BEC高級(jí)口語真題答案

1、【劍橋BEC真題集第二輯】TEST 1A.B.C.客戶關(guān)系：讓客戶感到受到重視的重要性公司發(fā)展：控制公司擴(kuò)張的重要性營(yíng)銷：如何確保公司的代理商始終保持高效率PART 2A. Customer relatio ns: the imp orta nee of maki ng customers feel valued.In my opinion, mai ntai ning good customer relatio ns is of vital imp orta nee to a bus in ess. If not, you may have no way to sell your p rod

2、ucts or services to customers. Then, there is no cha nee for you to make money. In order to establish good relati ons with your customers, you should make customers feel valued. There are a nu mber of ways to make them feel valued. Firstly, you should have a frien dly attitude toward them and show r

3、espect for them. From time to time, ask them for their opinions and suggesti ons for impro veme nt of your p roducts or services. Secon dly, p rovide them with good after-sale service. When they run into some p roblems or difficulties, offer them with help as soon as po ssible. When someth ing has g

4、one wrong with your p roducts they have pu rchased, send your tech nicians as soon as po ssible.B. Company growth: the imp orta nee to a company of con trolli ng expansionAs we know, every company nowadays s|eeks for growth and development ih order to survive in the highly competitive world. But we

5、have to remember that expansion should be made in a con trolled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the company. For in sta nee, a dep artme nt store in our city used to be very prosp erous before it sought

6、for expansion. A few years ago, it bega n establish ing branch stores in other cities throughout the province. With in a p eriod of two years, scores of bran ches had bee n sep up in and outside the province. At first, bus in ess was okay and everythi ng went well. Then, some p roblems bega n to occ

7、ur due to lack of funds and skilled man agerial staff. A couple of years later, the dep artme nt store simply went bankrupt. This is a less on for us to lear n.C. Marketi ng: how to en sure that age nts maintain a high level of effective ness whe n represe nting a compa ny.As we all know, sig ning a

8、n age ncy agreeme nt with a firm is a customary practice in market ing. In order to en sure they maintains a high level of effect iven ess,I think, firstly make an attractive en courageme nt p rogram, that is, to set upclear target for the age nt. If the age nt reaches the set target, a dece nt rear

9、ed will be offered. If he fails to do so, he will not get the commissi on. Second, check and sup ervise the pro cess or p rogress of the marketi ng camp aig n laun ched by your age nt. If someth ing has gone wron g, immediately correct it. If your age nt runs into difficulties, you should offer a ha

10、nd without any delay .In other words, let your age nt know that he is trusted and he is not work ing alone.Our company is planning to introduce a suggestion scheme so as to encourage staff members at all levels to con tribute ideas and suggesti ons. Do you have any ideas as to the ways of sett ing u

11、p such a scheme so that all staff can make con tributi ons?I have heard of that. I think this is quite good for the future deve lopment of our company. As for ways of sett ing up such a scheme, the first ste p come to my mind is to get a group of people together to orga nize a committee. The major t

12、ask for them is to draw up some staff members.That sounds good. But who do you think should be chose n as the member of the committee? The head of each dep artme nt, or some pro fessi onal people from outside?Some department leaders can be included, but not every one of them. We may select a couple

13、of senior con sulta nts of our company to be put on the committee. And ordi nary staff members should also be rep rese nted in the committee, so that voices from shop floors can heard.Yeah. I think each dep artme nt may prepare a box for collect ing ideas and the box should be put at a p lace where

14、all staff can have an easy access. A sp ecial colu mn can be created on the company website for idea collect ion since internet is almost available for all staff members.PART 3B.A.B.A.B.A.A.As for the evaluati on of suggesti ons, of course it is the committee that will have the final say. The commit

15、tee is suppo sed to draw up sp ecific sta ndards for the sake of evaluat ing, qua ntitative and finan cial sta ndards, for in sta nee.You are right. And sp ecific rewards should be also be announced to all members of staff so as to en courage them to offer valuable suggestions 精品文庫(kù)【劍橋BEC真題集第二輯】TEST

16、2A. 溝通技能：給錄用的員工培訓(xùn)外語的重要性B. 廣告：如何選擇合適的機(jī)構(gòu)處理公司公告C. 財(cái)政：如何決定公司是否上市P ART 2A. Commun icati on skills: the imp orta nee of foreig n Ian guage training for selected empio yees.In my opinion, it is very important to provide selected empioyees with foreign Ianguage training. As we all know, globalizati on bring

17、s many cha nces of intern ati onal bus in ess coop erati on. Empio yees are likely to deal with foreig n customers or clie nts, or travel abroad on bus in ess, so a good comma nd of foreig n Ian guages is important. Therefore, in order to help empioyees to accomplish their task, foreign Ianguage tra

18、ining should be offered, especially to those selected ones who in volve in the intern ati onal market, so that they can shoulder up the respon sibility soon.B. Advertis ing: how to select a suitable age ncy to han die a compa ny advertis ingIn order to select a suitable age ncy to han die a company

19、advertis ing, I think the follow ing three points should be considered. First, the selected agency should have a good track record and a good reputation, which may ensure profound knowiedge in designing, producing and publishing advertising. Second, the size of the agency should be take n into con s

20、ideratio n. The larger the size, the more po werful it may be. Third, face-to-face com muni cati on is n ecessary to know whether the age ncy is familiar with the features of the company and its p roducts.C. Finance: how to decide whether to float a compa ny on the stock marketSeveral asp ects shoul

21、d be con sidered before you decide whether to float a company on the stock market or not. First, the adva ntages brought by this should be take n into full view. Second, the p olicy concerning list ing a company onto the stock market should be checked to see whether a company meets the requireme nts

22、. Third, the respon sibilities that a list ing company has be bear should be fully un derstood, such as disclosure of director duty, all kinds of expen ses, tax and so on.P ART 3A. Our company will open a new branch in ano ther part of the coun try. Therefore, some members of staff n eed to besent t

23、here to do bus in ess. This is good n ews for us because it means our company is grow ing.B. Yes, it certa inly is. But it is a p roblem to make relocati on attractive for staff, since it is far from here and not manypeople want to work there. Away from their families and old co-workers, they may fe

24、el l on ely and less-motivated.A. That a problem. But I think the company can offer some financial incentives to those who are to be assigned there,for exa mp le, relocati on allowa nee.B. Good idea. Besides, the company can address the staff housing need by relocating or establishing temporary p er

25、ma nent hous ing arran geme nt for them.A. I agree. The company should p rovide staff with sufficie nt in formati on about the new locati on.B. Yes, the information about the local people can culture is very useful and important. That can help them get prep ared before they are sent there.A. And so

26、is the information about the surrounding environment, including climate, local customs, peoples living habits, etc.B. I couldn agree with you any more. All the information youmentioned will make them adjust to the new workp lace.【劍橋BEC真題集第二輯】TEST 3PART 2A. Personnel man ageme nt: the importance to a

27、 company of hav ing well-motivated staffFirst of all, having well-motivated staff ensures better productivity. When an empioyee is highly motivated, there should be nothing to prevent him from devot ing himself to the job. He will be very p roactive to his respon sibilities.This will sig ni fica ntl

28、y reduce wasted time and effort, which in turn can enhance p roductivity and overall p erforma nee. Secon d, I think a well-motivated staff will show greater loyalty and commitme nt to the company since a high level of motivati on usually is a result of satisfact ion with the job and the firm. Compa

29、ny loyalty in turn will greatlyreduceturnover level and hel p retain the best brain n eeded by the firm. Fin ally, if every one is very motivated at work, staff morale in the firm will also be boosted. Just imagi ne if every one around you is so drive n and en thusiastic, how can you po ssibly be im

30、mune to that atmos phere? We are most likely to make the most of our tale nts and achieve our personal best in such an environment. That all. Thank you.B. Strategic planning: how to decide whether to pu rchase or rent company p remisesFirst of all, we should make sure that we check the finan cial si

31、tuati on of our company before we decide whether to pu rchase or to rent company remises. As we all know we will have to spend much more money in pu rchas ing p remises than ren ti ng them. Therefore, we should check our company finan cial situatio n to see whether we now have eno ugh money to purch

32、ase premises. Any ignorance of current financial situation will break company cash flow or even undermine the company normal production. Secondly, we should ask ourselves the aim that makes us purchase or rent p remises. Do we want to set up our headquarters for a Ion g-term in vestigati on which wi

33、ll defi nitely n eed us to pu rchase buildi ngs or just build a branch for a short-term p roject which requires only some ren ted houses? After all these careful studies we can fin ally make our decisi on.C. Sales: how to en sure that price levels for new products are set appropriatelyFirst, we shou

34、ld con sider the cost of our new p roducts before we put them into the market. The price level we should set at least in cludes all the cost and in vestme nt and makes us gain some margins. Second, we should carry out an in vestigati on or market research in the target market to see what price level

35、 can be acce pted by our poten tial customers. We will also have to study the consumers habits and the popularity of our new products in the target market. Only through these comp rehe nsive in vestigati ons can we en sure the approp riate price levels of our new p roducts.PART 3A. You know, our com

36、pany is con sideri ng p rovidi ng a fitn ess centre on the p remises to help empio yees improve their health and fitn ess. What ben efits do you think the fitn ess centre can bring for our company?B. The fitn ess centre can p rovide facilities for the staff to exercise. We all know that proper p hys

37、ical exercise is good for health. It helps bur n calories and discharge acidic wastes. It also tones muscles and helps build a lea n and muscular body. Through exercise, many people lose weight and improve their health. Also, through exercises, we are feeli ng strong and well. We feel happy and read

38、y for any thi ng. We may enjoy our work and life.A. Yes, I totally agree with you. Through exercises the staff can kee p healthy and relax from the tension of work. In this way, they can improve the work ing efficie ncy and do more work for our company. Therefore, the company will gain more p rofits

39、.B. Tha t s true. And I also believe that the fitn ess centre will simulate the staffs en thusiasm for both work and life. Thestaff will become more faithful to the company since they will be aware that the company has bee n treati ng them well.A. Exactly. Then how to pro mote the n eed for health a

40、nd fitn ess to all staff?B. In my opinion, in order to p romote the n eed for health and fitn ess to all staff, lectures should be give n by someexp erts in vited to make the staff con scious of the importance of the exercises to health, and the importance of health to life and work. The exp erts ta

41、lk must be convincing eno ugh to make it po ssible for the staff to acce pt the idea of exercises.A. Yes, this idea sounds effective. Moreover, I think our company had better in vite some pro fessi onal coaches to guide the staff in a proper way of exercis ing and build ing or sha pes. After all, p

42、rofessi onal coaches know very well how to help people deve lop in terests in exercise. And the proper ways of exercis ing seem to be effective to improve the health of the staff.【劍橋BEC真題集第二輯】TEST 4A. 市場(chǎng)調(diào)查：調(diào)查了解顧客習(xí)慣和態(tài)度的重要性B. 財(cái)務(wù)管理：怎樣為公司找到消減成本的方法C. 交流溝通：怎樣在公司內(nèi)部不同部門之間建立有效的工作關(guān)系PART 2A. Market research: t

43、he importanee of finding out about customers habits and attitudes.As we all know, your customer habits and attitudes will exert a great i nflue nee on the p roduct ion and sales of your products, or services. Customer habits, especially their consuming habits, will decide to what extent they can acc

44、ept the price of your p roducts, which will directly affect the pricing of your p roducts. Customer attitudes towards your p roducts or service reflect the quality of your p roducts or services and will decide whether your p roducts or services can rema in popu lar in the market. So if you carry out

45、 research to find out about their habits and attitudes, you can gear the p roduct ion and sales of your p roducts towards a right directi on.B. Finan cial man ageme nt: how to ide ntify ways of reduci ng costs in a companyThe gen eral purpose of a company is to make p rofits, and reduci ng costs, wh

46、ich in turn will ben efit the customers. One way to reduce costs is to set up a system in which staff members could work effective ly. In other words, give full p lay to people. Let every one in the company make best use of their tale nts and skills, and thus will reduce the labor cost.Ano ther way

47、is prevent any waste of materials in p roducti on, by up dati ng equipment and tech no logy, for in sta nee. Improving man ageme nt efficie ncy is also an app roach to reduce the overheads of a company, say, by simp lify ing some p rocedures of doing bus in ess.C. Com muni cati on: how to achieve an

48、 effective work ing relati onship betwee n differe nt dep artme nts with in a company? First, we should try our best to create a team sp irit withi n the company and betwee n differe nt dep artme nts so members from differe nt dep artme nts can know the imp orta nee of team work. They will realize t

49、hat what they are doing now is not just for their own dep artme nts, but for the well-be ing of the whole company. In this way there will be a sound environment of mutual help and mutual trust between different departments, which can help all members to work effectively. Second, company should do so

50、mething to help people from different departments to understand and com muni cate with each other. For exa mp le, we can hold regular gatheri ngs in which every one can have the cha nee to know each other, sp eak to each other and share their exp erie nces in work so that they will work in a sp irit

51、 of shari ng differe nces while retai ning com mon gro und.PART 3A. Incen tive schemes have become a very popu lar form of empio yee ben efits as they work as a reward scheme for the most p roductive people in the company. What ben efits do you think an incen tive scheme for staff would bring to the

52、 company?B. By linking ben efits to targets means that empio yees are en couraged to work hard and are rewarded whe n they reach the targets. As for the ben efits brought by an incen tive scheme to the company, the most obvious one is the imp roveme nt of p roductivity and effect iven ess of staff.A

53、. I totally agree with you. Good incen tive schemes will help to improve the bus in ess of acompany with its staff sen thusiasm in hard work, and attract more excelle nt tale nts to join it. Then, in your opinion, what incen tive schemes should be arran ged to en courage the empio yees?B. l think a

54、company should offer the health and well-be ing in sura nee, allowa nee for transport and travel, proper and timely bonuses for additional job, etc. Also, a system of honoring and rewarding those empioyees who have made more contributions should be set up to stimulate the staff working enthusiasm.A.

55、 Yes, performance-related pay is perhaps the best way of an incentives scheme. In addition, in the case of bonus, which is also a type of empio yee incen tive scheme, the empio yee may not know whether or not they will qualify for a bonus, and of what size it will be, un til it is actually p aid. In

56、cen tives do not n ecessarily have to be finan cial. Other popu lar empio yee incen tives in clude extra holiday time offered to those who meet or exceed targets.B. I agree with you. Also, p robably flexible time of work ing is ano ther good incen tive scheme, esp ecially for wome n workers who have

57、 childre n, because the staff can arra nge and bala nee their work and family.【劍橋BEC真題集第三輯】TEST 1A. 與客戶關(guān)系：忠實(shí)顧客關(guān)于產(chǎn)品的意見對(duì)公司的重要性B. 員工的發(fā)展：為員工設(shè)計(jì)有效的職業(yè)規(guī)劃對(duì)公司發(fā)展的重要性C. 企業(yè)發(fā)展策略：怎樣保持公司股東的信心PART 2A. Customer relati ons: the importance to a company of reliable customer of opinions of p roductsThe reliable customers

58、 opinions play an important role when a company wants to stay ahead in the fierce competition as well as in the market. So the evaluation and judgment of reliable customers will serve as valuable clues for a company to improve its p roducts. The company can take the feedback into con sideratio n whe

59、 n it tries to up grade its p roducts or deve lop new on es.B. Developme nt: the importa nee to a compa ny of develop ing effective career pla ns for staffA successful company should have effective career plans for its staff. It is not only ben eficial to staff members, but also to the company itself.With admirable career plans, a company will become very at