新視野第二版第三冊(cè)聽(tīng)力原文Unit7Book3

1、Unit 7 Why dont we start a business of our own? Listening-InTask 1: attending a business reception.Chris: Ive been looking forward to this reception for weeks. I cant wait to get some of my own leads. You know, start making new connections.Nora: smart thinking. But what are you going to do with all

2、those brochures?Chris: The party ends at 2:00. l figure l can have them all distributed by 1:30.Nora: No, no, no. Let me clue you in. Those brochures will make you look like a green hand.Chris: What should l do then?Nora: Hand out business cards. Thats the way to do it.Chris: l dont understand whats

3、 wrong whit these brochures about our company.Nora: This room is going to be filled with potential clients. But there is an unwritten law: you leave your work at the door.Chris: But how am l supposed to get anything out of this if cant talk business?Nora: You have business cards. Get in there and ex

4、change cards. Just get a card for card.Chris: Then follow up on Monday?Nora: You catch on quick. Lets spilt up so we can cover more ground Chris: Great idea. This is going to be a piece of cake. Ill meet you back here at 2:00.(1)reception(2)new connections(3)distributed(4)green hand(5)business cards

5、(6)talk business(7)card(8)follow up(9)more ground(10)piece of cakeTask 2: Business ideasBusiness ideas are all around you. Many business ideas come from a careful analysis of market trends and consumer needs. If you are interested in starting a business, but dont know what product or service you mig

6、ht sell, here are some ways that may help you find one. First of all, you should study how to add value to existing product. The difference between raw wooden products is a good example of putting a product through an additional process to increase its value.But additional processes are not the only

7、 way value can be added. You might also add service, or combine one products with other products. For instance, a local farm which sells produce can offer a vegetable delivery service-for a fee. What business ideas can you develop along these lines? Focus on what products you might buy , and what yo

8、u might do to them or withthem to create a profitable business. Some people have another way of making a profit. They improve an existing product or service. We all know that the person who can build a better mousetrap will make a lot of money. That person could be you! A local entrepreneur has crea

9、ted an improved version of the hula hoop. Its bigger and heavier. So hula hoopers can controls it more easlily and do more tricks. How did she come up with this business idea? She thought hula hooping would be a fun thing to do with her daught. But found the commercially available product too flimsy

10、. There are very few products or services that cant be improved. Start generating business ideas by looking at the products and services you use and brainstorming ideas as to how they could be better . Questions1. what is the first way the speaker mentions that can help produce a business idea?2. wh

11、ich of the following methods dose the speaker NOT mention?3. Why dose the speaker mention the hula hoop?4. Which of following is true according to the passage?5. What is the passage mainly about? 1-5 CBBADTask 3: start-up companies Start-up companies can come in all forms, but the phrase “start-up c

12、ompany” is often associated with high-growth, technology-oriented companies. Investors are often attracted to those new companies that have lower bootstrapping costs, higher risk, and higher potential returns on investment. Successful start-ups are typically more scalable than established businesses

13、 in the sense that they can potentially grow more rapidly with limited investment of capital ,labor, or land. Start-ups have a number of options for funding. Venture capital firms and angle investors may help started-up companies begin operations, exchanging cash for an equity stake. In practice thr

14、ough, many start-ups are initially funded by the funders themselves. A critical task in setting up a business us to conduct research in order to assess the business ideas, the opportunities and risk in future development, and the commercial potential. If a companys value is based on its technology.

15、it is often equally important for the business owners to obtain intellectual property protection for their ideas. The news magazine The Economist estimated that up to 75 percent of the value of U.S. listed companies is now based on their intellectual property(up from 40 percent in 1980). Often, 100

16、percent of a small start-up companys value is based on its intellectual property. As such, it is important for technology- oriented start-up companies to develop a sound strategy for protecting their intellectual capital as early as possible. Start-up companies, particularly those associated with ne

17、w technology, sometimes produce huge returns to their creators and investors. Based on a research, founder CEOs of high-tech companies can typically expect their stock to be worth about $16.5 million if the company succeeds in going public. However, the failure rate of the start-up companied is very

18、 high.(1)technology-oriented(2)higher(3)returns(4)options(5)Venture capital(6)cash(7)founders(8)business ideas(9)potential(10)intellectual property protection(11)100 percent / 100%(12)creators(13)stock(14)$16.5 million(15)failure rateSpeaking outModel 1: Im having cash problemsBill: Helen, you start

19、ed this company only a year ago. If you want it to grow, Im afraid you need to do something about cash flow.Helen: Bill, although youve worked here only for a couple of months you already know this company inside out . Im having cash problems.Bill: Clearly, you dont have the money you need to buy th

20、e equipment to be competitive. You have just barely enough funds to cover your day-to-day operational expenses .Helen: I think my best bet is to secure a small business loan.Bill: I dont think thats possible. It seems to me you dont have the collateral for a loan.Helen: What can I do then?Bill: Try

21、the Small Business Association. They help underwrite loans for small businessesHelen: So, even though I dont have much collateral, I can still qualify for a loanBill: Under this special program, possibly.Helen: That would really help me cover our overhead . I just need to get some time to get the re

22、venues up.Bill: Apply for the small business loan, and keep your fingers crossed!Helen: Bill, Ive been searching for a loan . but, I was rejected, everywhere. Now Im afraid I have some very bad news.Bill: What is it?Helen: Well, the company has been experiencing serious financial difficulties for qu

23、ite a long time now.Bill: I know weve been operating in the red for the past few months.Helen: Exactly. After a long discussion with my partners, Ive come to the conclusion that the best course of action is to file for bankruptcyBill: What? Bankruptcy? I didnt know you were in this kind of serious f

24、inancial trouble.Helen: Sales have been low all year long. Now two of our leading competitors are discussing a merger. Then well have to face even stiffer competition. I feel the situation is going to go from bad to worse. We simply cant afford to keep our doors open for long.Bill: When do you plan

25、to make the announcement to tell all the employees?Helen: Early next week.Bill: What kind of severance package will we be able to offer them?Helen: Unfortunately, the best we can do is offer one months salary.Bill: Oh! How terrible! OK Ill contact Vivitek and see if they are interested in acquiring

26、our company1-6AAAAAAModel 2: I have some very bad newsHelen: Bill,Ive been searching for a loan . but, I was rejected, everywhere. Now Im afraid I have some very bad news.Bill: What is it?Helen: Well, the company has been experiencing serious financial difficulties for quite a long time now.Bill: I

27、know weve been operating in the red for the past few months.Helen: Exactly. After a long discussion with my partners, Ive come to the conclusion that the best course of action is to file for bankruptcyBill: What? Bankruptcy? I didnt know you were in this kind of serious financial trouble.Helen: Sale

28、s have been low all year long. Now two of our leading competitors are discussing a merger. Then well have to face even stiffer competition. I feel the situation is going to go from bad to worse. We simply cant afford to keep our doors open for long.Bill: When do you plan to make the announcement to

29、tell all the employees?Helen: Early next week.Bill: What kind of severance package will we be able to offer them?Helen: Unfortunately, the best we can do is offer one months salary.Bill Oh! How terrible! OK Ill contact Vivitek and see if they are interested in acquiring our company.1-6AAAAAAModel 3: Weve been looking for a merger partnerBill: I