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IncollaborationwithAccenture
GlobalEconomicFutures:Productivityin2030
WHITEPAPERJANUARY2025
Images:GettyImages,Unsplash
Contents
Foreword3
Executivesummary4
1Introduction:Understandingproductivity6
1.1Theproductivityslowdown6
1.2Keydriversoffutureproductivity8
2Scenarios11
2.1Framework11
2.2Fourfuturesforproductivityin203013
3Industryexposureandimplications17
3.1Mappingindustryexposure17
3.2Implicationsacrossselectedindustries19
4Strategiesforthefuture23
Appendices25
A1Methodology25
Contributors27
Endnotes28
Disclaimer
Thisdocumentispublishedbythe
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Thefindings,interpretationsand
conclusionsexpressedhereinarearesultofacollaborativeprocessfacilitatedand
endorsedbytheWorldEconomicForumbutwhoseresultsdonotnecessarily
representtheviewsoftheWorldEconomicForum,northeentiretyofitsMembers,
Partnersorotherstakeholders.
?2025WorldEconomicForum.Allrightsreserved.Nopartofthispublicationmaybereproducedortransmittedinanyformorbyanymeans,includingphotocopyingandrecording,orbyanyinformation
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GlobalEconomicFutures:Productivityin20302
January2025
GlobalEconomicFutures:Productivityin2030
Foreword
AengusCollins
Head,EconomicGrowthandTransformation,WorldEconomicForum
Theglobaleconomicbackdropisoneofweak
growth,complexgeoeconomicsanddeepening
policyuncertainty.Thequestionisnolonger
whethertheeconomiclandscapeisgoingtoevolve,buthowdecision-makerscanrespondtothese
shifts.Cantheyharnessthiswaveofchangetobuildmoreinnovative,inclusive,sustainableandresilienteconomiesandbusinesses?
Tohelpdecision-makersunderstandandanticipatechange,theWorldEconomicForumandAccenturearelaunchingthisnewseriesofpublicationsentitledGlobalEconomicFutures.Theseriesusesscenarioanalysisasatooltounderstandfuturetrends,
vulnerabilitiesandopportunities,andtoidentifystrategiesthatcanshapebetteroutcomes.
Thisfirsteditionoftheseriesexploresthefutureofproductivity,acriticaltopicattherootofchallenges
KathleenO’Reilly
SeniorManagingDirector,Accenture
aroundboostingeconomicgrowthand
livingstandards.Thepapersetsoutfour
scenariosexploringtheinteractionoftwocoredriversofproductivity:technologyandhuman
capital.Italsopresentsadata-drivenassessmentofhowbusinessesindifferentsectorsmay
beaffected.
Theaimisnottopredictwheretheworldwillbe
in2030.Instead,theseriesencouragesleaderstothinkcritically,creativelyandpurposefullyaboutthefutureandtodriveactiononthekeyissues.The
paperoffersasetofactionablestrategiestohelpbusinessesandgovernmentsnotonlyadapttochange,butalsoshapeit.
Wehopethispaperandserieswillbeausefulresourcefordecision-makersastheynavigateanincreasinglycomplexgloballandscape.
GlobalEconomicFutures:Productivityin20303
Executivesummary
Thefutureofproductivity–centraltoeconomicgrowthandlivingstandards–willbeshapedbytechnology,humancapitalandadaptivebusinessmodels.
Productivityhashistoricallybeenacritical
driverofglobalgrowth,increasinglivingstandardsandeconomicdynamism.However,productivitygrowthhascometoavirtualstandstillinrecent
decades,andmorethanhalfofthedecelerationofglobalgrowthsince2008canbeattributedtothisslowdown.
Keytrendsshapingfutureproductivity
Thereislittleconsensusonthepaceofproductivitygrowthinthecomingyears,butmanytrendswill
influenceit,includingtechnology,skills,labourmarkets,demographics,finance,regulation,infrastructureandgeoeconomics.
Forexample,thecommercializationofdisruptive
technologieshasthepotentialtotransformproductivity,althoughtherateofadoptionandlevelofimpact
remainuncertain.Inthecaseofartificialintelligence(AI),businessexecutivesinhigh-incomeeconomiesratetheproductivity-boostinguseofthetechnologynearly40%higherthantheirpeersinlow-incomeeconomies.Sectorally,theyexpectAItobeharnessedthemostininformationandtechnologyservices,financial
servicesandenergytechnologyinthecomingyears.
Humancapitaldevelopmentwillalsobecriticaltoreversingtheproductivityslowdown,not
leastbecauseofitsimportantroleinunlocking
technologicalgains.Nearlyhalfofglobalbusiness
executivescitealackofworkforceskillsandvisionaryleadershipastheprimaryobstaclestoAIadoption.
Fourscenariosforproductivityin2030
Scenarioanalysisoffersastructuredprocessforexploring,understandingandnavigating
uncertainty.Thepurposeofthisanalysisis
nottopredictwheretheworldwillbein2030,buttoencouragedecision-makerstothink
critically,creativelyandpurposefullyaboutthefuture.
Lookingattheinteractionofpotentialaccelerationandslowdownontwokeyproductivitydrivers
–technologyandhumancapital–resultsinthefollowingfourfutures:
1
ProductivityLeap:Avirtuouscircle
betweenwidespreaddisruptiveinnovationandrapidhumancapitaldevelopmentleadstosignificantandbroad-basedproductivitygainsandamarkedimprovementin
2
livingstandards.
AutomationOverload:Technological
advancementsoutpacehumancapital
development,leadingtoa“winner-takes-all”dynamicandaneconomycharacterizedbyincreasedconcentrationofwealthandpower.Productivitygapswidenbetweenleadingandlaggingfirms,sectorsandregions.
3
HumanAdvantage:Humancapital
developmentoutpacestechnological
advancement,centringeconomicactivity
onpeople.Productivitygrowthisslowanduneven,drivenmorebycreativeuseof
existingtechnologiesthanbreakthroughs.
Productivitygainshingeontheabilityto
attracttalentthatcanmaximizethepotentialoftechnology.
4
ProductivityDrought:Asimultaneousslowdownintechnologicalinnovation
andhumancapitaldevelopmentstallsproductivitygrowth.Economiesstruggletosustainpreviouslevelsofprosperity,leadingtostagnationinlivingstandardsandsocioeconomicprogress.
GlobalEconomicFutures:Productivityin20304
Industryexposureandimplications
Eachofthesefutureshasthepotentialtoreshapesectorsanddisruptindividualbusinesses.Across12sectors,fourbroadclustersareidentified
basedonanalysisofthedifferingheadwindsandtailwindsforcorporateoutputandprofitability
acrossthescenarios.Fivesectorsareanalysedclosely,eachcharacterizedbyvaryinglevelsofexposuretotechnologicalandhumancapitaltrends:informationtechnologyanddigital
communications;financial,professional,and
realestateservices;manufacturing;energyandmaterials;andeducation.
Strategiesforthefuture
Thepaperoffersaseriesofhigh-levelstrategic
recommendationsdesignedtohelpbusinessesandgovernmentsmaximizeopportunitiesandmitigateriskswhileharnessingtheproductivitypotentialoftrendsintechnologyandhumancapital:
–Promotesynergiesbetweentechnologyandhumancapitaldevelopment
–Strengthenanticipatoryanddata-drivendecision-making
–Future-proofeducationandtrainingsystems
–Anticipatetalentneedsanddevelopworkforcetransitionpolicies
–Accelerateadoptionanddiffusionofemergingtechnologies
–Investinthetrustworthinessofemergingtechnologies
–Strengthencriticalinfrastructure
–Bridgeregionalandsectoralgapstomitigateproductivitydivergence
–Strengthenresiliencetogeopoliticaldisruption
GlobalEconomicFutures:Productivityin20305
1
Introduction:
Understandingproductivity
Revivingproductivitygrowthrequires
tacklingstructuralbarrierssuchasaccesstocapitalandtalent,infrastructuregapsanddiffusionofinnovation.
Productivityismorethananabstracteconomicstatistic.Forbusinesses,itdeterminesprofitability
andmarketviability.Foreconomies,itisa
fundamentalmeasureofeconomichealthandthefoundationoflong-termgrowthandimprovementsinlivingstandards.Differencesinproductivityarewhatexplainswhycountrieswithsimilarresourceendowmentscanexhibitvastlydifferenteconomicoutcomes.Forexample,morethanhalfofglobaldisparitiesinGDP(grossdomesticproduct)per
capitacanbeattributedtocountries’differinglevelsofproductivity.1
Ultimately,productivitygrowthreflectstheabilitytoproducemorewithless,owingtonewideas,innovationandthecapacityofhumancapitaltoharnesstechnologicalprogress.2
Withoutproductivityimprovements,economic
growthbecomesreliantonexpandinglabourand
capitalinputs–anapproachthatisunsustainableinaworldconstrainedbyenvironmentallimits,a
dwindlingworkforceandtighteningfinancialbuffers.
Theremainderofthisintroductionlooksatglobalproductivitypatterns,outliningthesluggish
dynamicsofrecentdecadesandconsideringtheglobaltrendsthatwillshapefutureproductivity.
Therestofthispaperwillthenbuildonthisanalysis
byconceptualizingfourscenariosforthefutureofproductivityin2030(seeChapter2),assessing
industryexposuretochangingproductivity
dynamics(seeChapter3)andidentifyingaseriesofstrategicrecommendationsforbusinessesandgovernments(seeChapter4).
1.1
oMorethanhalfofthedecelerationinglobaleconomicgrowthsincethe2008-2009globalfinancialcrisis
canbeattributedtoaslowdown
inproductivity.
Theproductivityslowdown
Historically,productivityhasfollowedapattern
ofboomsandslowdowns.Forexample,inthe
early-andmid-20thcentury,industrialization,masselectrificationandrapidinfrastructuredevelopmentfuelledasurgeinproductivity.Similarly,therapid
developmentofnewinformationtechnologiesanddigitalinfrastructureinthelate20thcenturyspurredsignificantproductivitygains,creatingnewmarketsandreshapingindustriesfromretailtofinance.Thesewavesofinnovationandincreasingproductivity
werekeydriversofGDPgrowth,risingincomesandimprovedlivingstandardsoverthelastcentury.
Morerecently,however,despitetheacceleration
oftechnologicaldevelopment,productivitygrowthhasremainedsluggishinmanyeconomies–whatiscommonlyreferredtoasthe“productivityparadox”.
Newtechnologieshavedeliveredsignificant
productivitygainstofrontierfirms,butthewider
productivityimpacthasbeenmeagre.3Infact,basedonAccentureanalysis,nearly40%oflargecompaniesrecordednegativeproductivitygrowthinrecentyears.4
Country-leveltrends
TheInternationalMonetaryFund(IMF)estimates
thatmorethanhalfofthedecelerationinglobal
economicgrowthsincethe2008-2009global
financialcrisis(GFC)canbeattributedtoaslowdowninproductivity.5Globally,growthintotalfactor
productivity(TFP)–ameasureoftheeffectiveness
withwhicheconomicinputsarecombined,
reflectingdriverssuchasefficiency,innovationand
organizationalchange–hasslowedfromanannual1.6%intheearly2000stojust0.6%forthepost-
GFCperiod(seeFigure1).Inadvancedeconomies,TFPgrowthhalvedto0.4%overthisperiod,while
theslowdownhasbeensteeperforemerging-marketandmiddle-andlow-incomeeconomies,where
averageTFPgrowthdroppedfromabove2%intheearly2000sto0.6%after2008,settlingnear0%inlow-incomeeconomiessince2020.6
GlobalEconomicFutures:Productivityin20306
ContributionofcomponentsofGDPGrowth,1995-2023
FIGURE1
Percent
Figure1.2Advancedeconomies
7
6
5
4
3
2
1
0
1995-20002001-20072008-20192020-2023
RealGDPpercapita
Note:Growthdecompositionsamplecomprises140countries.Contributionsofcapitalgrowthandlabourgrowthreflectoutputshareofrespectivefactorinputsandthegrowthrates;EMMIEs=emergingmarketandmiddle-incomeeconomies;LIDCs=low-incomedevelopingcountries,TFP=totalfactorproductivity.
Source:WorldEconomicForumandAccenturebasedonInternationalMonetaryFund,April2024.
Figure1.3EMMIEsandLIDCs
LabourTFP
1995-20002001-20072008-20192020-2023
1995-20002001-20072008-20192020-2023
Figure1.1World
RealGDP
●Capital
6
5
4
3
2
1
0
3
2
1
0
7
6
5
4
7
Thereisalsoastarkdivergenceinlabour
thethreeleastproductiveregions(CentralAsia,SouthernAsiaandSub-SaharanAfrica).
However,whenlookingatproductivitygrowth
ratesratherthanlevels,theeconomiesofAsia–inparticularCentralAsia,EastAsiaandSouthAsia–havesignificantlyoutpacedtherestoftheworld
since2010(seeFigure2.1).
productivityaccordingtoincomelevels,withhigh-incomeeconomiesonaveragenearlyfifteentimesmoreproductivecomparedtotheirlow-income
peersoverthe2010-2024period.7Adivergencecanalsobeseenintheregionaldata(seeFigure2.1),wherethethreemostproductiveregions
(NorthAmerica,EuropeandEastAsia)are,onaverage,nearlyfivetimesmoreproductivethan
Productivitytrends,byregionandbysector
FIGURE2
Productivitylevel,average2010-2024
(constant2017international$,PPP)
Productivitygrowth,annualized
average2010-2024(%)
Percentagepoints
GlobalEconomicFutures:Productivityin20307
Figure2.2Sectoralcontributiontoproductivitygrowthbetween2003-2008and2013-2017
1
60
2.5
40
-2
1.5
-3
20
-4
AEsEMDEsLICs
0.5
0
NAEUREAOCMENALATACSEACASASSA
Note:NA=NorthernAmerica,EUR=Europe,EA=EasternAsia,OC=Oceania,MENA=MiddleEastandNorthernAfrica,LATAC=LatinAmericaandthe
Caribbean,SEA=South-easternAsia,CA=CentralAsia,SA=SouthernAsia,SSA=Sub-SaharanAfrica.
Source:WorldEconomicForumandAccenturebasedonInternationalLabourOrganization(ILO)modelledestimates,outputperhourworked(GDP,constant2017international$,purchasingpowerparity).
Note:“Otherindustry”includesmining,utilitiesandconstruction;“Otherservices”includesgovernmentandpersonalservices.
Allmedians.
Source:WorldBank,2020.
Figure2.1Labourproductivity2010-2024(levelandgrowth),byregion
Manufacturing.Otherindustry
FinanceoOtherservices
●Agriculture
.Transport
●Trade
3.5
30
50
70
10
-1
0
0
Businesstrends
Sector-specifictrendshavehadasignificant
impactonoverallproductivitypatternssincethe
globalfinancialcrisis,particularlyinagriculture,
trade,financeandmanufacturing(seeFigure2.2).Thishasbeenparticularlytrueforlow-income
economies,whereagricultureandtradehaveeachaccountedformorethan1percentagepointof
theoveralldecelerationofproductivitygrowth.
Thefinanceandbusinessservicessectorexerted
thestrongestdragonproductivitygrowthamongadvancedeconomies,whileforemerging-marketanddevelopingeconomies,itwasmanufacturing.
Atthelevelofindividualbusinesses,thegap
betweenfrontierfirmsandlaggardshasnearly
doubledinrecentyears,increasingfrom6.3
percentagepointsto11.8percentagepoints
between2016and2023,accordingtoAccenture
estimates.8Alagintechnologydiffusionisakey
reason,withmanyindustriesandfirmsyettodeployandharnessnewtechnologies.
1.2Keydriversoffutureproductivity
Thereislittleconsensusonthepaceof
productivitygrowthinthecomingyears,butit
islikelytobeshapedbytrendsinanumberof
keyglobaldevelopments–includingtechnology,demographics,policyandgeopolitics–andbytheresponsesofpolicy-makersandbusinessleaders.
generativeAItoolsin2022.Overtime,AIiswidelyexpectedtodeliverasystemiceconomicboost,althoughcurrentestimatesoftheextentofthis
boostaresubjecttosignificantuncertainty.10
Thelong-termimpactofAIonglobalproductivitygrowthwilldependheavilyonhowrapidlyand
effectivelybusinessesacrossdifferentsectorsandregionscanintegrateitintotheirbusinessmodels.
Technology
Asof2024,theuseofAItoenhanceproductivityremainspatchy,accordingtotheWorldEconomic
Thecommercializationofdisruptiveemerging
technologieshasthepotentialtoredefinethefutureofproductivity.TheWorldBankestimatesthata
technologyshockcanraiseproductivityby1.5%inadvancedand4.5%inemergingeconomies
overa10-yearperiod.9Thisisparticularlyrelevanttodevelopmentsinartificialintelligence(AI),the
archetypalcurrentexampleofafrontiertechnologyshock,whichhasexplodedintothepublic
consciousnesssincethelaunchofnumerous
Forum’slatestannualsurveyofover10,000
executivesglobally(seeFigure3).Respondentsin
high-incomeeconomiesratetheadoptionofAIto
boostproductivitynearly40%higherthanthosein
low-incomeeconomies,althoughitisnotablethatnocountriesperformveryhighly.Regionally,Northern
America,OceaniaandSouth-easternAsiaareseenashavingthehighestuseofAIforproductivity.Atthecountrylevel,Norway,theUSAandFinlandarethemaingloballeaders(seeFigure4.1).
FIGURE3
PerceptionofthebusinesscommunityabouttheadoptionofAIamonglocalbusinessestoenhanceproductivity
LatinAmerica andtheCaribbean
MiddleEastandNorthernAfrica
South-easternAsia
SouthernAsia
NorthernAmerica
Byregion
Sub-SaharanAfrica
CentralAsia
Europe
Oceania
EasternAsia
Byincomegroup
Lowermiddleincome
Highincome
Lowincome
Uppermiddleincome
Source:WorldEconomicForum.ExecutiveOpinionSurvey2024.GlobalEconomicFutures:Productivityin20308
2.03.04.05.06.0
<>
LowlocaladoptionScore1-7(high)Highlocaladoption
servicessector.Theenergytechnologyand
utilitiessectorisalsoseenasaleadingadopterofAI.Amongotherindustries,morethanone-
fifthofexecutivesexpectcompaniesinadvancedmanufacturing,engineeringandconstructiontoleverageAIinthenearterm.
Thesamesurveyrevealsthatservice-related
sectorsaretheonesmostexpectedtouseAItoinnovatenewproductsandbusinessmodelsinthecomingyears(seeFigure4.2).NearlyhalfofrespondentsexpectinformationandtechnologyservicescompaniestogenerateAIopportunities,closelyfollowedbycompaniesinthefinancial
FIGURE4
TopcountriesandsectorsexpectedtoleverageAIopportunitiesaccordingtobusinessexecutives
Figure4.1Top10economiesbyuseofAIamonglocalbusinessestoenhanceproductivity
1Informationandtechnologyservices
2Financialservicesandcaptialmarkets
3Energytechnologyandutilities
4Telecommunications
5Accommodation,foodandleisureservices
6Advancedmanufacturing
7Educationandtraining
8Mediaandpublishing
9Engineeringandconstruction
10Medicalandhealthcareservices
MiddleEastandNorthernAfrica●NorthernAmerica
South-easternAsia
Source:WorldEconomicForum.ExecutiveOpinionSurvey2024.
Figure4.2Top10sectorstogenerateAIopportunities
7UnitedArabEmirates
4Indonesia
6Philippines
5Israel
1Norway
●Oceania
●Europe
3Finland
NewZealand
Switzerland
Australia
USA
10
8
9
2
Realizingthefullproductivitypotentialofnew
technologiesrequiresaddressingstructuralbarrierssuchasaccesstocapitalandtalent,digital
infrastructuregapsanddiffusionofinnovation.
Whilebreakthroughsatthefrontiercarrysignificantpotential,improvedaccesstosimplerandmore
readilyavailabletechnologiescanunlockwider
productivitygainsacrossfirmsandcountries.Forexample,thediffusionofimprovementsinenergy
andirrigationtechnologiesisexpectedtodrive
sizeableincreasesinagriculturalproductivity,11withtheuseofprecisionfarmingboostingcropyieldsbyasmuchas15%12insomecases.
Humancapital
Theadoptionanddiffusionofadvanced
technologiesareinextricablylinkedtohuman
capital.RecentWorldEconomicForuminterviewswithbusinessexecutivesrevealthatthesuccessfuldeploymentofAIdependsasmuchormore
onpeopleasonthetechnologyitself.13This
isinlinewiththefindingthatfirmscanboost
productivitygainsfrom4%to11%iftheyleveragecomplementaritiesbetweendata,technologyandtalent,ratherthanfocusingsolelyondataand
technology.14Yetdespitetheclearimportanceof
humancapitalinmaximizingproductivitygainsfromtechnology,bothpublicandprivatespendingon
workforcetraininghasdeclinedinrecentyears,withspendinginOECD(OrganisationforEconomicCo-operationandDevelopment)countriesfallingfrom0.2%to0.1%ofGDPsince2008.15
Humancapitalisalsoseenasthemainobstacle
toAIadoptionbybusinessleaders.Nearlyhalf
ofrespondentscitealackofskillsastheprimarybottleneck,while43%pointtoalackofvision
amongmanagersandleaders.16Bycontrast,fewerthanone-thirdofexecutiveshighlightthecostof
AIproductsandservices,andonlyone-fifthseeregulatoryconstraintsaskeybarriers.17
Ongoingdigitizationisacceleratingashifttowards
ahigh-skill-intensiveworkforce,whereboth
technicalexpertiseandnon-cognitiveskills–suchasleadershipandcommunication–areincreasinglycritical.Thelevelofskillsandtheircomplementarity
GlobalEconomicFutures:Productivityin20309
OGlobaleconomicfragmentation
andfinancial
constraintsalso
poseachallengetosustained
productivitygains.
areparticularlystrongamongfirmsatthe
productivityfrontier.Onaverage,frontierfirmshavetwicetheshareofhigh-skilledworkerscomparedtolaggardfirms.18However,theirdifferentiationrests
notonlyonworkforcecompositionbutonthedepthanddeploymentofspecificskills.Forexample,
frontierfirmsexhibitalmosttwicethelevelof
managementandcommunicationskillscomparedtolaggardsandmorethandoubleinICTskills.19
Closingtheskillsgapsandenhancingthequalityofeducationandjobtrainingcouldunlocksignificantproductivitygains.20
Demographictrendsarealsoreshapingproductivityprospects,withtheratioofworking-ageindividualstothoseagedabove65projectedtoshrinkfrom
6.4in2024to3.9by2050.21Migrationislikelyto
playapivotalroleinmitigatingtheseheadwinds.
Beyondaddressinglabourshortages,migrationalsodrivesknowledgediffusionandfacilitatescross-
borderproductivityspillovers.However,tighteninglabourmarketsandincreasinglyselectivemigrationpoliciesarelikelytoreshapetheglobaltalent
landscapeintheyearsahead.
Businessenvironment
Theevolvingbusinessenvironmentpresentsbothopportunitiesandrisksforproductivitygrowthinthecomingyears.
Industrialpoliciesareincreasinglybeingusedtostimulatedomesticindustries,promote
technologicalleadershipandsecuresupply
chains.However,theirlong-termimplicationsfor
allocativeefficiency,marketdynamics,firmsize
andproductivityareuncertain.Atthestartof2024,theWorldEconomicForum’sChiefEconomists
Outlookflaggedconcernsaboutdomesticmarketdistortionsandglobalsupplychainredundancies
arisingfromsuchinterventions.22Forexample,pastmisallocationsofcapitalandlabourhavealready
causeda0.6percentagepointdragonannual
productivitygrowth,anditisestimatedthatTFP
growthcouldhavebeen50%higherinrecentyearswithouttheseinefficiencies.23
Globaleconomicfragmentationandfinancial
constraintsalsoposeachallengetosustained
productivitygains.By2021,businessinvestmentinOECDcountrieshadfallenby40%from
pre-GFClevels.24Thisdeclinelimitstheability
offirmstoadoptnewtechnologiesandscale
productivity-enhancinginnovations.Theglobal
fiscalenvironment,shapedbyhighlevelsof
publicandprivatedebt,risksexacerbatingthissqueezeonproductivity-enhancinginvestments,includingpublicspendingoncriticalareassuchasworkforcetraining,infrastructureandresearchanddevelopment.Thegeopolitically-driven
reconfigurationofsupplychainsalsorisksreducingtheeconomiesofscaleandcostadvantagesthatunderpinproductivitygrowth.
GlobalEconomicFutures:Productivityin203010
2
Scenarios
Thepurposeofthesescenariosisnottopredictthefuture,buttounderstandhowtechnologyandhumancapitaldynamicsmayaffecteconomiesandsectors.
2.1
OThenarrativespresentedinthischapterallow
decision-makerstoanalysehow
thepossible
futuresandthe
assumptions
underpinning
themplayout
acro
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