高考英語專項訓練04 網(wǎng)絡(luò)購物

專項訓練04網(wǎng)絡(luò)購物語法填空李佳琦“花西子”事件TraditionalChinesebrandshaverecentlymadeastrongcomebackthankstoalivestreamingcontroversyoverthequalityofproductsand___________peoplewereworkinghardenoughtoaffordthem.Chinesebrandsthathavefadedin_____________(popular)duetoalackofmarketingandonlinepresenceseizedtheopportunity__________(show)theycoulddelivervalue-for-moneyqualitygoods.DomesticbrandswereputunderthespotlightafterChina'stoponlinesaleshostLiJiaqiquestionedwhetherpeoplehadworkedhardenoughtogetapayrise,duringalivestreamingsessiononTaobaoLive,Alibaba'slivestreamingplatform,________Sept9.AfollowerhadearliercommentedthataChinesecosmeticbrand'seyebrowpenandtworefillspricedat79yuan($10.8)istooexpensive.Bee&Flower,ashampoobrandfoundedin1985andonceahouseholdnameinChina,___________(introduce)a79-yuansetoftwolargebottlesofshampooandalargebottleofhairconditioner,whichquicklyattractedpeople'sattention.Feigua,alivestreamingsalesdataprovider,saidthenumberoffollowersofBee&Flower'saccountonDouyin,theChineseversionofTikTok,startedtosoaronSept11.OnFriday,ithadattractedarecord559,000followers.Salesgeneratedduringonelivestreamingsessionexceed25millionyuan.OtherChinesebrandsalsostartedtopromotethemselvesonsocialmediaandaskedpeopletogivethemachance__________(prove)themselves.PeopleshowedparticularinterestinSuper28,adetergentbrand_________(found)in1950.Threehumblemiddle-agedfactoryemployeesofthecompanybeganalivestreamonitsofficialDouyinaccountonWednesday.Thetriowantedtoseizetheopportunitytorevivethebrand,________clearlyknewlittleaboutsellingproductsonsocialmedia.Viewershadtoteachthemhowtolistproductsduringthelivestreamingsessions.Thenextday,theirsincerityandthequalityofthecompany'sproductshadhelpedthebrand'sDouyinaccountattractmorethan1.61millionfollowers,withallavailablestock_________(sell)outonthatday.Manynetizenssaidtheyweresurprisedtoseethatsomeofthebrandsandproductsthatwerepopularduringtheirchildhoodstillexisted.SomebrandsgainedfurtherrespectafterfollowerslearnedthattheparentcompanieshaddonatedmoneyandgoodstohelpChinawintheWarofResistanceAgainstJapaneseAggression(1931-45).Manyofthebrands,includingBee&FlowerandSuper28,announcedthattheywouldnotlivestreamonMonday,the92ndanniversaryoftheSeptember18IncidentthatmarkedthestartofJapan's_________(invade)ofChina.Theyalsoaskedpeopletorememberhistoryandcherishpeace.詞匯學習：seizetheopportunitytodosth...______________________beputunderthespotlight__________________attractpeople’sattention_________________promoteoneselfonsocialmedia_________________話題閱讀ATobehonest.I’vebeenmissingtheonlineshoppingexperienceinChinasinceImovedtotheUSfouryearsago.SowhenInoticedSheinbecomingmainstreamintheUSoverthepastfewyears,Ithough,Great!IfinallyhaveaTaohaoreplacement!SoIwentonmyfirstSheinjourneyinAugust2022.Butsomewherealongtheway,IstartedquestioningwhyIenjoythisparticularkindofshopping,andalsowhatitmeansforane-commerceplatformtoofferendlessdeals.Tobefair,thereareSheinpurchasesthatI’vereallyenjoyed,likea$2nylonwatchbandthatfeelsbetterthanmyoriginalAppleWatchband.Ialsothinkpeopleshouldbeabletochoosequantityandpriceoverquality,becausetheideaofdemandingthatpeopleonlybuypremiumproductsfeelsunrealistic.Butasitturnsout,I’vefinallystartedtoseethroughtheillusion(錯覺)ofShein-likeplatforms.Togettheseoccasionalincredibledeals,youareencouragedtoshopmuchmorethanisnecessaryorevenreasonable.Thisillusionhasworkedforalongtimeandforalotofpeople,includingme!Butit’sbecomeharderandhardertoignoretheenvironmentalconsequencesofmypurchases,andthewaysinwhichplatformstrickpeopleintobuyingmoreandmore.AndIdon’tthinkI’mtheonlyoneexperiencingthatawakening.Broadlyspeaking,Ithinksocietyisslowlybutsurelyshiftingtowardrecognizingtheclimateimpactofmass-producedcheapgoods.WhiletheseconversationshaveyettohappenaswidelyandfuriouslyinChina,companieslikeTaobaoandSheinwillinevitablyhavetoanswerthequestionofwhethertheirbusinessmodelissustainableforeveryone—oronlyforthemselves.Sowherearetheybeadingfromhere?There’scertainlyalotofsoul-searchingfortheindustrytodo.AndI’mdoingsomesoul-searchingofmyown.1．Whydoestheauthormentiona“$2nylonwatchband”?A．Tocompareitwithheroriginalband.B．Topersuadereaderstobuyit.C．ToshowhersatisfactionwithShein.D．Toshowitscheapness.2．Whatdoestheunderlinedword“premium”meaninthethirdparagraph?A．High-quantity. B．Expensive.C．High-quality. D．Original.3．WhatdothecustomerstendtodowiththeillusionofShein-likeplatforms?A．Theygetincredibleproductsonsale.B．Theyoftenbuymuchmorethanwhattheyneed.C．Theyignoretheenvironmentalimpacts.D．Theyaretrickedintobuyingmoreandmorereasonableproducts.4．Whatisaconsequenceofendlessdealsine-commerceplatforms?A．Environmentalharm.B．Pricereduction.C．Energyshortage.D．Worldwidestarvation.BLivestreaming(直播)throughchannelssuchasAmazonLiveandQVCisanincreasinglypopularwaytosellgoodsonline.Itusuallylastsbetween5and10minutes,andsomeonepromotesaproduct.Viewerscanthenreadilybuyitbyclickingonalink.Weanalyzed99,451salescasesonalivestreamsellingplatformandmatchedthemwithactualsalescases.Intermsoftime,thatisequaltoover2million30-secondtelevisionadvertisements.Todeterminetheemotional(情緒的)expressionofthesalesperson,weusedtwodeeplearningmodels:afacemodelandanemotionmodel.Thefacemodeldiscoversthepresenceorabsenceofafaceinaframe(鏡頭)ofavideostream.Theemotionmodelthendeterminestheprobabilitythatafaceisexhibitinganyofthesixbasichumanemotions:happiness,sadness,surprise,anger,fearordisgust.Forexample,smilingsignalsahighprobabilityofhappiness,whileanoff-puttingexpressionusuallypointstowardanger.Wewantedtoseetheeffectofemotionsexpressedatdifferenttimesinthesalescasessowecountedprobabilitiesforeachemotionforall62millionframesinourdatabase.Wethencombinedtheseprobabilitieswithotherpossibleaspectsthatmightdrivesales—suchaspriceandproductcharacteristics—tojudgetheeffectofemotion.Wefoundthat,perhapsunsurprisingly,whensalespeopleshowmorenegativeemotions-suchasangeranddisgust—thevolumeofsaleswentdown.Butwealsofoundthatasimilarthinghappenedwhenthesalespeopleshowhighlevelsofpositiveemotions,suchashappinessorsurprise.Alikelyexplanation,basedonourresearch,isthatsmilingcanbeunpleasantbecauseitlackstruefeelingsandcanreducetrustintheseller.Aseller’shappinessmaybetakenasasignthatthesellerisgaininginterestsatthecustomer’sexpense.5．Whatcanweknowaboutthelivestreaminginthefirstparagraph?A．Itdamagesthephysicaleconomy.B．Ithelpstoselltheproductsabroad.C．Ithelpsbigcompaniespromoteallgoods.D．Itisveryconvenientforthebuyerstobuygoods.6．Howdidtheresearchersgetthefindings?A．Byanalyzingpreviousdata. B．Byreferringtoatheory.C．Bygivingsomeexamples. D．Byconcludingdifferentviews7．Whatdoestheunderlinedword“off-putting”meaninparagraph3?A．Surprising. B．Delighting. C．Displeasing. D．Embarrassing.8．Whichofthefollowingcouldbethebesttitleforthetext?A．LivestreamersSellProductsSuccessfullyB．ExpressionsAffectSellingProductsOnlineC．EmotionsandFaces:What’stheDifferenceD．SmilingCanIncreasetheSalesinReality話題語法填空閱讀下面短文，在空白處填入1個適當?shù)膯卧~或括號內(nèi)單詞的正確形式。Thisyear,China’sexpressdelivery9(firm)handled552millionparcelsonNov11,1.8timestheusualdailyaverage,theStatePostBureausaidSaturday.Thecountry’scouriersectorhandled4.27billionparcelsfromNov1to11,asonlinesalesroseintherun-uptotheannualonlineshoppingbonanza,accordingtothebureau.ThecouriersectormakesgoodpreparationsforthepeakseasonthatmaycontinueuntilNov20,andthedeliverynetworkisrunning10(smooth).11(initiate)in2009,Singles’Day(Nov11)isthattimeoftheyearwhenpeople,especiallysingles,loosentheirpursestringsforonlineshopping.12startedasanexperimentthirteenyearsagohasturnedintotheworld’s13(big)single-dayshoppinggala.Thedatewaschosenfortheshoppinggala14Nov11,writtenas11.11,lookslikeunitaryfiguresrepresentingsingles.Andthesuccessoftheshoppinggala,alsocalled“double11”,owesalmosteverything15theinternet,inotherwordsdigitaltechnology.Afteryearsofexponentialdevelopment,thedigitaleconomy16(become)oneofthedominanteconomicforcesinChina.Accordingly,thecountryhasdecidedtomakethedigitaleconomy17driverofdevelopment,andpromotedigitalindustrializationanddigital18(transform)oftheindustry.專項訓練04網(wǎng)絡(luò)購物語法填空李佳琦“花西子”事件TraditionalChinesebrandshaverecentlymadeastrongcomebackthankstoalivestreamingcontroversyoverthequalityofproductsandwhetherpeoplewereworkinghardenoughtoaffordthem.Chinesebrandsthathavefadedinpopularityduetoalackofmarketingandonlinepresenceseizedtheopportunitytoshowtheycoulddelivervalue-for-moneyqualitygoods.DomesticbrandswereputunderthespotlightafterChina'stoponlinesaleshostLiJiaqiquestionedwhetherpeoplehadworkedhardenoughtogetapayrise,duringalivestreamingsessiononTaobaoLive,Alibaba'slivestreamingplatform,onSept9.AfollowerhadearliercommentedthataChinesecosmeticbrand'seyebrowpenandtworefillspricedat79yuan($10.8)istooexpensive.Bee&Flower,ashampoobrandfoundedin1985andonceahouseholdnameinChina,introduceda79-yuansetoftwolargebottlesofshampooandalargebottleofhairconditioner,whichquicklyattractedpeople'sattention.Feigua,alivestreamingsalesdataprovider,saidthenumberoffollowersofBee&Flower'saccountonDouyin,theChineseversionofTikTok,startedtosoaronSept11.OnFriday,ithadattractedarecord559,000followers.Salesgeneratedduringonelivestreamingsessionexceed25millionyuan.OtherChinesebrandsalsostartedtopromotethemselvesonsocialmediaandaskedpeopletogivethemachancetoprovethemselves.PeopleshowedparticularinterestinSuper28,adetergentbrandfoundedin1950.Threehumblemiddle-agedfactoryemployeesofthecompanybeganalivestreamonitsofficialDouyinaccountonWednesday.Thetriowantedtoseizetheopportunitytorevivethebrand,butclearlyknewlittleaboutsellingproductsonsocialmedia.Viewershadtoteachthemhowtolistproductsduringthelivestreamingsessions.Thenextday,theirsincerityandthequalityofthecompany'sproductshadhelpedthebrand'sDouyinaccountattractmorethan1.61millionfollowers,withallavailablestocksoldoutonthatday.Manynetizenssaidtheyweresurprisedtoseethatsomeofthebrandsandproductsthatwerepopularduringtheirchildhoodstillexisted.SomebrandsgainedfurtherrespectafterfollowerslearnedthattheparentcompanieshaddonatedmoneyandgoodstohelpChinawintheWarofResistanceAgainstJapaneseAggression(1931-45).Manyofthebrands,includingBee&FlowerandSuper28,announcedthattheywouldnotlivestreamonMonday,the92ndanniversaryoftheSeptember18IncidentthatmarkedthestartofJapan'sinvasionofChina.Theyalsoaskedpeopletorememberhistoryandcherishpeace.詞匯學習：seizetheopportunitytodosth...抓住機會做某事beputunderthespotlight被置于聚光燈下attractpeople’sattention吸引人們的注意力promoteoneselfonsocialmedia在社交媒體上宣傳自己話題閱讀1．C2．C3．B4．A【來源】浙江省七彩陽光聯(lián)盟2022-2023學年高二下學期4月期中英語試題【導語】這是一篇夾敘夾議的文章。作者通過反思自己在電子商務(wù)平臺購物的經(jīng)歷，明白了這樣的購物方式會讓人們無休止的購買廉價商品，而這種行為會給環(huán)境和氣候帶來影響。作者呼吁商家和消費者都審視自己的行為。1．推理判斷題。根據(jù)第三段的“Tobefair,thereareSheinpurchasesthatI’vereallyenjoyed,likea$2nylonwatchbandthatfeelsbetterthanmyoriginalAppleWatchband.(說句公道話，我確實很喜歡Shein的一些產(chǎn)品，比如一條2美元的尼龍表帶，感覺比我原來的AppleWatch表帶要好)”并結(jié)合上文提到作者喜歡網(wǎng)購體驗，在回國4年后終于可以在Shein進行網(wǎng)購推知，提到“2美元一條的尼龍表帶”是為了表達作者對于在Shein網(wǎng)購的滿足感。故選C。2．詞句猜測題。根據(jù)第三段的“Ialsothinkpeopleshouldbeabletochoosequantityandpriceoverquality(我還認為人們應(yīng)該能夠選擇數(shù)量和價格而不是質(zhì)量)”可知，作者認為除了質(zhì)量，人們還應(yīng)該能在數(shù)量和價格上進行選擇。由此推知，作者認為要求人們只購買高品質(zhì)的商品是不現(xiàn)實的。因此premium意為“高品質(zhì)的”。故選C。3．推理判斷題。根據(jù)第四段的“Butasitturnsout,I’vefinallystartedtoseethroughtheillusion(錯覺)ofShein-likeplatforms.Togettheseoccasionalincredibledeals,youareencouragedtoshopmuchmorethanisnecessaryorevenreasonable.(但事實證明，我終于開始看穿了shein式平臺的假象。為了得到這些偶爾令人難以置信的交易，你被鼓勵購買遠遠超過必要甚至合理的東西)”推知，當消費者在諸如Shein這樣的平臺購物時容易買多于自己實際需要的商品。故選B。4．細節(jié)理解題。根據(jù)第四段的“Butit’sbecomeharderandhardertoignoretheenvironmentalconsequencesofmypurchases,andthewaysinwhichplatformstrickpeopleintobuyingmoreandmore.(但我越來越難以忽視我的購物對環(huán)境造成的影響，以及平臺誘使人們買得越來越多的方式)”和最后一段的“Broadlyspeaking,Ithinksocietyisslowlybutsurelyshiftingtowardrecognizingtheclimateimpactofmass-producedcheapgoods.(總的來說，我認為社會正在緩慢但肯定地轉(zhuǎn)向認識到大規(guī)模生產(chǎn)的廉價商品對氣候的影響)”可知，電子商務(wù)平臺無休止的交易會給環(huán)境和氣候帶來影響。故選A。5．D6．A7．C8．B【來源】浙江省A9協(xié)作體2022-2023學年高一上學期期中聯(lián)考英語試題【導語】本文是一篇說明文。文章介紹了網(wǎng)絡(luò)售貨時，主播面部表情對網(wǎng)絡(luò)銷售效果的影響。5．細節(jié)理解題。根據(jù)第一段“Viewerscanthenreadilybuyitbyclickingonalink(觀眾可以通過點擊鏈接來購買)”可知，觀眾可以通過點擊鏈接來購買東西，即網(wǎng)絡(luò)購物對于消費者而言很方便。故選D項。6．推理判斷題。根據(jù)文章第二段“Weanalyzed99,451salescasesonalivestreamsellingplatformandmatchedthemwithactualsalescases.Intermsoftime,thatisequaltoover2million30-secondtelevisionadvertisements.(我們分析了某直播銷售平臺上的99451個銷售案例，并將其與實際銷售案例進行匹配。就時間而言，這相當于200多萬個30秒的電視廣告)”和第四段“Wewantedtoseetheeffectofemotionsexpressedatdifferenttimesinthesalescasessowecountedprobabilitiesforeachemotionforall62millionframesinourdatabase.(我們希望看到銷售案例中不同時間表達的情緒的影響，因此我們計算了數(shù)據(jù)庫中所有6200萬幀中每種情緒的概率)”可知，研究人員通過分析以前的數(shù)據(jù)得出了這些發(fā)現(xiàn)。故選A項。7．詞句猜測題。根據(jù)文章第三段“Forexample,smilingsignalsahighprobabilityofhappiness(例如，微笑是幸福的高概率信號)”和“expressionusuallypointstowardanger(表情通常指向憤怒)”可知，微笑意味著快樂的可能性很大，而另一種表情則指向憤怒，且句中的while表對比，所以畫線詞和smiling相對應(yīng)，意思為“令人不愉快的”。故選C項。8．主旨大意題。根據(jù)第五段“Wefoundthat,perhapsunsurprisingly,whensalespeopleshowmorenegativeemotions—suchasangeranddisgust—thevolumeofsaleswentdown.Butwealsofoundthatasimilarthinghappenedwhenthesalespeopleshowhighlevelsofpositiveemotions,suchashappinessorsurprise.(我們發(fā)現(xiàn)，當銷售人員傳達更多的負面情緒時——比如憤怒和厭惡——銷售額就會下降，這也許并不令人意外。但我們也發(fā)現(xiàn)，當銷售人員表現(xiàn)出高水平的積極情緒時，比如高興或驚訝，也會發(fā)生類似的事情)”及全文可知，文章主要介紹了網(wǎng)絡(luò)售貨時，主播面部表情對網(wǎng)絡(luò)銷