客戶(hù)忠誠(chéng)類(lèi)型及其案例

客戶(hù)忠誠(chéng)類(lèi)型

2021/5/91目錄1.壟斷忠誠(chéng)2.親緣忠誠(chéng)3.利益忠誠(chéng)4.情性忠誠(chéng)5.信賴(lài)忠誠(chéng)6.潛在忠誠(chéng)2021/5/92

壟斷忠誠(chéng)含義：企業(yè)或者產(chǎn)品在行業(yè)中處于壟斷地位，消費(fèi)者無(wú)論滿(mǎn)意與否，只能長(zhǎng)期使用這些企業(yè)的產(chǎn)品或服務(wù)。例子：1.我們城市居民喝的自來(lái)水2.我們用的電力服務(wù)等3.還有我們學(xué)校用的電信移動(dòng)等行業(yè)2021/5/93

親緣忠誠(chéng)含義：企業(yè)的員工甚至員工的親屬因?yàn)橹艺\(chéng)于企業(yè)所以忠誠(chéng)于企業(yè)的產(chǎn)品。例子：1.假如該公司生產(chǎn)的汽車(chē)是福特，那么企業(yè)的員工或親屬大多會(huì)選擇這類(lèi)汽車(chē)2.如果是電信公司，他們的員工會(huì)使用電信2021/5/94

利益忠誠(chéng)含義：這種忠誠(chéng)源自于企業(yè)給予的額外的利益，例子：

1.價(jià)格刺激、促銷(xiāo)活動(dòng)

2.雙十一的到來(lái)絕對(duì)是一種價(jià)格刺激2021/5/95

情性忠誠(chéng)含義：有些客戶(hù)出于方便或者因?yàn)榍樾詴?huì)長(zhǎng)時(shí)間保持一種忠誠(chéng)。例子：1.網(wǎng)上購(gòu)物的興起2.很多人會(huì)固定的光臨一些大型超市2021/5/96

信賴(lài)忠誠(chéng)含義：客戶(hù)對(duì)產(chǎn)品或者服務(wù)滿(mǎn)意，并逐漸建立一種信賴(lài)關(guān)系，隨著時(shí)間的推移這種信賴(lài)就成為了一種忠誠(chéng)，且持續(xù)性高例子：1.在眾多的手機(jī)中蘋(píng)果手機(jī)被人們所喜愛(ài)，從iphone4s到5s都被當(dāng)代人所追捧，產(chǎn)品質(zhì)量好高科技，人們希望蘋(píng)果公司在創(chuàng)新。2021/5/97

潛在忠誠(chéng)含義：是指客戶(hù)雖然擁有但還沒(méi)有表現(xiàn)出來(lái)的忠誠(chéng)。2021/5/98ContentsClicktoaddtitleinhereClicktoaddtitleinhereClicktoaddtitleinhereClicktoaddtitleinhere4123ThemeGalleryisaDesignDigitalContent&ContentsmalldevelopedbyGuildDesignInc.2021/5/99HotTip

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