U11L3-The-Advertising-Game語(yǔ)言點(diǎn)

1、Lesson 3 The Advertising Game advertisement n. advert n. classical music a certain + (single.)n. = some + (single.)n. corporation cooperation n. name brand be made up of humourous make contributions to sb./sth. contribute to Can you think of some advertisements you have seen? 索尼愛立信索尼愛立信 Sony Ericsso

2、n 公公 益益 廣廣 告告 Where you have seen advertising? In the street on the bus /at the bus station on the radio on TV advertisement on TV in the newspaper in the magazine advertisement on the Internet some have spokesmen or spokeswomen Some sell products and services Some are the public ads protect the env

3、ironment make contributions to society Public advertisements help to increase public knowledge. Words preview advertise classic certain sew beer corporation brand vt.做廣告做廣告 adj.一流的，傳統(tǒng)樣式的一流的，傳統(tǒng)樣式的 adj.某種，某些某種，某些 vt.縫，縫制縫，縫制 n.啤酒啤酒 n.公司公司 n.商標(biāo)，牌子商標(biāo)，牌子 suitable consist of advertiser budget visually boo

4、m visual stand out adj.合適的合適的 由由組成組成 n.廣告人廣告人 n.預(yù)算預(yù)算 adv.視覺地視覺地 n.迅速增長(zhǎng)迅速增長(zhǎng) adj.視覺的，視力的視覺的，視力的 突出，顯眼突出，顯眼 concept approach humour contemporary contribution citizen niece nephew n.概念，原則概念，原則 n.方法，方式方法，方式 n.幽默幽默 adj.當(dāng)代的當(dāng)代的 n.捐助，貢獻(xiàn)捐助，貢獻(xiàn) n.市民市民 n.侄女，甥女侄女，甥女 n.侄子，外甥侄子，外甥 Do you think advertisement will mi

5、slead us by making us believe a product is better than it really is? Your opinion Will you be affected by advertisements when you buy something? What do you think of the design of nowadays advertisements ? wonderful or dull? True or False 1. “Tsing Tao Beer” tells you 3 pieces of information so it i

6、s attractive. 2. Advertisement must be attractive and creative. 3. The purpose of all advertisement is to make customer spend money. F T F Reading 4. Producing public advertisement mentioned in the text is free. 5. The text inferred that advertisement is trying to sell you something makes customers

7、bored. 6. The purpose of advertisement is creating something that has never been seen before. F T F 7. Standing out your advertisements is not easy because people are used to high standards of visual design.T Correct errors 1. Other common ideas including happiness, wealth and success. 2. This is of

8、ten not enough to noticing in a modern city. 3. Repeat old ideas is not a successful idea. 4. Using humor as well as unusual ideas to surprise people are important. include be noticed Repeating is 5. The main purpose of the advertisement is make customers spend money. 6. People are used to see high

9、standards of visual design. 7. People simply enjoy look at attractive advertisements. making seeing looking Listen to the text and answer the questions of EX3. 3 1. When does the simplest type of advertisement work? They work for products that people need and when there is not much competition. 2. W

10、hy are modern techniques of design not enough for advertisements to be noticed in modern cities? Because people are used to seeing high standards of visual design. 3. What ideas do todays advertisers use to make you notice their products? humor new and unusual ideas 4. What has the government done d

11、uring the last decade? saving waterfighting aids helping the poor giving up smoking Difficult sentences 1. the last sentence in Para 2 As present-day advertisers often have large budgets, a lot of money is spent on applying modern techniques of design to make these advertisements as visually attract

12、ive as possible. As is spent on to make asas possible. 2. the third line of the Para 3 Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive. by combining with full of competitio

13、n linked to the products 3. the second line of the Para 4 They realise that it does not matter how attractive the idea linked with the product is. it does not matter The idea linked with the product is attractive. linked with the product 4. the third line of the last Para There are public advertisem

14、ents which encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. There are public advertisements encourageto participate in improving protectingand helping Voice your opinion Do you think advertising actually works? Have you ever bo

15、ught anything because you liked the idea promoted in the advertisement? 1. sb. /sth. be likely to do = It is likely that 有可能有可能, 有希望的有希望的 Tickets are likely to be expensive. 入場(chǎng)券入場(chǎng)券可能可能很貴。很貴。 It is likely that the thieves dont know how much it is worth. 盜賊盜賊很可能很可能不知道此物的價(jià)值。不知道此物的價(jià)值。 . Language points

16、2. consist of = be made up of 由由 組成組成, 構(gòu)成構(gòu)成 The country consists of hundreds of islands. 這個(gè)國(guó)家是這個(gè)國(guó)家是由由數(shù)百個(gè)島嶼數(shù)百個(gè)島嶼構(gòu)成構(gòu)成的。的。 3. link A to / with B 與與相聯(lián)系相聯(lián)系 = connect/associate A with B The video was linked to a powerful computer. 攝像機(jī)攝像機(jī)與與一臺(tái)功能強(qiáng)大的計(jì)算機(jī)一臺(tái)功能強(qiáng)大的計(jì)算機(jī)相連相連 接接。 The Channel Tunnel links Britain with

17、the rest of Europe. 英吉利海峽隧道英吉利海峽隧道把把英國(guó)和歐洲其他國(guó)英國(guó)和歐洲其他國(guó) 家家連接連接起來(lái)了。起來(lái)了。 4. apply 申請(qǐng)申請(qǐng); 請(qǐng)求請(qǐng)求 (to sb) (for sth) apply for a job, passport, visa 申請(qǐng)工作申請(qǐng)工作 護(hù)照護(hù)照 簽證簽證. 貼貼; 敷敷; 涂涂; 搽搽 apply the glue to both surfaces 兩面都涂上兩面都涂上 膠水膠水 運(yùn)用運(yùn)用, 應(yīng)用某事物應(yīng)用某事物 sth (to sth) 這項(xiàng)研究成果能應(yīng)用於新的技術(shù)開發(fā)方面這項(xiàng)研究成果能應(yīng)用於新的技術(shù)開發(fā)方面. The results

18、 of this research can be applied to new developments in technology. 集中精力（做事）集中精力（做事）; 專心專心 oneself/sth (to sth/doing sth) 你只有真正專心致志（用功）你只有真正專心致志（用功）, 考試才能及考試才能及 格格. You will only pass your exams if you really apply yourself (to your work). 我們要?jiǎng)觿?dòng)腦筋找出解決的辦法來(lái)我們要?jiǎng)觿?dòng)腦筋找出解決的辦法來(lái). We must apply our minds to f

19、inding a solution. 使（法律等）實(shí)施或生效使（法律等）實(shí)施或生效; 應(yīng)用應(yīng)用; 運(yùn)用運(yùn)用 apply a law/rule/precept 執(zhí)行法律執(zhí)行法律規(guī)則規(guī)則/規(guī)規(guī) 程程 application n. 申請(qǐng)申請(qǐng) a letter of application. Ive sent off applications for four different jobs. Have you filled in the application form for your passport yet? applicant (c.)n. 申請(qǐng)人申請(qǐng)人 How many applicants

20、 did you have for the job? 5. be used to doing sth. 習(xí)慣于做某事習(xí)慣于做某事 Im used to getting up at 5:30 am. 我我習(xí)慣于習(xí)慣于早上五點(diǎn)半早上五點(diǎn)半起床。起床。 be used to do sth. 被用來(lái)做某事被用來(lái)做某事 These stones can be used to build bridge. 這些石頭能這些石頭能用來(lái)造橋用來(lái)造橋。 used to do sth. 過(guò)去常常做某事過(guò)去常常做某事 As a young man he used to swim in the river east of

21、 his village. 當(dāng)他年輕的時(shí)候當(dāng)他年輕的時(shí)候,常常常常在村東的河里在村東的河里游泳游泳。 used to be sth. 過(guò)去是過(guò)去是樣子樣子/狀態(tài)狀態(tài) The village doesnt look like what it used to be. 6. stand out 突出，顯眼，出色突出，顯眼，出色 He played the violin, and he stood out from all the other musicians. 拉小提琴，他在所有的音樂(lè)家中尤為出色。拉小提琴，他在所有的音樂(lè)家中尤為出色。 Her dark eyes really stood out

22、 against her pale face. 她的一雙黑眼睛襯托在她蒼白的面孔上確實(shí)很她的一雙黑眼睛襯托在她蒼白的面孔上確實(shí)很 突出。突出。 路牌上的字十分顯眼。路牌上的字十分顯眼。 The words on the road sign stand out well. 7. suggest 建議建議 suggest doing sth. suggest ones doing sth. suggest that clause 表示表示“建議建議”時(shí)，從句用時(shí)，從句用“(should)+v. ”的虛的虛 擬語(yǔ)氣；表示擬語(yǔ)氣；表示“暗示，表明暗示，表明”時(shí)，從句用陳述時(shí)，從句用陳述 語(yǔ)氣語(yǔ)氣 他建

23、議晚飯后去散散步。他建議晚飯后去散散步。 He suggested going out for a walk after dinner. 我建議你走路去上班，別開車了。我建議你走路去上班，別開車了。 I suggested your walking to work instead of driving a car. 我建議你走路上班。我建議你走路上班。 I suggest that you (should) walk to work. 我建議他走路去上班，但他不聽。（同位語(yǔ)我建議他走路去上班，但他不聽。（同位語(yǔ) 從句）從句） My suggestion that he (should) wal

24、k to work doesnt work. 他蒼白的臉色表明他生病了。他蒼白的臉色表明他生病了。 His pale look suggested that he was ill. 8 . approach n. 靠近；走進(jìn)；方法；途徑靠近；走進(jìn)；方法；途徑 vt. 向向靠近靠近/接近；處理接近；處理 With the approach of Christmas, business booms. 圣誕節(jié)即將來(lái)臨，生意變得火爆起來(lái)。圣誕節(jié)即將來(lái)臨，生意變得火爆起來(lái)。 All the approaches to the city were flooded. 所有通往城里的道路都被水淹了。所有通往城

25、里的道路都被水淹了。 The teacher adopted a new approach to teaching languages. 老師采用了新的語(yǔ)言教學(xué)法。老師采用了新的語(yǔ)言教學(xué)法。 New years Day is approaching. 元旦即將來(lái)臨。元旦即將來(lái)臨。 The police warned the public not to approach the man if they saw him. He is approaching a difficult task. 9. contribute vt./vi. 捐助捐助; 捐贈(zèng)捐贈(zèng); 貢獻(xiàn)貢獻(xiàn) (sth) (to/towa

26、rds sth) contribute (ten pounds) to a charity collection 捐獻(xiàn)（十鎊）給慈善事業(yè)捐獻(xiàn)（十鎊）給慈善事業(yè) Everyone should contribute what he or she can afford. 人人都應(yīng)該盡自己的能力作貢獻(xiàn)。人人都應(yīng)該盡自己的能力作貢獻(xiàn)。 促成某事物促成某事物 to sth. = help to cause sth 吸煙會(huì)導(dǎo)致肺癌嗎吸煙會(huì)導(dǎo)致肺癌嗎? Does smoking contribute to lung cancer? 有助于有助于 to sth Her work has contributed

27、 enormously to our understanding of this difficult subject. 她的著作極有助於我們對(duì)這個(gè)困難問(wèn)題的了解她的著作極有助於我們對(duì)這個(gè)困難問(wèn)題的了解. 撰稿撰稿; 投（稿）投（稿） (sth) to sth 她給文學(xué)刊物投了（幾首詩(shī)）稿她給文學(xué)刊物投了（幾首詩(shī)）稿. She has contributed (several poems) to literary magazines. contribution n.貢獻(xiàn)，促成作用；捐款，捐獻(xiàn)物；投稿貢獻(xiàn)，促成作用；捐款，捐獻(xiàn)物；投稿 The school sees its job as prep

28、aring students to make a contribution to society. He was awarded a prize for his contribution to world peace. the contribution of money to charity 慈善捐款慈善捐款. The editor is short of contributions for the May issue. 編輯缺少五月號(hào)刊物用的稿件編輯缺少五月號(hào)刊物用的稿件. The signing of such a treaty would be a major contribution

29、towards world peace. 簽訂這樣一簽訂這樣一 項(xiàng)條約項(xiàng)條約, 是對(duì)世界和平的重大貢獻(xiàn)是對(duì)世界和平的重大貢獻(xiàn). 10. participate 參加參加, 參與（某活動(dòng)）參與（某活動(dòng)） (in sth) =take part or become involved (in an activity) participate in a competition, discussion, meeting 參加競(jìng)賽參加競(jìng)賽 討論討論 會(huì)議會(huì)議 她積極參與本地政治活動(dòng)她積極參與本地政治活動(dòng). She actively participates in local politics. How m

30、any countries will be participating (in the Olympic Games)? 有多少國(guó)家要參加（奧林匹克運(yùn)動(dòng)會(huì)）有多少國(guó)家要參加（奧林匹克運(yùn)動(dòng)會(huì)）? participant n.參加者參加者 (in sth) =person or group of people who participate in sth All the participants in the debate had an opportunity to speak. 所有參加辯論的人都有機(jī)會(huì)發(fā)言所有參加辯論的人都有機(jī)會(huì)發(fā)言. participation (u.)n.參加參加 (in s

31、th) = (action of) participating in sth. Union leaders called for the active participation of all members in the day of protest. 工會(huì)領(lǐng)袖號(hào)召抗議那天全體會(huì)員積極參加工會(huì)領(lǐng)袖號(hào)召抗議那天全體會(huì)員積極參加. Translation 1. 成人組由成人組由15人人組成組成。 The adult group consists of 15 persons. 2. 未來(lái)的未來(lái)的24小時(shí)內(nèi)小時(shí)內(nèi)可能可能有雪。有雪。 It is likely to snow in the next

32、24 hours. 3. 警察認(rèn)為這些謀殺案之間有警察認(rèn)為這些謀殺案之間有關(guān)聯(lián)關(guān)聯(lián)。 Police think the murders are linked. 4. 我肯定會(huì)我肯定會(huì)習(xí)慣習(xí)慣這項(xiàng)艱苦工作的。這項(xiàng)艱苦工作的。 Im sure Ill get used to the hard work. Read these words together and match them with the most suitable definitions. approach, boom, budget, classic, concept, consist of, contemporary, corp

33、oration, neighborhood, suitable a) traditional, typical b) company c) right for something d) contain classic corporation suitable consist of 5 e) plan of how money should be spent f) rapid increase g) idea h) method i) belonging to the present time j) area around where you live budget boom concept a

34、pproach contemporary neighborhood Grammar Read these sentences and tell the Gerunds function. 1. a lot of money is spent on applying modern techniques of design to make these.after a preposition 2. Others try to create advertisements that people simply enjoy looking at. object 3. For example, it cou

35、ld be “Shanghai Sewing Machine,” 4. Using humour as well as new and unusual ideas to surprise people is important in modern. 5. My job is teaching. telling the use of noun subject predicative Complete the sentences with the verbs in their correct form. 1. Im an early bird, and Ive got used to _ (get

36、 up) at 5:00 a.m. 2. There is only one programme worth _ (watch) today-the science programme on volcanoes. getting up watching 8 3. Its no use _ (worry) about it. You cant do anything to change it. 4. I regretted _ (not apologise) to the old man for my bad behaviour. 5. My little niece and nephew ar

37、e always excited to set out on a _ (camp) trip. worrying not apologising camping 6. For fifty years, she did her job without _ (complain). 7. _ (Ask) about other peoples personal business is not polite. 8. I feel like _ (not do) anything at all this evening. complaining Asking not doing Rewrite the

38、following sentences using the gerunds. 1. Its bad for you to watch too much TV. Watching too much TV is bad for you. 2. Mary collects stamps. Thats her hobby. Collecting stamps is Marys hobby. or Marys hobby is collecting stamps. 9 3. He suggested that we should ask the boss for his opinion first. H

39、e suggested asking the boss for his opinion first. 4. He rushed to the school. He didnt have breakfast. He rushed to the school without having breakfast. 5. Dont talk to her. Its no use. She never listens. Its no use talking to her. She never listens. 10 Fill in the gaps with the words in the box. U

40、se the correct form of the verbs. Keys: 1. becoming 2. ask 3. help 4. winning 5. show 6. believe 7. creating 8. is Translation 1. 學(xué)習(xí)學(xué)習(xí)語(yǔ)言不同于數(shù)學(xué)。語(yǔ)言不同于數(shù)學(xué)。 Learning a language is different from learning math. Our bodies are strengthened by taking exercise. Similarly, our minds are developed by learning.

41、2. 身體是靠身體是靠鍛煉鍛煉強(qiáng)壯的，同樣，大腦強(qiáng)壯的，同樣，大腦 是靠是靠學(xué)習(xí)學(xué)習(xí)開發(fā)的。開發(fā)的。 (2000上海上海) I like listening to pop music. 3. 我喜歡我喜歡聽聽流行音樂(lè)。流行音樂(lè)。 Seeing is believing. 4. 眼見眼見為為實(shí)實(shí)。 1. All the staff in our company are considering to the city centre for the fashion show. (2007上海春上海春) A. to go B. going C. to have gone D. having gone

42、2. Can I smoke here? Sorry. We dont allow _ here. (2007江蘇江蘇) A. people smoking B. people smoke C. to smoke D. smoking 3. Robert is indeed a wise man. Oh, yes. How often I have regretted _ his advice! (2007安徽安徽) A. to take B. taking C. not to take D. not taking 4.As a result of the serious flood, two thirds of the buildings in the area_. A. need repairing B. needs to repair C. needs repairing D. need to repair Pro