多層商業(yè)綜合體項(xiàng)目規(guī)劃設(shè)計(jì)方案

ShaoxingSuningPlaza

ProjectArchitecture

Design紹興蘇寧廣場規(guī)劃設(shè)計(jì)方案2018.02目錄項(xiàng)目背景PROJECT

BACKGROUND設(shè)計(jì)愿景PROJECT

VISION方案設(shè)計(jì)ARCHITECTUREDESIGN1項(xiàng)目背景PROJECT

BACKGROUNDLocation

Analysis

項(xiàng)目區(qū)位分析圖紹興——一個(gè)具有江南水鄉(xiāng)特色的城市Shaoxing，acannalcity.位于浙江中北部，杭州灣南岸Locatedinthenorthof

Zhejiang,southof

HangzhouBay.氣候宜人，風(fēng)景秀麗，文化絢爛的旅游城市Shaoxing,

ownsbeautifulnaturalsceneryandvarioustraditionalcultureswhichmakeitanoutstandingtour-ismcity.紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Public

TransportationPlanning公共交通體系規(guī)劃紹興北站SHAOXINGSTATION2號(hào)線基地SITE紹興站SHAOXINGSTATION圖例Legend高速公路HIGHWAY快速路EXPRESSWAY普通鐵路REGULARRAILWAY客運(yùn)鐵路PASSAGER

RAILWAY城際軌道交通TRANSIT

BTWCITY城市軌道交通(規(guī)劃)TRANSIT

INCITY

(PLANNED)高速出入口HIGHWAYENTRY高速立交HIGHWAYINTERCHAGE互通式立交CONNECTEDINTERCHAGE紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,RetailCircles商圈分布迪揚(yáng)路商圈WANDA

RETAIL

CIR.柯橋萬達(dá)商圈KEQIAOWANDARETAIL

CIR.鏡湖商圈JINGHURETAIL

CIR.

PAOJIANGRETAIL

CIR.袍江商圈紹興北站SHAOXINGSTATION解放路商圈:國商、杭州大廈等；JIEFANG

ROAD

RETAIL

CIR.:GUOSHANG,

HANGZHOU

MAI-SON迪揚(yáng)路商圈:沃爾瑪、華潤萬家、天虹百貨等DIYANG

ROAD

RETAIL

CIR.:WAL-MART,

CR

VANGUARD,RAINBOW鏡湖商圈：佳源廣場、頤高廣場、夢享城等JINGHU

RETAIL

CIR.:JIAYUANPLAZA,

YIGAOPLAZA,MENGXIANGCITY2號(hào)線基地基地SITESITE柯橋萬達(dá)商圈：柯橋萬達(dá)等KEQIAO

WANDA

RETAIL

CIR.:KEIQIAO

WANDA

PLAZA袍江商圈:大潤發(fā)等PAOJIANG

RETAIL

CIR.:RT-MART紹興站SHAOXINGSTATION迪蕩商圈:銀泰城等DIDANGRETAIL

CIR.:YINTAI

PLAZA城南商圈:規(guī)劃建設(shè)現(xiàn)代化商業(yè)中心CHENGNANRETAIL

CIR.:MODERNCOMMERCIALCENTERUNDERCONSTRUCTION圖例Legend中高端商圈HIGHENDRETAIL

CIR.中端商圈MIDDLEENDRETAIL

CIR.城南商圈解放路商圈迪蕩商圈CHENGNANRETAIL

CIR.JIEFANGROADRETAIL

CIR.DIDANGRETAIL

CIR.紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,SupportingFacilities

基地周邊配套濕地公園PARK住宅RESIDENTIAL奧體中心SPORTCENTER規(guī)劃文旅綜合體MIXUSECOMPLEX商辦用地COMMERCIAL行政中心ADMINCENTER住宅RESIDENTIAL商辦用地COMMERCIAL濕地公園PARK金融大廈OFFICE文化中心CULTURECENTER越商總部HEADQUARTER住宅住宅佳源廣場RESIDENTIAL

RESIDENTIAL規(guī)劃住宅規(guī)劃住宅

RESIDENTIALMALL基地SITE濕地公園PARKRESIDENTIAL住宅RESIDENTIAL住宅RESIDENTIAL規(guī)劃住宅RESIDENTIAL濕地公園濕地公園PARKPARK濕地公園PARK住宅RESIDENTIAL濕地公園PARK住宅RESIDENTIAL管委會(huì)MC中成大廈OFFICE住宅RESIDENTIAL商辦用地COMMERCIAL市工商局MC企業(yè)總部HEADQUARTER住宅RESIDENTIAL中學(xué)住宅RESIDENTIAL小學(xué)PRIMARYSCHOOL住宅RESIDENTIAL紹興市政府GOVERNMENT濕地公園PARK浙江工業(yè)職業(yè)技術(shù)學(xué)校圖例Legend住宅RESIDENTIAL建材市場夢享城MALL住宅RESIDENTIAL商業(yè)用地COMMERCIAL住宅RESIDENTIAL辦公用地頤高廣場MALLOFFICE行政文化用地CULTURAL

AND

ADMINISTRATION住宅用地RESIDENTIAL教育用地EDUCATIONAL綠化用地PARK紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Vicinity

Transportation

基地周邊交通杭州方向YANGJIANG

WEST

ROAD軌道交通2號(hào)線（規(guī)劃）鏡湖中心站基地SITEFENGLIN

WEST

ROAD圖例Legend道路ROAD地鐵線METROLINE地鐵站SUBWAY

STATION公交站BUSSTATION紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,SiteValue

商業(yè)價(jià)值分析金融大廈OFFICE紹興規(guī)劃展覽館、文化館、科技館佳源廣場CULTURAL

CENTERMALL錦帆路JINFAN

ROAD次要商業(yè)街角SECONDARYCORNER主要商業(yè)街角MAINCORNER基地SITE濕地公園PARK次要商業(yè)街角SECONDARYCORNER主要商業(yè)街角住宅RESIDENTALMAINCORNER橫湖路HENGHUROAD幼兒園規(guī)劃住宅規(guī)劃住宅KINDER-GARTENPLANNINGRESIDENTALPLANNINGRESIDENTAL紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,SiteSurroundingPictures基地周邊現(xiàn)狀照片1514223543紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,DesignCondition

設(shè)計(jì)條件道路紅線建筑退界線地下建筑退界線說明/NOTE·

基地建筑退東側(cè)地限線不少于8米，退南側(cè)地限線不少于10米，退西側(cè)地限線不少于10米，退北側(cè)地限線不少于10米?！?/p>

地下建筑范圍同地上建筑范圍,建筑面積52464平方米?！?/p>

容積率2.5·

建筑密度60%·

綠地率不少于5%紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,2項(xiàng)目愿景PROJECT

VISION現(xiàn)代化ATTRACTIVE賞心悅目的ModernFABULOUSLANDMARK地標(biāo)的城市雕CITY

SCULP獨(dú)特性VISIBLEAVANT-GARDE先鋒的MARKETPLACEGRANDHALL大峽谷峽谷空間VALLEYSPACE視覺焦點(diǎn)VisualIconATTRACTIVE賞心悅目的FABULOUSMEETINGPLACE天空之SKYJE識(shí)別性VISIBLE潮流MODERNJOYFUL歡樂的FUNLIFESTYLE焦點(diǎn)都市City高效FLUENT流暢的Efficent實(shí)用主義PRAGMATICCLASSICAL經(jīng)典的環(huán)形流LOOPCIRCULAT標(biāo)識(shí)性UNIQUE共享SHAREJOYFUL歡樂的城市廣場CityPlaza綠色生態(tài)EXHIBITION展覽GreenPLAYGROUND怡人PARTYPLACECOMFORTABLE屋頂花ROOF

GAR3方案設(shè)計(jì)ARCHITECTUREDESIGNConceptGeneration

概念生成集中的體量創(chuàng)造最大的商業(yè)價(jià)值SIMLE

ANDSTRAIGHT

FORWARDBOXBUILDINGSHAPE,THATHOUSES

ALL

REQUIREDPROGRAMELEMENTSWHITHINONEINTERIORSPACE.紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,ConceptGeneration

概念生成經(jīng)典環(huán)動(dòng)線結(jié)構(gòu)USINGMOST

RATIONAL

ANDCONTINUOUSRETAILLOOP

LAYOUT,

WE

AREMAXIMIZING

THELEASEVALUE

WHILEMINIMIZING

THEINVESTMENT

COST.紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,ConceptGeneration

概念生成打破體量創(chuàng)造新的復(fù)合空間CREATNEWDIAGONAL

BROADWAY

AVENUE

AS

AMARKET,

F&B,CULTURAL

ANDENTERTAINMENTHUBOF

THEPROJECT.紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,ConceptGeneration

概念生成嵌入源核PLACESKY

JEWEL

AS

A

MEETINGPLACE,SOCIALDESTINATION

AND

A

VISUAL

ICON,FLOATING

ITWITHINGRANDHALL.紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,ConceptGeneration

概念生成形態(tài)重構(gòu)SCULPTING

THESKYLIGHT

THATCOMPLETESENVELOPE

ABOVEPROJECT

HUB,

AVANT-GARDEAVENUE.紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,CanyonSpace

中央峽谷打斷傳統(tǒng)環(huán)形動(dòng)線，創(chuàng)造新的復(fù)合、令人激動(dòng)的共享空間。BREAK

TRADITIONAL

LOOP

CIRCULATION

TO

CREAT

ANEXCITINGSHARESPACE.紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,CanyonSpace

中央峽谷CREATIVE

MARKET創(chuàng)意集市SKYBRIDGE空中連橋紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,CanyonSpace

中央峽谷COMMERCIALPROMOTION

商業(yè)推廣COLORFUL

STAGE

炫彩舞臺(tái)紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,CanyonSpace

中央峽谷CULTURE

STEP文化臺(tái)階FOODCOURT

食府天地紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,OriginCore

源核空間在中央峽谷嵌入源核空間，打造煥然一新的空間體驗(yàn)。ADDORIGINCORESPACE

TO

CREAT

A

FABULOUSSPACE

EXPERIENCE.紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,OriginCore

源核空間我們創(chuàng)造的是一個(gè)完整的社區(qū)而不僅僅是商場。IT

IS

ABOUT

BUILDINGCOMMUNITY

FIRST,

AND

THEN

A

MALL.REFERENCE意向圖片紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,OriginCore

源核空間REST停留經(jīng)過一個(gè)舒適、怡人、小憩片刻的場所，形成多元的購物體驗(yàn)。THROUGH

A

CONFORTABLE,PLEASANT

SPACE,

WEGAINMUTIDIMENSIONAL

SHOPPINGEXPERIENCES.紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,OriginCore

源核空間THINK思考一杯咖啡、一本書、可以盡情的呆上一天，思考下一段體驗(yàn)。ENJOY

THELIFE

AND

THINK

ABOUT

THENEXT

TRIP.紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,OriginCore

源核空間SELECT選擇豐富的不同業(yè)態(tài)，回到源點(diǎn)，再一次選擇。STARTFROM

THEORGINCORESPACE.紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,折紙ORIGAMI-ART

OF

FOLDING

PAPER鉆石天幕DIAMOND-BUILDING

FORMPerspective

效果圖Perspective

效果圖Perspective

效果圖Perspective

效果圖References

參考意向MasterPlan

總平面示意道路紅線建筑退界線紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Summary

經(jīng)濟(jì)技術(shù)指標(biāo)PROJECTSUMMARY經(jīng)濟(jì)技術(shù)指標(biāo)SITEAREA61578.7基地面積(m2)CONSTRUCTIONFLOORAREA(CFA)260,110總建筑面積(m2)GFA(m2)地上計(jì)容總建筑面153,946積(m2)FAR容積率FOOTPRINT2.5036,900首層占地面積(m2)DENSITY建筑密度(%)GREENRATIO605.00綠地率(%)商業(yè)13,836COMMERCIAL超市SUPERMARKET自行車庫4,000地下一層B1FLOOR(54632m2)6,200BASEMENTAREABICYCLEPARKING106,164地下建筑面積(m2)機(jī)動(dòng)車庫16,806VEIHCLEPARKING其他13,790OTHERS地下二層B2FLOOR51,532PARKINGNUMBER停車位PARKINGNUMBER2,0253,100非機(jī)動(dòng)車位紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Level1首層平面圖零售RETAIL次主力店JUNIORANCHOR餐飲F&B兒童業(yè)態(tài)KIDZANIA健身FITTNESS影院CINEPLEX超市SUPERMARKET書店BOOKSTORE開放式主力店OPENHOUSE扶梯ESCALATOR客梯ELEVATOR貨梯SERVICEELEVATOR中庭走道CONCOURSE后勤MEP首層建筑面積：32450m2停車PARKINGFIRST

FLOOR

AREA:

32450M2紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,LevelB1B1層平面圖零售RETAIL次主力店JUNIORANCHOR餐飲F&B兒童業(yè)態(tài)KIDZANIA健身FITTNESS影院CINEPLEX超市SUPERMARKET書店BOOKSTORE開放式主力店OPENHOUSE扶梯ESCALATOR客梯ELEVATOR貨梯SERVICEELEVATOR中庭走道CONCOURSE后勤MEPB1層建筑面積：54632m2停車PARKINGB1FLOOR

AREA:

54632M2紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Level2二層平面圖零售RETAIL次主力店JUNIORANCHOR餐飲F&B兒童業(yè)態(tài)KIDZANIA健身FITTNESS影院CINEPLEX超市SUPERMARKET書店BOOKSTORE開放式主力店OPENHOUSE扶梯ESCALATOR客梯ELEVATOR貨梯SERVICEELEVATOR中庭走道CONCOURSE后勤MEP二層建筑面積：26450m2停車PARKINGSECONDFLOOR

AREA:

26450M2紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Level3三層平面圖零售RETAIL次主力店JUNIORANCHOR餐飲F&B兒童業(yè)態(tài)KIDZANIA健身FITTNESS影院CINEPLEX超市SUPERMARKET書店BOOKSTORE開放式主力店OPENHOUSE扶梯ESCALATOR客梯ELEVATOR貨梯SERVICEELEVATOR中庭走道CONCOURSE后勤MEP三層建筑面積：25640m2停車PARKINGTHIRDFLOOR

AREA:

25640M2紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Level4四層平面圖零售RETAIL次主力店JUNIORANCHOR餐飲F&B兒童業(yè)態(tài)KIDZANIA健身FITTNESS影院CINEPLEX超市SUPERMARKET書店BOOKSTORE開放式主力店OPENHOUSE扶梯ESCALATOR客梯ELEVATOR貨梯SERVICEELEVATOR中庭走道CONCOURSE后勤MEP四層建筑面積：26630m2停車PARKINGFOURTHFLOOR

AREA:

26630M2紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Level5五層平面圖零售RETAIL次主力店JUNIORANCHOR餐飲F&B兒童業(yè)態(tài)KIDZANIA健身FITTNESS影院CINEPLEX超市SUPERMARKET書店BOOKSTORE開放式主力店OPENHOUSE扶梯ESCALATOR客梯ELEVATOR貨梯SERVICEELEVATOR中庭走道CONCOURSE后勤MEP五層建筑面積：27270m2停車PARKINGFIFITHFLOOR

AREA:

27270M2紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Level6六層平面圖零售RETAIL次主力店JUNIORANCHOR餐飲F&B兒童業(yè)態(tài)KIDZANIA健身FITTNESS影院CINEPLEX超市SUPERMARKET書店BOOKSTORE開放式主力店OPENHOUSE扶梯ESCALATOR客梯ELEVATOR貨梯SERVICEELEVATOR中庭走道CONCOURSE后勤MEP六層建筑面積：15510m2停車PARKINGSIXTHFLOOR

AREA:

15510M2紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,LevelB2B2層平面圖零售RETAIL次主力店JUNIORANCHOR餐飲F&B兒童業(yè)態(tài)KIDZANIA健身FITTNESS影院CINEPLEX超市SUPERMARKET書店BOOKSTORE開放式主力店OPENHOUSE扶梯ESCALATOR客梯ELEVATOR貨梯SERVICEELEVATOR中庭走道CONCOURSE后勤MEPB2層建筑面積：51532m2停車PARKINGB2FLOOR

AREA:

51532M2紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS業(yè)態(tài)分析特色餐飲-LOFT空間F&B-LOFT

SPACE紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS業(yè)態(tài)分析特色餐飲-開放式主力店F&B-OPENHOUSE紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS業(yè)態(tài)分析書店BOOKSOTRE紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS業(yè)態(tài)分析創(chuàng)意集市CREATIVEMARKET紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS業(yè)態(tài)分析屋頂藝術(shù)中心ROOFTOP

ARTCENTRE紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS業(yè)態(tài)分析國際名品LUXURY

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ANALYSIS業(yè)態(tài)分析精品超市BOUTIQUESUPERMARKET紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS業(yè)態(tài)分析兒童娛樂CHILDREN’SCREATIVEENTERTAINMENT

ANDEDUCATION紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS業(yè)態(tài)分析健身/影院FITNESS,CINEMA

ANDIMAX紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,PROGRAM

ANALYSIS業(yè)態(tài)分析特色餐飲-景觀餐飲F&B-VIEWRESTAURANT紹興蘇寧廣場項(xiàng)目規(guī)劃設(shè)計(jì)方案SHAOXINGSUNINGPLAZAPROJECTDEC.27th,Traf?c

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