Unit1-Unit2 課文語法填空練習(xí)課件-2024-2025學(xué)年高中英語牛津譯林版（2020）選擇性必修第二冊(cè)

語法填空Unit1TheMassMediaReadingBeacriticalnewsreader!10JulyFirefightersputouttowerblockfireFirefightersquicklyputouttheHendersonTowerfirelastnight.Thefire,whichisthought_____________(start)fromthe8thfloor,spreadquicklythroughthetowerblockonSundaynight,______(leave)peopleontheupperfloors_______(trap).Fearsgrewthatthenumberof_____(death)couldreach5,accordingtofigures_______(release)byemergencyservices.Fireenginesandambulances,_____(call)at9:30p.m,reachedthescenewithin15minutes.Bythistime,thefire____________(extend)tothe15thfloor.Firefightersgotthesituation_____controlaround11p.m.Thereisconcern____the___________(construct)company___builtthetowerblockhadnotfollowedfire______(safe)rules.tohavestartedleavingtrappeddeathsreleasedcalledhadextendedunderthatconstructionthatsafety11July

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A2_______(dead)fireintowerblockcausesseriousdamageAterriblefirebroke____onSundaynight,________(leave)theHendersonTowerseriously_______(damage).Emergencyservicesestimatethatthenumberofdeathscouldreach9.Bythismorning,4peoplehavebeenconfirmeddead.Thefirehasalsoleftdozensofpeople_______(injure),5of_____areina_______(critic)condition.LisaMayer,29,isamongtheluckyoneswhoonlysufferedminor_______(injury).Sherecalled,“Iwasabouttohaveabath____Iheardpeoplescreaminganddogsbarking.Ilookedoutsideandthesmokewaschokingme.Itwaslike____awfuldream.”MrPeterson,headofthefireservice,confirmsthatadroppedcigaretteendonacarpetofthe8thfloorstartedthefireand____theautomaticfirealarmsdidnotgo_____quicklyenoughtopreventthedisaster.Ateamis_______(current)investigatingtheaccidentfurther.DeadlyoutleavingdamagedinjuredwhomcriticalinjurieswhenanthatoffcurrentlyReadingnewsreportscriticallyWerelyonnews_______(learn)about_____ishappeningintheworldaroundus.However,weusuallyfindthatreportsonthesame_______(event)containdifferentoreven____________(contradict)information.Howdothesedifferencescome_______?Itis_______(advise)torememberthat_________(journal)mayhavedifferentpriorities,whichwouldinfluence_____theyreportanevent.Let’stakethetwonewsreportsontheHendersonTowerfire____anexample.Wecanseethatthefirstnewsreportpaysmoreattentiontotherescueefforts,_____thesecondtalksmoreaboutdeathsandinjuries.Whenwereadmorethanonereport,wecometounderstandaneventina__________________(comprehensive)way.towhateventscontradictoryaboutadvisablejournalistshowaswhilemorecomprehensiveEvenifnewsreports_______(write)frombasicallythesameperspective,theymaycontradicteachotherintermsof______(fact)details,aseventsintherealworldareusually__________(complicate)and___________(constant)changing.For________(instant),thenumbersofdeaths________(different)inthetwonewsreportsontheHendersonTowerfire.Whenwecomeacrosssuchfactualdifferences,weshouldnotrushtothe__________(conclude)_____oneofthenewsreportsgivesfalseinformation.Instead,checkwhenthereportswerewritten.Newsreportswrittenatdifferentstagesofaneventcouldcontaindifferentinformation___newfacts_________(bring)tolight.Anotheraspectworthyofmentionisthatjournalistsmayapproachinformationtheygetfromresearchorinterviewsdifferently.Supposeemergencyservices’estimatesofthenumberofdeathsvarybetween5and9.Journalistsmaychoosetopresenttheminimum,themaximumorsomethinginbetweenintheirnewsreports.Therefore,checkingdifferentsourcesenablesus_________(draw)amore_______(inform)conclusion.writtenfactualcomplicatedconstantlyinstancedifferconclusionthatasarebroughttodrawinformedAdvertising:thepowerof__________(persuade)Injustoneday,apersoncanseehundredsofmarketingmessages.Advertisinghasbecomepartofmodernlife.Butwhatisadvertisingexactly?__short,itreferstotheactivityofpromotinga______(produce)orservice.Inotherwords,ittriestopersuadepeople________(buy)aproductorservice.Thehistoryofadvertisinghasalwaysbeen______(close)____(link)with_____ofthemassmedia.Fromtheancientsimpleadvertisements______(paint)onoutdoorsignstothecolourful,interactiveonesinsmartphoneapps,advertisingandthemassmediahavedevelopedhandinhand.Asmediachannelshavegrowninnumberandtype,____haveadvertisements.persuasionInproducttobuycloselylinkedthatpaintedsoBecausethemassmediareachessomanypeople,itisaperfectvehicleforadvertisers.Ifanadvertisement_________(place)onapopularwebsiteoronTVatpeaktimes,ahugenumberofpeoplewillknowabouttheproductorserviceitisadvertising.Inadditionto______(make)peopleawareofaproductorservice,asuccessfuladvertisementwillalsocreateadesire_____(buy),thus_______(boost)business.Thatis____whenacompanywantstopromoteaproductorservice,itoftenlaunchesamassmediaadvertisingcampaign.isplacedmakingtobuyboostingwhy______(base)onthepsychologybehindcreatingadesire______(buy),advertisershavedevelopedwaysofpersuadingpeopleinto______(purchase)theirproductsorservices.Acommontechniquetomakeanimpactistocreatea________(memory)slogan.Slogansusesimplebut_________(impress)language______(make)usremembertheproductorservice_____________(advertise).Someoftheseslogansmayalsoappeal____ouremotions.Forexample,asloganmayconnectafinechinateapotitaims_________(promote)____ourprideinhavinggoodtaste.Youwillheara_____(various)ofslogansanytimeyouwatchTV.Thinkaboutyourfavouriteone.Whatmakesitspecial?Andwhatmessagedoesittrytoget______?Aslogan__________communicatesanidea_______(effective)canbootsalesandevenbecomepartofpopularculture.Thatisthepowerof_________(memory)slogans.Basedtobuypurchasingmemorableimpressivetomakebeingadvertisedtotopromotewithvarietyacrosswhich/thateffectivelymemorableAnothertechniqueadvertisersoftenemployistolinktheircompanyorproduct__a“brandambassador”---afamousactor,asportsstar,orevena________(fiction)character.Thinkofapopularfast-foodrestaurant.Doesithaveabrandambassador?Isthebrandambassadorpopularamongpotentialcustomers?Themorewelikethebrandambassador,themorewewill__________(attract)tobuytheproduct.Ofcourse,someadvertisementsarenotsoobvious:productplacementis_______(type)usedinfilmswithhugebox-officesuccessandTVshowswithhighratings.Somefilmsarenowsponsoredbyleadingbrands,sothatonlytheirproductsappearinthefilms,likethewatches_____(wear)bythetitlecharacterintheJamesBondfilms.Othertypesofmassmediauseproductplacementtoo,________(include)videogames.Itisnot_________(common)forsportsvideogameseriestofeaturedifferentin-gameequipmentwithrealbrandnames.Weabsorbthesemarketingmessages________thinkingaboutthemtoomuch,yettheywillprobablyhaveaneffectonusthenexttimewegoshopping.fictionalbeattractedtypicallywornincludinguncommonwithoutInthepast,advertisingwasallaboutreachingasmanypeopleaspossiblewiththesamemessage.Now,advertisingisbecoming__________(digital)andmorepersonalized.Alreadywemayseeonlineadvertisementsforproductsorserviceswehave_________(previous)searchedforontheInternet,andweareverylikelytoreceivespecialdiscountsand__________(promote)_______(target)specifically____us.Inthefuture,advertisingwillbeevenmoreaboutunderstandingindividualcustomersandsendingthemadvertisements_______aretailoredtospecificneeds.Notonlywillthismakethemfeelmore_____(value)andenablethem________(see)_____theyatemostinterestedin,_____itwillalsohelpcompaniestargettheircustomers_____________(efficient)tohaveapositiveeffectonsales.moredigitalpreviouslypromotionstargetedatwhich/thatvaluedtoseewhatbutmoreefficientlyUnit2SportsCultureReadingTheOlympicGamesTheOlympicGamesEveryfouryears,thousandsof___________(high)trainedandtalentedathletesgathertogetherinthespiritoffriendship,solidarityandfairplay,readytotesttheirabilitiesagainsteachotherinthehopeof________________(recognize)asthebestofthebest.ThisistheOlympics-anextraordinarysportingeventthat______________(celebrate)firstabout3,000yearsago.HistoryOfTheOlympicGames

TheancientOlympicGames____________(begin)intheyear776BCE.DuringtheearlyGames,onlyGreekmen_______________(allow)toparticipate.Theycompetedin

sucheventsasboxing,runningandthelongjump.TheancientOlympicGames__________(hold)at10OlympiainGreece

everyfouryears

foralmost12centuries,untilthey____________(eventual)diedoutaroundtheyear393.Morethan1,500yearslater,however,theGames________(rise)again.ThemodernOlympicswerefirstheldin1896,inAthens.Itwas

aFrenchman,PierredeCoubertin,_________

broughttheOlympicsbacktolife.Hisdreamwas_________theOlympicswouldhelppeopleofdifferent__________(race)originsandfromdifferentcultureslivesidebyside_____________(peace).Foroveracentury,peoplefromdiversebackgrounds___________(make)jointefforts___________(help)realizeCoubertin’sdream.highlybeingrecognizedwascelebratedbeganwereallowedwereheldeventuallyrosewhothatracialpeacefullyhavemadetohelpWell-KnownOlympians/OlympicAthletes____________(motivate)bytheOlympicmotto“Faster,Higher,Stronger”manywell-knownathletes,bothmaleandfemale,havedevotedthemselvesto

___________(achieve)sportingexcellenceandpushingtheboundariesofhumanachievement.______suchOlympianwastheboxerCassiusClay.He___________(come)topublicattentionduringthe1960RomeOlympics,_________hewonthelightheavyweightgoldmedalfortheUSA,_____________(demonstrate)greattalentandpersonalityintheprocess.Afterwards,thisyoungmanproceeded____________(become)theworldheavyweightchampionin1964,andlater___________(change)hisnametotheoneweallknow-MuhammadAli.Hereturnedtothe1996AtlantaOlympicGames____________(light)theOlympicflameattheopeningceremony.Bythetimehediedin2016,Ali___________________(recognize)asoneofthegreatestboxersofalltime.Anothersportspersonthatshould____________(applaud)isJessicaEnnis-Hill.Herstoryisaremarkableexampleof_______hardworkand__________(devote)canleadtosportingexcellence.AformertrackandfieldathletefromtheUK,shewonanOlympicgoldmedalinherhomecountryin2012.Asifthatwerenotenough,shereturnedtotheOlympicsandwonasilvermedalin2016,justtwoyearsaftergivingbirthtoherfirstchild.Inaninterviewsherevealedthatthesecretofher_________(consist)goodperformancewasthetraining__________shenevermissed.MotivatedachievingOnecamewhendemonstratingtobecomechangedtolighthadbeenrecognizedbeapplaudedhowdevotionconsistentthat/whichChinaAndTheOlympics/China’sContributionToTheOlympicsThe2008BeijingOlympicscalledonthewholeworld__________(join)intheOlympicspiritandbuildabetterfutureforhumanity________theslogan“OneWorld,OneDream”.Inadditionto___________(host)theOlympicsforthefirsttime,Chinaalsorankedfirstinthemedaltable.Thissuccessis_________(true)remarkableifyouconsiderthatjust24yearsbefore,atthe1984LosAngelesOlympics,XuHaifengwonourcountry’sfirst-evergoldmedal.SincethentheupwardtrendforChinesesporthasbeen_____________(stop).Atthe2004AthensOlympicGames,LiuXiangbecamethefirstAsian_____________(win)thegoldmedalinthemen’s110-metrehurdles,whileatthe2016RioOlympicGames,theChinesewomen’svolleyballteam__________(win)ahardfoughtvictoryinthefinal.Theyear2022willbeanother__________(history)momentforChina,asBeijingwonthe__________(elect)tohosttheWinterOlympics.TheOlympicGamesbringjoyandexcitementtopeopleacrosstheworld.________Coubertinbelieved,“________theOlympicGames,eachgenerationcelebratesitsadvent,itsjoyofliving,itsfaithinthefuture,its________(ambitious)anditswill__________(ascend).”tojoinwithhostingtrulyunstoppabletowinwonhistoricelectionASWithambitiontoascendExtendedreadingSportsidiomsEverylanguagehasitsidioms,__________aregroupsofwordswithmeaningsdifferentfromthemeaningsoftheindividualwords.Idiomsmakelanguagemore__________(color)and__________(express).Sincesportisan__________(separate)partofday-to-daylife,therearelotsofsportsidioms_________havefoundtheirwayintoeverydaylanguage.Let’stakealookatsomeofthem!FootballFootball(orsoccer,______itiscalledintheUSA)isoneofthemostpopularsportsintheworldandmanycountrieshavetheirownfootballleagues.TheEnglishlanguageisfullofidiomswhicharethought_____________(come)fromfootball.whichcolorfulexpessiveinseparablethat/whichastohavecome________youknow,inafootballmatch,playerstrytokickorheadtheballintothe_____________(oppose)team’sgoal,________isthenetbetweentwobiggoalposts_________(fix)totheground.Canyouimaginethateverytimeyouhaveachance________(score),thegoalpostsaremoved?Thatwouldbenotonlydifficult,butalso___________(upset).Someone“movesthegoalposts”ineverydaylife,__________meansthey_________(fair)changetherulesor_____________(require)forsomething.Aninsurancesalesman_______isabouttoreachhisannualsalestarget,onlyforthecompanytomakethetargethigher,couldrightlycomplainaboutthecompanymovingthegoalposts.Thankfully,goalpostsdonotreallymove--________whenaplayerscoresanowngoal,heorshemightwishtheydid.“Scoringanowngoal”infootballmeans_____________(accident)kickingorheadingtheballintoone’sownnet,anditisoneoftheworstthings_______canhappentoafootballplayer.Ifsomeonemakesabadmistakewhich______________(intentional)harmstheirowninterests,theyaresaid______________(score)anowngoal.Youmightseethis___________(express)inthenewspaperswhenthelocal

councilmakesadecision________backfiresterribly!AsopposingwhichfixedtoscoreupsettingitunfairlyrequirementswhobutaccidentallythatunintentionallytohavescoredexpressionwhichBaseballBaseballisanoldandpopularsport______hasgiventheEnglishlanguagemanydifferentidioms.Youmighthaveheardexpressionslike“intheballpark”or“aballparkestimate”.Thevenue_________abaseballgameisplayed_______(call)aballpark,So,evenifwedonotknowexactly________theballisduringthegame,wecanassumethatitissomewhereintheballpark.Forthisreason,peopleusetheexpression“intheballpark”or“aballparkestimate”totalkaboutroughestimates.Anothercommonbaseballexpressionis“throwingsomeoneacurvebal