廣西羅高-戰(zhàn)略研究報(bào)告

頁(yè)附表6-2羅高藥業(yè)第二階段戰(zhàn)略合適的方案評(píng)價(jià)表關(guān)鍵因素內(nèi)外部評(píng)分備選戰(zhàn)略橫向一體化進(jìn)入資本市場(chǎng)建立終端網(wǎng)絡(luò)開發(fā)新產(chǎn)品后向一體化前向一體化集中多元化權(quán)重得分ASTASASTASASTASASTASASTASASTASASTAS機(jī)會(huì)1、藥品消費(fèi)繼續(xù)增長(zhǎng)0.09063.541.268310.317141.268341.268330.951251.585410.31712、天然藥品越來(lái)越受青睞0.1812432.174310.724832.174342.899153.623842.899110.72483、政府扶持0.0604430.724830.724810.241610.241640.966430.724820.4832威脅1、媒體宣傳的作用弱化0.0518220.207130.310650.517740.414220.207130.310630.31062、潛在競(jìng)爭(zhēng)對(duì)手實(shí)力較強(qiáng)0.36241.542.174352.717942.174352.717921.087142.174352.71793、原材料供應(yīng)短缺0.18121.520.543641.087110.271810.271851.358910.271810.27184、買方實(shí)力增強(qiáng)0.07251.530.326140.434940.434950.543620.217450.543620.2174優(yōu)勢(shì)1、管理管控意識(shí)0.0318430.381630.381620.254420.254420.254420.254450.63602、品牌價(jià)值0.2547545.094045.094045.094056.367533.820533.820533.82053、市場(chǎng)開拓能力0.0509420.407210.203640.814440.814430.610840.814440.81444、企業(yè)經(jīng)濟(jì)實(shí)力0.0509440.814440.814440.814451.018051.018051.018040.81445、管理管控基礎(chǔ)0.02123.530.222630.222630.222630.222640.296840.296830.22266、財(cái)務(wù)指標(biāo)0.0318430.381650.636030.381640.508840.5088440.5088劣勢(shì)1、銷售網(wǎng)絡(luò)0.08493-3-0.5094-1-0.1698-3-0.5094-1-0.1698-1-0.1698-1-0.1698-3-0.50942、新產(chǎn)品開發(fā)能力0.25473-2-1.0188-1-0.5094-1-0.5094-2-1.0188-1-0.5094-1-0.5094-1-0.50943、硬件設(shè)施水平0.01963-1-0.0392-1-0.0392-1-0.0392-1-0.0392-1-0.0392-1-0.0392-1-0.03924、品種結(jié)構(gòu)0.08492-2-0.5094-1-0.2547-3-0.7641-1-0.2547-1-0.2547-1-0.2547-1-0.25475、應(yīng)變能力0.03182-2-0.1908-2-0.1908-2-0.1908-2-0.1908-1-0.0954-2-0.1908-2-0.19086、人力資源0.05093-3-0.3054-3-0.3054-4-0.4072-4-0.4072-3-0.3054-4-0.4072-4-0.40727、市場(chǎng)控制水平0.03183-3-0.1908-3-0.1908-4-0.2544-1-0.0636-1-0.0636-3-0.1908-4-0.2544總計(jì)11.956112.009211.989715.397913.483812.95179.6943

附表6-3羅高藥業(yè)第三階段戰(zhàn)略合適的方案評(píng)價(jià)表關(guān)鍵因素內(nèi)外部評(píng)分備選戰(zhàn)略產(chǎn)品開發(fā)國(guó)際化多元化經(jīng)營(yíng)集中多元化橫向一體化后向一體化前向一體化戰(zhàn)略性休整權(quán)重得分ASTASASTASASTASASTASASTASASTASASTASASTAS機(jī)會(huì)國(guó)際經(jīng)濟(jì)一體化帶來(lái)巨大的市場(chǎng)機(jī)會(huì)0.1733432.080153.466832.080132.080132.080121.386732.080110.6934天然藥品和保健品需求猛增0.3467546.933646.933611.733446.933635.200246.933635.200211.7334中藥現(xiàn)代化進(jìn)程加快0.0578440.924551.155610.231140.924520.462240.924530.693410.2311市場(chǎng)繁榮，需求旺盛0.0495440.792410.198140.792440.792430.594320.396230.594310.1981威脅經(jīng)濟(jì)過熱，資金成本高0.0433240.346730.260020.173320.173320.173320.173320.173340.3467經(jīng)濟(jì)增長(zhǎng)速度有回落的可能0.0867230.520040.693410.173320.346720.346720.346720.346750.8667國(guó)外企業(yè)的威脅加大0.1733241.386731.040020.693420.693431.040031.040020.693431.0400品種更新速度加快0.0693250.693420.277330.416020.277320.277320.277320.277320.2773優(yōu)勢(shì)知名品牌0.2939545.877634.408234.408234.408245.877622.938845.877622.9388較強(qiáng)的經(jīng)濟(jì)實(shí)力0.1469442.351042.351042.351042.351042.351031.763342.351021.1755強(qiáng)大的市場(chǎng)網(wǎng)絡(luò)0.0735441.175541.175530.881641.175530.881620.587841.175520.5878獨(dú)特的自然資源0.0420430.503840.671710.167930.503820.335930.503820.335920.3359較強(qiáng)的資本融通能力0.0245540.489840.489830.367340.489830.367330.367330.367320.2449高素質(zhì)的人才隊(duì)伍0.0267440.427540.427530.320640.427530.320620.213730.320620.2137較強(qiáng)的技術(shù)開發(fā)能力0.0420440.671740.671710.167940.671720.335920.335920.335920.3359劣勢(shì)員工國(guó)際化意識(shí)不足0.07352-1-0.2204-3-0.6612-1-0.2204-1-0.2204-1-0.2204-1-0.2204-1-0.2204-1-0.2204缺乏國(guó)際運(yùn)作經(jīng)驗(yàn)0.07352-1-0.2204-4-0.8816-1-0.2204-1-0.2204-1-0.2204-1-0.2204-1-0.2204-1-0.2204迅速擴(kuò)張帶來(lái)的管理管控滯后0.09803-2-0.3918-3-0.5878-4-0.7837-4-0.7837-4-0.7837-3-0.5878-4-0.7837-1-0.1959經(jīng)營(yíng)業(yè)務(wù)比較單一0.02102-1-0.0630-1-0.0630-4-0.2519-1-0.0630-1-0.0630-1-0.0630-1-0.0630-1-0.0630資產(chǎn)結(jié)構(gòu)需要消化0.03273-1-0.0653-1-0.0653-4-0.2612-3-0.1959-3-0.1959-2-0.1306-3-0.1959-1-0.0653缺乏其他行業(yè)運(yùn)作經(jīng)驗(yàn)0.02262-1-0.0678-1-0.0678-4-0.2713-1-0.0678-1-0.0678-1-0.06