全球家庭娛樂行業(yè)市場前景及投資研究報告-培訓(xùn)課件外文版2024.4

INDUSTRIES

&

MARKETSHome

Entertainment:

marketdata

&

analysisMarket

InsightsreportSeptember2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor2122MarketDefinitionKeyTakeawaysMarket

NumbersRevenue912151819AverageRevenue

per

SmartHomeSmartHomesBrandsharePenetration

rate2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewThe

Home

Entertainment

market

is

a

fast

growing

marketOverview:

SummarySummaryProducts

inthe

Home

Entertainment

segment

are

multi-room

musicdevices,remote

controls

dedicated

to

entertainment

usecases

and

streaming

devices.

Bydefinition

we

exclude

smart

TVs,sinceonly

asmall

share

oftheirrevenue

isrelated

totheirability

toconnect

totheinternet.

Thecompetitors

formulti-roommusicdevices

inthemarket

arebothtraditionalcompanies

with

afocuson

audiodevices

such

asBose,

Sonyor

Panasonic,as

well

asyoung

companies

suchasSonos

or

Klipsch.Thesmart

speaker

trend

already

took

aconsiderable

shareofthe

Entertainment

segment.

Companies

haveto

adoptandintegrate

smartassistants.Alsostreaming

devices

could

see

potential

losses

inthefuturewhenmore

and

more

smart

TVswill

integratesimilar

features.5Sources:Market

Insights

2023Home

Entertainment

is

an

important

part

of

the

Smart

Home

marketOverview:

Market

DefinitionMarket

definitionTheSmart

Home

segment

Home

Entertainmentcomprises

the

sale

ofproductsandservices

formulti-room

entertainment

(e.g.

sound

systems)

aswell

asconnected

remote

controls

and

streaming

devices

(e.g.

Amazon

FireTVstick,Google

Chromecast).General,

freely

programmable

buttons

andswitches

(see

Control

&Connectivity)or

lightbulbsfordifferent

lighting

scenarios

(see

Comfort

&Lighting)

arenotincluded.Smart

TVsare

alsonotconsidered

here

because

theirfunctionsare,inmost

cases,

notdirectly

controlled

viathe

Internet

but

networking

isprimarilyused

forthe

retrieval

of

media

content.6Sources:Market

Insights

2023Home

Entertainment

accounted

for

10.04%

of

the

SmartHome

market

revenuein

2023Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheHome

Entertainment

segment

isprojected

toreach

US$12.2bn

in2022.Thismarket

includes:Thismarket

excludes:Revenue

is

expected

toshow

anannualgrowth

rate(CAGR2022-2028)

of

7.34%,resulting

inaprojected

market

volume

of

US$19.3bn

by2028.?Digitallyconnected

andcontrolleddevices

for

entertainment

purposes?Classicalentertainment

deviceswithout

smart

home

connectionInthe

Home

Entertainment

segment,

the

numberof

activehouseholds

isexpectedtoamountto524.0m

users

by2028.?Various

multiroom

entertainmentsystems

(audioand/orvideo)

withaprimary

focuson

entertainment?SmartTVs

and

receivers

withoutsmart

home

integrationHousehold

penetration

will

be5.8%

in2022

andisexpected

tohit22.2%

by2028.?Smartspeakers

with

aprimary

focuson

Control

&Connectivity

(AmazonEcho,Google

Home

etc.)?Streaming

devices

(e.g.

Amazon

FireTVstick,Google

Chromecast)Theaverage

revenue

per

installedSmart

Home

currently

is

expected

toamounttoUS$96.78.?Entertainment

remotes?B2B/C2C

salesof

anykind(e.g.

tohotels

or

office

buildings)Aglobalcomparison

reveals

thatmost

revenue

isgenerated

inthe

United

States(US$3,341.0m

in2022).7Sources:Market

Insights

2023CHAPTER

2Market

NumbersHome

Entertainment

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

12.7%from

2017

to

2028Market

Size:

Globalrevenue

forecast

inbillionUS$19.2817.9816.81+12.7%(1)13.5315.7014.6312.1611.649.278.236.565.182017201820192020202120222023202420252026202720289Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

4.7

billion,

Asia

is

the

biggestmarket

among

selectedregions

in

2023Market

Size:

Regional

Comparison

(1/2)revenue

forecast

inbillionUS$+13.0%(1)8.7+3.3%(1)+4.0%(1)5.24.74.64.43.8+9.0%(1)+2.1%(1)0.40.40.40.32023202820232028202320282023202820232028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

1.0

billion,

the

United

Kingdom

is

the

biggestmarketamong

selected

countries

in

2023Market

Size:

Regional

Comparison

(2/2)revenue

forecast

inbillionUS$+5.1%(1)+6.2%(1)1.3+3.2%(1)1.21.01.00.90.9+2.9%(1)+7.9%(1)0.50.50.40.32023202820232028202320282023202820232028United

KingdomGermanyBrazilJapanSouthKorea11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Home

Entertainment

average

revenue

per

smart

home

is

estimated

to

decreasefrom2017

to

2028Market

Size:

Globalaverage

revenue

persmart

home

forecast

inUS$140129.6130.1127.6116.7116.512010080604020096.885.473.162.052.243.936.820172018201920202021202220232024202520262027202812Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

value

for

Home

Entertainment

averagerevenue

per

smart

home

in

2028Market

Size:

Regional

Comparison

(1/2)average

revenue

persmart

home

forecast

inUS$300278.5271.1271.5266.2250.6250

233.3187.9224.4189.2211.6196.3218.7191.0166.5187.4169.5185.820015010050148.1138.8156.9114.2131.1121.8132.0111.193.370.749.478.398.698.378.959.138.783.762.670.342.769.440.269.942.766.339.562.038.857.034.256.035.550.031.644.227.734.121.130.018.138.824.50201720182019202020212022202320242025202620272028AfricaAsiaEuropeAmericasAustralia&Oceania13Sources:Market

Insights

2023With

average

revenue

per

smart

home

of

US$175.0,

the

United

Kingdom

is

thebiggest

market

amongselected

countries

in

2023Market

Size:

Regional

Comparison

(2/2)average

revenue

persmart

home

forecast

inUS$450400.7365.740035030025020015010050348.2320.4304.3271.1295.0309.3287.3285.2270.6257.4251.4

253.8224.8203.3209.6256.9229.0224.8196.1166.4

175.0145.4152.0148.269.6134.4120.0103.966.180.836.426.5116.379.2115.345.434.227.124.320.42028105.4105.02018107.298.665.585.560.145.875.375.561.648.962.642.833.452.733.702017201920202021202220232024202520262027BrazilSouthKoreaGermanyJapanUnitedKingdom14Sources:Market

Insights

2023Home

Entertainment

smart

homes

are

estimated

to

increase

from2017

to2028Market

Size:

Globalsmart

homesforecast

inmillion524.0550500450409.940035030025020015010050321.8253.4200.12024158.42023125.7202299.979.563.350.640.6020172018201920202021202520262027202815Sources:Market

Insights

2023Asia

has

the

biggest

number

of

Home

Entertainment

smart

homes

in

2028Market

Size:

Regional

Comparison

(1/2)smart

homesforecast

inmillion290.4300250226.120015010050176.469.1137.952.8119.487.290.7107.940.525.131.952.040.819.866.384.533.431.17.458.419.712.16.71.516.871.117.714.28.62.023.518.54.627.948.211.014.311.621.95.240.024.014.33.52.70.92.93.59.35.82.44.30.60.81.11.41.72.0020172018201920202021Australia&Oceania2022202320242025202620272028AfricaEuropeAmericas

Asia16Sources:Market

Insights

2023With

7.6

million

smart

homes,

Germany

is

the

biggest

market

among

selectedcountries

in

2023Market

Size:

Regional

Comparison

(2/2)smart

homesforecast

inmillion4540353025201510542.333.830.024.219.310.721.317.415.17.67.619.13.85.415.18.97.25.66.45.74.22.12.712.59.21.44.64.43.13.53.31.01.30.90.718.52.72.411.813.913.71.71.21.01.91.71.31.110.110.21.72.15.33.91.50.82.32.80.602017201820192020SouthKorea20212022202320242025202620272028BrazilUnitedKingdomJapanGermany17Sources:Market

Insights

2023In

2023,

Amazon

hadthe

highest

share

in

Home

EntertainmentFurtherMarket

AnalysisBrand

share

in

202318Sources:Market

Insights

2023Penetration

rate

for

Home

Entertainment

is

especial

high

in

Norway

but

also

inDenmarkPenetration

Rate:

Worldwide

ComparisonHome

Entertainment

penetration

rate

percountryin2023

in%1.2.3.4.5.Norway0.260.230.190.190.19DenmarkUnitedKingdomSwedenNetherlandslowhigh

nodata19Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefit