歐美廣告PPTBranding.ppt

Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,ONLINE BRANDING, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,HOW,does it work?, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,BRAND MATURITY MODEL,T A X A N O M Y,OF BUILDING BRANDS, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,1,SALES,FINANCIAL PERFORMANCE,COMMODITY PUSHERS, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,2,SALES,FINANCIAL PERFORMANCE,SEED BRAND COMPANY,MARKETING,BRAND AWARENESS, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,3,SALES,FINANCIAL PERFORMANCE,SEED BRAND COMPANY,MARKETING,BRAND COMM,BRAND IMAGE,BRAND AWARENESS, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,4,IMAGE,FINANCIAL PERFORMANCE,CONSCIOUS BRAND COMPANY,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,5,IMAGE,FINANCIAL PERFORMANCE,MEZZANINE BRAND COMPANY,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,RESORCS. OPTIMIZATION,MARKET PROTECTION, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,6,IMAGE,FINANCIAL PERFORMANCE,MATURE BRAND COMPANY,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,RESORCS. OPTIMIZATION,MARKET PROTECTION,BRAND TRUST,BRAND LOYALTY, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,7,IMAGE,FINANCIAL PERFORMANCE,LEADER BRAND COMPANY,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,RESORCS. OPTIMIZATION,MARKET PROTECTION,BRAND TRUST,BRAND LOYALTY,MARKET LEADERSHIP,BRAND EXPERIENCE,BRAND INNOVATION, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,Online Fraud,really bad for your company, if there is no response measure,really good for your company or customers,Rumor and Negative Publicity,Better Targeting,More Precise Campaign Metric,Relative Lower Cost,Capacity to Influence,More Choices,Specialist Resource,More engagement channels,More competition,Market reputation,Price pressure,Content Freshness,SEO and SMO Know-How, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,Source: NST, Malaysia,examples of successful brands Just , Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Trusted Payment Gateway Security Accreditation Clear transaction policies Transparent cost to customers Post-Sales online support Recommendations, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Social Media Optimization Online Guerilla Campaign Direct Marketing Campaign Online Offers, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Online Advertising Online PR Releases Newsletter Subscriptions Email Subscription Online Comm Downloads Social Media Optimization, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Brand name Site name Online Advertising & Placements SEO Offline Marketing Campaign, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Site Graphic Design Security Accreditation Content Freshness, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Product Pricing Variety of Choice Delivery Logistics Security Accreditation Post-Sales online support Offers and Specials Competitor comparisons 3rd Party Reviews, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,IP mark IP policies and terms Enforcement Customer education, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,Co-branding Social Media Optimization Customer policies Transaction policies Privacy policies Security accreditation Profile and background Accessibility to real people Efficiency and speed of support Accuracy and updated information Recommendations 3rd party reviews, Cseng Lim 2008. All Rights Reserved | | Social Media Outsourcing and Coaching,LEVEL,8,HOW,FINANCIAL PERFORMANCE,BUILDING YOUR BRAND ONLINE,MARKETING,BRAND COMM,BRAND AWARENESS,BRAND IMPRESSION,SALES,BRAND PREFERENCE,INTELLECTUAL PROP.,BRAND TRUST,BRAND EXPERIENCE,BRAND INNOVATION,