意大利消費電子產品行業(yè)市場前景及投資研究報告-培訓課件外文版2024.6小米oppovivo蘋果手環(huán)

DIGITAL

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TRENDSConsumerelectronicsinItalyCHAPTER

01OverviewRevenueoftheconsumerelectronicsmarketinItalyfrom2018to2028(inbillioneuros)RevenueoftheconsumerelectronicsindustryinItaly2018-2028181614121086420201820192020202120222023202420252026202720284Description:TherevenueintheconsumerelectronicsmarketinItalywasforecasttocontinuouslyincreasebetween2024and2028byintotal0.7billioneuro(+4.27percent).Accordingtothisforecastin2028,theindicatorwillhaveincreasedforthefourthconsecutiveyearto17.07billioneuro.ReadmoreNote(s):Italy;2018to2028Source(s):ConsumerMarketInsightsRevenuegrowthoftheconsumerelectronicsmarketinItalyfrom2019to2028RevenuegrowthofconsumerelectronicsinItaly2019-202810%8.13%8%6%4%2%3.2%1.16%1.11%0.92%0.97%0.65%-0.72%-0.77%0%-2%-4%-6%-8%-6.5%20222019202020212023202420252026202720285Description:TherevenuechangeintheconsumerelectronicsmarketinItalywasforecasttoincreasebetween2024and2028byintotal1.7percentagepoints.Thisoverallincreasedoesnothappencontinuously,notablynotin2026and2027.Theindicatorisestimatedtoamountto0.97percentin2028.ReadmoreNote(s):Italy;2019to2028Source(s):ConsumerMarketInsightsVolumeoftheconsumerelectronicsmarketinItalyfrom2018to2028(inmillionpieces)ConsumerelectronicsvolumeinItalyfrom2018to2028140120100806040200201820192020202120222023202420252026202720286Description:ThevolumeoftheconsumerelectronicsmarketinItalywasforecasttoincreasebetween2024and2028byintotal0.1millionpieces(+0.09percent).Thisoverallincreasedoesnothappencontinuously,notablynotin2027.Theindicatorisestimatedtoamountto112.65millionpiecesin2028.ReadmoreNote(s):Italy;2018to2028Source(s):ConsumerMarketInsightsMarketshareofdesktop,mobile,tablet,andconsoledevicesinItalyfrom2016to2023Marketshareofdesktop,mobile,tablet,andconsoledevicesinItaly2016-2023MarketshareMobile

Tablet60%DesktopConsole0%20%40%80%100%120%201620172018201920202021202220237Description:InItaly,themarketshareofmobiledeviceshasincreased.Forinstance,in2016themarketshareofsuchdeviceswasaround27percentandreachedover53percentin2023.Bycontrast,themarketshareofdesktopdevicesfellinthegivenperiod,goingfromroughly67percentin2016tounder45percentin2023.ReadmoreNote(s):Italy;2016to2023Source(s):StatCounterCHAPTER

02ConsumptionShareofdigitaldeviceownersinItalyin2024DigitaldeviceownershipItaly2024Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%98.3%98.3%110%Mobilephone(anytype)SmartphoneLaptopordesktopcomputerTablet67.9%50.3%Gamesconsole35.7%35.3%SmartwatchorwristbandTVstreamingdeviceSmarthomedeviceVirtualrealitydeviceFeaturephone24%23.8%3.7%1.5%9Description:A2024surveyconductedrevealedthatover98percentofrespondentsownedasmartphone,whilearound68percentofthemclaimedtohavealaptoporadesktopcomputer.Bycontrast,lessthan24percentofrespondentssaidtohaveasmarthomedevice.ReadmoreNote(s):Italy;asofJanuary2024;16-64years;InternetusersthatowneachkindofdeviceSource(s):DataReportal;GWI;Hootsuite;WeAreSocialMostusedconsumerelectronicsinItalyasofDecember2023MostusedconsumerelectronicsinItaly2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%99%SmartphoneHeadphones64%TabletWearables(e.g.,smartwatch,health/fitnesstracker)eReader54%34%22%Noneoftheabove

0%10Description:99percentofItalianrespondentsansweroursurveyon"Mostusedconsumerelectronics"with"Smartphone".Thesurveywasconductedin2023,among2,035consumers.

ReadmoreNote(s):Italy;JanuarytoDecember2023;2035respondents;18-64yearsSource(s):ConsumerInsightsAttitudestowardsconsumerelectronicsinItalyasofDecember2023AttitudestowardsconsumerelectronicsinItaly2023Shareofrespondents0%10%20%30%40%50%48%IcouldnotlivewithoutmysmartphoneWhenchoosingelectronics,IpaycloseattentiontotheirenergyefficiencyIwouldlovetocontrolmyhomeviasmartphoneorvoiceIwantthebestaudioandcinematicexperiencefromallmydevicesIbuynewelectronics,evenwhenmyoldmodelstillworksElectronicsareastatussymbolforme47%39%28%26%17%Ihavebeenunabletobuynewelectronicsduetostockshortagesinthepast12months(e.g.,laptop)8%9%Noneoftheabove11Description:Whenaskedabout"Attitudestowardsconsumerelectronics",mostItalianrespondentspick"Icouldnotlivewithoutmysmartphone"asananswer.48percentdidsoinouronlinesurveyin2023.ReadmoreNote(s):Italy;JanuarytoDecember2023;2035respondents;18-64yearsSource(s):ConsumerInsightsShareofdevicesusedtoaccesstheinternetinItalyin2024DevicesusedtoaccesstheinternetinItaly2024Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%96.9%96.1%110%Mobilephone(anytype)SmartphoneLaptopordesktopcomputer(anytype)PersonallaptopordesktopTablet78.1%69.5%41.7%41%ConnectedtelevisionWorklaptopordesktopSmarthomedevice29.6%24.9%Gamesconsole17.3%Featurephone1.9%12Description:A2024surveyconductedinItalyrevealedthatover96percentofrespondentsusedsmartphonestoaccesstheinternet,whiletabletsaccountedforaround442percent.Moreover,roughly25percentofintervieweesusedsmarthomedevicestoaccesstheinternet.ReadmoreNote(s):Italy;asofJanuary2024;16-64years;UseeaachkindofdevicetoaccesstheinternetSource(s):DataReportal;GWI;Hootsuite;WeAreSocialInthenextthreemonths,areyouplanningtopurchaseconsumerelectronics?ConsumersintendingtobuyconsumerelectronicsinItaly2020-202439%37%35%33%31%29%27%25%13Description:ThemonthlyshareofconsumerswhoplannedtopurchaseconsumerelectronicarticlesinthefollowingthreemonthsinItalyfluctuatedfromJanuary2021toMarch2024.AsofFebruary2024,around30percentofrespondentswereplanningtopurchaseconsumerelectronics,anincreasecomparedtothepreviousmonth.ReadmoreNote(s):Italy;January,2021toMarch,2024;14-64yearsSource(s):Doxa;FindomesticCHAPTER

03TelevisionsNumberofTVhouseholdsinItalyfrom2010to2022(inmillionhouseholds)NumberofTVhouseholdsinItaly2010-20223025.925.92625.625.725.425.325.325.325.525201510523.902010201320142015201620172018201920202021202215Description:ThenumberofTV-owninghouseholdsinItalyhasslowlyincreasedfrom2010to2022.Asof2022,therewere26millionhouseholdsthatownedatleastoneTV,upfrom23.4millionrecordedatthebeginningofthegivenperiod.

ReadmoreNote(s):Italy;2010to2022Source(s):IHSGlobalInsight;IVFNumberofindividualswatchingTVinItalyfrom2006to2022(in1,000s)TelevisionviewersinItaly2006-202260,00054,246

54,252

54,519

54,52154,392

54,298

53,953

54,26253,84254,13153,67653,466

53,50053,445

53,18052,58150,88350,00040,00030,00020,00010,00002006200720082009201020112012201320142015201620172018201920202021202216Description:HowmanyItalianswatchTV?From2006to2022,thenumberofindividualswatchingtelevisioninItalyfluctuated.Accordingtothedata,thenumberofTVviewersamountedtoapproximately53.4millionin2006.Subsequently,thisfiguredroppedtoroughly50.88millionviewersin2022.However,thepeakofItalianTVviewerswasreachedin2010and2011,atover54.5million.ReadmoreNote(s):Italy;2006to2022;3yearsandolderSource(s):IstatNumberofindividualswatchingTVinItalyin2022,byage(in1,000s)TelevisionviewersinItaly2022,byage9,0008,2178,0007,0006,0005,0004,0003,0002,0001,00006,7226,4746,1514,9834,2723,78660-642,3316-102,29020-242,03411-141,3153-51,33815-1797118-1925-34Agegroup35-4445-5455-5965-74Over7517/statistics/539635/television-viewers-by-age-italyThegreatestgroupofindividualswatchingtelevisioninItalyin2022wasagedbetween45and54years,with8.22millionviewers.Onthecontrary,peopleagedbetween18and19yearsrepresentedthesmallestgroup,witharound971thousand.

ReadmoreNote(s):Italy;2022;3yearsandolderSource(s):IstatTVownershipbybrandinItalyasofDecember2023TVownershipbybrandinItaly2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%SamsungLG45%22%Sony9%Philips6%PanasonicHisenseXiaomi/MiAkai4%3%2%1%1%1%1%1%1%HitachiSharpTCLTelefunkenToshibaOther3%Don'tknow1%18Description:WeaskedItalianconsumersabout"TVownershipbybrand"andfoundthat"Samsung"takesthetopspot,while"Toshiba"isattheotherendoftheranking.ReadmoreNote(s):Italy;JanuarytoDecember2023;1825respondents;18-64years;respondentswhohaveaTVintheirhousehold(Housing&householdequipment,Internet&devices)Source(s):ConsumerInsightsMostcommonTVfeaturesinItalyasofDecember2023MostcommonTVfeaturesinItaly2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%SmartTV3D83%11%CurveddisplayNoneoftheaboveDon'tknow5%9%4%19Description:Whenaskedabout"MostcommonTVfeatures",mostItalianrespondentspick"SmartTV"asananswer.83percentdidsoinouronlinesurveyin2023.ReadmoreNote(s):Italy;JanuarytoDecember2023;1825respondents;18-64years;respondentswhohaveaTVintheirhousehold(Housing&householdequipment,Internet&devices)Source(s):ConsumerInsightsCHAPTER

04SmartphonesRevenueofthemobilephonesmarketinItalyfrom2016to2026(inmillionU.S.dollars)RevenueofthemobilephonesindustryinItaly2016-202612,00010,0008,0006,0004,0002,00002016201720182019202020212022202320242025202621Description:TherevenueinthemobilephonessegmentofthedevicesmarketinItalywasforecasttocontinuouslyincreasebetween2023and2026byintotal223.6millionEuros(+2.3percent).Therevenueisestimatedtoamountto10billionEurosin2026.Findfurtherinformationconcerningtherevenueinthemobilephonessegmentofthedevicesmarketbylookingatothercountries,suchasthePhilippinesandHungary.ReadmoreNote(s):Italy;2016to2026Source(s):TechnologyMarketInsightsLeadingmobiledevicevendorsrankedbymarketshareinItalyfrom2016to2023LeadingmobiledevicevendorsinItaly2016-2023,bymarketshareSamsungAppleHuaweiXiaomiLGNokiaMotorolaOppoOthers120%100%80%60%40%20%0%2016201720182019202020212022202322Description:InItaly,Samsungwastheleadingmobiledevicevendorbetween2016and2022.However,itsmarketsharedecreasedduringthegivenperiod,droppingtobelow30percentin2023,whenAppletookontheleadingposition.Inthatyear,themarketshareoftheAmericantechgiantstoodatroughly31.5percent.ReadmoreNote(s):Italy;2016to2023Source(s):StatCounterLeadingmobileoperatingsystemsrankedbymarketshareinItalyfrom2010to2023LeadingmobileoperatingsystemsrankedbymarketshareinItaly2010-2023AndroidiOSWindowsSymbianOSSamsungBlackBerryOSSeries40UnknownOther80%70%60%50%40%30%20%10%0%-10%2010201120122013201420152016201720182019202020212022202323Description:Apple’siOSledtheItalianmobileoperatingsystem(OS)marketuntil2013.Thatyear,Androidtookover.Theyearsfrom2010to2014weretheperiodofsteepestgrowthforAndroid.Inthefollowingyears,Google'sOSAndroidcontinuedtogainmarketshare,albeitataslowerpace.In2023,Androidoccupiedamarketshareofunder70percent,decreasingfromthepreviousyear.

ReadmoreNote(s):Italy;2010to2023Source(s):StatCounterShareof5G-enabledsmartphonesinItalyfrom2019to2025Shareof5G-enabledsmartphonesinItaly2019-202580%75.04%71.49%70%62.73%60%50%40%30%20%10%0%44.37%32.21%14.93%20201.49%20192021202220232024202524Description:Theshareof5GphonesinItalywasforecasttocontinuouslyincreasebetween2024and2025byintotal3.6percentagepoints.Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach75.04percentandthereforeanewpeakin2025.Notably,theshareof5Gphoneswascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Italy;2019to2025Source(s):ConsumerMarketInsightsAveragesmartphonespriceinItalyfrom2018to2028(inU.S.dollars)AveragesmartphonespriceinItaly2018-2028370359.34358.97360350340330320310300354.75350.54350.49346.48346.29342.14324.81313.182019306.16201820202021202220232024202520262027202825Description:Thepriceperunitinthe'Smartphones'segmentoftheconsumerelectronicsmarketinItalywasforecasttocontinuouslyincreasebetween2024and2028byintotal17.2U.S.dollars(+5.03percent).Afterthefourthconsecutiveincreasingyear,theindicatorisestimatedtoreach359.34U.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Italy;2018to2028Source(s):ConsumerMarketInsightsCHAPTER

05PCsRevenueofthePCsmarketinItalyfrom2018to2028(inbillioneuros)RevenueofthePCsindustryinItaly2018-20285.04.454.414.54.03.53.02.52.01.51.00.50.04.174.124.134.033.973.913.933.953.892018201920202021202220232024202520262027202827Description:Therevenueinthe'PCs'segmentofthedevicesmarketinItalywasforecasttodecreasebetween2023and2028byintotal0.1billioneuro.Thisoveralldecreasedoesnothappencontinuously,notablynotin2025,2026,2027and2028.Theindicatorisestimatedtoamountto3.97billioneuroin2028.ReadmoreNote(s):Italy;2018to2028Source(s):TechnologyMarketInsightsPCmarketrevenueinItalyfrom2018to2028,bysegment(inbillioneuros)PCmarketrevenuebysegmentinItaly2018-2028,bysegmentLaptopsTabletsDesktopPCs5.04.54.03.53.02.52.01.51.00.50.00.710.990.710.980.680.910.680.880.680.910.680.680.760.680.780.680.770.680.760.680.840.782.752.712.552.542.572.512.52.532.432.462.482018201920202021202220232024202520262027202828Description:Comparingthethreedifferentsegmentsfortheyear2028,thesegment'Laptops'isforecasttoleadtherankingwith2.53billioneuro.Contrastingly,'DesktopPCs'isestimatedtoranklast,with0.68billioneuro.Theirdifference,comparedtoLaptops,liesat1.85billioneuro.ReadmoreNote(s):Italy;2018to2028Source(s):TechnologyMarketInsightsMarketshareofdesktopoperatingsystemsinItalyfrom2010to2023MarketshareofdesktopoperatingsystemsinItaly2010-2023WindowsOSXLinuxUnknowniOSAndroidPlaystationChromeOSOther120%100%80%60%40%20%0%2010201120122013201420152016201720182019202020212022202329/statistics/623136/leading-desktop-operating-systems-ranked-by-market-share-in-italyIn2023,WindowswastheleadingdesktopoperatingsysteminItalywitha76percentshareofthemarket.Window'smarketsharehas,however,decreasedsincethestartofthegivenperiodin2010whentheyobtained91.93percentofthemarket.

ReadmoreNote(s):Italy;2010to2023Source(s):StatCounterShareofindividualsusingpersonalcomputersdailyinItalyin2022,byagegroupShareofindividualsusingpersonalcomputerdailyinItaly2022,byagegroupShareofpersonalcomputerusers20%

25%0%5%10%15%30%35%40%45%50%6-24years25-44years45-64years65+yearsTotal37.9%44.7%38.7%13.6%33.7%30/statistics/541800/share-of-persons-using-personal-computers-in-italy-daily-by-age-groupIn2022,Italiansagedbetween25and44weremostlikelytousetheirpersonalcomputerseveryday,morethanindividualsbelongingtotootheragegroups.Forinstance,almost38percentofItaliansintheagerange6-24yearsoldusedtheirPCsdaily.ReadmoreNote(s):Italy;2022;3yearsandolderSource(s):IstatShareofindividualsaged6to24yearswhomakedailyuseofapersonalcomputerinItalyin2022,byeducationlevelShareofdailycomputerusersinItaly2022,byeducationallevelShareofusers0%10%20%30%40%50%60%70%80%Tertiary(university,doctoralandspecializationcourses)UpperandpostsecondaryeducationLowersecondaryschoolcertificatePrimaryschoolcertificate,noeducationaldegreeTotal75.4%51.6%44.2%22.3%37.9%31Description:InItaly,in2022,around75percentofstudentsatuniversity,doctoralandspecializationcoursesreportedtobeusingcomputersdaily.Bycontrast,only22percentofpeoplewithaprimaryschoolcertificateandnoeducationaldegreemakeuseofpersonalcomputersonadailybasis.ReadmoreNote(s):Italy;2022;6-24years;per100peoplewiththesamecharacteristicsSource(s):IstatCHAPTER

06TabletsRevenueofthetabletsmarketinItalyfrom2018to2028(inmillionU.S.dollars)RevenueofthetabletsindustryinItaly2018-20281.20.990.981.00.80.60.40.20.00.910.910.880.840.780.780.770.760.762018201920202021202220232024202520262027202833Description:Therevenueinthe'Tablets'segmentofthedevicesmarketinItalywasforecasttocontinuouslydecreasebetween2023and2028byintotal0.1billioneuro.Theindicatorisestimatedtoamountto0.76billioneuroin2028.

ReadmoreNote(s):Italy;2018to2028Source(s):TechnologyMarketInsightsRevenuegrowthofthetabletsmarketinItalyfrom2019to2028RevenuegrowthoftabletsinItaly2019-202810%8%9.01%6%3.29%4%2%-0.67%-0.88%-0.86%-0.87%-0.89%0%-2%-4%-6%-8%-10%-6.04%2024-7.22%2022-8.58%2023201920202021202520262027202834Description:Therevenuechangeinthe'Tablets'segmentofthedevicesmarketinItalywasforecasttoincreasebetween2023and2028byintotal7.9percentagepoints.Thisoverallincreasedoesnothappencontinuously,notablynotin2026and2027.Theindicatorisestimatedtoamountto-0.67percentin2028.ReadmoreNote(s):Italy;2019to2028Source(s):TechnologyMarketInsightsTabletvendormarketshareinItalyfrom2016to2023TabletvendormarketshareinItaly2016-2023AppleSamsungAsusHuaweiGoogleAmazonAcerMicrosoftLenovoOthers80%70%60%50%40%30%20%10%0%2016201720182019202020212022202335Description:InItaly,Applewastheleadingtabletvendorbetween2016and2023.Althoughitsmarketsharedroppedin2021andSamsungbecamethemarketleader,theAmericantechgiantregaineditsleadingpositionin2022,holdingalmost50percentofthemarketin2023.Samsung,instead,occupiedaround36percentoftheItaliantabletmarket.ReadmoreNote(s):Italy;2016to2023Source(s):StatCounterLeadingtabletoperatingsystemsrankedbymarketshareinItalyfrom2012to2023MarketshareoftabletoperatingsystemsinItaly2012-2023iOSAndroidOther908070605040302010020122013201420152016201720182019202020212022202336Description:InItaly,iOSandAndroidweretheleadingtabletoperatingsystemsbetween2012and2023.Particularly,in2023,Androidrecordedthehighestmarketshareatalmost51percent,whileiOS'swasaround49percent.In2020,AndroidandiOShadanalmostequalshareofthetabletOSmarketinItalyataround50percent.ReadmoreNote(s):Italy;2012to2023Source(s):StatCounterTabletownershipbybrandinItalyasofDecember2023TabletownershipbybrandinItaly2023Shareofrespondents0%5%10%15%20%25%30%35%SamsungApple(iPad)Lenovo36%30%11%ASUSHuawei8%8%Acer6%Amazon/AmazonFireMediacomMicrosoftSony5%2%2%2%2%Xiaomi/MiBlackviewTeclast1%1%37Description:WeaskedItalianconsumersabout"Tabletownershipbybrand"andfoundthat"Samsung"takesthetopspot,while"Teclast"isattheotherendoftheranking.ReadmoreNote(s):Italy;JanuarytoDecember2023;1376respondents;18-64years;respondentswhohaveatabletintheirhousehold(Housing&householdequipment,Internet&devices)Source(s):ConsumerInsightsCHAPTER

07WearablesMarketsizeofthewearabletechnologyindustryinItalyfrom2015to2026(inmillioneuros)WearableindustrymarketsizeinItaly2015-20261,2001,0008001,057.11,000942.8885.6828.4771.3699.7642.4563.1600488414.3400329.42015200020162017201820192020202120222023*2024*2025*2026*39Description:ThewearabletechnologyindustryinItalyhasexpanded:between2015and2022,itsmarketvaluegrewfrom329.4millioneurosto828.4millioneuros.Whilethemainapplicationsofwearabletechnologieswereinfitness,healthcare,andgaming,businessapplicationswerealsogrowing.Forexample,wearabledeviceswereusedinlogistics,ontheproductionline,andforqualitycontrol.ReadmoreNote(s):2015to2022Source(s):Associazioneitalianaperl'InformationTechnology;AssociazioneNazionaleIndustrieInformatica,TelecomunicazioniedElettronicadiConsumo;NetConsultingcubeYear-on-yeargrowthrateofthewearabletechnologyindustryinItalyfrom2018to2026(inmillioneuros)YoYgrowthrateofthewearableindustryinItaly2018-202616%14%12%10%8%6%4%2%0%2018/20192019/20202020/20212021/2022*2022/2023*2023/2024*2024/2025*2025/2026*40Description:InItaly,themarketsizeofthewearabletechnologyindustrygrewbetween2018and2022andisexpectedtokeepgrowingby2026,evenifatasmallerrate.Forinstance,from2018to2019,theyear-on-yeargrowthratewasaround14percent.Bycontrast,suchsectorisexpectedtoincreasebyaroundsevenpercentbetween2022and2023,whenitsrevenueisforecasttoreachover885millioneurosinrevenue.

ReadmoreNote(s):Italy;2018to2022;*Forecast.ReadmoreSource(s):Associazioneitalianaperl'InformationTechnology;ConfindustriaDigitale;NetConsultingcubeMostusedeHealthtracker/smartwatchesbybrandinItalyasofDecember2023MostusedeHealthtracker/smartwatchesbybrandinItaly2023Shareofrespondents15%0%5%10%20%25%AppleSamsungXiaomi/MiAmazfitFitbit26%16%15%12%11%11%HuaweiGarminGoogleASUSHonorOPPO9%4%3%3%3%BlackviewFossil2%2%41Description:With26percent,AppleisthemostpopularbrandforpersonalsmartwatchesandeHealthorfitnesstrackersamongItalianconsumers.InsecondplacefollowsSamsungwith16percentofrespondents.Theseresultsarebasedonarepresentativeonlinesurveyconductedin2023among694consumersinItaly.ReadmoreNote(s):Italy;JanuarytoDecember2023;694respondents;18-64years;respondentswhousefitnesstrackers,smartwatcheswithfitnessfunction,motiontrackersorsleeptrackingsystems(Housing&householdequipment,Internet&devices)Source(s):ConsumerInsightsRevenueoftheheadphonesmarketinItalyfrom2018to2028(inmillionU.S.dollars)RevenueoftheheadphonesindustryinItaly2018-2028350313.28303.66298.35293.55288.69300283.8278.89273.94266.64248.99240.22502001501005002018201920202021202220232024202520262027202842Description:Therevenueinthe'Headphones'segmentoftheconsumerelectronicsmarketinItalywasforecasttocontinuouslyincreasebetween2024and2028byintotal19.5millioneuro(+6.99percent).Accordingtothisforecastin2028,theindicatorwillhaveincreasedforthesixthconsecutiveyearto298.35millioneuro.ReadmoreNote(s):Italy;2018to2028Source(s):ConsumerMarketInsightsMostusedheadphonesbybrandinItalyasofDecember2023MostusedheadphonesbybrandinItaly2023Shareofrespondents0%5%10%15%20%25%AppleSamsungSony27%22%10%JBL9%BoseXiaomi/MiPhilips7%7%6%AukeyBeatsPanasonicAKGAudioTechnicaSennheiser3%3%3%2%2%2%43Description:WeaskedItalianconsumersabout"Mostusedheadphonesbybrand"andfoundthat"Apple"takesthetopspot,while"Marshall"isattheotherendoftheranking.ReadmoreNote(s):Italy;JanuarytoDecember2023;1309respondents;18-64years;respondentswhouseheadphones(Housing&householdequipment,Internet&devices)Source(s):ConsumerInsightsCHAPTER

08SpeakersRevenueofthespeakersmarketinItalyfrom2018to2028(inmillionU.S.dollars)RevenueofthespeakersindustryinItaly2018-2028300250200150284.18266.18247.82229.44211.04192.63172.7146.59110.7910079.11201960.67201850020202021202220232024202520262027202845Description:Therevenueinthe'Speakers'segmentoftheconsumerelectronicsmarketinItalywasforecasttocontinuouslyincreasebetween2024and2028byintotal73.1millioneuro(+34.64percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach284.18millioneuroandthereforeanewpeakin2028.Notably,therevenueofthe'Speakers'segmentoftheconsumerelectronicsmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Italy;2018to2028Source(s):ConsumerMarketInsightsSpeakeraveragepriceinItalyfrom2018to2028,bysegment(ineuros)AveragepriceofthespeakermarketinItaly2018-2028,bysegmentStereoSpeakers132.62SmartSpeakers14013513012512011511010510095135.93135.37134.82134.27133.72133.17131.93131.08130.02128.7108.79106.92019105.012020103.122021101.23202299.35202397.92202496.81202595.91202695.18202794.42202890201846Description:Overtheforecastperioduntil2028,thepriceperunitisforecasttoexhibitfluctuationsamongthetwosegments.OnlyforthesegmentStereoSpeakers,asignificantincreasecanbeobservedovertheforecastperiod.Here,theindicatorexhibitsadifferenceof7.2300eurobetween2018and2028.ReadmoreNote(s):Italy;2018to2028Source(s):ConsumerMarketInsightsSpeakerownershipbybrandinItalyasofDecember2023SpeakerownershipbybrandinItaly2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%AmazonBose43%16%JBLSamsungSony11%10%10%LG6%Huawei5%BoschPhilips4%4%HarmanKardonLogitechBang&OlufsenCreative3%3%2%2%47Description:WeaskedItalianconsumersabout"Speakerownershipbybrand"andfoundthat"Amazon"takesthetopspot,while"Trust"isattheotherendoftheranking.ReadmoreNote(s):Italy;JanuarytoDecember2023;876respondents;18-64yea