UNIT-1-外經(jīng)貿(mào)函電市公開(kāi)課一等獎(jiǎng)省賽課微課金獎(jiǎng)?wù)n件

INTERNATIONALBUSINESSCOMMUNICATION

PRACTICALWRITTENENGLISHFORTHEMODERNBUSINESSWORLD

1/24

UNIT１

ESTABLISHMENTOFBUSINESSRELATION

建立業(yè)務(wù)關(guān)系2/241.theCommercialCounselor’sOffice

商務(wù)參贊處2.businessscope

業(yè)務(wù)范圍3.leading

:main,major,first主要Wehavebeenoneoftheleadingimportersandexportersofcottonandwoolenpiecegoodsformanyyears.我們多年來(lái)一直是棉、毛織品主要進(jìn)出口商。

3/24enjoyanexcellentreputation

:tohaveagoodfame,tobefamousSomeotheradjectivescanbeusedtoreplace“excellent”,suchasgood,great,high,etc.establishbusinessrelationswithsb.

與…建立業(yè)務(wù)關(guān)系Similarexpressionsareasfollows:toopenup/enterintobusinessrelationswithsb.,toestablishbusinesscontacts/connectionswithsb.,totradewith,tocommencebusinesswithsb.,tocooperatewithsb.,toopenanaccountwithsb.,etc.4/24cataloguealistofarticlesforexhibitionorsale,usuallyincludingdescriptiveinformationorillustrations目錄referencen.

1)anactofreferring.e.g.forone’sreference=forone’sinformation供某方參考Adocumentwillbesenttoyouforyourreference.文件將交給你供參考。2）apersonwhoisaskedtoprovidetheinformationaboutthecharacterorabilityofthethirdperson推薦人，資信證實(shí)人TheirreferenceisChaseManhattanBank.他們資信證實(shí)人是大通曼哈頓銀行。5/243）amarkorsignusedtodirectareadertosth.YoumayrefertoourletterreferenceNo.32concerningyourquestions.關(guān)于你方疑問(wèn)，你能夠參考我方編號(hào)為32號(hào)信函itemaproductusuallylistedinacatalogueorapricelist商品Pleaseletusknowthemainitemsyouexportnow.請(qǐng)通知你方當(dāng)前出口主要商品。anexportitem出口項(xiàng)目anitemofbusiness營(yíng)業(yè)項(xiàng)目6/249.quotationapriceorbid.Itisequivalenttoquotes(colloquial).報(bào)價(jià)make/send/give/cable/submitaquotationforsth.報(bào)價(jià)…Yourquotationsforcottonpiecegoodsaretoohightobeacceptable.貴方棉織品報(bào)價(jià)太高讓人實(shí)難接收。7/2410.inquiry(orenquiry):arequestforinformationoncertaingoodssupplied詢盤(pán)11.specializein:tomainlydealinWespecializeinprocessingmechanicaltools.我們專營(yíng)機(jī)床加工。8/24exportn.1)sing.exportation

Ourcompanydealsintheexportofchemicalproducts.本企業(yè)經(jīng)營(yíng)化工產(chǎn)品出口。2)pl.goodsexportedThemainexportsofsomedevelopingcountriesareprimarygoods.有些發(fā)展中國(guó)家主要出口貨物為初級(jí)產(chǎn)品。expandone’smarket擴(kuò)大市場(chǎng)，開(kāi)拓市場(chǎng)Similarphrasesareasfollows:to

develop/create/open/establish/cultivate

amarket

9/2414.line

branchofbusiness行業(yè)Ourchieflineistheimportoftablecloths.我們主要業(yè)務(wù)是進(jìn)口臺(tái)布。15.IndustrialandCommercialBankofChina，JiangsuBranch中國(guó)工商銀行江蘇分行10/2416.

finance

n.1)sing.themanagementofmoney,banking,investments,andcredit財(cái)政，金融financecontract信貸協(xié)議2)pl.creditposition資信情況Astoourfinances,youcanrefertoBankofChina.關(guān)于我們資信情況，你能夠去中國(guó)銀行查詢。11/2417.concern

:abusinessestablishmentorenterprise;afirm18.assume:totakeupononeselfassumeresponsibility負(fù)擔(dān)責(zé)任assumeone’sdebts負(fù)擔(dān)債務(wù)12/2419.standing

1)n.reputation,positionWhatistheirfinancialstanding?他們資信怎樣？相關(guān)“資信情況”表示方法還有：

credit

standing

信譽(yù)情況financial

standing

資金情況finances

財(cái)源，資金情況（慣用復(fù)數(shù)）2)adj.long-time;fixedstandingcredit定額貸款standingoffer長(zhǎng)久有效發(fā)盤(pán)

standing

cost

長(zhǎng)久成本，固定成本

standing

order

長(zhǎng)久訂單

standing

director

常務(wù)董事13/2420.

promotionliterature宣傳手冊(cè)literature商業(yè)文字宣傳品統(tǒng)稱，不可數(shù)名詞，常有以下幾個(gè)：manual產(chǎn)品手冊(cè)pamphlet(booklet,brochure)小冊(cè)子leaflet單頁(yè)說(shuō)明書(shū)，廣告單folder折疊式印品bulletin產(chǎn)品簡(jiǎn)報(bào)data產(chǎn)品數(shù)據(jù)表14/2421.articleacommodityorproduct商品貨物(abbrev.Art.)anarticleofclothing一件衣服Atyourrequest,wenowofferyou1,000dozentablecloths,Art.No.235withpromptshipment.按照貴方要求，我方現(xiàn)出售1000打貨號(hào)為235桌布，馬上裝運(yùn)。15/2422.trialorder

試購(gòu)訂單23.demand1)n.callforcommoditybyconsumers;requirementTherehasbeenaheavydemandforTinIngotrecently.Yourunreasonabledemandcannotbeaccepted.Asdemandexceedssupply,itisimpossibletoreducethepriceofgoods.2)v.toneed;requireThebuyerdemandsimmediateshipment.16/2424.forward

1)v.tosend;dispatchWe’llforwardyousamplesinafewdays.不日內(nèi)將給貴方寄去樣品。2)

轉(zhuǎn)交，傳遞Your

letter

of

November

8

addressed

to

our

Head

Office

has

been

forwarded

(ortransmitted,referred,

passed

on,

handed

over)

to

usfor

attention

and

reply.

你方11月8日致我總企業(yè)函已轉(zhuǎn)給我們辦復(fù)。3)adj.期貨Ourclientswillnotacceptforwardshipment.我方客戶不接收期貨。

17/244）adv.運(yùn)出ThegoodsunderNo.100Orderwillgoforwardbys.s.Cloud.100號(hào)訂單項(xiàng)下貨物將由“云霞”號(hào)運(yùn)出。5）詞組：forwardingagent運(yùn)輸商，運(yùn)輸報(bào)關(guān)代理forwardingcommission發(fā)運(yùn)代理傭金forwardingbusiness運(yùn)輸業(yè)，期貨交易forwardinginstructions運(yùn)輸說(shuō)明書(shū)forwardexchangemarket期貨匯兌市場(chǎng)forwardcharges運(yùn)輸費(fèi)用18/2425.make

n.aspecificlineofmanufacturedgoods,identifiedbythemanufacturer'snameortheregisteredtrademark牌子ShouldersisoneofthefamousmakesofshampooinP&Gcompany.26.division:abranch部門(mén)19/2427.premium

somethingofferedfreeoratareducedpriceasaninducementtobuysomethingelse贈(zèng)品28.

incentive

:motivationorstimulus刺激，勉勵(lì)29.raten.thecostforacommodityorservice費(fèi)用20/2430.bookletn.asmallbookorpamphlet31.buyv.buydirectfromproducer直接向制造商采購(gòu)buythroughanagent經(jīng)過(guò)代理商采購(gòu)buyontrial試購(gòu)Itiscertainthatthesethingswilladvanceinpricebeforelong,sothatweheartilyadviseyoutobuyinasmuchasyoucan.這些物品很快一定會(huì)漲