifferentiationincontentquality.Somecreators,inordertoattractattention,excessivelypursuenovel,stimulatingorvulgarcontent,neglectingtheresponsibilityofpositiveculturaldisseminationandguidance.Thislow-qualitycontentnotonlyaffectstheviewingexperienceoftheaudience,butmayalsohaveanegativeimpactonsocialvalues.健康問(wèn)題不容忽視。在“吃播”類短視頻中，部分創(chuàng)作者為了追求點(diǎn)擊率和關(guān)注度，常常進(jìn)行大量食物的攝入，甚至過(guò)度飲食。這種不健康的飲食行為可能對(duì)創(chuàng)作者的身體健康造成潛在威脅，同時(shí)也可能對(duì)觀眾產(chǎn)生誤導(dǎo)，導(dǎo)致不良的飲食習(xí)慣。Healthissuescannotbeignored.In"foodbroadcasting"shortvideos,somecreatorsoftenconsumealargeamountoffoodandevenovereatinordertopursueclickthroughratesandattention.Thisunhealthyeatingbehaviormayposeapotentialthreattothecreator'sphysicalhealth,andmayalsomisleadtheaudience,leadingtounhealthyeatinghabits.再次，版權(quán)和隱私保護(hù)問(wèn)題亟待解決。在“吃播”類短視頻的創(chuàng)作過(guò)程中，部分創(chuàng)作者可能涉及侵權(quán)使用他人作品或泄露個(gè)人隱私等問(wèn)題。這不僅侵犯了他人的合法權(quán)益，也影響了整個(gè)行業(yè)的健康發(fā)展。因此，加強(qiáng)版權(quán)保護(hù)和隱私保護(hù)是“吃播”類短視頻發(fā)展中必須面對(duì)的挑戰(zhàn)。Onceagain,copyrightandprivacyprotectionissuesurgentlyneedtobeaddressed.Intheprocessofcreatingshortvideosrelatedto"eatingandbroadcasting",somecreatorsmaybeinvolvedininfringingontheworksofothersorleakingpersonalprivacy.Thisnotonlyviolatesthelegitimaterightsandinterestsofothers,butalsoaffectsthehealthydevelopmentoftheentireindustry.Therefore,strengtheningcopyrightandprivacyprotectionisachallengethatmustbefacedinthedevelopmentof"foodbroadcasting"shortvideos.社會(huì)倫理和道德規(guī)范的考量也是不可忽視的。在“吃播”類短視頻中，部分創(chuàng)作者可能涉及不雅行為、浪費(fèi)食物等不良行為。這些行為不僅違反了社會(huì)倫理和道德規(guī)范，也影響了行業(yè)的形象和聲譽(yù)。因此，如何在追求商業(yè)利益的堅(jiān)守社會(huì)倫理和道德規(guī)范，是“吃播”類短視頻發(fā)展中必須認(rèn)真思考的問(wèn)題。Theconsiderationsofsocialethicsandmoralnormscannotbeignored.In"foodbroadcasting"shortvideos,somecreatorsmayengageininappropriatebehavior,foodwaste,andothernegativebehaviors.Thesebehaviorsnotonlyviolatesocialethicsandmoralstandards,butalsoaffecttheimageandreputationoftheindustry.Therefore,howtoadheretosocialethicsandmoralstandardswhilepursuingcommercialinterestsisaproblemthatmustbeseriouslyconsideredinthedevelopmentof"foodbroadcasting"shortvideos.“吃播”類短視頻在發(fā)展過(guò)程中面臨著諸多問(wèn)題和挑戰(zhàn)。為了推動(dòng)這一行業(yè)的健康發(fā)展，需要?jiǎng)?chuàng)作者、平臺(tái)和觀眾共同努力，提高內(nèi)容質(zhì)量、關(guān)注健康問(wèn)題、加強(qiáng)版權(quán)保護(hù)和隱私保護(hù)、堅(jiān)守社會(huì)倫理和道德規(guī)范。只有這樣，“吃播”類短視頻才能在未來(lái)繼續(xù)發(fā)揮其獨(dú)特的魅力和價(jià)值，為觀眾帶來(lái)更加優(yōu)質(zhì)、健康的觀看體驗(yàn)。Thedevelopmentof"foodbroadcasting"shortvideosfacesmanyproblemsandchallenges.Inordertopromotethehealthydevelopmentofthisindustry,creators,platforms,andaudiencesneedtoworktogethertoimprovecontentquality,payattentiontohealthissues,strengthencopyrightandprivacyprotection,andadheretosocialethicsandethicalnorms.Onlyinthiswaycan"foodbroadcasting"shortvideoscontinuetoplaytheiruniquecharmandvalueinthefuture,bringingviewersabetterandhealthierviewingexperience.七、結(jié)論與建議Conclusionandrecommendations本研究通過(guò)深入探討“吃播”類短視頻的使用與滿足情況，揭示了用戶在使用此類短視頻時(shí)的心理需求、行為動(dòng)機(jī)及滿足感來(lái)源。我們發(fā)現(xiàn)，“吃播”類短視頻之所以受到廣大用戶的喜愛(ài)和追捧，主要是因?yàn)樗鼈兡軌驖M足用戶在視覺(jué)享受、社交互動(dòng)、情感共鳴以及娛樂(lè)放松等多方面的需求。Thisstudyexploresindepththeusageandsatisfactionof"foodbroadcasting"shortvideos,revealingthepsychologicalneeds,behavioralmotivations,andsourcesofsatisfactionofuserswhenusingsuchshortvideos.Wehavefoundthatthereasonwhy"foodbroadcasting"shortvideosarelovedandpursuedbyalargenumberofusersismainlybecausetheycanmeettheirneedsinvariousaspectssuchasvisualenjoyment,socialinteraction,emotionalresonance,andentertainmentrelaxation.具體而言，用戶在觀看“吃播”類短視頻時(shí)，往往能夠從中獲得美食的視覺(jué)沖擊和享受，這種享受不僅來(lái)源于美食本身的吸引力，還來(lái)自于主播們的獨(dú)特吃相和有趣的解說(shuō)。同時(shí)，用戶還可以通過(guò)彈幕評(píng)論等方式與主播和其他觀眾進(jìn)行實(shí)時(shí)互動(dòng)，分享自己的感受和看法，從而建立起一種社群歸屬感?！俺圆ァ鳖惗桃曨l中常常出現(xiàn)的家庭聚餐、朋友聚會(huì)等場(chǎng)景，也能夠引發(fā)用戶的情感共鳴和回憶，使他們?cè)谟^看過(guò)程中感受到溫暖和幸福。Specifically,whenuserswatchshortvideosof"foodbroadcasting",theyoftenreceivevisualimpactandenjoymentofdeliciousfood.Thisenjoymentnotonlycomesfromtheattractiv