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TACKLING
HEALTHCARE’SLABOR
CRISIS
withAIsolutions
Featuringinsightsfroma2024commissionedglobalstudy
conductedbyForresterConsultingonbehalfofSoftServe
By:PeterM.Burns
EXECUTIVESUMMARY
IsGenerativeAI(GenAI)thesolutiontohealthcare’slaborcrisis?Rightnow,oneofthebiggest
challengesinhealthcareistoattractandretainstaffinatoughjobmarket.Theseshortagesripplethroughthesystem,leadingtostaffburnout,higherturnoverrates,andultimatelycompromisingthequalityofpatientcare.AdvocatesbelieveGenAIcouldalleviatetheburdenoftime-consumingadministrativetasksandincreaseregularcommunicationwithpatients—twocriticalareasof
concernforhealthcareprofessionals(HCPs).
Yet,GenAI’sadoptioninhealthcareisslowerthaninotherfields.Thereasonsincludestringent
regulatoryrequirements,concernsoverdataprivacyandsecurity,andtheneedforexceptionalreliabilitytoensurepatientsafety,amongothers.Despitethesechallenges,healthcarecompaniesfindinnovativeapplicationsforAItechnology.
A2024commissionedglobalstudyconductedbyForresterConsultingonbehalfofSoftServeshowswherehealthcarecompaniesarelookingforvalue,howtheydefinesuccess,andtheirstrategiesforacceleratingadoption.
Highlightsfromthe2024study:
ImprovingoperationalefficiencyranksamongthetopthreegoalsforGenAI,with60%ofrespondentsrankingitastheirtoppriority.
Enhancingresearchanddevelopment(R&D)isanotherprimarygoalfor62%ofrespondents,withafocusontestingnewtreatmentsandtechnologies.Softwaredevelopmentfollows
closelyat60%.
53%seegreatvalueinusingGenAIforoperations,while52%recognizesimilarbenefitsinsupplychainmanagement.
Whileaddressingworkforcechallengesisakeyindustrychallenge,concernsaboutimprovingemployeeexperienceandmanagingriskarelower,withjustoverathirdveryconcerned.
WhenaskedaboutthebiggestreasonfornotimplementingGenAIsolutions,nearly47%citedariskofprivacyanddatafinesastheirtopconcern.
We’llstartbyansweringafewquestions:CanAIsimplifyhealthcareadministration?Howmuchcoulditsave?IfAIhassomuchpotential,whyisn’titmorewidelyused?
ReportTacklingHealthcare’sLaborCrisiswithAISolutions2
CANAISIMPLIFYHEALTHCAREADMINISTRATION?
HealthcareleadersarecuriousabouthowAIwillsimplifyandimproveprocesses.However,AI
adoptioninhealthcareisslowerthaninotherindustries,despitethepotentialtosavemoreonU.S.healthcarecosts.ArecentstudyfromtheNationalBureauofEconomicResearch(NBER)shows
thathealthcaremaybemoreefficient,costinglessanddeliveringbettercare,andthatAIiskeytothisimprovement.
HealthcareproductivityintheU.S.maybeimprovedintwoways.First,administrativecosts,whichaccountforabout25%oftotalhealthcarespending,needtobeaddressed.AIautomationwillhelplessenthisburden.Second,medicalknowledgeadvancessofastthatonly6%ofwhatnewdoctorslearninmedicalschoolwillstillberelevantinadecade.AIwillofferimportantclinicaldatawhencliniciansneeditduringdiagnosisandotherimportantstagesofcare.
Exampleofahospitaldomaincalculation:qualityandsafety
$1,192B
Hospitalrevenue
$96B
HospitalEBIT
$1,096B
Total
hospitalcosts
$508B
Medicalcosts,labor
2%-4%$15B-$25B
Rangeofnetsavingsforqualityandsafetydomain
Totalnetsavingsfordomain
$338B
Medicalcosts,nonlabor
$60B-$120B
Totalnetopportunityacross
$250B
Administrativecosts
allhospitaldomainswithinthenextfiveyearsusingtoday's
technologieswithoutsacrificingqualityoraccess
Source:TheNationalBureauofEconomicResearchWorkingPaper:"ThePotentialImpactofArtificialIntelligenceonHealthcare
Spending“Oct.2023
Howmuchcoulditsave?
billioneachyearoverthenextfiveyears(2023-2028).TheseestimatesarebasedonpracticalAI
Th
eNBERreportfoundthatusingAI
inU.S.healthcaremaysavebetween$200billionto$360
usecasesachievablewithcurrenttechnology,ensuringqualityandaccessarenotcompromised.
Hospitalsmaysave$60billionto$120billionannuallywithinfiveyearsusingtoday’stechnologieswithoutsacrificingquality.
Privatepayersmayseeannualsavingsof$80billionto$110billionoverthenextfiveyears.
Physiciangroupsmayreducecostsby3%to8%,translatingto$20billionto$60billioninsavings.
ReportTacklingHealthcare’sLaborCrisiswithAISolutions3
couldsavethehealthcareindust
ry$150billionby2025,
mostlyusedtodealwiththecomplexity
andgrowthofmedicaldata.Butsavingmoneyispartofthestory;itsignifiesashifttowardmore
efficientandeffectivehealthcare.Attheheartofthisvalue-basedapproachisthehealthcare
workforce.Andthatbringsustothethirdquestion:IfAIhassomuchpotential,whyisn’titmore
widelyused?
Administrativeprocesses:Backin2018,expertsestimatedthatAIandcognitivecomputing
IFAIHASSOMUCHPOTENTIALINHEALTHCARE,WHYISN’TITMOREWIDELYUSED?
Whilefinancialsavingsareimportant,thehumanelementinAItransformationmattersequally.Youneedtoconsiderhowemployeesintegratetechnologies,adapttonewprocesses,andinteractwithAIsystems.AlltheseconsiderationsfactorintotheadoptionofAIinhealthcare.
TheAMAconducted
acomprehensivestudyof
over1,000physicians’viewsontheuseofaugmentedintelligenceinhealthcare.Itcoveredcurrentuse,futuremotivations,concerns,and
potentialforadoption.TheAMAdeliberatelyuses"augmentedintelligence"toemphasizethatthesetoolssupportratherthanreplacehumandecision-making.TheAMAstudyfoundthatphysiciansarecurrentlyusingorplanningtouseAItoolsthatfocusonreducingadministrativeburdens.
38%ofphysicianscurrentlyuseaugmentedintelligenceintheirpracticefordocumentation,translation,anddiagnoses.
56%believeaugmentedintelligencewillsignificantlycutdownadministrativetasksthroughautomation.
TheAMAstudyalsohighlightsthetopareaswherephysiciansplantoimplementaugmented
intelligenceinthenextfiveyears:generatepatientmessages(40%haveplans),summarizecharts(39%haveplans),andpredictdemandandworkforceneeds(43%haveplans).
However,adoptingaugmentedintelligencerequiresresourcesandsupport.Crucialfactorsincludedataprivacyassurances,protectionsfromliabilityforaugmentedintelligencemodelerrors,andmalpracticeinsurancecoverage.
WORKFORCECHALLENGESHOLDTHESECTORBACK
andphysicianburnout
.TheBureauofLaborStatisticspr
ojects:
Theshortageofhealthcareworkersisaseriousproblem,madeworsebytheCOVID-19pandemic
194,50037%
shortageofnursesby2031.increaseinopeningsforhomehealthaidesand
personalhealthaidesby2028.
Accordingtoa
2024AAMCreport,t
henationmayfaceaphysicianshortageofupto86,000by2036.
THEREASONDOCTORSLEAVE
Physicianburnoutisamajorpublichealthissuethatcanleadtodepressionandotherconcerningmentalhealthconditions.The2024MedscapePhysicianBurnoutandDepressionReportshowsthat49%ofdoctorsreportfeelingburnedout,and20%feeldepressed.Althoughthisisdownfromahighof68%in2021,nearlyhalfofdoctorsstillsufferfromburnout.Eighty-threepercentlinktheirburnoutdirectlytotheirjobs.
Doctorssaybureaucratictaskslikechartingandpaperworkarethebiggestculprits.Nearlytwo-
thirds(62%)ofdoctorsciteadministrativeworkastheirmainsourceofstress,while41%feelthey’re
simplyworkingtoomuch.Assumingafive-dayworkweek,expertsestimatedthatU.S.physicians
spent125millionhoursdocumentingoutsideofficehoursin2019,perastudy
publishedinJAMA.
Burnoutcoststhehealthcaresystemaround$4.6billioneachyearduetoturnoverandreducedhoursamongprimarycarephysicians.
Onaverage,burnoutcostseachphysicianabout$7,600,withestimatesrangingfrom$3,700to$11,000.
Areductioninthesourceoftheseadministrativetasks,andtheintegrationoftherightinformationintotherightworkflowsattherighttimecouldsignificantlyimprovethesituationforproviders.
Healthcarecompaniesmustsupporttheirworkers,addressburnout,andconsiderAIasapossiblesolution.
Accordingt
oCBInsights,ambientAI—
technologythatautomaticallydocumentsclinicalinteractions—presentsa$4.6billionopportunityinhealthcare.
PhysiciansalreadyseeAIasahelpfulshift—lessaboutstartingeverytaskfromscratchandmoreaboutrefiningwhattheAIhasalreadyprepared.Ittakessomeofthementalloadoff,givingthemmoretimeandenergytofocusontheworkthatmatters.
ReportTacklingHealthcare’sLaborCrisiswithAISolutions5
AmbientAIapplicationsinhealthcaredelivery
Homehealth
1.Monitoringofactivitiesofdailyliving
2.Preventionoffall/falldetection
3.Homerehabilitation
Homehealthoptimization
Decreasingphysicianburnout
1.EHRnavigation
2.Dataretrieval
3.EHRdocumentation
4.Virtualassistant
Outpatientclinics
AmbientAl
<
>
Inpatienthospitalcare
I.ICU:
PreventdatafatigueInfectioncontrol
Monitoringofpatientmobilization
2.Operatingrooms:Surgicalcount
Surgicaltraining
Hospitaljourney
ADDRESSWORKFORCEISSUESWITHGENAI
GenAIcouldsolvemajorworkforceissuesforHCPsandcliniciansandprovidevalueby:
Savingtime
Automatingdatasynthesisletscliniciansfocusmoreonpatientcare.
Improvingpatientoutcomes
Quickaccesstocomprehensiveinformationhelpscliniciansmakemoreinformeddecisions.
Reducingerrors
Well-organized,relevantinformationreducestheriskofdiagnosticandtreatmenterrors.
Enhancingoperationalefficiency
Improveddatasummarizationimprovestheefficiencyofhealthcaredelivery.
ReportTacklingHealthcare’sLaborCrisiswithAISolutions6
ReportTacklingHealthcare’sLaborCrisiswithAISolutions7
HOSPITALAIDOMAINSANDEXAMPLEUSECASES
Source:TheNationalBureauofEconomicResearchWorkingPaper:"ThePotentialImpactofArtificialIntelligenceonHealthcare
Spending“Oct.2023
AIhasmanyhigh-potentialusestoalleviateworkloadpressures,supportoverburdenedstaff,
andimprovejobsatisfaction.Forexample,themostpromisingusecasesinclinicaloperationscouldimproveoperatingroomcapacity,saveclinicalstafftime,andoptimizesupplychains.Thisobviouslywouldgivephysiciansandstaffmoretimetofocusonpatientcare.
Whencompaniesfocusonlyonfinancialfactors,theymayoverlookthebroaderstrategicvalueofAIinhelpingtoreducethehoursspentinadministration,andthebenefitsofahappierandmorestableworkforce.Whentheyconsiderthetotalmissionvalue—includingexperience,process
efficiency,andimprovementsacrosstheadministrativelandscape—thecaseforadoptingAIbecomesstronger.
RESULTSFROM2024GLOBALSTUDY
Findingsfroma2024commission
edglobalstudyc
onductedbyForresterConsultingonbehalfofSoftServeshowhowAIisexpectedtobeanimportantagentofchange,especiallyinoperationalefficiency.
60%91%
ImprovingoperationalefficiencyranksamongthetopthreegoalsforGenAI.Sixtypercentofhealthcarerespondentssayit'stheirtoppriority.
Lookingahead,91%believethattheneedforGenAItoimproveoperationalefficiencywillgrowinthenext12to18months.
TheMostImportantGenAlGoalsinHealthcareTODAY
62%
60%
ImprovingresearchanddevelopmentImprovingsoftwaredevelopment
60%
Improvingoperationalefficiency
57%
Improvingbusinessstrategy
53%
53%
41%
38%
Improvingriskmanagement/regulationcomplianceImprovingcustomerengagement ImprovingemployeeexperienceImprovingsales
GenAlGoalsin12-18Months
Improvingoperationalefficiency
37%
54%
Improvingcustomerengagement Improvingsoftwaredevelopment ImprovingemployeeexperienceImprovingresearchanddevelopment
Improvingriskmanagement/regulationcomplianceImprovingbusinessstrategyImprovingsales
48%
42%
44%
43%
44%
42%
47%
40%
46%
37%
51%
31%
41%
37%
Moreimportant
Muchmoreimportant
ReportTacklingHealthcare’sLaborCrisiswithAISolutions8
IMPROVINGTHEEMPLOYEEEXPERIENCEISALSOAGROWINGGOAL
ImprovingtheemployeeexperienceisnotatoppriorityforGenAIrightnow,withonly41%listingitasamaingoal.
However,achangeisexpectedinthenext12to18months.About86%ofrespondentsbelieveitsimportancewillrise.Thislikelycomesfromagrowingawarenessthatpositiveemployee
experiencesarevitalforthesuccessofanyhealthcareorganization,andthatGenAIcanhelpimproveemployeeexperiences,leadingtohigherretentionandmorale.
Prioritiesvarybyindustry.Forexample,inlifesciences,51%ofrespondentsidentifiedimprovingemployeeexperienceasatopgoaltoday,comparedtoanaverageof44%inallindustries.
ImprovingresearchanddevelopmentImprovingsoftwaredevelopment ImprovingoperationalefficiencyImprovingbusinessstrategy
Improvingriskmanagement/regulationcomplianceImprovingcustomerengagement
62%
54%
42%
60% 54%
53%
60%
52%
43%
51%
57%
57%
53%
46%
42%
53%
53%
55%
41%
44%
51%
Improvingemployeeexperience
Improvingsales
38%
38%
30%
Healthcare
Averageforallindustries
Lifesciences
TODAY’SVALUE
ValueHarvesting
Operations
53%
35%
13%
9%
52%
39%
48%
12%
40%
48%
40%
12%
Supplychain OfficeoftheCEOResearchanddevelopment
9%
47%
49%
14%
44%
42%
41%
42%
17%
16%
40%
43%
Customerexperience/customerserviceIT/softwaredevelopment LegalandcomplianceMarketingandsales
43%
39%
17%
Finance
20%
45%
35%
Employeeexperience/HR
21%
51%
27%
Ecosystemmanagement
Low
Moderate
Significant
Inthe2024study,thequestionsshiftedtothevaluegeneratedfromGenAIinhealthcarecompanies.Here’swhatstoodout:
>>>53%48%
Operationsandsupplychaindepartmentssawthehighestreturnoninvestment.
ofrespondentsreportedsignificantvalueinoperations,while52%notedsimilarbenefitsinsupplychainmanagement.
ofrespondentsreportedsignificantvalueinR&D.
Surprisingly,employeeexperienceisoneareawherecompaniesseetheleastvalue.Only35%ofrespondentsfoundsignificantvalueintheirGenAIemployeeexperienceinitiatives,while20%felttheygainedlittlevalue.Thisrevealsamissedopportunity.UsingGenAItoenhancetheemployeeexperiencecansimultaneouslyimprovedailyoperations,butthisisnotalwaysconsideredinthevalue.
What’sholdingcompaniesback?Itoftencomesdowntoafewissues:lackoftraininginthetools,poorintegrationwithcurrentworkflows,unclearcommunicationaboutthebenefits,oragap
betweentechnologyandwhatemployeesneed.
ReportTacklingHealthcare’sLaborCrisiswithAISolutions10
Intoday’sjobmarket,companiesmustcompetetoattractthebestpeople.Amodernwork
environmentwithefficientoperationsisimportantforbothrecruitmentandretention.Inourhealthcareenvironments,thesefactorsandemployeesatisfactionmaybeimportanttothecreationofpositivepatientoutcomesaswell.
RESPONDENTSIDENTIFYGREATESTAIRISKS
47%
Privacyanddataconcerns/fines
UseofunsanctionedGenAlleadingtosecurityrisks
InabilitytorealizevaluefromGenAlinvestmentsovertheshortterm
InabilitytorealizevaluefromGenAlinvestmentsoverthelongterm
16%
GenAlhallucinationDecreasedemployeesatisfactionDecreasedemployeeproductivityFallingbehindcompetitors
Lossofrevenueopportunities
Displacementofjobs
Myorganizationdoesn'tfaceanyimplicationsasaresultofnotaddressingtheseconcerns
40%
37%
25%
30%
28%
25%
25%
15%
0%
Healthcare
Averageforallindustries
Lifesciences
ImplementingGenAIinthetightlyregulatedhealthcaresectorisachallenge.Patientinformationissensitive,sodatasecurityisessential.Surveyresponsesreflectthisconcern.
Respondentspinpointedprivacyanddatasecurityrisksastheirprimaryworries,indicativeofthehigherneedfordatasecuritythaninotherindustries.Let’stakeacloserlookatthe2024study:
47%ofrespondentsareworriedaboutprivacy,dataprotection,andpotentialfines.40%ofrespondentsnotedthatusingunsanctionedGenAImaybringsecurityrisks.
Othertopconcernsincludehowtogainlong-termvaluefromGenAIinvestments(30%are
concerned)andGenAIhallucinations(28%areconcerned).Thesehallucinationsmayleadto
inaccuratediagnoses,inappropriatetreatmentrecommendations,andpotentialharmtopatients,allofwhichquicklyrepresentanunacceptablelevelofrisk.Notably,norespondentreported
feelingcompletelyateasewithimplementingGenAI.
ReportTacklingHealthcare’sLaborCrisiswithAISolutions11
Acallforcaution
Inclinicalsettings,usecasesexposeclinicianstoregulatoryorlegalrisks.TheFederalTrade
Commissionwarneditwilltakeactionagainstcompaniesthatrelaxdatapoliciestoaccessmorepatientinformation.Asanexample,theFTCaccusedagenetictestingcompanyofdeceptiveor
unfairpracticesbasedonchangestoitsprivacypolicy.Theupdatedpolicyallowedthemtoshareconsumers'datawithmorethirdpartieswithoutnotifyingorgainingconsentfromtheconsumerswhoseinformationwaspreviouslyinthedataset.
WHATARETHEDRIVERSOFGENAISUCCESS?
51%
42%
InvestindevelopinginternaltalentImprovedatastrategy
42%
41%
InvestinresearchanddevelopmentImproveabilitytooptimize/refineGenAllanguagemodelbeingused
41%
FindexternalpartnerswithgreaterabilitytoimplementandexecuteGenAl
38%
36%
32%
IncreaseinvestmentinGenAlPromoteinternalcultureofinnovationRefinevision/strategy
31%
Pilotadditionalusecases
0%
MyorganizationdoesnotplanonacceleratingGenAladoption
Technologygiveshealthcareorganizationsthetoolsneeded,butpeopletrulydriveresultsandlong-termsuccess.
The2024studyshowsthat51%ofrespondentsfromhealthcarecompaniesthinknurturinginternaltalentisthebestwaytospeedupGenAIadoption.Completingthetopthree:
42%thinkenhancingtheirdatastrategywillspeedupadoption.42%believeinvestinginR&Discrucialforsuccess.
41%believethatfindingexternalpartnerswhocaneffectivelyimplementGenAIinitiativeswillaccelerateadoption.
ToeffectivelyimplementGenAIinitiativesandincreasetheconfidenceleveloftheother59%,avendorwilllikelyhavetorepresentstrongR&Dcapabilities,experiencedAIimplementationspecialists,andalignmentwiththegoalsoftheimplementingorganization.
ReportTacklingHealthcare’sLaborCrisiswithAISolutions12
ReportTacklingHealthcare’sLaborCrisisAISolutions13
EXPERIENCEEARLYSUCCESSWITHOPERATIONALUSECASES
SoftServebelievesleaderswillquicklyseebenefitsbystartingwit
hpractical,operationaluse
casesa
ndensuringtherightdatainfrastructureisinplacewithpropersecurityandprivacy.More
tipsforsuccess:
Buildtrustwithasolidfoundation:
High-qualitydataisessentialforsuccessfulAIapplications.FocusonpracticalusestoimprovedatamanagementandbuildconfidenceinAI.
Achievequickwins:
Startwithsmall,manageablegoalsliketaskautomationandworkflowimprovementsforfasterresults.Thissparksexcitementand
supportforbroaderAIadoption.
Reducerisksandsimplifyintegration:
Adoptpracticalapplicationstolowertherisksofmoderntechnologyandmakeiteasiertofitintoexistingworkflows.
Learnandimprove:
Earlyprojectsoffervaluablelessonsaboutdataquality,userneeds,andethicalconsiderations.TheseinsightswillhelpcreatebetterGenAI
toolsinthefuture.
Hereareafewusecasestoconsider:
Patientsummaries:Healthcareadministrativeprocessesareonerousandputa
significantburdenonprofessionals.ButGenAIsimplifiesthem.CurrentEHRtechnologies
automaticallygeneratenotesfromapatient’svisit.Futureadvancementswillimprovethe
system’sabilitytorecognizerelevantclinicaldetails,addhealthspecificstomedicalrecords,andtranslatehealthissuesintodiagnosesandbillingcodes.Theseimprovementslighten
theadministrativeloadonhealthcarestaffandimproveinteractionsbetweenprovidersandpatients.
Regulatorycompliance:GenAIstreamlinesregulatorycomplianceinhealthcare.The
industry’scomplexandchangingregulationsmakeitperfectforAImonitoring.Itfinds
changesintheregulatoryenvironment,analyzesnewrequirements,andinterpretsinternaldocumentstomaketheappropriateupdatestointernalpoliciesandprocedures.GenAIcanevenprovidematerialstohelpwithemployeechangemanagement.Thisgreatlyreducesthemanualworkrequiredtomaintaincompliance.
Caremanagement:GenAIsimplifiescaremanagementworkflows.Payersandproviders
analyzedatatofindusefultestsorpreventiveactions.AImakesiteasiertoorganizeand
interpretpatientdata.Asconclusionsaredrawnfromthedata,GenAIinterpretspatient
preferencesandcreatespersonalizedoutreachtoencouragepatientstotakechargeoftheirhealth.
Virtualagents:GenAIimprovesonlinecustomersupportwithfriendlyvirtualassistants.Itsimplifiesproductselectionusingsmart,personalizedrecommendationsandtransformscustomerservicewithinteractivedigitalavatarkiosks.
Contentcreation:GenAIspeedsupsoftwaredevelopmentbyautomaticallygeneratingcodefromnaturallanguageprompts.Itreducesideationanddraftingtimeforcontentcreatorsandgeneratespersonalizedproductlooksanddescriptionsbasedoncustomerpreferences.
TURNTOANEXPERIENCEDTECHNOLOGYPARTNER
IntegratingGenAIintothehealthcaresystemoffersachancetosavebillionsofdollarseachyear.However,highcostsandcompleximplementationmakewidespreadAIadoptionachallenge.
Privacyandsecurityaremajorconcernsandrequirestrongdataprotectionmeasures.Strategicimplementationmustfocusonhigh-value,low-riskusecases.Itneedstoalignwithorganizationalgoalsandinvolvepartnershipswithexperiencedtechnologyproviderstoensuresuccessful
integrationandmaximizebenefits.
Choosingtherighttechnologypartnerisimportant.Lookforapartnerwithprovenabilitiesandmethodologies,alongwithadeepunderstandingofAI'spotentialandlimitations.Apartnermustknowtheindustryandhavetheexperienceneededtohelpyou:
1Focusonspecific,high-value,low-riskusecasesthatdeliverbusinessvalue
2
Aligntheorganizationaroundtheincorporationoftheinnovativetechnology
3
Cleanandorganizeyourdata
4
IntegratedatasourcesbeforefeedingthemtotheGenAImodel
5Adheretoregulatorys
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