郵輪旅游市場消費者畫像UserPersonaofCruis

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崔波UserPersonaofCruisemarket郵輪旅游市場消費者畫像你是否在工作中遇到過以下場景Haveyouencounteredthefollowingscenariosatwork?誰？Who？喜歡？like？動機(jī)？motivation？渴望？desire？哪里？where？目錄/CONTENTSPart01用戶畫像的定義DefinitionofUserPersonae7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Part02用戶畫像的內(nèi)容ContentsofUserPersonaPart03用戶畫像的制作MakeUserPersona/ProfilePart04郵輪旅游消費者的特征Characteristicsofcruisetourismconsumerse7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579用戶畫像的定義DefinitionofUserPersona打標(biāo)簽makelable用戶畫像Userpersona根據(jù)用戶社會屬性、生活習(xí)慣和消費行為等信息而抽象出的一個標(biāo)簽化的用戶模型Userpersonaisalabelledusermodelwhichabstractedfrominformationsuchasusersocialattributes,livinghabitsandconsumptionbehaviors.e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579用戶畫像的內(nèi)容ContentsofUserPersona婚戀狀態(tài)、受教育程度、資產(chǎn)情況、收入情況職業(yè)、角色等搜索、瀏覽、注冊、評論加購、點贊、打分、加群信息發(fā)布、使用優(yōu)惠券活躍度、忠誠度等動機(jī)、態(tài)度個性、興趣愛好、價值觀等性別、年齡身高、體重血型、常駐地健康狀況等社會屬性行為屬性心理屬性自然屬性標(biāo)簽體系Thelabelsysteme7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579用戶畫像的內(nèi)容ContentsofUserPersonaMaritalstatusEducationlevelAssetsIncomeRole,etc.Search,Browse,RegisterComment,AddtobuyLike,Rate,Addtogroup,PostNewMessage,Usecoupons,Activity,Loyalty,etc.MotivationAttitudePersonalityInterestHobby,Value,etc.Gender,AgeHeight,WeightBloodtypeResident,Healthstatus,etc.SocialCharacteristicBehaviorCharacteristicMentalCharacteristicNaturalCharacteristic標(biāo)簽體系Thelabelsysteme7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579制作用戶畫像MakeUserPersona/Profile真美麗，38歲，高級白領(lǐng)，大學(xué)研究生畢業(yè)公主郵輪單價在12000元以上的7日歐洲航線產(chǎn)品應(yīng)該賣給誰？目標(biāo)訪談高級白領(lǐng)seniorwhite-collar38歲age38家庭family上海Shanghai烹飪cooking健身fitness高收入Highincome出境游OutboundTrave美食finefood有一個女兒，孩子上私立小學(xué)她的上班地點在上海的淮海路CBD（中央商務(wù)區(qū)）家中有一輛奔馳E，但為了回避交通堵塞和辦公場所的停車不方便，每天都坐地鐵上下班喜歡在小紅書上看美食主播和健身主播的內(nèi)容，但不太上抖音最近幾年看紙質(zhì)書的機(jī)會很少，但上下班的路上和做飯的時候會聽喜馬拉雅和得到平時會用Keep來健身，因為時間緊，所以經(jīng)常在家做對身體塑形有幫助的輕量運動，甚至有時是一邊煲湯一邊運動喜歡美食，對提升烹飪能力非常有熱情，比如與朋友切磋交流或上網(wǎng)搜索非常幸福于看到丈夫和孩子吃到美食時的好心情和贊許每年都盡量安排2-3次出國旅游，對國外的美食美景熱情無限……關(guān)鍵詞提煉e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579制作用戶畫像MakeUserPersona/ProfileWhoshouldPrincessCruisesellabouttheprodcutof7daysEuropeanlinewhichtheunitpriceofeachproductismorethan12000yuan?Targetnterview高級白領(lǐng)seniorwhite-collar38歲age38家庭family上海Shanghai烹飪cooking健身fitness高收入Highincome出境游OutboundTrave美食finefoodZhenMeili,38,seniorwhite-collar,postgraduate;Shehasadaughterwhowasthestudentofaprivateelementaryschool.SheworksinShanghai'sHuaihaiRoadCBD，ownsaMercedesE,buttakesthesubwaytoworkeverydaytoavoidtrafficjamsandparkingproblems.SheliketoreadthecontentsoffoodanchorsandfitnessanchorsinXiaohongshu,butdon'tlikeDouyin.Inrecentyears,Sheseldomreadpaperbooks,butllikestouseXimalayaandGetapponthewaytoworkandwhencooking.SheusuallyuseKeeptokeepfit.Becausethetimereason,Sheoftendolightexerciseathome,whichishelpfulforbodyshape.SometimesSheevendoexercisewhilecookingsoup.SheLovefoodandhaveapassiontoimprovecookingskills,suchaschattingwithfriendsorsearchingonline;Shefeelsveryhappywhenherhusbandandchildenjoyhercooking;ExtractkeywordsEveryyear,Shetrytoarrange2-3abroadtrips,andalwaysenthusiasticaboutthedeliciousfoodandbeautifulsceneryofforeigncountries...e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579制作用戶畫像MakeUserPersona/ProfileUsers'PersonaPurpose目的Collecttheinformation收集信息Analysismodeling分析建模PresentUserPersona用戶畫像呈現(xiàn)e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579制作用戶畫像MakeUserPersona/Profile文藝女青年Users'ProfileCountlessliteraryyouth無數(shù)個文藝青年e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579制作用戶畫像MakeUserPersona/Profile人像+標(biāo)簽Figure+Data統(tǒng)計圖+數(shù)據(jù)StatisticalCharts+Data混合MIxe7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Characteristicsofcruisetourismconsumers郵輪旅游消費者特征2018年中國郵輪旅游消費者總體的用戶畫像UserpersonaofChinesecruisetourismconsumersin2018途牛發(fā)布《中國在線郵輪旅游消費分析報告2018》"TheAnalysisReportofChinaonlineCruiseTourismConsumptionin2018"byTuniue7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579Obeythelaw；Reasonableaccessandusethedatas依法獲取和合理使用數(shù)據(jù)Protectuserprivacy保護(hù)用戶個人隱私e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424764E128FECAE4CC72932BB65C8C121A0F41C1707D94688ED66335DC6AE12288BF2055523C0C26863D2CD4AC454A29EEC183CEF0375334B579本講小結(jié)Summary什么是用戶畫像？WhatisUserPersona?用戶畫像的內(nèi)容？WhatisthecontentofUserPersona?如何制作用戶畫像？HowtomakeUs