unit 1外貿(mào)英語函電--信函格式

1、1-1Correspondence for Import and Export (進出口英語函電）1-2Introduction of the contentsSep. 4, 2016(1st periods)Preface (前言）Unit 1 ： Layout and Presentation of Business Letters 商務(wù)英語信函的格式及語言特點和寫作方法3. Unit 2： Inquiries (詢購、詢盤） some partsUnit 1 ： Layout and Presentation of Business Letters 商務(wù)英語信函的格式及語言特點和寫作方法

2、1-3The Structure and Layout of a Business English Letter商務(wù)英語書信格式1、The Structure of a Business Letter(書信結(jié)構(gòu))A business letter consist of the following parts：1)Letterhead(信頭) the writers company Printed letterhead is printed in the center or on the left margin at the top of the page When writing on bla

3、nk paper（空白紙） ,only address should be at the right margin. 1）Letterhead(信頭) e.g. Weavewell Woolen Co.Ltd 246 Victoria Street London E.C.4,England Tel.01-1377-432 Telex:9876548 Cable add:WEAVEWELL,London 1）Letterhead(信頭) e.g. The Eastern Seaboard Corporation 324 Park Avenue New York, New York 10017Te

4、l. 225-2780 Cable add:EASTSEA Telex:2227112）Reference Number (發(fā)文編號) It is often placed two lines below the the letterhead. In some incoming letters you may find it at the end of letter on the left margin, two lines below the signature . It may include a file number, departmental code or initials of

5、the signer of the letter to be followed by the typists initials in the following fashions:2）Reference Number (發(fā)文編號)e.g.Our ref: 234 GW/gp(in an incoming letter) Your ref : 234 GW/gpOur ref 456 JS/lb(in the reply to the incoming letter)3) Date (日期) The postion of the date below the letterhead (either

6、 on the right or on the left )depends on the style you decide to use. Different ways of writing the date: August 3 ,2002American form 3rd August,2002British form Easy to cause some confusion like 3/8/2002 or 8/3/2002, so youd better not abbreviate the name of the month 4）Inside Name and Address(封內(nèi)名稱

7、和地址) The name and adress of the receiver is typed at the left-hand margin at least two lines below the date . It appears exactly the same way as on the envelope ,in single spacing(單倍行距）,with the town in capital letters. When the receiver is a company ,the inside name and address should be written as

8、 the following :4）Inside Name and Address(封內(nèi)名稱和地址)e.g.(1) The Space Engineering Co.Ltd. 32,Duck Street LONDON N.W.4 England(2) Messrs.Harrison &Co. 501 Mountain Place ANYTOWN4）Inside Name and Address(封內(nèi)名稱和地址) When the receiverreceiver is an individual in a company, persons name should be precede

9、d by courtesy title Mr. Mrs. Miss. Ms. He or his position director , manager, etc. sometimes is also given :e.g. Ms. Sarah Davis Sales Manager The Acme Shoe Co. Ltd. 369 Piccadilly LONDON , WIN CBE UK If the letter is addressed to the company but directed to the attention of an individual ,the insid

10、e adress is written:e.g. Richard Thoms & Baldwins Ltd. 150 Gower Street LONDON W.1. England ATTN:Mr.John Smith . The Sales Manager (ATTN=ATTENTION=For the attention of)4）Inside Name and Address(封內(nèi)名稱和地址)5)The Salutation(稱呼) The salutation and the complimentary(禮貌詞） must always be in keeping The p

11、articular form used depends on the writers relationship with the receiver. Dear sir( Dear Madam )is used for addressing one person, and Dear Sirs or Gentlemen (or Mesdames) for addressing two or more,as where a letter is addressed to a copmany .5)The Salutation(稱呼) The salutation appears on a line b

12、y itself. Three line-spacings(行距） below the inside name and address ,and followed by a comma for Dear Sirs and a colon for Gentlemen. 6）the Subject Line(事由標題 P11)Two lines below the salutationEither at the left margin or in the center It helps the reader to obtain quickly the gist of the letter .Be

13、aslo useful as a guide for filing.e.g.Re:Sewing MachinesSubject: Our contract No.2345.Your L/C No.3456;(1) Sewing Machines.7)The Body of the Letter(信的正文) The body of a business letter should begin two lines below the subject line . There is one ,at least two lines below the salutation if there is no

14、 subject line . It contains: The opening sentence (開頭語) The actual messeage of the letter The closing sentence(結(jié)束語)8）the Complimentary Close(結(jié)尾敬語) It is placed two or four lines below the last line of the body of the letter. It should match the salutation.8）the Complimentary Close(結(jié)尾敬語)Salutation Cl

15、oseCommentDear Sir(s),Dear Madam,Yours faithfully (or : Faithfully yours)Formalvery commonly used in BritainGentimen:Dear Sir,Dear Madam,Yours truly (or : Truly yours)Very commonly used in America and CanadaDear Mr. Henry,(:)Yours sincerely (or : Sincerely yours)Informalused between persons known to

16、 each other9) The Signature(簽名) A letter should be signed by hand,and in ink, and followed by the persons name typed so that the name is legible ledb()l （清晰、易讀） to the reader,then followed by his job title or position. The following are examples of different ways of signing a business letter:9) The

17、Signature(簽名)（1）An official signing for his company: Yours faithfully THE OVERSEAS CO.,LTD (Signature) W.Black General Manager10) The Reference Notation(經(jīng)辦人代號) The notation is typed two spaces below the signature, and shows only the initials of the typist.11)Enclosure Notation(附件) At least two lines

18、 below the reference initials.e.g. Enclosures(3) Encl.3catalogues Encl.1 invoice Encls:as stated12)Carbon Copy(抄送) When copies of the letter are sent to others, type c.c.below any enclosure notation at the left margin.e.g. c.c.Mr.J.Cooper (Mr.J.Cooper is the person who will receive the copies of the

19、 letter)13) postscript(附言) Draw the readers attention to a point which the writer wants to emphasize. It should be placed at least two lines below any other notations and flushed with the left margin.e.g. p40The Layout of a Business Letter(書信格式) 1)The Basic Format of a Business Letter: Letterhead(信頭

20、信頭)Ref.No. (發(fā)文編號發(fā)文編號) Date（日期）（日期）Inside Name and Address （封內(nèi)名稱和地址）（封內(nèi)名稱和地址）Salutation(稱呼稱呼) Subject Line (事由標題事由標題) Body of the letter Complimentary Close(結(jié)尾敬語結(jié)尾敬語) Signature（簽名）（簽名） Reference Notation（經(jīng)辦人代號）（經(jīng)辦人代號） Enclosure Notation （附件）（附件） Carbon Copy（抄送）（抄送） Postscript （附言）（附言）2)Letter Styles

21、Insdented Style(縮行式) Full Block Style(完全平頭式) Modified Block Style(改良平頭式) Semiblock Style with Insdented Paragraphs(混合式)1-30 Preparation before Writing Have a look at your textbook first1-313. Preparation before Writing1)Knowing and studying your readers interest2)Planning what you will write and wri

22、ting effectively. Think and write directly in English Draft an outline3）Deciding to adopt the proper layout, tone and style.4）Writing naturally and sincerely. 1-32 Tips for Writing Principles and Language Features(應(yīng)英文的寫作原應(yīng)英文的寫作原則和語言特點）則和語言特點）1-33Seven “Cs” 1) Completeness(完整）完整） 2) Concreteness(具體）具

23、體） 3) Clearness(清楚）清楚） 4) Conciseness(簡潔）簡潔） 5) Courtesy(禮貌）禮貌） 6）Consideration(體諒）體諒） 7)Correctness(正確）正確）本章小結(jié) 一、學(xué)習(xí)目的和要求 使應(yīng)考者了解，商務(wù)信函猶如書面的“拜訪” ，掌握傳統(tǒng)的英文商務(wù)信函的格式就是掌 握書面的商務(wù)溝通的國際禮儀，從而在一定程度上有助于建立企業(yè)與溝通者個人的良好形 象。 能夠用正確的格式撰寫英語商務(wù)信件， 無論信件是以傳統(tǒng)信函還是以電子郵件的形式出 現(xiàn)，是一位合格的國際商務(wù)人才所必須具備的基本條件。 二、課程內(nèi)容二、課程內(nèi)容第一節(jié) 商務(wù)信函的 7 個主要部分（格式標準的商務(wù)信函中必須具有的部分） ：（一） 信頭 Letterhead 本部分的內(nèi)容主要是信函撰寫方的企業(yè)名稱、 聯(lián)系地址等信息。（二）年月日 Date Line 本部分為信函的撰寫日期。（三）封內(nèi)地址 Inside Address 本部分為收信人或企業(yè)的姓名、地址等內(nèi)容。（四）稱呼 Salutation 本部分為信函的開頭，對收信人的稱呼，主要為收信人的尊稱及姓氏。（五）正文 Body 本部分是信函的主要內(nèi)容，寫信人欲傳遞的信息。（六）禮貌結(jié)束語 Complimentary Close 本部分表示信函的