英國在線度假網(wǎng)站維珍假日virgin holidays用戶市場(chǎng)調(diào)研和分析報(bào)告（英文版）-2024年1月上傳培訓(xùn)課件

CONSUMERS&BRANDSPackage

holiday

portals:

VirginHolidays

users

in

the

UnitedKingdomConsumer

InsightsAugust

2023Consumer

Insights

GlobalsurveyIntroductionReport

overviewGlobalsurveymethodology(1)Design:OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofVirgin

Holidaysusers

inthe

UnitedKingdom:

who

theyare;

whatthey

like;

what

theythink;

andhow

to

reach

them.

Itprovides

insightsontheirdemographics,

lifestyle,

opinions,andmarketingtouchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegion:

56countriesAdditionally,thereport

allows

thereader

toNumberof

respondents:benchmark

Virgin

Holidaysusers

inthe

UnitedKingdom(’’brandusers’’)

against

UKpackaged

holidaybookers

ingeneral

(’’category

users’’),

and

theoverallUKonliner,

labelled

as’’all

respondents’’

inthecharts.?

12,000+

forcountries

with

theextended

survey(including

theUnited

Kingdom)?

2,000+

forthebasicsurveySample:

Internet

users,

aged18–64,quotasset

ongender

and

ageThereport

isupdatedquarterly

andisbased

on

datafrom

theConsumer

InsightsGlobal

survey,

anFieldwork:international

survey

thatcovers

more

than15,000brandsacross

56

countries.?

Continuousfrom

JanuarytoDecember?

Countries

thatreceive

theextended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designConsumer

Insights

Global

as

of

August

2023Sources:CHAPTER

01Management

summary?

Brand

usage?

Key

insightsVirgin

Holidays

ranks

eighth

among

package

holiday

portals

in

the

UKManagement

summary:

brandusageand

competitionTop10

most

used

package

holiday

portals

intheUKTUIJet2

Holidays29%27%easyJet

HolidaysBritish

Airways

HolidaysExpedia20%20%12%First

Choice9%9%OntheBeachVirgin

HolidaysHaysTravel8%7%7%ebookers4Notes:"Which

ofthese

providers

have

youbookeda

packageholiday

fromin

the

past

12

months?’’;Multi

Pick;Base:n=908,

packaged

holiday

bookersConsumer

Insights

Global

as

of

August

2023Sources:The

share

of

packaged

holiday

bookers

using

Virgin

Holidays

declined

by3percentage

points

since

Q1

of

2021Management

summary:

brandusagetimelineTimeline

of

packagedholiday

bookersusing

VirginHolidays11%9%9%9%8%8%8%2021

Q12021

Q22022

Q22022

Q32022

Q42023

Q12023

Q25Notes:"Which

ofthese

providers

have

youbookeda

packageholiday

fromin

the

past

12

months?’’;Multi

Pick;Base:n=30

-

75

VirginHolidays

users,n=322

-

908

packaged

holiday

bookersSources:Consumer

Insights

Global

as

of

August

2023Virgin

Holidays

users

in

the

United

KingdomManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsVirgin

Holidays

ismore

popularamongMillennials

thanother

packageholidayportals.Success

and

career

advancement

arerelatively

important

to

Virgin

Holidaysusers.Itstands

out

that52%

ofVirgin

Holidaysusers

saythatwhen

itcomes

totraveling,sustainabilityisimportant

tothem.Virgin

Holidays

usersaccess

theinternetviaasmartwatch

more

often

thantheaverage

packagedholiday

booker.Virgin

Holidays

ismore

popularamongmale

packagedholiday

bookers

thanfemale

packaged

holiday

bookers.Vehicles

andmobility

arerelativelyprevalent

interests

of

Virgin

Holidaysusers.Onsocial

media,

Virgin

Holidays

usersinteract

with

companies

more

oftenthan

other

packaged

holidaybookers.28%

ofVirgin

Holidaysusers

areinnovators

or

early

adopters

ofnewproducts.Virgin

Holidays

hasalarger

shareofusers

with

ahigh

income

thanotherpackageholiday

portals.Tech

or

computers

arerelativelypopularhobbiesamong

Virgin

Holidaysusers.Virgin

Holidays

usersremember

seeingadsinonlinestores

more

often

thanother

packaged

holidaybookers.Arelatively

highshare

ofVirgin

Holidaysusers

think

thatclimate

changeisanissuethatneedstobeaddressed.Virgin

Holidays

usersare

more

likely

toliveinmegacities

thanpackaged

holidaybookers

ingeneral.6Sources:Consumer

Insights

Global

as

of

August

2023CHAPTER

02Demographic

profile?

Generations?

Gender?

Education?

Income?

Household

classification?

Typeofcommunity?

LGBTQ+Virgin

Holidays

is

more

popular

among

Millennials

than

other

package

holidayportalsDemographic

profile:

generationsAgeof

consumersintheUKBrand

users21%21%20%49%25%4%Category

usersAllrespondents41%27%12%13%37%31%Generation

ZMillennialsGeneration

XBaby

Boomers8Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

providershave

youbookedapackage

holiday

fromin

the

past

12

months?’’;

Multi

Pick;Base:n=75,

VirginHolidays

users,n=908,

packaged

holiday

bookers,n=24183,

allrespondentsSources:Consumer

Insights

Global

as

of

August

2023Virgin

Holidays

is

more

popular

among

male

packaged

holiday

bookers

thanfemale

packaged

holiday

bookersDemographic

profile:

genderGenderofconsumersintheUKBrand

users59%41%Category

usersAllrespondents49%49%51%51%MaleFemale9Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

providers

have

youbooked

apackage

holiday

from

in

the

past12

months?’’;

Multi

Pick;

Base:

n=75,

VirginHolidays

users,n=908,

packagedholiday

bookers,

n=24183,

allrespondentsSources:Consumer

Insights

Global

as

of

August

202364%

of

Virgin

Holidays

users

have

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

educationintheUK33%31%28%27%23%22%22%19%17%15%

15%12%9%8%7%3%3%3%1%

1%0%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents10

Notes:Sources:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

providers

have

youbookeda

package

holiday

fromin

the

past12

months?’’;

Multi

Pick;

Base:

n=75,

Virgin

Holidays

users,n=908,packaged

holiday

bookers,n=24183,

all

respondentsConsumer

Insights

Global

as

of

August

2023Virgin

Holidays

has

a

larger

share

of

users

with

a

high

income

than

otherpackage

holiday

portalsDemographic

profile:

incomeShare

ofconsumersintheUK

inthehigh,

middle,andlowthirdsof

monthlyhouseholdgross

incomeBrand

users58%28%13%Category

usersAllrespondents41%38%22%33%33%33%HighMiddleLow11

Notes:Sources:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

providers

have

youbookeda

packageholidayfromin

the

past

12

months?’’;Multi

Pick;Base:n=75,

VirginHolidays

users,n=908,

packaged

holiday

bookers,n=24183,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

the

average

onliner,

Virgin

Holidays

users

are

relatively

likely

to

livein

a

nuclear

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersintheUKlive44%41%34%27%24%21%16%12%12%11%9%9%8%

8%7%4%3%3%3%2%

2%Multi-SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenTwo

or

moreOthergenerationalfamilyrelated

adults

household

typesBrand

usersCategory

usersAllrespondents12

Notes:Sources:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

providers

have

youbookeda

packageholiday

fromin

the

past

12

months?’’;MultiPick;Base:n=75,

VirginHolidays

users,n=908,

packaged

holiday

bookers,n=24183,

all

respondentsConsumer

Insights

Global

as

of

August

2023Virgin

Holidays

users

are

more

likely

to

live

in

megacities

than

packaged

holidaybookers

in

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveintheUK26%26%25%24%24%21%20%20%17%16%13%12%11%10%10%9%7%

7%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents13

Notes:Sources:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

providershave

youbooked

apackage

holiday

fromin

the

past

12

months?’’;Multi

Pick;Base:n=75,

VirginHolidays

users,n=908,

packaged

holidaybookers,

n=24183,

all

respondentsConsumer

Insights

Global

as

of

August

202312%

of

Virgin

Holidays

users

consider

themselves

part

of

the

LGBTQ+communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersintheUKBrand

users12%85%3%2%3%Category

usersAllrespondents6%91%8%89%YesNoWould

rathernot

say14

Notes:Sources:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

providers

have

youbooked

apackage

holiday

fromin

the

past12

months?’’;Multi

Pick;Base:

n=75,

VirginHolidays

users,n=908,packaged

holiday

bookers,n=24183,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

03Consumer

lifestyle?

Lifevalues?

Main

interests?

Hobbies

&leisure

activities?

Sportsactivities?

SportsfollowedSuccess

and

career

advancement

are

relatively

important

to

Virgin

HolidaysusersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersintheUK67%61%59%44%47%

49%43%47%42%41%38%34%29%28%27%25%26%24%24%12%17%17%16%16%15%13%13%9%10%8%AhappyrelationshipSafety

andsecurityAnhonest

and

Tobesuccessfulrespectable

lifeHavingagood

timeAdvancingmy

careerSocial

justiceLearningnew

thingsMaking

myown

decisionsTraditionsBrand

usersCategory

usersAllrespondents16

Notes:Sources:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

providershave

you

bookedapackage

holiday

fromin

the

past

12

months?’’;Multi

Pick;Base:

n=75,

VirginHolidays

users,n=908,

packagedholiday

bookers,n=24183,

all

respondentsConsumer

Insights

Global

as

of

August

2023Vehicles

andmobility

are

relatively

prevalent

interests

of

Virgin

Holidays

usersConsumer

lifestyle:

main

interestsTop10

interestsofVirginHolidays

usersintheUK67%63%

60%56%57%48%48%45%44%43%35%43%43%43%41%40%39%34%40%40%35%33%32%31%30%28%26%21%20%16%TravelMovies,TVshows&musicHealth

&fitnessFood

&diningHistoryFashion&beautyHome

&gardenSportsFamily

&parentingVehicles

&mobilityBrand

usersCategory

usersAllrespondents17

Notes:Sources:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

providers

have

youbookeda

packageholiday

fromin

the

past

12

months?’’;Multi

Pick;Base:n=75,

VirginHolidays

users,n=908,

packaged

holidaybookers,

n=24183,

all

respondentsConsumer

Insights

Global

as

of

August

2023Tech

or

computers

are

relatively

popular

hobbies

among

Virgin

Holidays

usersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofVirginHolidays

usersintheUK64%53%53%41%45%44%44%38%37%

37%41%39%39%37%36%36%35%35%29%32%Pets30%29%29%29%

28%25%24%22%22%16%TravelingTech

/computersReadingSocializingDoing

sportsandfitnessOutdooractivitiesCooking/bakingCars/vehiclesVideo

gamingBrand

usersCategory

usersAllrespondents18

Notes:Sources:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

providers

have

youbooked

apackage

holiday

from

in

the

past12

months?’’;

Multi

Pick;Base:

n=75,

VirginHolidays

users,n=908,

packagedholidaybookers,

n=24183,

all

respondentsConsumer

Insights

Global

as

of

August

2023Virgin

Holidays

users

are

more

likely

to

play

American

football

than

otherpackaged

holiday

bookersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofVirgin

Holidaysusersinthe

UK24%24%20%20%19%17%17%16%16%15%15%14%14%14%14%14%12%10%10%9%9%9%7%7%7%6%6%5%4%3%SoccerSwimming/DivingAmericanFootball

/FlagFootballRunning/JoggingCyclingBasketballBadmintonFitness,aerobics,cardioCricketGolfBrand

usersCategory

usersAllrespondents19

Notes:Sources:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

providershave

you

bookedapackage

holiday

fromin

the

past

12

months?’’;Multi

Pick;Base:n=37,

VirginHolidays

users,n=403,

packaged

holiday

bookers,

n=9322,

all

respondentsConsumer

Insights

Global

as

of

August

2023Virgin

Holidays

users

are

more

likely

to

follow

volleyball

than

other

packagedholiday

bookersConsumer

lifestyle:

sports

followedTop10

sports

followed

byVirginHolidaysusersintheUK36%31%26%23%23%21%21%20%20%19%19%19%12%12%12%9%9%9%9%9%8%7%7%6%6%5%5%4%4%2%SoccerBoxingCricketBasketballTennisAmericanfootballMotorsportsCyclingSwimming/divingVolleyballBrand

usersCategory

usersAllrespondents20

Notes:Sources:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

providers

have

youbookeda

package

holiday

fromin

the

past12

months?’’;

Multi

Pick;

Base:

n=31,

Virgin

Holidays

users,n=358,

packaged

holiday

bookers,

n=8230,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

04Consumer

attitudes?

Attitudestowards

traveling?

Innovation

adoption?

Challenges

facing

thecountry?

Politics21Itstands

out

that

52%

of

Virgin

Holidays

users

say

that

when

it

comes

totraveling,

sustainability

is

important

to

themConsumer

attitudes:travelAgreementwithstatements

towards

travel

intheUK60%59%57%52%47%45%41%41%39%33%31%29%28%24%21%Iwant

to

experiencesomething

uniqueduringmy

travelsWhen

I’mon

vacation,Iusemy

smartphoneasaguideWhen

itcomes

toWhen

I’mtraveling,IWhen

itcomes

totraveling,sustainability

book

accommodations,

traveling,Ialways

lookisimportant

tomeCategory

userscarrentals,etc.spontaneously

viamysmartphoneforthecheapest

offerBrand

usersAllrespondents22

Notes:Sources:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

providers

have

youbookeda

package

holiday

fromin

the

past12

months?’’;

Multi

Pick;

Base:

n=75,

Virgin

Holidays

users,n=908,

packaged

holidaybookers,

n=4027,

all

respondentsConsumer

Insights

Global

as

of

August

202328%

of

Virgin

Holidays

users

are

innovators

or

early

adopters

of

new

productsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinthe

UK36%36%32%32%25%24%23%23%20%17%13%11%5%2%1%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards23

Notes:Sources:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

providershave

youbooked

apackage

holiday

fromin

the

past12

months?’’;Multi

Pick;Base:

n=75,

VirginHolidays

users,

n=908,

packagedholiday

bookers,n=24183,

all

respondentsConsumer

Insights

Global

as

of

August

2023A

relatively

high

share

of

Virgin

Holidays

users

think

that

climate

change

is

anissue

that

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

theUnitedKingdomaccording

toVirginHolidaysusers64%

63%55%50%52%48%47%45%39%44%41%37%38%37%

37%41%40%40%39%38%36%

36%35%

29%29%34%33%33%33%30%Rising

prices

Climatechange/inflation/EconomicsituationEnvironmentCrimePovertyEducationHealth

andsocial

securityHousingImmigrationcost

of

livingBrand

usersCategory

usersAllrespondents24

Notes:Sources:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

providershave

youbookedapackage

holiday

fromin

the

past

12

months?’’;Multi

Pick;Base:n=75,

VirginHolidays

users,n=908,

packagedholiday

bookers,n=24183,

all

respondentsConsumer

Insights

Global

as

of

August

2023Compared

to

other

packaged

holiday

bookers,

Virgin

Holidays

users

tend

tohave

more

right

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersintheUKBrand

users17%19%37%39%29%7%Category

usersAllrespondents40%12%23%37%26%14%LeftCenterRightPrefer

nottoanswer25

Notes:Sources:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

providers

have

youbookedapackage

holiday

fromin

the

past

12

months?’’;Multi

Pick;Base:n=75,

VirginHolidays

users,n=908,

packaged

holiday

bookers,n=24183,

all

respondentsConsumer

Insights

Global

as

of

August

2023CHAPTER

05Marketing

touchpoints?

Internet

usagebydevice?

Social

media

usage?

Media

usagebychannel?

Digitaladvertising

touchpoints?

Non-digital

advertising

touchpointsVirgin

Holidays

users

access

the

internet

via

a

smartwatch

more

often

than

theaverage

packaged

holiday

bookerMarketing

touchpoints:internet

usagebydeviceDevicesconsumersinthe

UK

useregularlyto

accesstheinternet95%93%91%85%83%75%72%69%61%61%

61%60%59%57%52%52%50%47%46%42%39%38%38%38%36%31%30%SmartphoneLaptopSmart

TVTabletGaming

console

Smart

speakersSmartwatchDesktop

PCStreaming

deviceBrand

usersCategory

usersAllrespondents27

Notes:Sources:’’Which

ofthese

devices

do

youregularlyuse

with

an

internet

connection?’’;

Multi

Pick;"Which

ofthese

providers

have

you

booked

apackage

holiday

from

in

the

past12

months?’’;

Multi

Pick;Base:

n=75,

VirginHolidaysusers,n=908,

packaged

holiday

bookers,

n=24183,

all

respondentsConsumer

Insights

Global

as

of

August

2023On

social

media,

Virgin

Holidays

users

interact

with

companies

more

often

thanother

packaged

holiday

bookersMarketing

touchpoints:social

media

usageSocial

mediaactivitiesintheUK

by

type72%59%54%60%54%

55%51%52%52%47%39%48%47%47%43%43%33%41%40%36%36%33%31%31%20%30%30%22%27%15%12%8%7%7%4%0%Sentprivate

Liked

posts

CommentedPostedpictures/videosFollowedpeoplePosted

texts/statusLikedcompanypostsFollowedcompaniesSharedpostsbyother

usersSharedcompanypostsIhaveonly

Ihaven’t

usedused

social

social

mediamediamessagesbyotheruserson

postsupdatespassivelyBrand

usersCategory

usersAllrespondents28

Notes:Sources:’’Which

ofthese

things

have

youdone

onsocial

media

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

providershave

you

booked

apackage

holiday

fromin

the

past12

months?’’;Multi

Pick;Base:

n=75,

VirginHolidaysusers,n=908,

packaged

holiday

bookers,

n=24183,

all

respondentsConsumer

Insights

Global

as

of

August

2023Virgin

Holidays

users

tend

to

read

weekly

newspapers

more

often

thanpackaged

holiday

bookers

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersintheUK

havebeen

using

inthepast4weeks91%86%79%76%73%

72%72%59%70%68%64%61%57%50%55%52%46%52%43%35%42%31%42%40%31%36%25%35%27%26%20%18%15%TVRadioDigitalvideo

Digitalmusiccontent

contentPodcastsMovies

/cinemaOnlinenewswebsitesMagazinesDailyWeeklyOnlinemagazinesnewspapers

newspapersBrand

usersCategory

usersAllrespondents29

Notes:Sources:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

providershave

youbooked

apackage

holiday

fromin

the

past

12

months?’’;Multi

Pick;Base:n=33,

VirginHolidays

users,n=451,

packagedholiday

bookers,

n=12093,

all

respondentsConsumer

Insights

Global

as

of

August

2023Virgin

Holidays

users

remember

seeing

ads

in

online

stores

more

often

thanother

packaged

holiday

bookersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereVirginHolidays

usersintheUK

havecome

across

digitaladvertisinginthepast4weeks56%48%45%43%39%41%38%39%37%35%31%36%35%35%30%31%31%29%29%27%27%26%21%23%22%20%20%18%12%10%Social

mediaOnlinestoresVideo

portals

Video

streaming

Search

engines

MusicportalsservicesWebsitesandappsof

brandsOtherappsVideo

gamesBlogs/forumsBrand

usersCategory

usersAllrespondents30

Notes:Sources:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

providers

have

youbooked

apackage

holiday

from

in

the

past12

months?’’;

Multi

Pick;

Base:n=75,

VirginHolidaysusers,n=908,

packaged

holiday

bookers,

n=24183,

all

respondentsConsumer

Insights

Global

as

of

August

2023Virgin

Holidays

users

remember

ads

they

saw

in

printed

magazines

andjournalsmore

often

than

other

packaged

holiday

bookersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinthe

UK

havecome

across

non-digital

advertisinginthepast4weeks56%

56%51%43%43%40%38%36%36%29%

29%33%22%32%32%24%31%20%30%28%27%19%18%18%OnTVOnadvertisingspacesOntheradioDirectly

inthestoreInprintedmagazinesandjournalsAtthemovies/cinemaInprinteddailynewspapersBy

mailshot

/advertisingmailon

the

goBrand

usersCategory

usersAllrespondents31

Notes:Sources:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese

pro