南非移動支付軟件apple pay用戶市場調(diào)研和分析報告（英文版）-2024年1月上傳培訓(xùn)課件

CONSUMERS&BRANDSMobile

payment:

Apple

Payusers

in

South

AfricaConsumer

InsightsSeptember2023Consumer

Insights

GlobalsurveyIntroductionReport

overviewGlobalsurveymethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofApplePayusersinSouthAfrica:

whotheyare;

whatthey

like;

what

theythink;and

how

toreachthem.

Itprovides

insightson

theirdemographics,lifestyle,

opinions,

and

marketing

touchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeAdditionally,thereport

allows

thereader

tobenchmark

ApplePayusers

inSouthAfrica

(’’brandusers’’)

againstSouthAfricanmobile

payment

users

ingeneral

(’’category

users’’),

and

theoverall

SouthAfricanonliner,

labelled

as

’’all

respondents’’

inthe

charts.Region:

56countriesNumberof

respondents:?

12,000+

forcountries

with

theextended

survey(including

South

Africa)?

2,000+

forthebasicsurveySample:

Internet

users,

aged18–64,quotasset

ongender

and

ageThereport

isupdatedquarterly

andisbased

on

datafrom

theConsumer

InsightsGlobal

survey,

anFieldwork:international

survey

thatcovers

more

than15,000brandsacross

56

countries.?

Continuousfrom

JanuarytoDecember?

Countries

thatreceive

theextended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

September

2023Sources:CHAPTER

01Management

summary?

Brand

usage?

Key

insightsApple

Pay

ranks

fifth

among

mobile

payment

services

in

South

AfricaManagement

summary:

brandusageand

competitionTop10

most

used

mobile

paymentservicesinSouth

AfricaFNBPay46%Mastercard

Clickto

Pay(Masterpass)40%SnapScanGoogle

PayApplePaySamsungPayZapper26%25%25%24%22%SCode4%4%4%FitbitPayUkheshe4Notes:"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

smartphone?";

Multi

Pick;

Base:

n=242,

mobile

payment

usersConsumer

Insights

Global

as

of

September

2023Sources:Apple

Pay

users

in

South

AfricaManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsApplePayismore

popularamongGeneration

Zthanother

mobilepayment

services.Career

advancement

is

lessimportanttoApplePayusers

thanto

other

mobilepayment

users.49%

ofApplePayusersstatethatiftheservice

is

good,they

arehappytopayextra

fees.ApplePayusers

access

theinternet

viaasmart

TVmore

often

thanthe

averagemobile

payment

user.Compared

toothermobile

paymentservices,

ApplePayhasarelatively

highshareof

female

users.Fashion

and

beauty

arerelativelyprevalent

interests

of

ApplePayusers.43%

ofApplePayusersare

inthe

earlymajority

of

innovationadopter

types.Arelatively

highshare

ofApplePayusers

only

usesocial

media

passively.Photography

isarelatively

popularhobbyamong

ApplePayusers.Arelatively

highshare

ofApplePayusers

think

thatgovernment

debtisanissuethatneedstobeaddressed.ApplePayusers

remember

seeing

adson

blogs

and

forums

more

often

thanother

mobile

payment

users.ApplePayhasalarger

share

ofuserswith

ahigh

income

than

other

mobilepayment

services.ApplePayusers

aremore

likely

to

live

inmegacities

than

mobile

payment

usersingeneral.5Sources:Consumer

Insights

Global

as

of

September

2023CHAPTER

02Demographic

profile?

Generations?

Gender?

Education?

Income?

Household

classification?

Typeofcommunity?

LGBTQ+Apple

Pay

is

more

popular

among

Generation

Z

than

other

mobile

paymentservicesDemographic

profile:

generationsAgeof

consumersinSouth

AfricaBrand

users52%34%11%13%2%1%2%Category

usersAllrespondents40%45%36%43%18%Generation

ZMillennialsGeneration

XBaby

Boomers7Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

or

other

points

ofsale

with

your

smartphone?";Multi

Pick;Base:n=61,

Apple

Payusers,n=242,mobile

payment

users,n=12205,

all

respondentsConsumer

Insights

Global

as

of

September

2023Sources:Compared

to

other

mobile

payment

services,

Apple

Pay

has

a

relatively

highshare

of

female

usersDemographic

profile:

genderGenderofconsumersinSouth

AfricaBrand

users57%43%Category

usersAllrespondents63%37%54%46%MaleFemale8Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=61,

Apple

Payusers,n=242,mobile

payment

users,n=12205,

all

respondentsConsumer

Insights

Global

as

of

September

2023Sources:A

relatively

high

share

of

Apple

Pay

users

have

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

educationinSouth

Africa57%47%35%35%23%20%18%18%11%10%7%5%2%

2%2%2%

1%1%1%

1%0%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents9Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=61,

Apple

Payusers,n=242,

mobile

payment

users,n=12205,

all

respondentsSources:Consumer

Insights

Global

as

of

September

2023Apple

Pay

has

a

larger

share

of

users

with

a

high

income

than

other

mobilepayment

servicesDemographic

profile:

incomeShare

ofconsumersinSouth

Africainthe

high,

middle,andlowthirdsof

monthlyhouseholdgrossincomeBrand

users57%33%10%Category

usersAllrespondents47%33%20%33%33%33%HighMiddleLow10

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

topay

in

stores,

restaurants

orother

points

ofsale

with

your

smartphone?";Multi

Pick;

Base:

n=61,

Apple

Payusers,n=242,

mobile

payment

users,n=12205,

all

respondentsConsumer

Insights

Global

as

of

September

2023Compared

to

other

mobile

payment

users,

Apple

Pay

users

are

relatively

likely

tolive

in

a

household

of

two

or

more

related

adultsDemographic

profile:

household

classificationType

of

householdsin

whichconsumersinSouth

Africalive41%30%29%24%21%20%16%14%11%11%11%10%

10%9%8%7%7%6%

6%5%5%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo

or

morerelated

adults

household

typesOtherBrand

usersCategory

usersAllrespondents11

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=61,

Apple

Payusers,n=242,

mobile

payment

users,

n=12205,

all

respondentsConsumer

Insights

Global

as

of

September

2023Apple

Pay

users

are

more

likely

to

live

in

megacities

than

mobile

payment

usersin

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveinSouth

Africa37%35%34%23%21%20%17%16%15%13%13%13%11%10%8%8%5%0%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents12

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

yoursmartphone?";

Multi

Pick;Base:n=61,

ApplePayusers,n=242,

mobile

payment

users,n=12205,

all

respondentsConsumer

Insights

Global

as

of

September

202311%

of

Apple

Pay

users

consider

themselves

part

of

the

LGBTQ+

communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersinSouth

AfricaBrand

users11%9%85%3%Category

usersAllrespondents84%7%8%81%11%YesNoWould

rathernot

say13

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

services

have

youused

in

the

past12

months

to

pay

in

stores,

restaurantsorotherpoints

ofsalewith

yoursmartphone?";

Multi

Pick;Base:

n=61,

Apple

Payusers,n=242,

mobile

payment

users,n=12205,

all

respondentsConsumer

Insights

Global

as

of

September

2023CHAPTER

03Consumer

lifestyle?

Lifevalues?

Main

interests?

Hobbies

&leisure

activities?

Sportsactivities?

SportsfollowedCareer

advancement

is

less

important

to

Apple

Pay

users

than

to

other

mobilepayment

usersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersinSouth

Africa63%64%61%49%47%44%39%38%41%41%40%36%30%31%31%29%27%23%22%16%20%12%16%15%13%13%10%9%9%8%TobesuccessfulAhappyrelationshipAnhonest

andrespectable

lifeSafety

andsecurityLearningnew

thingsAdvancingmy

careerMaking

myown

decisionsSocial

justiceHavingagood

timeTraditionsBrand

usersCategory

usersAllrespondents15

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

pointsofsalewith

yoursmartphone?";

Multi

Pick;Base:n=61,

Apple

Payusers,n=242,

mobile

payment

users,n=12205,

all

respondentsConsumer

Insights

Global

as

of

September

2023Fashion

and

beauty

are

relatively

prevalent

interests

of

Apple

Pay

usersConsumer

lifestyle:

main

interestsTop10

interestsofApple

Pay

usersinSouth

Africa69%66%64%53%64%

65%57%62%60%49%61%60%59%59%59%57%52%51%51%51%50%46%46%44%42%37%43%41%40%37%Food

&diningCareer

&educationMovies,TVshows&musicFinance&economyHealth

&fitnessTravelScience

&technologyFashion&beautyFamily

&parentingSportsBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

smartphone?";

Multi

Pick;

Base:

n=61,Apple

Payusers,n=242,

mobile

payment

users,n=12205,

all

respondentsConsumer

Insights

Global

as

of

September

2023Photography

is

a

relatively

popular

hobby

amongApple

Pay

usersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofApplePay

usersinSouth

Africa59%56%54%48%53%53%52%52%51%49%49%48%48%45%36%43%42%38%37%38%37%37%36%35%25%34%29%28%27%20%OutdooractivitiesCooking/bakingReadingSocializingTravelingTech

/computersCars/vehiclesMeditation/wellnessDoing

sportsandfitnessPhotographyBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

serviceshave

you

used

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsalewith

yoursmartphone?";

Multi

Pick;Base:

n=61,Apple

Payusers,n=242,

mobile

payment

users,n=12205,

all

respondentsConsumer

Insights

Global

as

of

September

2023Apple

Pay

users

are

more

likely

to

play

golf

than

other

mobile

payment

usersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofApplePay

usersinSouth

Africa33%33%31%27%27%26%25%25%24%23%23%21%20%18%18%18%16%16%15%15%14%14%13%11%10%9%9%8%7%5%HikingSoccerFitness,aerobics,cardioRunning/JoggingDancingSwimming/DivingCyclingGolfYoga

/PilatesHunting/FishingBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

your

smartphone?";Multi

Pick;Base:n=42,

Apple

Payusers,n=300,

mobile

payment

users,n=5826,

all

respondentsConsumer

Insights

Global

as

of

September

2023Apple

Pay

users

follow

similar

sports

leagues,

teams,

and

competitions

asusersof

other

mobile

payment

servicesConsumer

lifestyle:

sports

followedTop10

sports

followed

byApple

Pay

usersinSouth

Africa40%38%32%29%28%26%25%21%19%19%18%17%16%15%13%12%Golf11%

11%11%11%11%11%10%10%9%9%9%8%7%6%SoccerRugbyCricketMotorsportsAthleticsBasketballTennisBoxingAmericanfootball(track&field)Brand

usersCategory

usersAllrespondents19

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";Multi

Pick;Base:n=28,

Apple

Payusers,n=239,

mobile

payment

users,n=5054,

all

respondentsConsumer

Insights

Global

as

of

September

2023CHAPTER

04Consumer

attitudes?

Attitudestowards

personal

finances?

Innovation

adoption?

Challenges

facing

thecountry?

Politics2049%

of

Apple

Pay

users

state

that

if

the

service

is

good,

they

are

happy

to

payextra

feesConsumer

attitudes:financeAgreementwithstatements

towards

financeinSouth

Africa54%54%49%46%46%44%41%36%

36%33%31%

31%28%22%17%Icould

imaginedealingwith

my

financialtransactionsexclusively

account

administrationviamy

smartphone

andtransactionsIftheservice

is

good,I’mhappy

topayforNew

financialtopics,

Onlinefinancialservices

Icould

imaginegettingsuchascrypto

andNFTs,fascinatemehavemademe

confident

allmy

financialservicesabouthandling

my

own

from

atechcompanyfinances(Fintechservices

tohelp

withbanking,budgeting,suchasGoogle

or

AppleBrand

usersCategory

usersAllrespondentsinvestments

etc.)21

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=61,

ApplePayusers,n=242,

mobile

payment

users,n=2034,

all

respondentsConsumer

Insights

Global

as

of

September

202343%

of

Apple

Pay

users

are

in

the

early

majority

of

innovation

adopter

typesConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinSouth

Africa43%41%37%33%32%20%18%18%14%13%11%10%4%3%2%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards22

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

serviceshave

youused

in

the

past12

months

to

pay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=61,

Apple

Payusers,n=242,

mobile

payment

users,n=12205,

all

respondentsConsumer

Insights

Global

as

of

September

2023A

relatively

high

share

of

Apple

Pay

users

think

that

governmentdebt

is

an

issuethat

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

South

Africa

accordingtoApplePay

users89%90%80%78%86%72%79%79%74%75%72%70%66%68%68%60%66%66%64%55%64%62%61%59%51%53%53%52%47%45%UnemploymentCrimePovertyRising

prices/inflation/cost

of

livingEducationEconomicsituationFood

andwater

securityGovernmentdebtHealth

andsocial

securityHousingBrand

usersCategory

usersAllrespondents23

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurantsorother

points

ofsale

with

yoursmartphone?";

Multi

Pick;

Base:

n=61,

Apple

Payusers,n=242,

mobile

payment

users,n=12205,

all

respondentsConsumer

Insights

Global

as

of

September

2023Many

Apple

Pay

users

have

centrist

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersinSouth

AfricaBrand

users20%41%30%10%9%Category

usersAllrespondents30%29%35%27%30%23%17%LeftCenterRightPrefer

nottoanswer24

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

serviceshave

youused

inthe

past

12

months

topay

in

stores,

restaurants

orother

points

ofsale

with

yoursmartphone?";

Multi

Pick;

Base:

n=61,

Apple

Payusers,n=242,

mobile

payment

users,n=12205,

all

respondentsConsumer

Insights

Global

as

of

September

2023CHAPTER

05Marketing

touchpoints?

Internet

usagebydevice?

Social

media

usage?

Media

usagebychannel?

Digitaladvertising

touchpoints?

Non-digital

advertising

touchpointsApple

Pay

users

access

the

internet

via

a

smart

TV

more

often

than

the

averagemobile

payment

userMarketing

touchpoints:internet

usagebydeviceDevicesconsumersinSouth

Africauseregularlytoaccess

theinternet100%99%95%95%89%80%77%62%55%49%48%48%46%44%43%41%39%39%36%36%36%30%25%24%20%19%12%SmartphoneLaptopSmart

TVDesktop

PCBrand

usersStreaming

deviceCategory

usersTabletGaming

consoleSmartwatchSmart

speakersAllrespondents26

Notes:Sources:’’Which

ofthese

devices

do

youregularlyuse

with

an

internet

connection?’’;

Multi

Pick;"Which

ofthese

serviceshave

you

used

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsalewith

yoursmartphone?";

Multi

Pick;Base:

n=61,

Apple

Payusers,n=242,

mobile

payment

users,n=12205,

all

respondentsConsumer

Insights

Global

as

of

September

2023A

relatively

high

share

of

Apple

Pay

users

only

use

social

media

passivelyMarketing

touchpoints:social

media

usageSocial

mediaactivitiesinSouth

Africabytype82%80%79%78%67%75%64%75%62%69%

69%61%68%64%65%63%46%62%61%60%56%56%52%52%48%46%45%35%33%27%7%6%4%1%0%

0%Liked

postsbyotherusersFollowedpeopleCommented

Sentprivateon

posts

messagesLikedcompanypostsPosted

texts/statusPostedpictures/videosFollowedcompaniesSharedpostsbyother

usersSharedcompanypostsIhaveonly

Ihaven’t

usedused

social

social

mediamediaupdatespassivelyBrand

usersCategory

usersAllrespondents27

Notes:Sources:’’Which

ofthese

things

have

youdone

onsocial

media

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=61,

Apple

Payusers,n=242,

mobile

payment

users,n=12205,

all

respondentsConsumer

Insights

Global

as

of

September

2023Apple

Pay

users

tend

to

listen

to

podcasts

more

often

than

mobile

paymentusers

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersinSouth

Africahave

been

using

inthepast4weeks92%90%77%84%82%84%78%78%77%72%65%70%60%60%57%54%49%48%44%39%40%38%34%34%33%31%30%20%29%28%

29%27%17%DigitalvideocontentTVDigitalmusiccontentRadioPodcastsOnlinenewswebsitesDailynewspapersMagazinesOnlinemagazinesMovies

/cinemaWeeklynewspapersBrand

usersCategory

usersAllrespondents28

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

serviceshave

youused

in

the

past

12

months

to

pay

in

stores,

restaurants

orother

points

ofsale

with

yoursmartphone?";

Multi

Pick;Base:

n=61,

Apple

Payusers,n=242,

mobile

payment

users,n=6103,

all

respondentsConsumer

Insights

Global

as

of

September

2023Apple

Pay

users

remember

seeing

ads

on

blogs

and

forums

more

often

thanother

mobile

payment

usersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereApplePay

usersinSouth

Africahave

come

across

digital

advertisinginthepast4weeks72%70%60%67%

67%55%59%

60%54%54%54%52%44%49%38%50%49%46%46%43%43%41%40%26%37%34%31%30%26%15%Social

mediaVideo

portalsOnlinestores

Search

engines

Video

streamingservicesWebsitesandappsof

brandsMusicportalsOtherappsVideo

gamesBlogs/forumsBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

serviceshave

youused

in

the

past12

months

topay

in

stores,restaurantsorotherpoints

ofsale

with

yoursmartphone?";

Multi

Pick;

Base:n=61,

Apple

Pay

users,n=242,

mobile

payment

users,n=12205,

all

respondentsConsumer

Insights

Global

as

of

September

2023Apple

Pay

users

remember

ads

they

saw

out-of-home

more

often

than

othermobile

payment

usersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinSouth

Africahavecome

across

non-digital

advertisinginthepast4weeks72%59%57%57%52%44%52%46%45%44%44%37%36%36%35%31%28%

28%28%26%21%16%

16%9%OnadvertisingspacesDirectly

inthestoreOntheradioOnTVInprinteddailynewspapersBy

mailshot

/advertisingmailInprintedmagazinesandjournalsAtthemovies/cinemaon

the

goBrand

usersCategory

usersAllrespondents30

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese

serviceshave