印度尼西亞智能手機(jī)市場(chǎng)調(diào)研和分析報(bào)告（英文版）-2024年1月上傳培訓(xùn)課件

DIGITAL

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TRENDSSmartphonemarketinIndonesiaCHAPTER

01OverviewRevenueofthesmartphonemarketintheAsia-Pacificregionin2022,bycountry(inmillionU.S.dollars)SmartphonerevenueintheAsia-Pacificregion2022,bycountry140,000116,696120,000100,00080,00060,00040,00020,000037,821.91India12,244.31Japan10,652.72Indonesia8,214.754,836.363,986.87

3,548.853,218.912,193.451,407.41,038.2597.8ChinaSouth

Philippines

Vietnam

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SingaporeKoreaNewZealand3Description:Comparingthe13selectedregionsregardingtherevenueinthesmartphonessegmentoftheconsumerelectronicsmarket,Chinaisleadingtheranking(116.7billionU.S.dollars)andisfollowedbyIndiawith37.8billionU.S.dollars.AttheotherendofthespectrumisNewZealandwith597.8millionU.S.dollars,indicatingadifferenceof116.1billionU.S.dollarstoChina.ReadmoreNote(s):APAC;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsAdoptionrateofsmartphonesintheAsia-Pacificregionfrom2019to2022,withaforecastfor2030SmartphoneadoptionrateAPAC2019-2030100%90%80%70%94%76%74%68%64%60%50%40%30%20%10%0%20192020202120222030*4Description:In2022,thesmartphoneadoptionrateacrosstheAsia-Pacificregionreached76percent,markinganincreasefrom64percentin2019.By2030,smartphoneadoptioninAPACwasprojectedtoreachover90percent.

ReadmoreNote(s):Asia,APAC;2019to2022;*Forecast.DataexcludesChina,HongKong,Macao,andTaiwan.ReadmoreSource(s):GSMAMobilesubscriberpenetrationrateintheAsia-Pacificregionfrom2015to2022,withaforecastfor2030MobilesubscriberpenetrationAPAC2015-203080%71%70%60%50%40%30%20%10%0%67%67%66%66%62%62%59%58%201520162017201820192020*2021*2022*2030**5Description:In2022,theuniquemobilesubscriberpenetrationrateintheAsia-Pacificregion,excludingGreaterChina,wasat62percent.Thisnumberwasforecasttoreach71percentby2030.

ReadmoreNote(s):Asia,APAC;2015to2022;*DatadoesnotincludeChina,HongKong,Macao,andTaiwan.**Forecast.ReadmoreSource(s):GSMAShareofpopulationowningamobilephoneinIndonesiafrom2013to2022ShareofpopulationowningamobilephoneinIndonesia2013-202280%67.88%70%65.87%63.53%62.84%62.41%59.59%58.3%60%50%40%30%20%10%0%56.92%51.49%50.94%20132014201520162017201820192020202120226Description:In2022,nearly68percentoftheIndonesianpopulationownedandusedamobilephone.ThehighestsharewasfoundinJakartaandEastKalimantan,whereover82percentofthepopulationhadone.However,onthecontrary,onlyabout35percentofthepopulationinPapuaownedamobilephone.ReadmoreNote(s):Asia,Indonesia;2013to2022Source(s):StatisticsIndonesiaNumberofsmartphoneusersinIndonesiafrom2018to2028(inmillions)SmartphoneusersinIndonesia2018-2028250211.21206.98202.74198.5194.2620015010050190.03187.62177.39159.3183.84201973.18201802020202120222023202420252026202720287Description:ThenumberofsmartphoneusersinIndonesiaisestimatedtoreachover190millionin2023.Currently,Indonesiaisthefourth-largestsmartphonemarketworldwideafterChina,India,andtheUnitedStates.

ReadmoreNote(s):Indonesia;2018to2028Source(s):DigitalMarketInsightsSmartphonepenetrationrateinIndonesiafrom2019to2023withforecastsuntil2028SmartphonepenetrationrateinIndonesia2019-202880%70%60%50%70.94%67.93%64.59%60.88%56.75%52.17%47.08%40%30%20%10%0%35.91%23.15%202018.11%2019202120222023202420252026202720288Description:ThesmartphonepenetrationinIndonesiawasforecasttocontinuouslyincreasebetween2024and2028byintotal18.8percentagepoints.Aftertheninthconsecutiveincreasingyear,thepenetrationisestimatedtoreach70.94percentandthereforeanewpeakin2028.Notably,thesmartphonepenetrationofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Indonesia;2019to2028Source(s):DigitalMarketInsightsCHAPTER

02SmartphonebrandsMarketshareofmobileoperatingsystemsinIndonesiafromJanuary2019toAugust2023ShareofmobileoperatingsystemsIndonesia2019-2023AndroidiOSSamsungUnknownOther90%70%50%30%10%-10%Jan

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'2310Description:AsofAugust2023,Androidheldashareofnearly89percentofthemobileoperatingsystemmarketinIndonesia.Overthepastdecade,Googlehaskeptitsleadingmarketposition.

ReadmoreNote(s):Indonesia;January2019toAugust2023Source(s):StatCounterMarketshareofleadingmobilevendorsacrossIndonesiaasofJuly2023MarketshareofmobilevendorsinIndonesia2023Marketshare0%5%10%15%20%20.25%25%OppoSamsungXiaomiVivo18%15.69%14.77%UnknownApple9.89%8.76%RealmeInfinix7.52%3.16%Asus0.49%0.33%HuaweiOther1.14%11Description:AsofJuly2023,OppoledthethemobilevendormarketinIndonesia,withmorethan20percentshareofthemarket.ItwasfollowedbySamsung,withamarketshareofaround18percentinthesameperiod.

ReadmoreNote(s):Indonesia;July2023Source(s):StatCounterShareofOppointhemobilephonemarketinIndonesiafrom2013toOctober2023ShareofOppointhemobilephonemarketIndonesia2013-202325%20%15%10%21.7%21.24%21%19.64%18.28%13.5%9.9%3.76%20153.76%20165%0%1.57%20140%-5%2013201720182019202020212022202312Description:AsofOctober2023,Oppohadamarketshareofabout19.64percentinthemobilephonemarketinIndonesia.Thisisaslightdecreaseinthebrand'smarketsharecomparedto2022,butasignificantincreasesince2016.Duringthisperiod,thebrandhassurpassedSamsungandledthemobilevendormarketinIndonesia.ReadmoreNote(s):Indonesia;2013toOctober2023Source(s):StatCounterShareofSamsunginthemobilephonemarketinIndonesiafrom2013toOctober2023ShareofSamsunginthemobilephonemarketinIndonesia2013-202331%29%29.88%28.7%27.07%26.92%26.62%27%25%23%21%19%17%15%25.33%24.44%21.89%20.9%19.11%201318.92%202320142015201620172018201920202021202213Description:AsofOctober2023,Samsungheldamarketshareofnearly19percentintheIndonesianmobilephonemarket.Thisisadecreaseofabouttwopercentagepointinthebrand'smarketsharecomparedtothepreviousyear.Thebrandisnowthesecondlargestmobilevendorinthecountry.ReadmoreNote(s):Indonesia;2013toOctober2023Source(s):StatCounterShareofXiaomiinthemobilephonemarketinIndonesiafrom2013toOctober2023ShareofXiaomiinthemobilephonemarketIndonesia2013-202325%20%15%10%5%21.36%20.26%19.92%19.17%17.63%16.46%11.12%2.89%20161.15%20150%0.15%20140%-5%2013201720182019202020212022202314Description:AsofOctober2023,Xiaomiheldaround16.46percentmarketshareintheIndonesianmobilephonemarket.Thisisadecreaseinthebrand'smarketshareoverthepreviousyear,followingasignificantincreasesince2014.Duringthisperiod,thebrand'smarketsharewasthehighestin2019,withabout21.36percent.ReadmoreNote(s):Indonesia;2013toOctober2023Source(s):StatCounterShareofAppleinthemobilephonemarketinIndonesiafrom2013toOctober2023ShareofAppleinthemobilephonemarketIndonesia2013-202313.5%11.5%9.5%11.57%9.43%8.45%7.62%7.5%5.49%20195.5%4.33%20183.95%3.36%20173.25%20163.14%20153.5%1.5%2.51%20132014202020212022202315Description:AsofOctober2023,Applehadamarketshareofnearly12percentinthemobilephonemarketinIndonesia.Thiswasanincreaseofovertwopercentagepointsinthemarketshareofthebrandoverthepreviousyear.Apple'smarketshareinthecountryhascontinuouslyincreasedsince2015.ReadmoreNote(s):Indonesia;2013toOctober2023Source(s):StatCounterMarketshareofsmartphoneshipmentsinIndonesiainsecondquarter2023,bybrandShareofsmartphoneshipmentsinIndonesiaQ22023,bybrandMarketshare0%5%10%15%20%25%SamsungOppo20.8%17.6%Vivo16.5%XiaomiTranssionOthers14.7%13.4%17%16Description:Asofthesecondquarter2023,SamsungledthemarketshareofshipmentsinIndonesia,accountingfor20.8percentoftheoverallshipmentsofsmartphoneunits.ThiswasfollowedbyOppowhichaccountedfor17.6percentoftheoverallshipmentsmadetothecountryduringthisperiod.Overall,roughly8.9millionsmartphoneswereshippedtothecountryinthesecondquarterof2023.ReadmoreNote(s):Indonesia;Q22023Source(s):IDCCHAPTER

03MajorcarriersNumberofmobilecellularsubscriptionsinIndonesiafrom2000to2021(inmillions)NumberofcellularsubscriptionsIndonesia2000-2021500450400350300250200150435.19385.57365.87355.75338.95341.28325.58319.43313.23281.96249.81211.29163.68140.5893.3910063.846.9150030.3418.511.76.523.672000

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202118Description:Thenumberofmobile-cellularsubscriptionsinIndonesiaincreasedfrom2000to2021In2021,thenumberofmobilesubscriptionsinIndonesiawasat365.87million,anincreasefromthe355.75millionin2020.

ReadmoreNote(s):Indonesia;2000to2021Source(s):ITUMobilenetworkmarketshareofPTTelkomIndonesiaTbkfromfinancialyear2016to2022MobilenetworkmarketshareofPTTelkomIndonesiaTbkFY2016-202270%59.6%59.3%59.1%58.9%60%50%40%30%20%10%0%56.8%54.5%49.5%201620172018201920202021202219Description:Attheendoffinancialyear2022,PTTelkomIndonesiaGrouphadashareof49.5percentofthemobilenetworkmarketinIndonesia.TelkomIndonesiaisthelargesttelecommunicationandnetworkproviderinIndonesia.Thecompanyoffersawiderangeofnetworkandtelecommunicationservices,includingfixed-lineconnectionservices,cellularservices,networkandinterconnectionservices,aswellasInternetanddatacommunicationservices.ReadmoreNote(s):Asia,Indonesia;FY2016to2022;thefinancialyearfollowsthecalendaryearSource(s):TelkomIndonesiaNumberofsubscribersatIndosatOoredoofromfinancialyear2015to2022(inmillions)Indosat'snumberofsubscribersFY2015-2022120110.2102.210085.78069.762.960.359.35860402002015201620172018201920202021202220Description:Infinancialyear2022,thetotalnumberofsubscribersoftheIndonesiantelecommunicationscompany,Indosat,amountedtoaround102million,anincreasefromapproximately63millionin2021.IndosatOoredoo,previouslyknownasIndosat,isoneofIndonesia'smajortelecommunicationsproviders.ReadmoreNote(s):Indonesia;FY2015to2022;consolidateddata;financialyearendsonDecember31Source(s):IndosatOoredooNumberofsubscribersofXLAxiatafrom2014to2022(inmillions)XLAxiata'snumberofsubscribers2014-20227059.6457.957.9605040302010057.556.754.953.5146.4742.120142015201620172018201920202021202221Description:In2022,theIndonesiantelecommunicationscompanyXLAxiatahadabout57.5millionsubscribers,slightlydecreasingfromthepreviousyear.XLAxiataremainsthesecondlargesttelecommunicationscompanyinIndonesia.

ReadmoreNote(s):Indonesia;2014to2022Source(s):XLAxiataCHAPTER

04InfrastructureAvailabilityofmobilenetworkinIndonesiaasofthethirdquarterof2022,byproviderAvailabilityofmobilenetworkIndonesiaQ32022,byproviderProportionoftime50%

60%0%10%20%30%40%70%80%90%100%110%Smartfren398.5%96.2%XL95.8%95.4%94.9%IndosatTelkomsel23Description:Asofthethirdquarterof2022,SmartfrenprovidedthebestmobilenetworkavailabilityacrossIndonesiawhereusershadaconnectionin98.5percentofthetime,followedby3.AllmobileserviceprovidersinIndonesiahavereachedabout95percentofnetworkavailability,meaningthatonaverage,usersarenowabletoconnecttointernetatleast95percentofthetime.ReadmoreNote(s):Indonesia;December2022;testwasconductedon1,854,821devicesacrossIndonesiaSource(s):OpenSignal4GcoverageexperienceinIndonesiaasofMay2023,byprovider4GcoverageexperienceIndonesia2023,byprovider108.8998765432104.924.924.582.32TelkomselIndosat3XLSmartfren24Description:AsofMay2023,Telkomselprovidedthebest4GcoverageexperienceacrossIndonesia,withascoreof8.89pointsoutoften.Accordingtothesource,Indosatand3followedintermsof4Gcoverage,scoring4.92forbothoftheproviders.

ReadmoreNote(s):Indonesia;February1toMay1,2023Source(s):OpenSignalMediandownloadanduploadspeedsofthemobilenetworkinIndonesiaasofSeptember2023(inMbps)MobileinternetspeedIndonesia2023,bycategoryNetworkspeedinMbps150510202530Downloadspeed23.98Uploadspeed13.3325Description:AsofSeptember2023,themediandownloadspeedonIndonesia'smobilenetworkwasnearly24Mbps.Meanwhile,theaverageuploadspeedsreachedapproximately13.33Mbps.Thepeakdownloadspeedfor5GmobilenetworkinIndonesiacouldreachover166Mbps,asrecordedinMay2023.ReadmoreNote(s):Indonesia;September2023Source(s):SpeedtestMobiledownloadspeedinIndonesiaasofMay2023,byregion(inMbps)MobiledownloadspeedIndonesia2023,byregionAveragedownloadspeedinMbps051015202530JakartaEastJava24.1523.94EastKalimantanBanten23.5622.84YogyakartaWestJava22.3219.69CentralJava17.8426Description:AsofMay2023,JakartashowedthefastestaveragemobiledownloadspeedamongIndonesia'sregions,reaching24.15Mbps.ItwasfollowedbyEastJava,withanaveragespeedofaround23.94Mbps.EastKalimantan,theregionwherethenewIndonesiancapitalcity"Nusantara"isplannedtobebuilt,comesthirdwithanaveragespeedof23.56Mbps,aheadoftherestoftheregionsofJavaisland.ReadmoreNote(s):May2023Source(s):SpeedtestAveragedownloadanduploadspeedsofthe5GmobilenetworkinIndonesiaasofMay2023(inMbps)Averagespeedof5GmobilenetworkIndonesia2023,byuseNetworkspeedinMbps60

8002040100120140160180PeakdownloadspeedDownloadspeedUploadspeed166.559.722.127Description:AsofMay2023,theaveragedownloadspeedonIndonesia's5Gnetworkwasabout59.7Mbps,whiletheaverageuploadspeedsreached22.1Mbps.5Gconsumerscouldenjoypeakdownloadspeedsaveraging166.5MbpsinIndonesia.

ReadmoreNote(s):Indonesia;March1,2023toMay29,2023Source(s):OpenSignalConsumersatisfactionwiththe5GexperienceinIndonesiaasofMay2023,byactivityConsumersatisfactionwith5GexperienceIndonesia2023,byactivityConsumersatisfactionscore(outof100)30

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500102060708090100Gamesexperience86.5Videoexperience73.428Description:AsofMay2023,asurveyonconsumersatisfactionwith5GmobiletechnologyfoundthatIndonesianusersweremostsatisfiedwiththegamingexperienceon5G,withanexperiencescoreof86.5outof100.Thevideoexperiencefollowedat73.4outof100.ReadmoreNote(s):Indonesia;March1toMay29,2023Source(s):OpenSignalCHAPTER

05SmartphoneusageOwnershipofdevicesamonginternetusersinIndonesiaasofQ32022,bydeviceShareofpopulationthatcurrentlyownsdigitaldevicesinIndonesia2022,bydeviceShareofadultpopulation40%

50%0%10%20%30%60%70%80%90%100%99.5%99.4%110%MobilephoneSmartphoneLaptopordesktopcomputerSmartwatchorwristbandTabletdevice61.7%19%18.2%17.9%GamesconsoleFeaturephone14.1%SmarthomedeviceTVstreamingdeviceVirtualrealitydevice9.5%8.4%6.3%30Description:Asofthethirdquarterof2022,around99.4percentofinternetusersover16yearsoldinIndonesiaownedasmartphone.ThesmartphonepenetrationrateinIndonesiaispredictedtorisecontinuouslyuntil2028.

ReadmoreNote(s):Indonesia;Q32022;16to64years;amonginternetusers.Source(s):Varioussources(WeAreSocial,DataReportal,Meltwater,GWI)AveragedailymobileusageinIndonesiafrom2019to2022(inhours)Dailyhoursspent