金融英語(yǔ)閱讀

金融英語(yǔ)閱讀：支票賬戶

Whenabankmakesapaymentonacheck,itcancelsthecheck.Thatis,itmarks

thecheckwithsomekindofstampsothatthecheckcannotbeusedagain.Postage

stampsarealsocanceledtoindicatethattheyhavebeenusedandcannotbeused

again.

當(dāng)銀行兌付支票時(shí)要予以注銷,也就是說,銀行要用某種戳記蓋在支票上,支票就

不會(huì)再使用了。郵票也要注銷,表明郵票已經(jīng)用過,不能再用。

Ifyouhaveacheckingaccount,thebanksendsyouyourcanceledchecksalong

withyourmonthlystatement.Thesecheckscanbeusedinsteadofreceipts.They

canbeusedasproofthatpaymenthasbeenmade.

如果你有支票賬戶,銀行每月把你的付訖支票連同月度清單送給你。這些支票可以

代替收據(jù),當(dāng)作付款的證據(jù)。

Ifyouopenanaccountorifyouwanttocashacheck,youmustprovideproof

ofyouridentity.IntheU.S.,adriver,slicenseisprobablythemostfrequently

usedkindofidentification.Passportsarealwaysacceptableforthispurpose.

Whenyouopenanaccount,youareaskedtofilloutasignaturecard.Youmust

becarefultosignyournameexactlyasyouintendtowriteitonyourchecks.

Thebankcomparesthesignatureonyourcheckswiththatonyoursignaturecard.

Ifthereisanydoubtaboutthesignature,thebankwillrefusetocashthecheck

andwillreturnthechecktotheendorser.Acheckmustbeendorsedbeforeit

canbecashed-thatis,thepersonorcompanytowhomthecheckismadeout

mustsignitontheback.

如果你要開戶,或想兌現(xiàn)支票.必須提供你的身份證件。在美國(guó),駕照也許是最常

用的身份證件,護(hù)照一直當(dāng)作身份證使用。在你開戶時(shí),銀行會(huì)要你填寫一張印鑒卡,

你必須認(rèn)真地簽字,它要同你今后在支票上的簽字完全相符,銀行會(huì)揩支票上的簽字與

你印鑒卡上的簽字核對(duì)。如果銀行對(duì)簽字的真實(shí)性有懷疑,它捋會(huì)拒絕兌現(xiàn)支票,將支

票退給背書人。支票在兌現(xiàn)之前必須先背書,也就是說,支票向其開出的個(gè)人或公司必

須在支票的背面簽字。

Whenyouputmoneyinthebank,youwritethedateandtheamountdeposited

onadepositslip.

當(dāng)你到銀行存款時(shí),你要在存款憑條上寫明日期和所存的金額。

Attheendofthemonth,thebanksendsyouastatementofyouraccount.

Thestatementprovidesasummaryofthechecksthathavebeenpaidandthe

depositsthathavebeenmade.Theamountthatisleftinyouraccountafterthe

cheekshavebeendeductedandthedepositshavebeencreditedisthebalance.

到月底,銀行會(huì)把賬戶的對(duì)賬單送給你,對(duì)賬單提供了支票付款及存款的情況摘要。

在扣除了支票款及貸記的存款額之后,賬戶上剩下的金額就是余額。

IfyoueverwenttotheUnitedStatestostudyinacollegeorauniversity,

oneofthefirstthingsyouwouldhavetodoisopenacheckingaccount.You

wouldfinditsaferandmoreconvenienttoputyourmoneyinabankandwrite

outcheckstopayforyourlargerpurchases.Andcheckingaccountshaveother

advantagesaswell.Thecanceledchecksthatarereturnedtoyouprovidearecord

ofwhereyourmoneywasspent,andtheycanserveasproofthatpaymentwas

received-----thatis,canceledcheckscanserveasreceipts.

如果你到美國(guó)上大學(xué),你必須要做的一件事就是開立一個(gè)支票賬戶。你會(huì)覺得把錢

存在銀行更安全,用支票購(gòu)買大件商品更方便。而且支票賬戶還有其他優(yōu)點(diǎn)。寄回的付

訖支票記載了你花錢的地點(diǎn),當(dāng)作收到款項(xiàng)的證據(jù),也就是說,付訖支票可以當(dāng)作收據(jù)。

Ifyouwenttoabanktoopenanaccount,youwouldprobablygothroughmost

ofthefollowingprocedures.Notallbankshavethesamerequirementsforopening

newaccounts,ofcourse,andtheroutinemayvarysomewhat.Firstyouwouldgo

totheNewAccountsDepartmentandfilloutasignaturecard.Inordertoopen

anaccount,youwouldhavetofurnishproofofyouridentity.Apassportisone

ofthebestkindsofidentificationtohave,butotherkindsareaccepted,one

ofthemostcommonbeingadriver'slicense.Youwouldneedtohaveapermanent

addressinthecity,andyouwouldalsobeaskedtosupplythenameofapermanent

resident：whoiswillingtorecommendyou.Forthispurposeyoucouldusethe

nameofyourlandlordorlandlady,forexample,orthenameoftheforeignstudent

adviserattheuniversity.Andlastbutnotleast,youwouldneedtobringsome

cashwithyouinordertoopenyouraccount.Manybanksrequireaminimumcash

depositof$50.

如果你到銀行開立賬戶,也許會(huì)經(jīng)歷以下手續(xù)。當(dāng)然不是所有的銀行都有相同的

開戶要求,手續(xù)可能有些不同。首先,你要到開戶部填寫印鑒卡,開戶時(shí)必須提供你的

身份證件。護(hù)照是一種最好的身份證件,但其他類型的身份證件也行,最常用的一種就

是駕照。你須有市區(qū)的常住地址,并提供一位愿意作為你開戶介紹人的常住居民的名字。

為此,你可以用,比如,你的房東、房東太太,或大學(xué)外國(guó)留學(xué)生導(dǎo)師的名字。最后的

一項(xiàng)要點(diǎn)是,你要帶一些現(xiàn)金以便開戶。許多銀行規(guī)定了最低起存金額50元。

Afteryouhadcompletedyourapplication,thebankwouldmakeupan

individualfolderforyouraccount.Yoursignaturecardwouldbekeptinthis

folder.Whenevercheckswerereceivedforpayment,thebankwouldfilethemby

numberinyourfolderandcomparethesignatureswiththeoneonyourcard.If

therewasanydoubtaboutaparticularsignature,thecheckwouldnotbepaid

andwouldbereturnedtotheendorser.

辦完申請(qǐng)手續(xù)后,銀行會(huì)為你制作個(gè)人賬戶的賬夾。你的印鑒卡就放在賬夾內(nèi)。當(dāng)

銀行收到你的支票要求付款時(shí),它揩按賬號(hào)存放在你的賬夾內(nèi),并揩簽字與你預(yù)留印鑒

卡上的簽字核對(duì)。如果對(duì)不正常的簽字有疑問,銀行聘不予支付,并退給背書人。

金融英語(yǔ)閱讀:銀行的基本功能與業(yè)務(wù)

Banksweredevelopedtokeeppeople"smoneysafeandtomakeitavailablewhen

theyneededit.Sincemoneywasinvented,peoplehavebeenborrowingandlending

it.

開辦銀行是為了穩(wěn)妥地保管人們的錢財(cái),使他們?cè)谛枰獣r(shí)能隨時(shí)提取。自從貨幣出

現(xiàn)以來,人們一直在進(jìn)行貨幣的借貸活動(dòng)。Amodernbankacceptspeoplefsmoney

forsafe-keeping.Italsolendsmoneyandoffersmanyotherservices.The

experienceofabusinessmanwillshowsomeofthese.JamesJoneshasafurnitore

storeandbuyshisgoodsfromdifferentpartsofthecountry.Itisn'tconvenient

forhimtosendmoneythroughthemail,sohegoestothebankandopensachecking

account.Heputshismoneyinthebankregularly,andthebankkeepsituntil

hewriteschecksforthatamount,WhenMr.JonesordersfurniturefromtheModern

FurnitoreCompanyinanothercity,hesimplywritesacheck.Thischeckisas

goodasmoneytotheownerofthecompany.Theownercantakeittohisbank

andcashit,thatis,hecangetmoneyforit.

現(xiàn)代銀行從客戶手中吸收貨幣并加以妥善保管,也貸放貨幣,并提供許多其它服務(wù)。

我們從一個(gè)商人的經(jīng)歷可以看到銀行是如何辦理某些業(yè)務(wù)的。詹姆斯?瓊斯開了一個(gè)家

具店,需要從全國(guó)各地購(gòu)買家具。通過郵局匯款使他感到不方便,因此,他到銀行開了

一個(gè)支票賬戶。通常他把錢存放在銀行,銀行保管著這筆錢,直到他開支票提完這筆錢

為止。當(dāng)詹姆斯?瓊斯從另外一個(gè)城市的摩登家具公同定購(gòu)家具時(shí),他只要開出一張支

票。這張支票對(duì)公司的老板來說就跟真正的貨幣一樣,該老板可以拿著支票到銀行去兌

現(xiàn),也就是說,他可以憑支票取錢。

NowandthenMr.Jonesdepositsmoneyinasavingsaccountatthebank.The

bankthenusesthismoneyandpayshimacertainpercentageoneachdollarevery

year.Forexample,ifhedeposits$1000andthebankpayshim4percent,he

willhaveearned$40bytheendoftheyear.Thispaymentiscalledinterest.

瓊斯先生時(shí)常把錢存放在銀行的儲(chǔ)蓄賬戶上,銀行就使用這筆錢,每年按每一美元

的一定百分率付給他利息。比如說,如果他存1000美元,銀行付給他4%的利息,他會(huì)

在年底得到40美元。這筆錢就是利息。

Mr.Jonescanusuallyborrowfromthebankifheneedsmoney.Hecanarrange

forabankloanattheloandepartment.Ifthebanklendshimmoney,hemust

payinterestforitsuse.Sometimes,insteadofputtinghismoneyinasavings

account,Mr.Joneswantstoinvestitinsomebusinessfirm,andhemayaskthe

investmentdepartmentofhisbankforadvice.

瓊斯先生如果需要錢用,通?？梢韵蜚y行借。他可以在銀行貸款部籌到一筆銀行貸

款。如果銀行貸款給他,他就必須為使用這筆貸款而支付利息。有時(shí),瓊斯先生不把錢

存放在儲(chǔ)蓄賬戶上,而是想把錢投到實(shí)業(yè)中去,他可以向銀行的投資部門咨詢。

Mr.Jonesgetsstillotherservicesfromthebank.Whenhetravels,hebuys

traveler"schecksfromthebankinsteadofcarryingmoneywithhim.Andhecan

rentasafe-depositboxinthebankforhisvaluablepapersandarticles.

瓊斯先生還可以得到銀行的其他服務(wù)。當(dāng)他外出旅行時(shí),不是把錢帶在身上,而是

從銀行購(gòu)買旅行支票。他還可以租借銀行的保管箱,存放有價(jià)證券和貴重物品

It'shardtoimaginethatpeoplecoulddobusinesswithouttheservicesof

abank.

很難想象出人們?cè)跊]有銀行服務(wù)的情況下做生意的情形。

金融英語(yǔ)閱讀:銀行是如何運(yùn)用資金的

Abankermustalwaysrememberthatheisdealingwithotherpeople"smoneyand

thatheisresponsibleforitssafety.Buthecannotkeephisdepositslying

idleinhissafesandstrongrooms.Hemustusethemandheisexpectedto

usethemtoproduceanincome.Abankeralsoearnsmoneyfromthechargeswhich

hemakesforsomeofhisservices,butmuchthegreaterpartofabank'sincome

coniesfrominvestingandlendingitsdeposits.Fromthesevariousreceiptsthe

bankerhastomeettheexpensesofrunningthebank------including,forexample,

thesalariesofitsstaff—payinteresttoitsdepositorsandearnaprofit

forshareholders.

銀行家會(huì)永遠(yuǎn)記住,他在和別人的錢打交道,對(duì)錢的安全負(fù)有責(zé)任。但銀行家不能

將存款一直閑置在保險(xiǎn)箱和保險(xiǎn)庫(kù)里,必須運(yùn)用這些錢—而且想用這些錢獲得收益。

銀行家還從其提供服務(wù)的手續(xù)費(fèi)中獲得貨幣收入,除此而外,銀行的絕大部分收入是通

過投資和出借儲(chǔ)蓄資金而獲得的。銀行家必須用這些各種各樣的收入來支付銀行的經(jīng)營(yíng)

費(fèi)用—包括,比如職工薪酬,支付存款人的利息,給股東分配紅利等。

Howdotheclearingbanksmeettheserequirements?Theirfirstconcernis

toseethattheyalwayshavesufficientnotesandcoinintheirtills,orin

reserve,tomeetinstantlyallthedemandsforcashthatmaybemadeuponthem.

Customersareconstantlydrawingcashfromtheiraccountstospendandtopay

wagesandsalaries,butthismoneyisquicklyreturnedtothebanksbytheshops

andtraderswhoreceiveitandwhopayitintotheirownbankaccounts.Cash

isabanker,sstockintradebutitearnsnothingandcostshimagreatdeal

tostore,safeguardandtransport,sohewillkeepaslittleofitashecan.

清算銀行是怎樣滿足這些需要的呢？他們最關(guān)心的是確保錢柜里,或儲(chǔ)備有足夠的

鈔票,迅速應(yīng)付可能發(fā)生的各種現(xiàn)金支取?？蛻綦S時(shí)可能從其賬戶上支取現(xiàn)金用于消費(fèi),

支付工資與薪酬,但是這些錢很快通過收到款項(xiàng)的商店和商人回到銀行,存入他們自己

的銀行戶頭?，F(xiàn)金是銀行的備用金,沒有任何收益,還要花費(fèi)很大的代價(jià)去貯存,保管

和運(yùn)送,因此,銀行盡可能保留極少的現(xiàn)金。

Toreinforcetheircashreserves,bankskeepanothersizeablechunkoftheir

moneyinassetswhichcanbequicklyturnedbackintomoneywithlittlerisk

ofloss.These"liquidassetsf,includeloansmadeforveryshortperiods-----often

overnight-----todiscounthouses(whicharespecialfinancialorganizationsin

theLondonMoneyMarket).OtherliquidassetsarecommercialbillsandTreasury

billsissuedbytheGovernment.These11bills11aretradedinthemoneymarketand

canalwaysbesoldquickly.

為了增補(bǔ)現(xiàn)金儲(chǔ)備,銀行以資產(chǎn)的形式保存另外很大一部分資金。這些資產(chǎn)可以迅

速轉(zhuǎn)變成現(xiàn)金,沒有什么損失風(fēng)險(xiǎn)。這些‘流動(dòng)資產(chǎn)’包括向貼現(xiàn)公司(貼現(xiàn)公司是倫敦

貨幣市場(chǎng)的專業(yè)金融機(jī)構(gòu))發(fā)放的短期■__通常是隔夜貸款。其他的流動(dòng)資產(chǎn)有商業(yè)票

據(jù)和政府發(fā)行的國(guó)庫(kù)券。這些‘有價(jià)證券'在貨幣市場(chǎng)上交易,并能迅速地賣出去。

Thebanksfshort-termassetsearninterestbutlessthanthatobtained

throught(Investments'1and"Advancestocustomers'1.Thebanksinvestmentsare

nearlyallinsecuritiesissuedorguaranteedbytheBritishGovernmentand

quotedontheStockExchange.Liketheshort-termassets,theytoocanbereadily

sold,shouldtheneedarise,buttheirpricecanvary.

銀行的短期資產(chǎn)能夠獲得利息,但與通過'投資”和“對(duì)客戶的預(yù)付款”所獲利息相比

要少。銀行投資幾乎都是由英國(guó)政府發(fā)行或擔(dān)保的有價(jià)證券,并由股票交易所報(bào)價(jià)。這

些有價(jià)證券和短期資產(chǎn)一樣,如果有市場(chǎng)需求,可以隨時(shí)出售,但價(jià)格時(shí)常有變化。

Advancesaretheamountswhichthebankslendtotheircustomers.Theyearn

ahigherrateofinterestthanthebanks'otherassets,butasweshallsee,

thereisalotofworkinvolvedinmanagingthemand,despitealltheprecautions

whichabankmaytake,theyareseldomentirelyfreefromrisk.Advancescannot

besoconvenientlyandquicklyturnedintocashasmostofabank'sotherassets.

預(yù)付款是銀行貸給客戶的錢,所獲利息要高于銀行的其他資產(chǎn)。但我們也要看到,

管理這些預(yù)付款要做大量工作,盡管銀行采取了各種預(yù)防措施,還是不能夠避免所有的

損失。預(yù)付款和銀行的其他資產(chǎn)不一樣,不能夠那么方便、那么迅速地變現(xiàn)

英漢僧沸厚常用詞匯三

PacificElectric太平洋電氣packaging包裝

panelofexperts專家小組parentage淵源

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perceivedquality感知到的質(zhì)量perceivedvalue感知到的價(jià)值

percentageofsalespromotionbudgetingmethod銷售額百分比促銷預(yù)算法

perceptionsofconsumers消費(fèi)者感知/理解perceptual(product)pisitioning感

知(產(chǎn)品)定位

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購(gòu)點(diǎn)促銷

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portfoliomodelsforresourceallocation資源配置的資產(chǎn)組合模式

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資源

preferentialtreatment特惠待遇premiums額外獎(jiǎng)勵(lì)

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pre-testmarketresearch測(cè)試前市場(chǎng)研究pricediscrimination價(jià)格歧視

priceelasticityofdemand需求的價(jià)格彈性

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pricelining價(jià)格排列定價(jià)法pricepromotion價(jià)格促銷

pricequotation報(bào)價(jià)pricesensitivity價(jià)格敏感度pricestructure

價(jià)格結(jié)構(gòu)

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price-offpromotions降價(jià)促銷price-settingprocess定價(jià)過程

pricingadjustments定價(jià)調(diào)整pricingpolicies價(jià)格策略

pricing定價(jià)primarydemand基本需求primarysources第一類/主要數(shù)據(jù)

printmedia印刷媒體private/for-profitorganization私營(yíng)/盈利性組織

PRIZM(PotentialRatingIndexforZipMarkets)按郵政區(qū)劃為基礎(chǔ)的潛力等級(jí)指

proactivenew-productdevelopmentstrategy進(jìn)取型新產(chǎn)品開發(fā)戰(zhàn)略

probabilitysampling概率抽樣problemformulation界定問題

problemidentificatioin確定問題processmanagement過程管理

Procter&Gamble(P&G)寶潔公司productline產(chǎn)品線

productavailability產(chǎn)品的可獲得性

productcategory產(chǎn)品類另8productclass產(chǎn)品類別

productdecisions產(chǎn)品決策productdesign產(chǎn)品設(shè)計(jì)productdevelopment

產(chǎn)品開發(fā)

productdimensionorattributes產(chǎn)品維度/屬性productevolution產(chǎn)品演變

productfeatures產(chǎn)品特征productintentshare產(chǎn)品傾向份額

productleadership產(chǎn)品領(lǐng)導(dǎo)能力productlifecycle(PLC)產(chǎn)品生命周期

productlifecyclecurve產(chǎn)品生命周期曲線productline產(chǎn)品線

productmanageraudit產(chǎn)品經(jīng)理審計(jì)productoffering供應(yīng)品

productorganizaitonofsalesforce按產(chǎn)品組織銷售隊(duì)彳五productpolicies產(chǎn)品策

略

productpositioning產(chǎn)品定位productquality產(chǎn)品質(zhì)量

productscope產(chǎn)品范圍productspace產(chǎn)品位置

productspecifications產(chǎn)品規(guī)格productsystems產(chǎn)品體系producttype產(chǎn)品類

型

productusage產(chǎn)品用途product產(chǎn)品

product(ion)-orientedorganization產(chǎn)品/生產(chǎn)導(dǎo)向型組織

production牛產(chǎn)productTinepricingadjustments產(chǎn)品線定價(jià)調(diào)整

product-managementorganizationalstructure產(chǎn)品管理組織結(jié)構(gòu)

product-marketentrycontrol產(chǎn)品—市場(chǎng)進(jìn)入控制

product-relatedbehavioraldescriptors與產(chǎn)品相關(guān)的彳亍為變量

product"smarketcharacteristics產(chǎn)品的市場(chǎng)特征

product-usetesting產(chǎn)品使用測(cè)試pro-environment環(huán)保

profitimpactofmarketstrategy(PIMS)市場(chǎng)戰(zhàn)略的利潤(rùn)影響

prof!tabi11tyanalysis盈利性分析prof"ability盈利性/盈利能力

prof!tablesurvivorstrategy有利可圖的生存者戰(zhàn)略

project-companyresourcecompatibility項(xiàng)目與公司資源的協(xié)調(diào)性

projectedprofit-and-lossstatement預(yù)計(jì)損益表projectivetests投影測(cè)試

promotiondecisions促銷決策promotionmix促銷組合

promotionpolicies促銷策略promotion促銷promotionalallowance促銷折讓

promotionaleffort促銷努力

promotionalpricing促銷定價(jià)promptness及時(shí)性

propectorstrategy探索型戰(zhàn)略prospectingforcustomers尋找顧客

psychographics心理統(tǒng)計(jì)特征psychologicalcost心理成本

psychologicalpricing心理定價(jià)法publicorganization公共組織

publicrelations公共關(guān)系publicutilities公共設(shè)施

publicity公共宣傳

pullstrategyforcontrolofdistributionchannels分銷渠道控制的拉式戰(zhàn)略

pupildilation瞳孔擴(kuò)張purchasepredisposition購(gòu)買彳頃向

purchasingagent采購(gòu)代理purchasingcontract采購(gòu)合同

purchasingmanager/agent采購(gòu)經(jīng)理/代理purchasingpowerperity(PPP)購(gòu)買力

平價(jià)指數(shù)

pushmoney/spiffs傭金

pushstragtegyforcontrolofdistributionchannels分銷渠道控制的推式戰(zhàn)略

Q

qualifyingprospects審查潛在顧客資格

qualitydimensions質(zhì)量維度

quality質(zhì)量quantitydiscount數(shù)量折扣questionmarks問題類

questioning詢問法

quotas定額

R

R&Dexpend!ture研究開發(fā)戰(zhàn)略raceandethnicorigin種族和民族

rackjobbers供應(yīng)超級(jí)市場(chǎng)的批發(fā)商radio無線電廣播

rankordering排序rateofadoption采購(gòu)率

rate-of-return/targetreturnpricing回報(bào)率/目標(biāo)回報(bào)定價(jià)法rationalappeals

理性訴求

rationale基本原理rawmaterials原材料reactiveandproactiveresponses反應(yīng)

及前攝策略

reactivenew-productdevelopmentstrategy

reactorstrategy反應(yīng)型戰(zhàn)略realestate房地產(chǎn)rebates回扣

recalltests記憶測(cè)試receiver接收者reciprocity利益互惠

recognitionofproblem/need發(fā)現(xiàn)問題/需求recognitiontests認(rèn)知測(cè)試

recreation娛樂業(yè)recruitmentandselection招聘與選拔

recyclingofpackaging包裝回收(利用)Reebok銳步referencegroup參照群體

referentpower參照權(quán)refocus鞏固refunds退款

refusaltodeal拒絕經(jīng)營(yíng)regressionanalysis回歸分析法

regulation管制related/concentricdiversification相關(guān)/同心多元化

relationalVMSs相關(guān)式垂直營(yíng)銷系統(tǒng)

relativeattractivenessofdecliningmarkets衰退市場(chǎng)的相對(duì)吸引力

relativemarketpotential相對(duì)市場(chǎng)潛力relativemarketshare相對(duì)市場(chǎng)份額

reliability可靠性repeatpurchasebehavior重復(fù)購(gòu)買行為

repetition重復(fù)repositionings重新定位產(chǎn)品requirementsplanning需求計(jì)劃

reseller中間商residentbuyers常駐采購(gòu)員resourceallocation/deployment貨

源配置

responsestrategies反應(yīng)策略responsetocommunication傳播響應(yīng)

responsivestrategy反應(yīng)型新產(chǎn)品開發(fā)戰(zhàn)略

responsiveness響應(yīng)性retailcoveragestrategy零售范圍戰(zhàn)略RetailIndex零售

指數(shù)

retailoutlets零售店retailsales零售額retailerco-operatives零售商合作社

retailer零售商retailingtrends零售趨勢(shì)ReturnonEquity(ROE)權(quán)益回報(bào)率

ReturnonInvestment(ROI)投資回報(bào)率ReturnonNetAssets(RONA)凈資產(chǎn)回報(bào)

率

reverseengineering反向工程rewardsystems獎(jiǎng)勵(lì)系統(tǒng)rivalrydeterminants競(jìng)

爭(zhēng)決定因素

rivalry競(jìng)爭(zhēng)對(duì)手RobertMiles羅伯特邁爾斯Rockwell洛克威爾

Rolex勞力士Rolls-Royce勞斯萊斯roster名冊(cè)

Rover羅佛公司

S

salary薪金salesagents銷售代理商salesanalysisbycustomer顧客銷售分析

salesanalysisbyordersize訂貨規(guī)模的銷售分析

salesanalysisbyproduct產(chǎn)品銷售分析

salesanalysisbyterritory區(qū)域銷售分析

salesanalysis銷售分析sal6sforcasting銷售預(yù)測(cè)

salesforceestimates銷售人員估計(jì)

salesforcesize銷售隊(duì)伍規(guī)模salesforce銷售隊(duì)伍

salesforecasting銷售預(yù)測(cè)salesmanagement銷售管理

salesorganization銷售組織salesperformance銷售表現(xiàn)/業(yè)績(jī)

salespersonnelincentives銷售人員激勵(lì)salespersonnel銷售人員

salesplanning銷售計(jì)劃salespotential銷售潛力

salespromotion銷售促進(jìn)/促銷salesterritory銷售地區(qū)

salestrends銷售趨勢(shì)sales銷售額sales/pricereduction銷售/價(jià)格下降

sampledesign樣本設(shè)計(jì)samplesize樣本大小sampling抽樣

sampling提供樣品scaleefficiency規(guī)模效率

scaledmeasures比例測(cè)度scoringmodels評(píng)判模型screeningofideas創(chuàng)意篩選

sealedbidding招標(biāo)Sears西爾斯secondarysources第二類/次要數(shù)據(jù)

second-but-beHernew-productdevelopmentstrategy后者居上型新產(chǎn)品開發(fā)戰(zhàn)略

security證券業(yè)segmentationandtargeting細(xì)分與目標(biāo)選擇

segmentationcriteria細(xì)分標(biāo)準(zhǔn)segmentationdescriptors市場(chǎng)細(xì)分變量

segmentation市場(chǎng)細(xì)分Seiko日本精工株式會(huì)社（全球著名的打印機(jī)生產(chǎn)商）

selectivedemand選擇性需求selectivedistribution選擇分銷

selectiveexposure選擇性接觸selectiveperception選擇性感知/理解

selectiveretention選擇性保留self-employedperson獨(dú)立經(jīng)營(yíng)的個(gè)人

self-managingteams自我管理團(tuán)隊(duì)self-oriented自我導(dǎo)向型

sellinggroups銷售團(tuán)隊(duì)sellingproposition銷售計(jì)劃/提議

selling推銷/銷售serviceguarantees服務(wù)保證

serviceindustry服務(wù)產(chǎn)業(yè)serviceorganization服務(wù)組織

servicequality服務(wù)質(zhì)量service服務(wù)

serviceability服務(wù)能力serviceability適用性

serviceschannels服務(wù)渠道servicingproducts服務(wù)產(chǎn)品servicingtheaccount

客戶服務(wù)

settingquotas確定定額shake-outstage動(dòng)蕩階段

sharedprograms/faci11ties分享計(jì)劃/設(shè)備

share-growthstrategiesforfollowers追隨者的市場(chǎng)份額增長(zhǎng)戰(zhàn)略

shareholdervalue股東價(jià)值share-maintenance份'額保持ShermanAct,USA美國(guó)謝

爾曼法案

shoppinggoods消費(fèi)品short-termmemory矢豆期記憶signalvehicle/carrier信號(hào)

載體

simulatedtestmarketing模擬市場(chǎng)測(cè)試

single-factorindex單因素指數(shù)法

single-linemass-merchandiserstores單一類型產(chǎn)品專營(yíng)連鎖店

SKF瑞典軸承公司skimmingandearlywithdrawal撇脂與盡早撤離戰(zhàn)略

skimmingpricing撇脂定價(jià)法sleepwalker/contentedunderachievers夢(mèng)游者/很容

易滿足的人

slottingallowance安置津貼socialacceptability社會(huì)可接受性

socialclass社會(huì)階層socialobjectives社會(huì)目標(biāo)

socioculturalenvironment社會(huì)文化環(huán)境softgoods非耐用品

softtechnology軟技術(shù)soleownershipentrystrategy獨(dú)享所有權(quán)的進(jìn)入戰(zhàn)略Sony

索尼

sourcecredibility信息來源的可信度source廣告信息來源

sourcesofdata數(shù)據(jù)來源sourcesofnew-productideas新產(chǎn)品創(chuàng)意來源

special!tygoods特殊品specialityretailers專營(yíng)零售商

specialitystores專營(yíng)商店specialization專門化spokesperson代言人

Sprint斯普林特

StandardIndustrialClassification(SIC)標(biāo)準(zhǔn)工業(yè)分類代碼

standardizationstrategy標(biāo)準(zhǔn)化戰(zhàn)略

standbypositioning備用定位staplegoods日常用品

Starbucks星巴克stars明星類statementofjobqualifications工作要求說明

stocklevels庫(kù)存水平stocklesspurchasearrangement無存貨采購(gòu)計(jì)劃

storebrands零售商品牌

straightcommissioncompensationplan純傭金制薪酬方案

straightrebuy直接再購(gòu)

straightsalarycompensationplan純薪金制薪酬方案

strategicalliances戰(zhàn)略聯(lián)盟strategicbusinessunit(SBU)戰(zhàn)略經(jīng)營(yíng)/業(yè)務(wù)單位

strategiccontrol戰(zhàn)略控制strategicfit戰(zhàn)略協(xié)調(diào)性

strategicgroup戰(zhàn)略組strategicinertia戰(zhàn)略慣性

strategicintent/objective戰(zhàn)略目標(biāo)strategicmarketingprogram戰(zhàn)略營(yíng)銷計(jì)劃

strategicpricingobJectives戰(zhàn)略定價(jià)目標(biāo)strategicwithdrawal戰(zhàn)略撤退

strategyconstraints戰(zhàn)略影響因素

strategyformulationandimplementation戰(zhàn)略制定和實(shí)施

strategyimp1ementation戰(zhàn)略實(shí)施strategyreassessment戰(zhàn)略重估

subculture亞文化subfactor次級(jí)因素substitutegoods替代品

substitutionthreat替代產(chǎn)品的威脅successrates成功率Sumitomo住友商事

SunMicrosystems太陽(yáng)微系統(tǒng)supermarkets超級(jí)市場(chǎng)

supplementarymedia輔助性廣告媒體

suppliers'bargainingpower供應(yīng)商的討價(jià)還價(jià)能力

surrogateproducts替代產(chǎn)品survey調(diào)查survivalpricing生存定價(jià)法

sustainablecompetitiveadvantage可持續(xù)的競(jìng)爭(zhēng)優(yōu)勢(shì)

sweepstakes彩票抽獎(jiǎng)switchingcost轉(zhuǎn)換成本

symbols符號(hào)synergy協(xié)同作用

tabulation制表TacoBell塔可鐘tangibility有形性TantemComputers

targetaudience目標(biāo)受眾targetlevelofproductquality產(chǎn)品質(zhì)量標(biāo)準(zhǔn)

targetorhurdlelevel目標(biāo)或難度水平targetreturnprice目標(biāo)回報(bào)價(jià)格

targetingstrategy目標(biāo)市場(chǎng)選擇戰(zhàn)略targeting目標(biāo)市場(chǎng)選擇

taste口味/喜好teamselling團(tuán)隊(duì)銷售

technicalselling技術(shù)銷售telecommunicationsindustry電訊產(chǎn)業(yè)

telemarketing電話銷售televisionaudiencemeasurement電視觀眾測(cè)量

televisionhomeshopping電視家庭購(gòu)物territorialrestrictions地區(qū)限制

territories區(qū)域territorydesignanddeployment區(qū)域設(shè)計(jì)及部署

territoryinventory地區(qū)存貨testmarketing市場(chǎng)測(cè)試

testingnewproduct測(cè)試新產(chǎn)品

theAmericanAssociationforPublicOpinionResearch美國(guó)公共意見研究協(xié)會(huì)

theCouncilofAmericanSurveyResearchOrganization美國(guó)調(diào)查研究組織委員會(huì)

theFishbeinModel菲什賓模型theMarketingResearchAssociation營(yíng)銷研究協(xié)會(huì)

theatretests現(xiàn)場(chǎng)測(cè)試threatofnewentrants新進(jìn)入者的威脅

threeorder-hierarchymodels三階段層級(jí)結(jié)構(gòu)模型

Tide波定

Tiffany達(dá)芙妮Time《時(shí)代周刊》timeframe時(shí)間框架/要求

timepricing時(shí)間定價(jià)timeutility時(shí)間效用Timex天美時(shí)

titie所有權(quán)Toshiba東芝totalcost總成本

totalqualitymanagemnt(TQM)全面質(zhì)量管理toughcustomer苛刻的顧客

ToyotaMotorCorporation豐田Toys'R'Us美國(guó)著名玩具零售商

trackingandmonitoring跟蹤與監(jiān)控

trademark商標(biāo)tradepromotion貿(mào)易促銷

tradeselling貿(mào)易銷售

trade/functionaldiscounts貿(mào)易/職能折扣trade-inallowance以舊換新折讓

tradingcompanies貿(mào)易公司traditionalstores傳統(tǒng)商店

training培訓(xùn)transactiionalefficiency交易效率

transactioncostanalysis(TCA)交易成本分析

transportation運(yùn)輸trends趨勢(shì)turnkeyconstructioncontract監(jiān)督建筑契約

turnover人員流動(dòng)two-sidedpresentations雙向信息陳述

tyingcontracts附帶條件的合同

Tylenol泰諾typesofadverstising廣告種類typesofbrand品牌種類

typesofcosts成本種類

U

ultimatecustomers/endusers最終顧客/用戶

underlyingdimension基本組成要素

uniformdeliveredpricing統(tǒng)一運(yùn)費(fèi)定價(jià)法

Unilever聯(lián)合利華UnionPacificRailroad聯(lián)合太平洋鐵路

unitcost單位成本unitsales單位產(chǎn)品銷售額

unitarypriceelasticity單位需求價(jià)格彈性

UniversalProductCode(UPC)統(tǒng)—商品編碼

universe(樣本)總體unrelated/conglomeratediversification復(fù)合多元化

unsoughtgoods非渴求產(chǎn)品UPS聯(lián)合包裹服務(wù)

USPatentOfficeoftheDepartmentofCommerce美國(guó)商務(wù)部專利局

USAToday《今日美國(guó)》usage用途

usetests使用測(cè)試users使用者utility/pricerelationship效用/價(jià)格關(guān)系

V

VALS2價(jià)值與生活方式體系2value價(jià)值

value-basedplanning價(jià)值基礎(chǔ)計(jì)劃variability變化性

variablecosts可變成本variableincentive可變激勵(lì)措施

variancedecompositionanalysis偏差分解分析

VCR(videocassetterecorder)錄像機(jī)vendingsales自動(dòng)售貨業(yè)

vending-machineoperators自動(dòng)售貨機(jī)經(jīng)營(yíng)商vendoranalysis供應(yīng)商分析

verticalintegration垂直/縱向一體化

verticalmarketingsystems(VMS)垂直營(yíng)銷系統(tǒng)vision愿景

Volvo沃爾沃

W

WallStreetJournal《華爾街日?qǐng)?bào)》

Wal-Mart沃爾瑪WaltDisney迪斯尼

want欲求warranty質(zhì)量保證

weight加權(quán)Weila維拉Wendy's溫迪Whirlp