Consumer Behavior知到智慧樹期末考試答案題庫2024年秋上海商學(xué)院

ConsumerBehavior知到智慧樹期末考試答案題庫2024年秋上海商學(xué)院Wearmasksbelongstowhichhierarchyofneeds?

A:SecurityneedsB:EsteemneedsC:PhysiologicalneedsD:Socialneeds

答案:SecurityneedsThink-Feel-Dobelongsto

A:StandardlearninghierarchyB:ExperientialhierarchyC:Low-involvementhierarchyD:High-involvementhierarchy

答案:StandardlearninghierarchyThepurchaseofuseaparticularbrandwillenhancetheimageothershaveofhimorherbelongsto

A:InformationinfluenceB:UtilitarianinfluenceC:BrandinfluenceD:Value-expressiveinfluence

答案:Value-expressiveinfluencewhichoccurswhenacompanymakesanefforttointeractwithcustomersinaregularbasis,givingthemreasonstomaintainabondwiththecompanyovertime.

A:RelationshipmarketingB:onlinemarketingC:datamarketingD:consumermarketing

答案:RelationshipmarketingWhatdoestheSunk-costfallacy(沉沒成本謬論)meansfor?

A:PeoplepaymoreattentiononwhattheyarelostB:PeoplepaymoreattentiononwhattheygotC:HavingpaidforsomethingmakesuswillingtowasteitD:Havingpaidforsomethingmakesusunwillingtowasteit.

答案:Havingpaidforsomethingmakesusunwillingtowasteit.Afteraspecifiedtimeperiodhaspassed,thefirstresponseyoumakebringsthereward，thisbelongsto

A:Variable-ratioreinforcementB:Variable-intervalreinforcementC:Fixed-intervalreinforcement—D:Fixed-ratioreinforcement

答案:Fixed-intervalreinforcement—Zhang’smobilephoneisbroken,hedoesn’twanttobuyanewmobilephone,andhedoesn’twanttorepairit.,thisbelongstowhichmotivationalconflict?

A:

Approach-ApproachconflictB:AvoidanceconflictC:Avoidance-AvoidanceconflictD:Approach-Avoidanceconflict

答案:Avoidance-AvoidanceconflictWhichoneisnotbelongtodarksideofconsumerbehavior?

A:CompulsiveconsumptionB:additiveconsumptionC:difficulttomakeadecisionD:Consumedconsumer

答案:difficulttomakeadecisionWhatdoestheLossaversionmeanfor?

A:Havingpaidforsomethingmakesusunwillingtowasteit.B:PeoplepaymoreattentiononwhattheygotC:PeoplepaymoreattentiononwhattheyarelostD:Havingpaidforsomethingmakesuswillingtowasteit

答案:PeoplepaymoreattentiononwhattheyarelostWhichonebelongstotheopportunityrecognition

A:

CreatingnewneedsB:Bybuyingaproductthatturnsouttonotadequatelysatisfyneeds.C:

RunningoutofaproductD:Exposedtodifferentorbetter-qualityproducts

答案:Exposedtodifferentorbetter-qualityproductsWhichkindisnotbelongtomemory?

A:sensorymemroyB:durablememoryC:longtermmemoryD:shorttermmemory

答案:durablememoryApersonmustchoosebetweentwodesirablealternativesbelongsto

A:AvoidanceavoidanceconflictB:ApproachapproachconflictC:ApproachavoidanceconflictD:multipleconflict

答案:Approachapproachconflictreinforcementalwaysleadtoapositiveoutcome

A:錯B:對

答案:錯WOMtendstobemorereliableandtrustworthythanmessagesfrommoreformalmarketingchannels

A:錯B:對

答案:B:對Utilitarianfunctionofattitudemeansprotectsthepersonfromthreatsorinternalfeelings.

A:錯B:對

答案:錯Crowdingisequaltodensity.

A:錯B:對

答案:錯Subliminalperceptionoccurswhenthestimulusisabovetheleveloftheconsumer’sawareness.

A:錯B:對

答案:對Repetitionaapplicationofclassicalconditioning.

A:對B:錯

答案:對Deliberatesearchbelongtoactivesearch.

A:對B:錯

答案:對Advertisinghiredsingerormoviestarendorsementshelpenhancebusinessorproductimage,thebenefitcertainlymuchhigherthanordinaryconsumers,becausethemoviestarimagecanshowproductpositioningmorethantheordinaryconsumer.

A:錯B:對

答案:對Timepressurebelongstoapurchaseenvironment

A:對B:錯

答案:錯Thesatisfiedconsumerswillpurchasetheproductagain.

A:對B:錯

答案:錯Passiondescribesconsumptionatthelowendofinvolvement,wherewemakedecisionsoutofhabitbecausewelackthemotivationtoconsideralternatives

A:對B:錯

答案:錯Freeisabasiccharacteristicofcommunicationplatforms

A:對B:錯

答案:對Establishingasuccessfulbrandpersonalityofteniskeytobuildingbrandloyalty.

A:對B:錯

答案:對Thedepthinterviewformotivationalresearchislackofsufficientrigorandvalidity(可靠性)andsubjective

A:錯B:對

答案:對Wesatisfyphysiologicalneedswhenweusewebtoresearchtopics.

A:對B:錯

答案:對Themotivationthatconsumeriswillingorabletoexpressiscalledrecessivemotivation.

A:錯B:對

答案:錯Motivationalresearchismoreexpensivetoconductthanlarge-scale,quantitativesurveydatacollectiong.

A:錯B:對

答案:錯Membersagreeonthedesiredpurchase,theydisagreeonlyintermsofhowtheywillmakeithappen.

A:對B:錯

答案:對Unplannedbuyingexperiencesasuddenurgewesimplycan'tresist.

A:錯B:對

答案:錯LackofsecurityisthelimitionofE-Commercebothforcustomersandmarketer.

A:錯B:對

答案:對Whichonebelongstothepositiveeffectsofstimulusgeneralization

A:FamilybrandingB:BecauseIlikeCoca-Cola,IchosetotrynewproductsofthisbrandC:Look-alikeD:Productline

答案:BecauseIlikeCoca-Cola,Ichosetotrynewproductsofthisbrand###Productline###FamilybrandingMaslow’sHierarchyofNeedsinclude

A:EgoneedsB:BelongingnessC:PhysiologicalD:Safety

答案:Belongingness###Egoneeds###Safety###PhysiologicalBasicmultiattributemodelscontainspecificelements:

A:BeliefsB:AttributesC:SustitutesD:Importanceweights

答案:A:BeliefsB:AttributesD:ImportanceweightsWhichwecallAIOs

A:OpinonsB:ActivitiesC:AffectD:Interests

答案:Activities###Opinons###InterestsFamiliesmaketwobasictypesofdecisions:

A:unplannedconsumptionB:accommodativepurchasedecisionC:consensualpurchasedecisionD:implusiveconsumption

答案:consensualpurchasedecision###accommodativepurchasedecisionWhichonebelongtotheelementofthecommunicationsmodel

A:consumerB:messageC:SourceD:marketer

答案:consumer###message###SourceWhichkindofmessagecanbeusedinthecommunicationmodel?

A:FearappealsB:HumorousappealsC:SexualappealsD:Emotionalappeals

答案:Fearappeals###Emotionalappeals###Humorousappeals###SexualappealsAculturalsystemconsistsofthesefunctionalareas

A:Socialstructure—B:CustomerC:IdeologyD:Ecology

答案:Ideology###Ecology###Socialstructure—Whatcharacteristicsdeterminetheeffectivenessofasource?

A:MessagecontentB:SourcecredibilityC:SuperStarD:Sourceattractiveness

答案:Sourceattractiveness###SourcecredibilityWh