英國旅游業(yè)概況

英國旅游業(yè)概況TourisminBritainUKTourismfactsandfiguresTourismwasworth￡115.4bntotheUKeconomy–equivalentto8.9percentofUKGrossDomesticProduct.ThisyearthelaunchofthenewcaignaimedtobuildonthatsuccessasBritainplayedhosttotheQueen'sDiamondJubileeandtheLondonOlympicsin2012.

theworld's

7thbiggesttouristdestination.ThedatashowsthattheUSremainsthemost-valuableinboundmarket.

Nevertheless,thenumberoftravellersoriginatingfromEuropeislargerthanthosetravellingfromNorthAmerica-21.5millioncomparedto3.5millionAmerican/Canadianvisitors

Whencombinedwithdomestictourism,theindustryisworthUK￡115billionayearandemploys2.6millionpeople-onbothmeasurementsthataccountsforaround9%oftheUKeconomy.

Overseasvisitorsspendaround￡18billionayearinthiscountryandtheycontributemorethan￡3billionintaxanddutytotheExchequer.

Effectavaluablesourceofforeignexchange,theUK’sthirdhighestexportearnerbehindchemicalsandfinancialservices.Crucially,againstthebackdropofaslowrecoveryfromrecession,tourismisgrowingfasterthanothereconomicsectors.

touristindustry

principally"cultural"and"heritage"basedInLondonThecountry'sprincipaltouristdestinationsareinLondon,withthe

TowerofLondon

beingthesinglemostvisitedattractioninthecountryOutsideofLondonEdinburghCastleisthemostpopulartouristdestinationforoverseasvisitorsattractingmorethan1.2millioneachyear.TimeFrameTouristseason--MarchthroughSeptember.Hotelpricesaregenerally20percenthigherthannormalduringthistimeduetodemand.Winterisnotidealasitiscoldandthesunsetsjustafter4p.m.,buttouristsbravingthecoldandrainwillavoidthecrowdsandincreasedpricesofhightouristseason.

transportationAnefficientsystemofmotorways,railwaysandairportsallowsforeasytransportationfromoneendofthecountrytotheother

InfluenceTourismplaysasignificantpartintheeconomiclifeofEngland.ManyEnglishpeopletravelabroad,whichtakesmoneyoutofthecountry.

However,manyotherpeoplecometoEnglandastourists,andthisiseconomicallybeneficial.ThereissignificanteconomicbenefitfromAmericanandAustraliantourists,aswellasothertouristsfromEuropeancountries.Tourismsupports2.7millionjobs,200,000smallandmedium-sizedenterprisesandisworth114billionpounds.

AnalystspredicttourismcouldbeamongthefirstindustriestoleadBritainoutofitsrecession.Itisexpectedthatadequateinvestmentcoulddeliveranextra164,000jobsandarealopportunitytogrowtoa133-billion-poundindustryby2018.PolicyBritainhaslaunchedmulti-million-poundcaignsthroughoutEuropeandtheUnitedStatestoencouragetravelerstocometoBritainrightnowandtakeadvantageofthecountry'scurrentaffordability.

Thestrategysetsoutfourkeyelements:?

EnhancingBritain’simagebyplayingtoBritain’sstrengths

–heritage,traditionalandcontemporaryculture–andaddressingperceivedweaknessessuchasnaturalbeauty,food,valueandwelcome

?

EnsuringBritainisnotontheshelf

byworkingwiththetraveltradeinkeymarketstoensureBritainispackagedandsold

?

BuildingonBritain’sstrongproductoffer

toensurethatdestinationscanbeeasilypackagedandthatBritaincontinuesto