DB43-T 2365.1-2022農(nóng)村卷煙營銷網(wǎng)絡(luò) 第1部分：服務(wù)鄉(xiāng)村振興指南

ICS65.160

CCSX98

43

湖南省地方標準

DB43/T2365.1—2022

農(nóng)村卷煙營銷網(wǎng)絡(luò)

第1部分：服務(wù)鄉(xiāng)村振興指南

Ruralcigarettemarketingnetwork-

Part1:Serviceruralrevitalizationguide

2022-05-31發(fā)布2022-08-31實施

湖南省市場監(jiān)督管理局發(fā)布

DB43/T2365.1—2022

目次

前言························································································································Ⅲ

1范圍·····················································································································1

2規(guī)范性引用文件······································································································1

3術(shù)語和定義············································································································1

4服務(wù)產(chǎn)業(yè)振興·········································································································1

5服務(wù)人才振興·········································································································2

6服務(wù)生態(tài)振興·········································································································2

7服務(wù)組織振興·········································································································2

8服務(wù)文化振興·········································································································3

參考文獻····················································································································4

I

DB43/T2365.1—2022

前言

本文件按照GB/T1.1—2020《標準化工作導(dǎo)則第1部分：標準化文件的結(jié)構(gòu)和起草規(guī)則》的規(guī)

定起草。

請注意本文件的某些內(nèi)容可能涉及專利。本文件的發(fā)布機構(gòu)不承擔識別專利的責任。

DB43/T2365《農(nóng)村卷煙營銷網(wǎng)絡(luò)》分為3個部分：

——第1部分：服務(wù)鄉(xiāng)村振興指南；

——第2部分：零售客戶培訓(xùn)指南；

——第3部分：營銷服務(wù)規(guī)范。

本文件為DB43/T2365的第1部分。

本文件由湖南省煙草專賣局提出并歸口。

本文件起草單位：湖南省煙草專賣局、衡陽市煙草專賣局、湖南省標準化協(xié)會。

本文件主要起草人：郭興堃、康繼權(quán)、彭軍輝、李智文、谷棵、王碧芝、彭小平、唐國偉、肖騰、

李秀宏。

III

DB43/T2365.1—2022

農(nóng)村卷煙營銷網(wǎng)絡(luò)第1部分：服務(wù)鄉(xiāng)村振興指南

1范圍

本部分提供了煙草商業(yè)企業(yè)服務(wù)鄉(xiāng)村振興的有關(guān)建議，并給出了相關(guān)信息。

本部分適用于煙草商業(yè)企業(yè)對農(nóng)村卷煙營銷網(wǎng)絡(luò)服務(wù)鄉(xiāng)村振興的指導(dǎo)。

2規(guī)范性引用文件

本文件沒有規(guī)范性引用文件。

3術(shù)語和定義

下列術(shù)語和定義適用于本文件。

3.1

農(nóng)村卷煙營銷網(wǎng)絡(luò)ruralcigarettemarketingnetwork

以煙草商業(yè)企業(yè)為主，依照煙草專賣法律法規(guī)，針對農(nóng)村地區(qū)，對農(nóng)村卷煙零售客戶服務(wù)的卷煙營

銷組織系統(tǒng)。

3.2

農(nóng)村卷煙零售終端cigaretteretailterminal

持有煙草專賣零售許可證、向顧客展示和交易的經(jīng)營場所。

3.3

農(nóng)村卷煙零售客戶retailcigarettecustomers

持有煙草專賣零售許可證從事農(nóng)村卷煙經(jīng)營業(yè)務(wù)的經(jīng)營者。

4服務(wù)產(chǎn)業(yè)振興

4.1助力農(nóng)村卷煙零售終端提質(zhì)

4.1.1支持農(nóng)村卷煙零售客戶加盟煙草和新零售流通品牌，促進現(xiàn)代流通體系向農(nóng)村地區(qū)延伸發(fā)展。

4.1.2優(yōu)先支持脫貧戶、防返貧監(jiān)測戶和返鄉(xiāng)青年加盟農(nóng)村卷煙營銷網(wǎng)絡(luò)。

4.1.3在店鋪改造、貨源保障、經(jīng)營服務(wù)等方面提供扶持。

4.1.4指導(dǎo)農(nóng)村卷煙零售客戶開展經(jīng)營分析，提供個性化經(jīng)營指導(dǎo)方案，防范化解經(jīng)營風險。

4.1.5支持農(nóng)村卷煙零售終端發(fā)展電子商務(wù)，幫助拓展非煙商品經(jīng)營渠道。

4.2拓展農(nóng)村卷煙零售終端服務(wù)功能

4.2.1有條件的農(nóng)村卷煙零售終端宜開展便民服務(wù)，可提供健康、休閑、體重血壓測量、手機充電、

雨傘借用、茶水飲用、報刊閱讀等便民服務(wù)。

4.2.2可在農(nóng)村卷煙零售終端設(shè)置農(nóng)村金融便民服務(wù)點、物流寄遞點、汽車充電樁等，提供包裹代收、

1

DB43/T2365.1—2022

社區(qū)非煙商品團購、話費代充等增值服務(wù)。

4.3促進農(nóng)村卷煙零售終端數(shù)字化建設(shè)

4.3.1宜提供零售終端店鋪管理設(shè)備和零售終端信息系統(tǒng)支持，幫助農(nóng)村卷煙零售客戶實現(xiàn)“全店鋪

管理、全商品掃碼、全方式支付”，引導(dǎo)提升非煙商品的貨源組織與庫存管理效益，促進傳統(tǒng)終端向數(shù)

字化轉(zhuǎn)型。

4.3.2可建設(shè)數(shù)字門店、配備電子價簽、支持聚合支付、推廣數(shù)字人民幣應(yīng)用。

4.3.3可運用大數(shù)據(jù)分析，實現(xiàn)店鋪管理智能化。

4.3.4宜應(yīng)用零售客戶移動應(yīng)用系統(tǒng)、工商零消互助合作平臺等。

4.4服務(wù)農(nóng)村特色產(chǎn)業(yè)

4.4.1宜與當?shù)剞r(nóng)產(chǎn)品生產(chǎn)基地、合作社及農(nóng)戶的合作，引導(dǎo)農(nóng)村卷煙零售客戶在店內(nèi)增加特色農(nóng)產(chǎn)

品銷售專區(qū)。

4.4.2可為鄉(xiāng)村旅游提供咨詢、宣傳服務(wù)。

5服務(wù)人才振興

5.1健全培訓(xùn)體系

5.1.1宜搭建線上、線下培訓(xùn)課程體系，可結(jié)合基層服務(wù)站所開展線下培訓(xùn)。

5.1.2可開發(fā)涵蓋法律法規(guī)、店鋪管理、品牌培育、新零售技術(shù)、數(shù)字化管理等內(nèi)容的營銷客戶經(jīng)營

知識庫和營銷精品視頻微課。

5.2提升經(jīng)營能力

宜開展零售客戶培訓(xùn)，推廣新零售、數(shù)智化經(jīng)營理念，提升農(nóng)村卷煙零售客戶經(jīng)營能力。

6服務(wù)生態(tài)振興

6.1改善店容店貌

宜通過統(tǒng)一店面招牌、煙柜，清潔店面、優(yōu)化陳列等方式改善店容店貌。

6.2改善衛(wèi)生環(huán)境

6.2.1宜在農(nóng)村卷煙零售終端設(shè)置便民吸煙點，配置煙蒂收集垃圾桶、導(dǎo)示牌等硬件設(shè)施，引導(dǎo)文明

吸煙。

6.2.2宣傳引導(dǎo)農(nóng)村卷煙零售客戶保持店前衛(wèi)生環(huán)境清潔。

6.2.3聯(lián)合村組開展美麗鄉(xiāng)村建設(shè)宣傳活動。

7服務(wù)組織振興

7.1宜在農(nóng)村卷煙零售終端設(shè)置政策、普法、科普等宣傳欄。

7.2宜在有條件的農(nóng)村卷煙零售終端添置桌椅、書籍、運動設(shè)施等，搭建交流學習平臺。

7.3宜開展愛心幫扶、志愿服務(wù)等活動，引導(dǎo)傳播社會正能量，倡導(dǎo)文明新風尚。

2

DB43/T2365.1—2022

8服務(wù)文化振興

8.1展示特色文化

可根據(jù)當?shù)氐娘L土人情、歷史文化、產(chǎn)業(yè)特點，發(fā)展特色零售終端。

8.2弘揚愛心文化

宜常態(tài)化走訪農(nóng)村市場，及時掌握困難卷煙零售客戶基本情況，了解其需求并指導(dǎo)不斷改善經(jīng)營，

協(xié)助克服經(jīng)營困難，可視情況為困難卷煙零售客戶捐贈愛心物資。

8.3崇尚誠信文化

可借助卷煙零售客戶信用體系，引導(dǎo)零售客戶誠信經(jīng)營。

8.4助力公共文化

宜開展公共文化空間建設(shè)，包括但不限于在農(nóng)村適宜場所共建閱覽室、影像屋、村民培訓(xùn)中心、農(nóng)

耕博物館等文化信息交流平臺。

3

DB43/T2365.1—2022

參考文獻

[1]《關(guān)于協(xié)同推進“湘村636”建設(shè)助力鄉(xiāng)村振興工作的通知》湖南省煙草專賣局、湖南省鄉(xiāng)

村振興局湘煙辦〔2022〕19號

4

DB43/T2365.1—2022

目次

前言························································································································Ⅲ

1范圍·····················································································································1

2規(guī)范性引用文件······································································································1

3術(shù)語和定義············································································································1

4服務(wù)產(chǎn)業(yè)振興·········································································································1

5服務(wù)人才振興·········································································································2

6服務(wù)生態(tài)振興·········································································································2

7服務(wù)組織振興·········································································································2

8服務(wù)文化振興·········································································································3

參考文獻····················································································································4

I

DB43/T2365.1—2022

前言

本文件按照GB/T1.1—2020《標準化工作導(dǎo)則第1部分：標準化文件的結(jié)構(gòu)和起草規(guī)則》的規(guī)

定起草。

請注意本文件的某些內(nèi)容可能涉及專利。本文件的發(fā)布機構(gòu)不承擔識別專利的責任。

DB43/T2365《農(nóng)村卷煙營銷網(wǎng)絡(luò)》分為3個部分：

——第1部分：服務(wù)鄉(xiāng)村振興指南；

——第2部分：零售客戶培訓(xùn)指南；

——第3部分：營銷服務(wù)規(guī)范。

本文件為DB43/T2365的第1部分。

本文件由湖南省煙草專賣局提出并歸口。

本文件起草單位：湖南省煙草專賣局、衡陽市煙草專賣局、湖南省標準化協(xié)會。

本文件主要起草人：郭興堃、康繼權(quán)、彭軍輝、李智文、谷棵、王碧芝、彭小平、唐國偉、肖騰、

李秀宏。

III

DB43/T2365.1—2022

農(nóng)村卷煙營銷網(wǎng)絡(luò)第1部分：服務(wù)鄉(xiāng)村振興指南

1范圍

本部分提供了煙草商業(yè)企業(yè)服務(wù)鄉(xiāng)村振興的有關(guān)建議，并給出了相關(guān)信息。

本部分適用于煙草商業(yè)企業(yè)對農(nóng)村卷煙營銷網(wǎng)絡(luò)服務(wù)