中國(guó)郵輪產(chǎn)業(yè)發(fā)展機(jī)遇與挑戰(zhàn)天津海運(yùn)職業(yè)趙然課件

中國(guó)郵輪產(chǎn)業(yè)發(fā)展機(jī)遇與挑戰(zhàn)OpportunitiesandChallengesforChina'sCruiseIndustry天津海運(yùn)職業(yè)學(xué)院趙然TianjinMaritimeCollegeZhaoRan目錄Content中國(guó)郵輪產(chǎn)業(yè)發(fā)展機(jī)遇OpportunitiesforChina'sCruiseIndustry1中國(guó)郵輪產(chǎn)業(yè)發(fā)展挑戰(zhàn)ChallengesforChina'sCruiseIndustry2中國(guó)郵輪產(chǎn)業(yè)發(fā)展機(jī)遇OpportunitiesforChina'sCruiseCruiseMarket觀光旅游Sightseeing中國(guó)郵輪產(chǎn)業(yè)發(fā)展有利條件:郵輪市場(chǎng)AdvantagesforChina'sCruiseIndustry：CruiseMarket休閑度假LeisureVacationAdvantagesforChina'sCruiseIndustryCruiseEconomy中國(guó)郵輪產(chǎn)業(yè)發(fā)展有利條件:郵輪經(jīng)濟(jì)AdvantagesforChina'sCruiseIndustry:CruiseEconomyAdvantagesforChina'sCruiseIndustryMarketPenetration中國(guó)郵輪產(chǎn)業(yè)發(fā)展有利條件:市場(chǎng)滲透率AdvantagesforChina'sCruiseIndustry:MarketPenetrationAdvantagesforChina'sCruiseIndustry中國(guó)郵輪產(chǎn)業(yè)發(fā)展有利條件:出境游市場(chǎng)AdvantagesforChina'sCruiseIndustry：OutboundTravelMarketOutboundTravelMarketAdvantagesforChina'sCruiseIndustry中國(guó)郵輪產(chǎn)業(yè)發(fā)展利好態(tài)勢(shì)FavorableSituationforChina'sCruiseIndustry中國(guó)郵輪產(chǎn)業(yè)發(fā)展利好態(tài)勢(shì)：產(chǎn)業(yè)政策FavorableSituationforChina'sCruiseIndustry：IndustrialPolicy時(shí)間政策2015年8月國(guó)務(wù)院《關(guān)于進(jìn)一步促進(jìn)旅游投資和消費(fèi)的若干意見》2015年10月國(guó)務(wù)《關(guān)于促進(jìn)旅游裝備制造業(yè)發(fā)展的實(shí)施意見》2016年12月國(guó)務(wù)院《“十三五”旅游業(yè)發(fā)展規(guī)劃》2017年3月交通運(yùn)輸、國(guó)家旅游局等六部門聯(lián)合印發(fā)《關(guān)于促進(jìn)交通運(yùn)輸和旅游聯(lián)合發(fā)展的若干意見》2019年8月國(guó)務(wù)院辦公廳《關(guān)于進(jìn)一步數(shù)發(fā)文化和旅莉消費(fèi)潛力的意見》中國(guó)郵輪產(chǎn)業(yè)發(fā)展利好態(tài)勢(shì)：郵輪建造FavorableSituationforChina'sCruiseIndustry：CruiseShipConstruction中國(guó)郵輪產(chǎn)業(yè)發(fā)展利好態(tài)勢(shì)：港口運(yùn)營(yíng)FavorableSituationforChina'sCruiseIndustry：PortOperation中國(guó)郵輪產(chǎn)業(yè)發(fā)展利好態(tài)勢(shì)：新興市場(chǎng)FavorableSituationforChina'sCruiseIndustry：BoomingMarket中國(guó)郵輪產(chǎn)業(yè)發(fā)展利好態(tài)勢(shì)：服務(wù)接待FavorableSituationforChina'sCruiseIndustry：Service&Reception港Port航Voyage旅Travel中國(guó)郵輪產(chǎn)業(yè)發(fā)展利好態(tài)勢(shì)：服務(wù)接待FavorableSituationforChina'sCruiseIndustry：Service&Reception中國(guó)郵輪產(chǎn)業(yè)發(fā)展挑戰(zhàn)ChallengesforChina'sCruiseIndustry中國(guó)郵輪產(chǎn)業(yè)發(fā)展挑戰(zhàn)：接受度不高ChallengesforChina'sCruiseIndustry：LimitedAcceptanceDESIGN&CREATIVITYLimitedAcceptanceDESIGN&CREATIVITYVariousConsumptionHabits中國(guó)郵輪產(chǎn)業(yè)發(fā)展挑戰(zhàn):消費(fèi)習(xí)慣不同ChallengesforChina'sCruiseIndustry:VariousConsumptionHabitsDESIGN&CREATIVITYLimitedRoute中國(guó)郵輪產(chǎn)業(yè)發(fā)展挑戰(zhàn):航線較為單一ChallengesforChina'sCruiseIndustry:LimitedRouteDESIGN&CREATIVITYHomogeneousCompetition中國(guó)郵輪產(chǎn)業(yè)發(fā)展挑戰(zhàn):同質(zhì)化競(jìng)爭(zhēng)ChallengesforChina'sCruiseIndustry:HomogeneousCompetitionDESIGN&CREATIVITYDifferencesinBookingHabits中國(guó)郵輪產(chǎn)業(yè)發(fā)展挑戰(zhàn):預(yù)定習(xí)慣有差異ChallengesforChina'sCruiseIndustry：DifferencesinBookingHabits本講小結(jié)SUMMARY中國(guó)郵輪產(chǎn)業(yè)發(fā)展機(jī)遇OpportunitiesforChina'sCruiseIndustry中國(guó)郵輪產(chǎn)業(yè)發(fā)展挑戰(zhàn)ChallengesforChina'sCruiseIndustry思考題Question你對(duì)我國(guó)郵輪產(chǎn)業(yè)的未來發(fā)展有何預(yù)判又有何建言獻(xiàn)策呢？Whatareyourpredictionsa