《大學(xué)英語》課件-微課 國潮

Awaveofguochaoproducts

floodsocialmediaLearningObjective1.LearntheEnglishstoryaboutguochao2.Exploretheinfluenceofguochaoculture3.CultivateculturalconfidenceQuestion:Q1.Whatisguochao?Q2.Doestheguochaoelementspresentedinmultiplefields?Q3.Whyhastheguochaobecomepopularinrecentyears?

Guochao,whichmeans“Chinesefashiontrend”,referstotherisingtideofproductsthatincorporateelementsoftraditionalChinesecultureandstyleintoamoderntwist.CelebratingChineseheritageandhomegrownbrands,it’sfairtosaythatthisculturalmovementhasrecentlyfloodedsocialmedia.

國潮，意為“中國時(shí)尚潮流”，指的是將中國傳統(tǒng)文化和風(fēng)格與現(xiàn)代元素結(jié)合在一起的產(chǎn)品潮流?？梢哉f，這場宣揚(yáng)中國傳統(tǒng)和國產(chǎn)品牌的文化運(yùn)動(dòng)最近已經(jīng)在社交媒體上成為熱潮。合并，混合現(xiàn)代元素遺產(chǎn)，傳統(tǒng)國產(chǎn)品牌

Onlinecelebritiesorinfluencershaveplayedacrucialroleinpromotingguochaobrandsthroughsocialmediaandlivestreamplatforms.TheyhaveeffectivelycapturedtheattentionofChineseconsumers,fosteringasenseofpatriotismandnationalunity.Yet,guochao’spopularityisalsoduetoincreasinglypositiveperceptionsofthequalityofChinese-madeproducts,as“MadeinChina”hasbecome“CreatedinChina”and“DesignedinChina”.

“網(wǎng)紅”或在網(wǎng)絡(luò)上有影響力的人在通過社交媒體和直播平臺(tái)推廣國潮品牌方面發(fā)揮了至關(guān)重要的作用，有效地吸引了中國消費(fèi)者的注意力，培養(yǎng)了愛國主義情懷和民族團(tuán)結(jié)意識(shí)。然而，國潮的流行還得益于人們對(duì)中國制造產(chǎn)品質(zhì)量日益積極的看法，因?yàn)椤爸袊圃臁币讶贿M(jìn)階為“中國創(chuàng)造”和“中國設(shè)計(jì)”。網(wǎng)紅愛國主義民族團(tuán)結(jié)

Guochaobrandsareparticularlypopularwithsocialmediasavvyyoungconsumers,whowanttolearnmoreabouttheirhistory,cultureandhowitallfitstogetherinthemodernworld.Chineseyouthtendtohavestrongandgenuineconfidenceintheirnationalidentityandtraditionalculture.Photosofguochaoproductsposedbyyoungpeoplearealloversocialmedia.

“國潮品牌在精通社交媒體的年輕消費(fèi)者中特別受歡迎，他們想要更多地了解自己的歷史、文化以及它們是如何在現(xiàn)代世界中融合的。中國的年輕人往往對(duì)自己的民族認(rèn)同和傳統(tǒng)文化有著堅(jiān)定而真摯的自信。社交媒體上隨處可見年輕人曬出的國潮產(chǎn)品照片。聰慧的民族認(rèn)同

Chinaisnowplayinganimportantrolegloballynotjustintechnology,butalsoindesign,culture,andbusiness.ItmightbetimefortherestoftheworldtoknowmoreaboutChina’smodernization;otherwise,theymightjustmissthiswave.

如今，中國不僅在科技領(lǐng)域，在設(shè)計(jì)、文化和商業(yè)領(lǐng)域也在全球發(fā)揮著重要作用。也許是時(shí)候讓世界其他地區(qū)更多地了解中國的現(xiàn)代化進(jìn)程了；否則，他們可能會(huì)錯(cuò)過這股浪潮。Q1.Whatisguochao?

GuochaoisthetrendoftheChineseculture.Itreferstoelements,inspirationsandsymbolsthatsomeproductsdrawfromtheexcellenceoftraditionculture,orothercultureswithaclearsenseofage.Theseareusedasthefoundation,andinjectedintoourcurrentfashion,orinthecreationofsometrendstohighlightindividualityandreflectaconfidentattitude.Q2.Doestheguochaoelementspresentedinmultiplefields?Theanswerisyes,beyonddoubt.Chinesecartoon

Chinesedance

Chinesevideogames

Q3.Whyhasthegu