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冀教版八年級(jí)英語下冊(cè)Unit5BuyingandSellingLesson29HowtoPushaProductTounderstandthepassageTotalkabouthowtopushproductTolearnsomewordsandexpressions

create,customer,already,similar,offer,shine,succeed,pushaproduct,standout,catchone’seye,haveaninterestinhusbandgateappreciatehonestytrustinghonestvaluemottotrustDictation['h?zb?nd]n.丈夫[ge?t]n.大門[??pri:?ieit]v.感激,感謝['?n?st?]n.誠實(shí),老實(shí),正直['tr?st??]adj.信任的['?n?st]adj.坦白的,誠實(shí)的['v?lju?]n.價(jià)值['m?t??]n.座右銘,格言,箴言[tr?st]v.&n.相信,依賴讀課文;判斷正誤1.Makingyourproductisjusthalfthebattle.

)2.Thereareonlythreewaystopushaproduct.

)3.Customerslearntheadvantagesofaproductbyusingit.

)4.Onlyexcellentadvertisingcanhelpyousucceed.

)battlecreateadcustomeralreadysimilarsampleoffershinequalitysurelysucceedWordsandexpressionsn.戰(zhàn)斗,戰(zhàn)役v.創(chuàng)作,創(chuàng)造n.廣告n.顧客,主顧,客戶adv.已經(jīng)adj.相像的,類似的n.樣品,樣本v.提供,供給v.發(fā)光,反射n.質(zhì)量,品質(zhì)adv.當(dāng)然,確信無疑v.成功,做成battlefieldn.

戰(zhàn)場(chǎng)名詞:creator/creation/creature形容詞:creativeyet否定/疑問句besimilarto...與……相似offersbsth.=offersth.tosb.shine-shone-shonesucceedindoing讀課文;判斷正誤1.Makingyourproductisjusthalfthebattle.

)2.Thereareonlythreewaystopushaproduct.

)3.Customerslearntheadvantagesof

aproductbyusingit.

)4.Onlyexcellentadvertisingcanhelpyousucceed.

)TFWhoistheman?Whatdoyouknowabouthim?HeisEdwinMoore.Hemadepush-pins.Apush-pinisapinthatyoupushitintowallsorbulletinboards.Ifit’sapush-pin,youmaybereallypushingit.push-pin圖釘推銷產(chǎn)品pushaproductButifyou’repushinga

product,youaretryingtosellit.讀課文;判斷正誤1.Makingyourproductisjusthalfthebattle.

)2.Thereareonlythreewaystopushaproduct.

)3.Customerslearntheadvantagesof

aproductbyusingit.

)4.Onlyexcellentadvertisingcanhelpyousucceed.

)TFTFreetalkWhatdoes“pushaproduct”mean?Itmeans“totrytosellit”.FreetalkLookatthepicture.Thisshopispushingitsproducts.Doyouknowhowtopushaproduct?Bycreating

anad.Bygoingtotradeshows(貿(mào)易展覽)

andpresentyourproduct.Byusingsamples(樣品)andgooddeals(優(yōu)惠).1.Pushyourproductusingsamplesandgooddeals.pushone’sproduct意思是“推廣某人的產(chǎn)品”。例如:It’llcostusalottopushyourproduct.It’sdifficulttopushtheirproductinthisarea.usingsamplesandgooddeals是現(xiàn)在分詞短語,在句中作方式狀語,表示“以樣品和提供優(yōu)惠條件的方式”。例如:Wecanreachtheapplesonthetreeusingthisladder.2.Offeringsamplesanddealswillgetyoumorecustomers.

offer此處是動(dòng)詞,意思是“提供”。例如:Heofferedmeaglassofwine.offer還可以表示“愿意;試圖(做某事)”。例如:Theyofferedtohelpme.Heofferedtolendmesomebooks.【拓展】getsb/sthtodosth意思是“讓某人/某物去做某事”。Isometimesgetmysistertohelpmedochores.experience作動(dòng)詞,意思是“感受,經(jīng)歷”,接名詞或者代詞。Withyourhelp,Iexperiencedsuccesshappily.【拓展】

experience也可以作不可數(shù)名詞,意思是“經(jīng)驗(yàn),閱歷”,有時(shí)可以作可數(shù)名詞,意思是“一次經(jīng)歷”。Hehassometravellingexperience.ShehadagreatexperienceinBeijing.wordsbattle/?b?tl/

n.戰(zhàn)斗,戰(zhàn)役

create

/kri?e?t/

v.創(chuàng)作,創(chuàng)造ad/?d/

n.廣告customer

/?k?st?m?/

n.顧客,主顧,客戶already

/??l?redi/

adv.已經(jīng)similar

/?s?m?l?/

adj.相像的,相仿的,類似的sample

/?s?mpl/

n.樣品,樣本offer

/??f?/

v.提供,供給shine

/?a?n/

v.發(fā)光,反射quality/?kw?l?t?/

n.質(zhì)量,品質(zhì)surely/????l?/

adv.當(dāng)然,確信無疑succeed/s?k?si?d/ v.成功,做成advertisementshine-shone-shonesuccess n.成功PHRASEspushaproductstandoutcatchone’seyehaveaninterestin推銷產(chǎn)品出色,杰出,更為重要吸引某人的目光在……方面有興趣offer“提供,供給”;表示主動(dòng)提供服務(wù)、工作等,側(cè)重愿意給予offersb.sth.offersth.tosb.Attheparty,

heofferedmeaglassofwine.provide“提供,供給”;僅僅出于責(zé)任提供,沒有主動(dòng)慷慨之意providesb.withsth.providesth.forsb.Thehotelalwaysprovidesgoodservicefortourists.辨析offer與provide

1.presentyourproduct___________2.開始做某事________3.gooddeals_______4.offersb.sth./offersth.tosb.____5.好質(zhì)量__________6.improveone’slife________7.experienceproduct______gettodosth.goodquality展示你的產(chǎn)品

合理的價(jià)格給某人提供某物改善某人的生活體驗(yàn)產(chǎn)品ThinkAboutit?Whatisimportantforpushingaproduct??Ifyouhadyourownproducttosell,howwouldyoupushit?

Afteralotofhardwork,youfinallyhaveyourproduct.Butthat’sonlyhalfthebattle.Nowyouhavetogetpeopletobuyit.Isyourproducteasytouse?Howcanyourproductimprovepeople’slives?WhyshouldpeoplebuyYOURproduct?Remember,youneedtomakeyourproductstandout.Sotellpeoplewhatisspecialaboutit.Howcanyoudothat?Hereareafewsuggestions.用英語推銷產(chǎn)品THINKABOUTITWhatisimportantforpushingaproduct?Ifyouhadyourownproducttosell,howwouldyoupushit?Createanad.First,studyyourcustomers’ages,interestsandotherinformation.Second,chooseatypeofad—TV,bus,magazine,newspaperorInternet.Third,decidewhatyouradwilltellpeopleaboutyourproduct.Findwaystocatchtheireye.Gototradeshowsandpresentyourproduct.Peoplecomingtotradeshowsalreadyhaveaninterestinsimilarproducts.Theycanexperienceyourproduct,enjoyitandevencometoloveit.Timeforreflectionpushaproductstandoutcatchone’seyes

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