高中英語(yǔ)北師大版選擇性必修二UNIT 6　Period 5　Lesson 3 The Advertising Game-Reading Comprehension

Period5Lesson3TheAdvertisingGame—ReadingComprehensionUNIT6THEMEDIA讀前清障精讀課文讀前清障1.fundamental

A.relatedtobusinessandthebuyingandsellingofgoods

andservices2.commercial B.involvingcompetition；asgoodasorbetterthanothers3.budget C.seriousandveryimportant；affectingthemostcentral

andimportantpartsofsth4.competitive D.themoneythatisavailabletoanorganisationor person，oraplanofhowitwillbespent5.welfare E.togivemoneytoasportsevent，theatre，institution，

etc，especiallyinexchangefortherighttoadvertise6.sponsor F.thegeneralhealth，happinessandsafetyofaperson，

ananimaloragroupⅠ.匹配單詞(請(qǐng)把單詞和其對(duì)應(yīng)的英語(yǔ)解釋連線)1.Weknowfromhisautobiographythatwhenhewasachild，he______

onehardshipafteranother.2.Thenewcompany

1,000staffisverycompetitiveinitsfield.3.Afterseveralroundsofcompetition，thelittlegirl

becauseofherexcellentspokenEnglishandquickresponse.4.Itissaidthat

moneyisspentonadvertisementseveryyear.5.IdobelieveI

thisvoluntarywork，becauseIhaveagoodknowledgeofEnglish.Ⅱ.選詞填空consistof，gothrough，besuitablefor，standout，hugeamountsofwentthroughconsistingofstoodouthugeamountsofamsuitablefor返回精讀課文Bytheendofthisperiod,youwillbeableto:readandtalkabouttheadvertisinggame;readforgeneralunderstandingandspecificinformationofthepassage;completeasummaryofthetext.CONTENTSPre-readingIWhile-readingIIPost-readingIIISentencesanalysisIVPre-readingtheproductname thenameofacompany wordsofexpertshumorouslanguage theconceptoffreedom picturesorimagestheunusualidea thedesignHaveyoueverboughtanythingasaresultofseeing,hearingorreadingadvertisements?Whatmakesanadvertisementattractive?Activity1

Fast-readingformainideas1．Skimthroughthepassage.Whatisitmainlyabout?A．Differenttypesofadvertisements.B．Thedevelopmentofadvertisements.C．Differentattitudestowardsadvertisements.While-reading√2．Underlinethemainideaofeachparagraphonthebookandthenmatchthesummarizedideawitheachparagraph.Para.1

A．classicadsPara.2 B．purposeofadsPara.3 C．publicadsPara.4 D．modernadsPara.5 E．improvedmodernadsPara.6 F．furtherimprovedmodernadsActivity2

Careful-readingfordetailsⅠ.Readpara.1andanswerthefollowingquestion.Whatisthefundamentalpurposeofadvertisements?Thefundamentalpurposeofadvertisementsistopromoteandsellgoodstopeoplewhomightneedthem.Ⅱ.Readparas.2－6anddothefollowingexercises.1．WhichkindofadvertisementdoesDaYiPu’erDarkTeabelongtoaccordingtopara.2?A．Modernad.B．Classicad.C．Publicad.D．Improvedmodernad.√2．Readpara.3andcompletethetable.TypesFeatures(1)________ProblemsModernads·consistof(2)___________________________·apply(3)____________________________·toshowpeoplehowgoodtheproductis·tomakeads(4)___________________·notenough(5)_____________inamoderncityPurposespicturesorexperts’wordsmoderndesigntechniquesvisuallyattractivetobenoticed3.Whatconceptsandideasareoftenusedinimprovedmodernadvertisements?Improvedmodernadvertisementsoftenusetheconceptof“freedom”“happiness”“wealth”and“success”，andalsousenewandunusualideas.√4．Whatcanweinferfrompara.5?A．Manyoftoday’sadvertiserslikerepeatingoldideas.B．Topadvertisersoftodaysurprisecustomersinhumorousandunusualways.C．Advertiserswanttomakecustomersinterestedinadvertisementsinsteadoftheproducts.D．Mostpeopledon’tknowthepurposeofadvertisements.5．Whatisthepurposeofpublicadvertisements?ThegovernmenthassponsoredadvertisementstoeducatethepubliconfightingAIDS，savingwater，helpingthepoor，givingupsmokingandsoon.Activity3

Deepunderstanding1．Whatisthetexttypeofthispassage?A．Anargumentativeessay.

B．Anexplanatoryessay.C．Anewsreport.

D．Astory.2．Inwhatorderisthetextdeveloped?A．Space. B．Time.C．Flashback. D．Importance.√√Activity1Discussion1.Whatarethedrivingforcesforthechangingprocessoftheadvertisingindustry?Suchadvertisementshavegonethroughaprocessofchangingovertheyearsalongwithsocial,economic,technologicaldevelopments.2.Whatdoesthetitle“TheAdvertisingGame”meantoyou?Itmeanstherearealotofcompetitionsintheadvertisementmarket.Differentadvertisementsmustcompetetogetpeople’sattentioninordertopromotethesaleofdifferentkindsofgoods,soadvertisementsmustkeeppacewiththedevelopmentofsocietyandtechnology.Post-readingActivity2SummaryCommercialadvertisementshavegonethroughchangesbecauseofthedevelopmentsofsociety，economyandtechnology.Classicadsusedtogiveinformationaboutfindingcertainproducts.Effectiveastheywere，theymightn’tbe1.________(suit)forproducts.It’snormaltoseeads2.__________(consist)ofpicturesorwordsfromexpertstoshowpeoplehowgoodtheproductisinordertoholdpeople’sattention.Moreover，someadsapplymoderndesigntechniquestomaketheads3.________(visual)attractive.Asthedevelopmentofadvertising，modernadscombinethe4._______(high)standardofdesignwithcreativewaysbyusingthe5.________(concept)，makingthemstandoutin6.____worldofcompetition.Today’stopadvertisersmakepeoplenoticetheirproductsbyusinghumour，aimingtocreatesomething7.____hasneverbeenseenbefore.suitableconsistingvisuallyhighestconceptsathat

However，notalladvertisingisaboutsellingproductsandservicesforaprofit.Publicadsencouragecitizens8.______________(participate)inimprovingtheirneighbourhood，protectingtheenvironmentandhelpingotherpeople.Havingsponsoredadstoeducatethepublic9.__fightingAIDS，savingwater，etc.，thegovernmenttriestoincreasepublicknowledgeabouttopicsthatusedto10.__________(ignore)bymostpeople.toparticipateonbeignored1．Itwaslikelytobethenameofacompany，partofwhichmightincludethenameoftheplacefromwhichtheproductoriginated.[句式分析]

此句為

________句。第一個(gè)which引導(dǎo)

____________從句，關(guān)系詞指代

_____________________，定語(yǔ)從句中又包含一個(gè)“介詞＋which”引導(dǎo)的定語(yǔ)從句，第二個(gè)which指代

_______。[自主翻譯]

主從復(fù)合非限制性定語(yǔ)thenameofacompanytheplace這些信息可能是公司名，其中一部分可能包含產(chǎn)品的原產(chǎn)地。Sentencesanalysis:2．Fromthenameyouwouldknowwhatthecompanysells，wheretheyarelocated，andthenameoftheproduct.[句式分析]

此句為

________句。what和where引導(dǎo)的是______從句。[自主翻譯]

主從復(fù)合賓語(yǔ)一看名字，你就知道這些公司銷(xiāo)售的具體產(chǎn)品、它們的所在地以及產(chǎn)品名稱。3．Forthisreason，it’snownormaltoseeadvertisementsthatconsistofpicturesorwordsfromexpertstoshowpeoplehowgoodtheproductis.[句式分析]

此句為_(kāi)_______句。it是________，

真正的主語(yǔ)是________________________。that引導(dǎo)的是______從句，

在從句中充當(dāng)_____。toshowpeoplehowgood...中how引導(dǎo)的是____從句。[自主翻譯]

主從復(fù)合形式主語(yǔ)toseeadvertisements...定語(yǔ)主語(yǔ)賓語(yǔ)因此，現(xiàn)在的廣告常常引用專家的圖片、文字，向人們展示產(chǎn)品有多棒。4．Theyrealisethatitdoesnotmatterhowattractivetheidealinkedwiththeproductis—mostpeopleknowandanticipatethatthemainpurposeoftheadvertisementistomakecustomersbuytheproduct.[句式分析]

此句為_(kāi)_______句。it是________，_____引導(dǎo)的從句是真正的主語(yǔ)。linkedwiththeproduct是過(guò)去分詞短語(yǔ)作________，修飾theidea；toduct是動(dòng)詞