全球熱飲市場前景及投資研究報告-培訓課件外文版2024.4瑞幸咖啡

INDUSTRIES

&

MARKETSHot

Drinks:

marketdata

&

analysisOctober2023AgendaMarket

OutlookOverviewAppendix38ProductOverviewAuthor129134MarketSizeMarketInsightsMarketDriversConsumerInsightsTrends1528314549KeyPlayersMarketsCoffeeTea5983Cocoa1062MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

01Market

Overview?

Market

definition?

Market

segmentation?

Key

takeawaysHot

Drinks

are

an

essential

part

of

everyday

lifeOverview:

Market

definitionMarket

definitionInscopeOutof

scopeTheHot

Drinksmarket

includestheCoffee,

Tea,

and

Cocoa

market.

IntheHotDrinksmarket,

products

indryform

(suchaspowders,

beans,andleaves)

arecovered.

Thedrinkisprepared

byadding

liquids,suchashot

water

or

milk,totheproduct.

Thedataonly

covers

at-home

sales

(e.g.,salesvia

supermarkets,hypermarkets,

convenience

stores).Thismarket

includes:Thismarket

excludes:?Roast

Coffee,

suchasPeet's

Coffee?InstantCoffee,

suchasNescafé

Gold?RTDsderived

fromCoffee,

Tea

orCocoa

(e.g.

LiptonIceTea)?Out-of-Home

ConsumptionTheHot

Drinksmarket

is

dividedintotheCoffee

market,

theTea

market,

andtheCocoa

market.?Tea,

suchasRepublic

ofTea

BlackTeaTheCoffee

market

consists

ofRoast

Coffee

intheform

ofground

coffee

andwholebeans,thatisprepared

withcoffee

machinesor

aFrench

press,

aswell

as

InstantCoffee

thatonly

requires

theadditionof

hotwater.?Cocoa,

suchasNesquikTheTea

market

consists

ofblacktea,green

tea,andmatesold

inteabagsor

asloose-leaf

tea.TheCocoa

market

containspowder

and

powder-mixes

forthe

preparation

of

cocoadrinksor

hotchocolate.5Sources:Market

Insights

2023Hot

Drinks

market

consists

of

three

sub-segmentsOverview:

Market

segmentationCoffeeHotDrinksCocoaTea6China

generated

the

most

revenue

in

the

Hot

Drinks

market

with

US$49

billionin

2022Overview:

Key

takeawaysHighlightsRevenue

intheHot

Drinksmarket

amountstoUS$207bn

in2022.

Themarket

isexpected

togrow

annuallyby4.8%

(CAGR2018-2028).Themarket's

largest

segment

isthesegment

Tea

withamarket

volume

ofUS$112bn

in2022.Inglobalcomparison,

most

revenue

isgenerated

inChina

(US$49bn

in2022).Inrelation

to

totalpopulation

figures,per

person

revenues

of

US$27.21

aregenerated

in2022.IntheHot

Drinksmarket,

8.9%

oftotal

revenue

was

generated

throughonline

salesin2022.IntheHot

Drinksmarket,

volume

is

expected

toamountto16.4bn

kgby2028.Theaverage

volume

perperson

intheHot

Drinksmarket

amount

to

1.88kg

in2022.7Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:Methodology

–

Hot

DrinksOverview:

MethodologyData

coverage:Thedata

encompasses

B2C

enterprises.

Thefiguresarebased

on

consumer

spendingonhot

drinks,which

includecoffee,

tea,and

cocoa.

Themarket

onlycovers

at-home

sales

(e.g.,salesviasupermarkets,

hypermarkets,

convenience

stores).Modelingapproach:Market

sizes

aredetermined

through

aTop-Down

approach,building

on

specificpredefined

factors

foreach

market

segment.

Asabasis

forevaluating

markets,

we

useresources

from

theplatformaswell

asin-house

market

research,

nationalstatisticaloffices,

international

institutions,tradeassociations,

companies,

thetradepress,

and

theexperience

of

ouranalysts.Inaddition,we

userelevant

key

market

indicatorsanddata

from

country-specific

associations,

suchas

production

data,

region,andpricelevel

index.

Thisdatahelpsusestimate

themarket

size

foreach

country

individually.Forecasts:Inourforecasts,

we

applydiverse

forecasting

techniques.

Theselection

offorecasting

techniquesisbased

onthebehavior

of

therelevant

market.

Forexample,

theexponential

trend

smoothing

is

well

suited

forforecasting

theHot

Drinksmarket

with

aprojected

steady

growth.Additionalnotes:Thedata

is

modeled

usingcurrent

exchangerates.

Theimpactof

theCOVID-19

pandemicand

theRussia-Ukraine

war

areconsidered

atacountry-specific

level.8CHAPTER

02Market

Size?

Worldwide

revenue?

Worldwide

average

revenue

per

capita?

Worldwide

market

volume?

Worldwide

volume

percapita?

Worldwide

average

price

perunit?

Worldwide

saleschannelWorldwide

Hot

Drinks

revenue

will

reach

US$288

billion

by

2028Market

size:

Worldwide

(1/6)Revenue

inbillionUS$287.8274.1260.64.8%(1)246.3233.9221.8207.1195.6183.0181.7180.12018201920202021202220232024202520262027202810

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Average

revenue

percapita

for

the

Hot

Drinks

market

is

estimated

to

increase

ata

CAGR(1)

of

3.9%

from2018

to

2028Market

Size:

Worldwide

(2/6)Averagerevenue

percapita

inUS$35.934.53.9%(1)33.131.530.228.927.225.924.624.824.32018201920202021202220232024202520262027202811

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Hot

Drinks

volume

is

estimated

to

increase

at

a

CAGR(1)

of

2.4%

from

2018

to2028Market

Size:

Worldwide

(3/6)Volume

inbillionkilograms+2.4%(1)16.416.115.715.315.014.614.313.913.313.313.02018201920202021202220232024202520262027202812

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Hot

Drinks

volume

per

capita

are

estimated

to

increase

from

2018

to

2028Market

Size:

Worldwide

(4/6)Averagevolume

per

capita

inkilograms2.22.052.022.001.961.931.912.01.81.61.41.21.00.80.60.40.20.01.881.841.801.771.782018201920202021202220232024202520262027202813Sources:Market

Insights

2023Hot

Drinks

average

price

per

unit

are

estimated

to

increasefrom

2018

to

2028Market

Size:

Worldwide

(5/6)Averagepriceperunit

inUS$17.541816141210817.0616.5716.0715.6215.1514.5014.1213.8813.7613.6564202018201920202021202220232024202520262027202814Sources:Market

Insights

2023Offline

sales

continue

to

dominate

the

global

Hot

Drinks

marketMarket

Size:

Worldwide

(6/6)Online/offlinerevenue

distribution2.53.54.56.68.68.98.910.090.0202411.312.012.697.596.595.593.491.4202191.191.1202388.788.087.420172018201920202022202520262027OfflineOnline15Sources:Market

Insights

2023CHAPTER

03Market

Insights?

Analystopinion?

Worldwide

market

comparison?

Regional

comparison?

Country-level

comparisonRising

employment

and

discretionary

spending

drive

demand

for

premiumandsustainable

hot

drinksMarket

Insights:Analyst

opinionRising

employment

levels

havedriven

upcaffeinationdemand

across

theboard.Atthesame

time,

increasing

discretionary

spendingpower

hasfueled

theappetiteforindulgenceamong

consumers

aswell

asadesire

fornovel

experiences,

which

inturnhasdriven

premiumization

and

sophistication.Asmostly

agriculturally

sourced

products,organicandfairly-traded

HotDrinksproducts

havegainedsignificanttraction

inthemarket.

Consumers

are

increasinglyconscious

of

theenvironmental

andsocial

impact

oftheirpurchasingdecisions,leading

to

agreater

demand

forsustainablyproduced

products.TheHot

Drinksmarket

is

expected

tocontinueitsupward

trajectory,

driven

byfactorssuchas

expandingconsumption

inemerging

markets,

thedemandforpremium

andspecialty

products,and

theevolving

preferences

of

theyoungergeneration.

However,

challenges

suchasclimate

changeandsustainabilityconcerns

remain

areas

of

focusfor

industrystakeholders.17Sources:Market

Insights

2023The

Tea

market

has

the

highest

growth

potential

with

a

CAGR(1)

of

6.1%

from2022

to

2028Market

Insights:Worldwide

market

comparisonRevenue

inbillionUS$+6.1%(1)160.0+4.9%(1)112.2110.783.1+6.3%(1)17.011.8TeaCoffeeCocoa2022202818

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

104

billion,

Asia

is

the

biggest

market

amongselectedregions,

in

2022Market

Insights:Regional

comparison

(1/5)Revenue

inbillionUS$+5.4%(1)142.3103.9+4.5%(1)+4.8%(1)57.3+11.4%(1)31.054.243.941.0+6.2%(1)16.22.113.022022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania19

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

51.7,

Europe

is

the

biggest

marketamong

selected

regions,

in

2022Market

Insights:Regional

comparison

(2/5)Averagerevenue

percapita

inUS$+5.0%(1)+4.6%(1)68.567.5+4.1%(1)51.751.851.2+4.7%(1)40.8+9.0%(1)30.523.222.113.22022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania20

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

6.1billion

kilograms,

Asia

is

the

biggest

market

among

selectedregions,

in

2022Market

Insights:Regional

comparison

(3/5)Volume

inbillionkilograms+2.7%(1)7.136.07+1.8%(1)+0.9%(1)4.143.72+4.7%(1)3.062.901.941.47+3.1%(1)0.120.142022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania21

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Americas

has

the

biggest

market

in

Hot

Drinks

volume

per

capita

in

2028Market

Insights:Regional

comparison

(4/5)Volume

percapita

inkilograms3.93.24.03.23.93.13.83.14.03.53.02.52.01.51.00.50.03.72.93.83.03.72.83.72.83.63.43.62.83.53.43.63.63.63.53.53.43.43.43.32.92.81.51.41.51.41.51.31.41.21.41.31.41.31.41.21.31.21.31.11.31.11.21.120182019202020212022Africa2023Americas20242025202620272028EuropeAsiaAustralia&Oceania22Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Hot

Drinks

price

per

unit

in

2028Market

Insights:Regional

comparison

(5/5)Price

perunit

inUS$19.019.520.021.420.92220.418.618.119.917.719.418.82017.118.017.7

16.715.715.718.718

16.7

15.81618.215.216.317.715.916.017.216.716.114.315.113.514.710.7141210814.012.713.613.711.911.511.011.010.513.112.812.512.111.810.910.8

11.510.711.710.5642020182019202020212022202320242025202620272028EuropeAfricaAmericasAsiaAustralia&Oceania23Sources:Market

Insights

2023With

a

revenue

of

US$

49

billion,

China

has

the

biggest

Hot

Drinks

marketin2022Market

Insights:Country-level

comparison

(1/5)Revenue

inbillionUS$+5.2%(1)66.849.2+3.6%(1)+4.0%(1)18.314.8+2.0%(1)+6.1%(1)8.86.93.943.03.42.772022202820222028202220282022202820222028United

StatesChinaGermanyFranceUnited

Kingdom24

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Germany

has

the

highest

average

revenue

per

capita,

amounting

to

US$82.5

in2022Market

Insights:Country-level

comparison

(2/5)Averagerevenue

percapita

inUS$+4.1%(1)105.382.5+5.7%(1)+3.0%(1)+7.7%(1)+1.8%(1)56.352.752.851.446.244.140.433.82022202820222028202220282022202820222028United

StatesChinaGermanyFranceUnited

Kingdom25

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

2.3billion

kilograms,

China

is

the

biggest

market

amongselectedcountries,

in

2022Market

Insights:Country-level

comparison

(3/5)Volume

inbillionkilograms+3.2%(1)2.742.28+1.4%(1)1.421.30+0.4%(1)-0.2%(1)+1.7%(1)0.460.470.230.230.160.172022202820222028202220282022202820222028United

StatesChinaGermanyFranceUnited

Kingdom26

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

per

capita

of

5.5

kilograms,

Germany

is

the

biggest

market

amongselected

countries,

in

2022Market

insights:Country-level

comparison

(4/5)Volume

percapita

inkilograms65432105.64.15.65.54.05.64.05.64.15.64.15.53.92.35.53.95.53.95.45.33.82.33.53.53.53.53.53.73.82.33.63.63.9

3.63.43.42.51.92.41.72.41.82.41.82.31.72.31.62.31.62.21.51.41.41.420182019202020212022202320242025202620272028UnitedStatesChinaGermanyFranceUnitedKingdom27Sources:Market

Insights

2023With

price

per

kilogram

of

US$

21.6,

China

is

the

biggestmarket

among

selectedcountries,

in

2022Market

Insights:Country-level

comparison

(5/5)Price

perkilogram

inUS$24.423.9

22.221.625201510521.023.520.423.017.522.517.019.522.116.321.617.720.920.119.814.219.522.818.815.015.118.314.817.914.616.9

14.815.415.4

13.715.0

13.514.314.111.211.212.812.612.413.811.912.211.711.211.311.711.3

12.811.313.211.3020182019202020212022202320242025202620272028UnitedStatesChinaGermanyFranceUnitedKingdom28Sources:Market

Insights

2023CHAPTER

04Market

Drivers?

Summary?

FairtradeLocal

Hot

Drinks

consumer

markets

are

directly

linked

to

global

commoditymarketsMarket

Drivers:

SummaryCoffee

and

cocoa

beansaswell

astea

leaves

are

globally

tradedagriculturalcommodities.

Disruptionsalong

thesupplychainbybadharvests

or

similaroccurrences

are

feltthroughout

the

world’s

consumer

markets

asmanufacturerspassrising

commodity

costson

to

theircustomers.

When,for

instance,theEbolaoutbreak

inWestern

Africain2015

threatened

themost

important

growing

areasforcocoa,

prices

forcocoa

beansappreciated

dramatically

forsome

months.Recently,

coffee

prices

havecome

down

significantlydueto

bumperharvests

inBrazil,

themost

importantgrowing

country.

Theprices

are

expected

torecover

onlyinthelong

term

which

ensures

asecure

outlook

formanufacturers’

sourcing

costs.Anaggregate

analysisof

consumer

spendingpatternsshows

thatspendingontravel

andfood

services

enjoy

thethird-highest

growth

ratesglobally

thatis

onlysurpassed

byincreases

inhealth

and

education

spending.Theprojected

growthreflects

awillingness

of

consumers

to

spend

more

onexperiences

outsidethehome

from

which

coffee

shopsandcafésarelikely

to

benefit

exceptionally.Ascoffee,

teaandcocoa

aremostly

grown

indeveloping

andemerging

nations,consumers’

buying

decisions

inthewest

canhaveadirect

impacton

thoseeconomies.

Driven

byheightened

consciousness

aboutethical

consumption,

thefair-trade

sales

ofthese

stapleshasgrown

on

average

bymore

than

27%

peryearfrom

2012

to2017.30

Notes:Sources:(1)

Fairtradeinternational

transitioned

to

anew

databasesystemand

new

reporting

methodology

in

2018,

which

resulted

in

incomparability

tohistorical

data,

especially

forcoffeebeansMarket

Insights

2023,

FairtradeInternationalGlobal

Fairtrade

sales

volume

fortea

have

gonedown

in

the

previous

yearsMarket

Drivers:

FairtradeFairtrade

salesvolumein1000

tons

(1)+7.1%(2)485.0226.5478.5207.6471.5222.3439.5214.3413.9229.6335.1185.9261.09.8250.2241.5214.4175.7137.112.110.78.38.67.7201620172018Tea2019Coffee20202021Cocoa31

Notes:(1)

Shareofcommodities

certified

by

Fairtrade

International

(2)

CAGR:

Compound

Annual

GrowthRateSources:

FairtradeInternationalCHAPTER

05Consumer

Insights?

Summary??????Consumer

Insights:UnitedStatesConsumer

Insights:UnitedKingdomConsumer

Insights:SwedenConsumer

Insights:ItalyConsumer

Insights:GermanyConsumer

Insights:China

(Mainland)Taste

is

the

defining

feature

of

all

Hot

DrinksConsumer

Insights:SummaryIn2021,surveyed

more

than9,000

adultconsumers

intheU.S.,UK,Germany,

Italy,Sweden

and

Chinaontheirhot

drinkhabits.

Theresult

is

atransatlanticcomparison

of

consumption

behavior

yieldingvaluableinsights.Overall,

older

consumers

tendtoprefer

coffee

and

tea,whereas

cocoa

hasayounger

fanbase.

Coffee

is

adailyenergy

booster

foravastmajority

inallwesterncountries.

While

American,

German,

and

Dutchconsumers

mainly

usedripcoffee,thetraditionally

tea-drinking

British

and

Chinese

sticktomore

easily

preparedinstant

variants.

Italian

consumers

are

loyal

to

espresso

andespresso-based

milkcoffee

specialties.

Polandhasamixed

coffee

drinkingculture.

Themost

importantfeatures

ofcoffee

consumption

are

taste,smell,

brand,and

price.

Whileeconomicandecological

sustainability

havebeen

important

topicsfor

the

industryatlarge,consumers

curiously

attachcomparatively

littleimportance

tothesequalitieswhenitcomes

to

purchasingcoffee.33Sources:Consumer

Insights48%

of

the

surveyed

Americans

drink

coffee

on

a

daily

basisConsumer

Insights:United

States(1/2)Coffee,

teaandcocoa

drinker

indifferentagegroupCoffeeTeaCocoa18-24

years

16%25-34

years49%35%16%19%26%22%9%58%52%47%33%29%25%37%40%9%16%12%9%58%52%50%45%34%3350%48%54%55%34%33%19%28%32%35-44

years38%46%60%69%45-54

years20%18%17%45%55-64

years23%43%29%6%65

years

and

olderAverage69%9%

22%23%25%19%Occasional

drinker46%2%

29%10%48%29%47%34%46%44%Daily

drinkerNodrinker34

Notes:Sources:Question:

How

many

days

a

weekdo

you

drink

coffee

onweekdays

(Mon-Fri);

How

many

days

aweek

do

youdrink

teaonweekdays

(Mon-Fri)?;How

many

days

a

weekis

cocoa/hotchocolate

drunk

in

yourhousehold?n=1,037Consumer

Insights

as

of2021U.S.

coffee

drinkers

prefer

drip

coffeeConsumer

Insights:United

States(2/2)Coffee

typebydifferentagegroup66%54%47%33%23%29%24%26%24%20%

22%14%18%11%15%

18%12%14%13%12%10%10%9%9%9%9%8%7%7%6%6%5%5%3%2%1%Drip

coffeeInstantcoffee18-24

yearsEspressoSpeciality

milk

coffee

(caffècrema,

cappuccino,lattemacchiato,flatwhite,

&co.)Iced

coffee

variations/cold

brewOther25-34

years35-44

years45-54

years55-64

years65

years

and

older35

Notes:Sources:Question:

Which

kind

ofcoffee

is

your

favoritekind

ofcoffee?;n=1,037Consumer

Insights

as

of2021Tea

and

coffee

share

favor

among

BritonsConsumer

Insights:United

Kingdom

(1/2)Coffee,

teaandcocoa

drinker

indifferentagegroupCoffeeTeaCocoa18-24

years25-34

years29%47%24%14%23%59%18%15%16%19%19%12%17%70%63%66%18%20%22%49%56%37%30%43%41%56%59%69%42%43%35-44

years14%14%15%12%45-54

years60%63%26%22%25%22%11%53%36%52%55-64

years6%42%65

years

and

olderAverage68%55%12%

20%29%

16%Daily

drinker8%

23%19%Nodrinker7%

21%11%72%48%Occasional

drinker33%54%35%36

Notes:Sources:Question:

How

many

days

a

weekdo

you

drink

coffee

onweekdays

(Mon-Fri);

How

many

days

aweek

do

youdrink

teaonweekdays

(Mon-Fri)?;How

many

days

a

weekis

cocoa/hotchocolate

drunk

in

yourhousehold?

;n=1014Consumer

Insights

as

of2021Britons

prefer

specialty

milk

coffeesConsumer

Insights:United

Kingdom

(2/2)Coffee

typebydifferentagegroup44%42%41%

40%39%35%35%29%

29%24%19%10%16%16%16%15%14%13%12%9%8%8%8%

8%8%7%7%7%7%6%6%5%4%3%3%2%Drip

coffeeInstantcoffee18-24

yearsEspressoSpeciality

milk

coffee

(caffècrema,

cappuccino,lattemacchiato,flatwhite,

&co.)Iced

coffee

variations/cold

brewOther25-34

years35-44

years45-54

years55-64

years65

years

and

older37

Notes:Sources:Question:

Which

kind

ofcoffee

is

your

favoritekind

ofcoffee?;n=1,014Consumer

Insights

as

of2021Coffee

is

the

favorite

of

the

Swedish

consumersConsumer

Insights:Sweden

(1/2)Coffee,

teaandcocoa

drinker

indifferentagegroupCoffeeTeaCocoa18-24

years25-34

years33%41%26%15%17%31%60%45%23%24%4%6%6%3%62%51%43%35%31%34%43%51%62%67%59%75%75%82%86%70%26%35-44

years12%

13%17%

8%12%21%24%22%48%40%31%36%42%48%45-54

years55-64

years6%36%23%42%Occasional

drinker2%10%4%65

years

and

olderAverage7%7%29%24%90%19%11%34%38%58%Daily

drinkerNodrinker38

Notes:Sources:Question:

How

many

days

a

weekdo

you

drink

coffee

onweekdays

(Mon-Fri);

How

many

days

aweek

do

youdrink

teaonweekdays

(Mon-Fri)?;How

many

days

a

weekis

cocoa/hotchocolate

drunk

in

yourhousehold?;n=1,034Consumer

Insights

as

of2021Swedish

consumers

prefer

drip

coffeeConsumer

Insights:Sweden

(2/2)Coffee

typebydifferentagegroup73%61%54%48%45%38%25%

18%19%13%15%11%12%11%

10%15%11%10%9%9%8%8%8%8%7%7%7%7%7%5%5%4%4%2%1%0%Drip

coffeeInstantcoffee18-24

yearsEspressoSpeciality

milk

coffee

(caffècrema,

cappuccino,lattemacchiato,flatwhite,

&co.)Iced

coffee

variations/cold

brewOther25-34

years35-44

years45-54

years55-64

years65

years

and

older39

Notes:Sources:Question:

Which

kind

ofcoffee

is

your

favoritekind

ofcoffee?;n=1,034Consumer

Insights

as

of202178%

of

the

surveyed

Italians

drink

coffee

on

a

daily

basisConsumer

Insights:Italy(1/2)Coffee,

teaandcocoa

drinker

indifferentagegroupCoffeeTeaCocoa18-24

years25-34

years51%66%81%86%34%15%25%54%53%57%53%49%48%53%Occasional

drinker21%17%17%25%28%4%11%5%6%3%51%55%65%45%42%45%34%30%49%55%71%27%15%7%4%30%35-44

years26%22%23%45-54

years12%

2%8%

6%3%

7%55-64

years86%90%65

years

and

olderAverage17%24%35%2%

27%5%78%16%6%23%49%46%Daily

drinkerNodrinker40

Notes:Sources:Question:

How

many

days

a

weekdo

you

drink

coffee

onweekdays

(Mon-Fri);

How

many

days

aweek

do

youdrink

teaonweekdays

(Mon-Fri)?;How

many

days

a

weekis

cocoa/hotchocolate

drunk

in

yourhousehold?;n=1,019Consumer

Insights

as

of2021Espresso

is

favored

among

the

ItaliansConsumer

Insights:Italy(2/2)Coffee

typebydifferentagegroup77%72%62%66%46%42%41%35%24%25%18%12%11%10%8%7%6%6%5%4%3%3%

3%

3%3%Other2%2%2%2%

2%1%0%0%0%0%

0%Drip

coffeeInstantcoffeeEspressoSpeciality

milk

coffee

(caffècrema,

cappuccino,lattemacchiato,flatwhite,

&co.)Iced

coffee

variations/cold

brew18-24

years25-34

years35-44

years45-54

years55-64

years65

years

and

older41

Notes:Sources:Question:

Which

kind

ofcoffee

is

your

favoritekind

ofcoffee?;n=1,019Consumer

Insights

as

of2021Coffee

is

a

daily

driverfor

70%

of

the

German

consumersConsumer

Insights:Germany

(1/2)Coffee,

teaandcocoa

drinker

indifferentagegroupCoffeeTeaCocoa18-24

years25-34

years28%45%27%15%19%16%33%25%65%68%16%16%20%12%13%11%10%6%57%58%56%31%29%33%49%36%35-44

years72%82%17%

11%12%47%45-54

years6%7%43%36%44%48%32%41%32%27%Nodrinker49%41%60%73%55-64

years86%89%7%23%24%25%34%65

years

and

olderAverage6%

5%11%Daily

drinker2%

25%9%70%19%47%44%Occasional

drinker42

Notes:Sources:Question:

How

many

days

a

weekdo

you

drink

coffee

onweekdays

(Mon-Fri);

How

many

days

aweek

do

youdrink

teaonweekdays

(Mon-Fri)?;How

many

days

a

weekis

cocoa/hotchocolate

drunk

in

yourhousehold?;n=1,026Consumer

Insights

as

of2021German

consumers

prefer

drip

coffee

and

specialty

milk

coffeeConsumer

Insights:Germany

(2/2)Coffee

typebydifferentagegroup62%55%51%