2024巴黎奧運(yùn)會(huì)官方海報(bào)

PARS22Y

PARis22

PARIS2024ICONIC

POSTERS

Aphantasmagoriaofsportinthecity

EDITORIAL

egendaryobjectsinthehistoryof

theOlympicandParalympicGames,theIconicPostershavegraduallybecome

Paris2024

artisticworksintheirownright,providingaforetasteofeacheditionof

theGames.

ForParis2024,withthis

majormarkeroftheGames,wewerefacedwithanew

challenge,whichwetackledwithgreatenthusiasmandasingularcreativeambition.

Firstly,wewantedtotellastrongstoryforboth

theOlympicGamesandthe

ParalympicGames,aswehaddonewithouremblemand

ourmascot.

Averitablefrescoshowcasingsportinthecity,

SummerGames,theIconicPosterstaketheformof

adiptych,withthesameartisticdirection.

Theyaretwoindependent

posterstellingthestoryoftheOlympicandParalympic

Games,which,whenplaced

sidebyside,tellthewholestoryofParis2024.

TonyESTANGUETParis2024President

Tocreatethisunique

object,wechosetoworkwiththetalentedillustrator

UgoGattoni.Hishighly

colourfulworldcapturesalltherichnessanddiversity

ofourproject.ItfeaturesthemajorsymbolsofParis2024,alongsidenumerous

referencestotheOlympic

andParalympicGames,aswellastoParisandFrance.

thesepostersarealsoan

odetoourmotto:“Gameswideopen”.Theytellthestory

ofourGames,astorythatisatoncefestive,movingand

universal,andthatspeaks

toeachandeveryoneofus.

Weareproudtopresentthe

IconicPostersofParis2024!

Forthefirsttimeatthe

L

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THEICONICPOSTERSOFPARIS2024:

DECODINGAFANTASTICVISION,IMAGINEDASANOLYMPICANDAPARALYMPICDIPTYCH

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THENARRATIVEANDCREATIVECONCEPT:ASTROLLTHROUGHAFANTASYWORLD

OFSPORTINTHECITY

hePosterswereconceivedas

astrollthroughanabundantand

T

joyfuluniverse,richindetailand

micro-storiesbasedaroundtheEiffelTowerandtheStadedeFrance,symbolsofParis,Seine-Saint-Denisandsportinthecapital.

Totakeuptheimmensechallengeofrepresentingtherichnessof

theParis2024projectinasinglework,Paris2024askedillustratorUgoGattonitocreateaspectacularfrescobased

onthreemajorcreativeaxes:

Effervescenceandtheprofusionofdetail:ThePostershavebeenconceivedasarichandteeming

compositionofmicro-elementsandsmallscenes,within

whichthespectatorcanfreelystrollandimmersethemself.

Thepublicisinvitedtowanderthroughthisvibrantmicrocosm,discoveringnewfragmentsateveryglance,inaplayonperspectivetypicaloftheillustrator:

Fromadistance,aglobalscenedeliversaninitialmessage,thenasyouapproach,newdetailsappearandopenthedoor

toanewseriesofpossiblenarratives.

Reverieandfantasy:

ThePostersplungeusintoautopian,fantasyversionof

Paris,asortofimmensecircularstadium-city.Theydepictacityopentotheworld,inwhichfamiliarplaces,

monumentsandsymbolsarerearrangedandreinterpreted.InthisimaginedversionofParis,sportiseverywhereinthecity,andtheinfluenceoftheArtDecomovement

isneverfaraway,creatingbridgesbetweenpastandpresent,

betweentheParisoftheGamesof1900,thatoftheGamesof1924,andthatahundredyearslater,oftheGames

in2024.

Cheerfulnessandlightness:

Theoveralltoneoftheillustration,whichischeerful,festive,colourfulandluxurious,hasbeendesignedto

beconsistentwiththespiritandstyleoftheGamesofParis2024,whicharethemselvesconceivedasagreat

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popular,playfulandhighlyjoyfulcelebration.

OLYMPISMANDPARALYMPISM

BROUGHTTOGETHERINADIPTYCH

T

heIconicPostersofParis2024areadiptychintertwining

OlympismandParalympism.

ForthefirsttimeinthehistoryoftheSummerGames,theOlympicPosterandtheParalympicPosterhavebeendesignedtogether:

bothcanfunctionindependently,

butcanalsobebroughttogethertoformasingle,seamlesscompositionthattellsthewiderstoryof

theParis2024project.

Thisfusionunderlinesand

celebratestheinclusivedimension

ofParis2024,whichhasbeenplacedunderthebannerofunity-asingleemblem,asinglemascot,asingle

slogan,asingleFrenchTeam,

asingleOrganisingCommittee,etc.

TheambitionoftheIconicPostersofParis2024istoofferavisualinterpretationofthis

editionoftheGames.Paris2024hasdecided

togofurtherthanpreviouseditionsbypresen-tingonasinglefrescocombiningthenumerouselements,symbolsandvaluesthatmakeupthe

identityofParis2024:

-OlympicandParalympicsymbols

(theOlympicRings,theThreeAgitos,StokeMandeville,theOlympicMotto,etc.)

-SignatureelementsoftheParis2024edition

(themascots,thearrivaloftheOlympicFlamein

MarseilleaboardtheBelem,theMassEventRunning,theboatsoftheCeremonyontheSeine,Olympic

equality,theiconiccompetitionvenues,etc.)

-GreatsymbolsofParisandFrance

(theEiffelTower,theMarianne,thePatrouilledeFrance[FrenchAcrobaticPatrol],theParisMetro,theSeine,theArcdeTriomphe,etc.)

-Manysportsrepresented,inparticularthefournew

sportsaddedbyParis2024toitsprogramme

(breaking,sportclimbing,skateboardingandsurfing).

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THEPOSTERSUNDERTHEMICROSCOPE:UNMISSABLEDETAILS!

THESYMBOLSOFTHEOLYMPIC

ANDPARALYMPICGAMES

THEOLYMPICRINGS

ThesymboloftheOlympicGames,madeupoffiveinterlockingringsrepresentingtheunionofthefivecontinents

(Africa,America,Asia,EuropeandOceania)throughsport.

THETHREEAGITOS

ThesymboloftheParalympicGames,

representingthreeAgitos(“Agito”inLatinmeans“Imove”)whichsymbolisemovement

andbringtogethertheathletestoenable

themtoattainsportingexcellence,toinspireandtothrilltheworld.

THEOLYMPICMOTTO,"CITIUS,ALTIUS,FORTIUS–COMMUNITER"

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Faster,Higher,Stronger–Together.

STOKEMANDEVILLE

AtowninBuckinghamshire,England,

thebirthplaceoftheParalympicMovement.

THEDISCOBOLUS

Oneofthemostfamousstatues

inAntiquity,representinganathletethrowingadiscus.

ADESIGNWITHTHOUSANDS

OFDETAILS

THETORCH

THEMEDALS

Strongsymbolssynonymouswithvictory,performanceandaccomplishment.

AniconicandsymbolicobjectcelebratingtheGames,whichopenwiththelighting

ofthecauldronandendwithitsextinction.

THEDOVE

THEPODIUMS

Symbolofpeace.

Theraisedplatformsontowhich

themedallistsclimbtoreceivetheirrewardsatthemedalceremonies.

Theirdesign,whichremainsecret,

willnotberevealeduntilthespring.

THETORCHRELAY

InspiredbythetraditionsofAncient

Greece,thiseventannouncesthestartoftheGamesandpassesonamessageofpeace

andfriendshipalongitsroute.

TheOlympicTorchRelaywillheraldthe

arrivaloftheGamesinFrance,andwilltakeplacefrom8Mayto26July2024.

Thenfrom25to28August2024,itwill

betheturnoftheParalympicTorchRelaytoheraldthearrivalofthereturnmatchoftheGames.

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PARIS2024’SVERYOWNSYMBOLS

THETEAHUPO’OWAVE

LocatedinTahitiinFrenchPolynesia,

itisoneofthemostspectacularsurfingspotsintheworld.Thisiswhere

theOlympicGamesParis2024surfingeventswillbeheld.

THEPARIS2024MASCOTS

ThePhryges,charactersbasedonthe

famousPhrygiancaps,asymbolofliberty:eightarerepresented.

THEPARIS2024EMBLEM

Bycombiningagoldmedal,aflameandtheMarianne,theemblemalonebringstogetherthreestrongsymbolsofParis2024'sidentity.Forthefirsttime

inhistory,thisemblemiscommontoboththeOlympicandParalympicGames.

THEMARSEILLEMARINA

AnauticalbaselocatedinMarseille,

wheretheOlympicFlamewillarriveaboardtheBelemfromGreece,andwhere

thesailingeventsoftheOlympicGamesParis2024willtakeplace.

THEBOATSONTHESEINE:

TheywillsailduringtheOpening

CeremonyoftheOlympicGamesParis2024.

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THEMAXIBANQUE

POPULAIREXITRIMARAN

TheFrenchoceanracingyachtatthe

cuttingedgeofinnovation,whichwill

carrytheFlamefromBresttoGuadeloupeandMartinique.

THEBELEM,OWNEDBYTHECAISSED'EPARGNEFOUNDATION

Thislegendarythree-mastedsailingship

isthelastFrenchtallshipfromthe19th

centurystillsailing.ShewillcarrytheFlamefromGreecetoMarseille.

THESAMENUMBEROFMENANDWOMEN

INTHEFOREGROUND

TosymbolisetheequalityoftheOlympicGamesParis2024.

THEMASSEVENTRUNNING

Amajorpopulareventthatwillenable

amateurathletestofollowthesameroute

astheOlympicMarathonandfollowinthe

footstepsofexceptionalathletes.CreatedbytheOrganisingCommitteefortheOlympicGamesParis2024,theeventwilltakeplaceontheeveningof10August2024.

THEFOURADDITIONALSPORTS

OFPARIS2024

Breakdance,sportclimbing,skateboardingandsurfing.

ALLTHEMAJOR

MARKERSOFPARIS2024ARESYMBOLISED

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THESYMBOLSOFPARIS

ANDFRANCE

THEHAUSMANNBUILDINGS

Socharacteristicof19thcentury

Parisianarchitecture,recognisablebytheirashlarfacades,wrought-iron

balconiesandlargewindows.

LESINVALIDES

Anarchitecturalcomplexincluding,

inparticular,theD?medesInvalides,

whichhousesthetombofNapoleonBonaparte,aswellasmuseumsandinstitutionslinked

toFrenchmilitaryhistory.TheEsplanadewillbethevenueforthearcheryand

ParaarcheryeventsduringtheOlympicGamesParis2024.

THESEINE

TheemblematicriverthatflowsthroughParis,famousforitsmanypicturesquebridgesandquays.

THEPONTNEUF

TheoldestbridgeinParis,which

crossestheSeineatthewesternendoftheIledelaCité.

THESTADEDEFRANCE

ThisstadiuminSaint-Denishashosted

majorsportingeventssuchasthe1998

FIFAWorldCup,wonbyFrance.In2024,

itwillhosttheathletics,Paraathleticsandrugby7seventsoftheGames.

THECOULéEVERTE

Alinearparkbuiltonaformerrailwayline,offeringapleasantgreenspace

forwalkingandrelaxationintheheartofParis.

THEEIFFELTOWER

TheemblemofParisandoneofthemost

famoustowersintheworld,builtforthe

1889UniversalExhibitionbyGustaveEiffel.EachParis2024medalwillcontainafew

grammesoftheiconicIronLadyatitsheart.

MONUMENTS,

PLACESANDSYMBOLSREINTERPRETED

ALEXANDREIIIBRIDGE

AnemblematicbridgeinParis,built

ofsteelandconsistingofasinglearch,linkingLesInvalidestotheGrandPalaisandthePetitPalais.Thisbridgewill

bethevenueforanumberofParis2024

eventstakingplaceintheopenair:

roadcycling,triathlon,Paratriathlon,marathonswimming,etc.

THEGARDENSOFVERSAILLES

Ahugelandscapedgardentothewest

oftheChateaudeVersailles,designedbyAndréLeN?treandfamousforits

flowerbeds,fountainsandsculptures.TheParis2024equestrianandPara

equestrianeventswilltakeplacethere.

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THETROCADéRO

AveritablebalconylocatedoppositetheEiffelTowerwhich,duringtheGamesof

Paris2024,willprovideanexceptional

viewpointforspectatorsandtelevision

viewersoftheroadcyclingandathleticsevents.ThisisalsowheretheChampions’Parkwillbesetup,anexceptional

celebrationvenue,freeofchargeandopentoall.

LEGRANDPALAIS

AmajorParisianmonument,located

ontheedgeoftheChamps-élyséesoppositethePetitPalais,whichhostsnumerous

exhibitionsandculturalevents.TheParis2024fencing,wheelchairfencing,

taekwondoandParataekwondoeventswill

beheldinthisextraordinaryplace,builtforthe1900ParisUniversalExhibition.

THEARCDETRIOMPHE

AnhistoricmonumentlocatedatthePlacedel'étoile,builttocelebrateFrench

militaryvictories.

THEAERIALMETRO

ThepartoftheParismetronetwork

thatdoesnotrununderground,offeringauniqueviewofthecity.

THEPLACEDELACONCORDE

ThelargestsquareinParis,adorned

withfountains,statuesandahugeobeliskfromLuxor.FortheGamesofParis2024,

itwillbetransformedintoanopen-air

competitionvenue,wherethegreatestathletesinurbansportswillgo

head-to-head:3x3,basketball,BMX

freestyle,breakingandskateboarding.Thesamesquarewillbethesetting

fortheOpeningCeremonyof

theParalympicGames.

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THEPATROUILLEDEFRANCE

theacrobaticteamoftheFrenchAirForce,renownedforitsspectacular

aerialdemonstrationsatnationalandinternationalevents.

THEWALLACEFONTAINE

Atypeofpublicfountaindesigned

bytheFrenchsculptorCharles-Auguste

Lebourg,financedbySirRichardWallace

andinstalledinseverallocationsinParistoprovidedrinkingwater.

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MORETHAN40

SPORTSREPRESENTED

totalof47sportsarerepresented:

29Olympicsportsand18Paralympicsports!

A

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2

COLLABORATIONWITHILLUSTRATORUGOGATTONI

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ARICHARTISTICCAREER

U

goGattoniisaFrench

illustrator,borninParis

in1988,withadegreeinvisual

communications.Hetookhisfirst

stepsinillustrationstraightfromschool.Hisfirstproject,

UltraCopains,isa10mx1,20m

frescodrawnwithaRotringpenovereightmonths,depictinghisdaily

lifethroughtheprismofafantasyuniverseteemingwithdetail.

Hisvariouscreationshavegradually

givenhimaninternational

reputation,attractingsomeofFrance'sleadingluxurybrands,forwhomhesubsequentlyworks.UgoGattoniisnowmovinginto

theworldofanimation,setting

hisdrawingstomovementandmusic.

THEICONICPOSTERSINCLUDESOME

40,000CHARACTERS

McBess

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THEICONIC

POSTERSOF

PARIS2024

ARETHEFRUITOFMORETHAN2,000HOURSOFWORK

THECREATIONOF

THEPOSTERS:THEFRUITOF

CLOSECOLLABORATIONBETWEENUGOGATTONIANDPARIS2024

TocreatetheIconic

PostersforParis2024,

T

theOrganisingCommitteecalledonUgoGattoni,whoinitially

immersedhimselfinthe

project,thenarrative,the

visionandtheworldofParis2024,beforestartingtodraw.

Intotal,over2,000hours,i.e.sixmonthsofintensivework,wentintocreatingthePosters.

pawel.gaul/Gettyimages

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19

W

henIwasaskedtodsigntheIconicPostersfor

Paris2024,Iimmediately

imaginedacity-stadiumopen

totheworld,asuspendedtimeinwhichyoucanwanderthroughmicrocosmswhereParisianmonu-mentsandsportingdisciplinesjoyfullycoexist.Forme,

thisdesignhastobetimeless.Itisbasedonthegolden

ratioandhasastrongacademic

foundationwithalotofarchitecture.

Itsoriginalityliesinits

surrealandutopianaspect,

bothinitscompositionandinthethousandsofdetailsthatfeatureinit.

UgoGATTONIDesigner

SPORTANDDRAWING,

LINKEDBYSHAREDVALUES

U

goGattoni,aformer

swimmer,establisheslinks

MikeReidPhotography/GettyImages

betweensportandhisartisticpractice,whichisresolutelymarkedbynotionsof

performance,perseveranceandlong-termeffort.

Hischoicetoproduceverylargeformatworks,often

requiringmonthsorevenyearsofwork,tendstoblurthe

boundariesbetweenthefigureoftheathleteandthatof

theillustrator.

THEBASICPRINCIPLESOFUGOGATTONI’S

CREATIVEUNIVERSE

-Fantasyandsurrealism:

UgoGattonicreatesdreamlike,fantastical,colourfulandenchantingworldsthatallowpeopletotellstories,dreamandescape.

-Profusionandeffervescence:

UgoGattoni'screationsareworldsoverflowing

withdetail,settingsmadeupofamultitudeof

interlockingworldsandgraphicmazesinwhich

viewerscanfreelywander,discoveringnewdetailsandstorieseachtimethey(re)immersethemselves

inthework.

-Playingwithscale:WithinUgoGattoni'simmense

frescoes,thegiganticexistsaloingside

theminiscule.Theviewer,activelyobserving,embarksonajourneyfromtheverylargeto

theverysmall-orviceversa.Thecloser

theygettothedrawing,themoretheyforgetabouttheoutline,andcanimmersethemselvesinthemicro-detailsofthedrawing...

beforeliftingtheirgazeagainandfollowinganothertrail!

-Ultra-precisetechnique:Theuseofpencil

orinkenablestheillustratortoproduceveryfine,meticulousanddetailedworks.

-Inspiration:UgoGattoni'simaginationisfedbyavarietyofinfluences,notably

ancientandclassicalarchitecture,andGreekmythology.

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THEICONICPOSTERS:

MORETHANACENTURYOFHISTORY

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I

tallstartedin1912…ItwasattheGamesof

StockholmthatanIconicPoster

fortheGames,createdaspartofanartcompetition,waspresentedfor

thefirsttimebytheorganisers.

Sincethen,theOrganisingCommittee

hassystematicallyproducedanIconicPosterforeacheditionoftheGames.

Duringthefirsthalfofthe20th

century,thevariousIconicPostersoftheGameswereafavouredmeansofadvertising.

RadiowasnotuseduntiltheSummerGamesinAmsterdamin1928,and

thefirsttelevisionbroadcastoftheGamesdidnottakeplaceuntiltheOlympicGamesBerlin1936.

ThefirstPostersweretherefore

essentialforpromotingtheGames.

Theywerenotconceivedaspurely

artisticworks:aboveall,theyhadtoprovidethepublicwithpracticalinformationabouttheevent.

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?ComitéInternationalOlympique(CIO)

?ComitéInternationalOlympique(CIO)

?InternationalParalympicCommittee

?ComitéInternationalOlympique(CIO)

?ComitéInternationalOlympique(CIO)

F

romthe1950sonwards,

thedesignandfunctionof

thePostersevolved.Cleanerand

morevisual,Postersgavegreater

prominencetoimagesandsymbols

ratherthantext.Nevertheless,

theycontinuedtoplayanimportant

roleinthecommunicationstrategyimplementedbyeachOrganising

Committee.

Nowadays,themainpurposeoftheIconicPosteristosymbolisethe

editionoftheGamesforwhichit

iscreated:itgivesaforetaste

ofitsidentity,itsspiritanditsvalues,andaimstoinvokepublic

enthusiasmaroundtheeventit

announcesandrepresents.Iconic

Postersaregenerallycreated

withthehelpofrenownedartists,illustratorsordesigners,chosen

fortheirabilitytocreate

astrong,uniqueandemblematicwork.

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PARIS2024

ICONICPOSTERS

P

aris2024ArtPostersareworksthatallowartiststofreely

expresstheirvisionoftheGamesinanartisticandpersonalway.

IconicPosters,ontheotherhand,

arecreatedbytheOrganisingCommittee

fortheGames,whichexpressesits

visionoftheeventthroughthestyleofanartist,illustratorordesignerwhoiscommissionedtodoso.

Itisnotcarteblanche.

ANDPARIS2024ARTPOSTERS:WHAT'S

THEDIFFERENCE?

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WHERETOFIND

THEICONICPOSTERSOFPARIS2024

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PARIS2024ICONIC

POSTERS

COLLECTORS’ITEMS