MicrobloggingletterfirstclashYearredenvelopes-畢業(yè)論文翻譯

1、Microbloggi ng letter first clash Year reden velopesFree Paper Downl oad Cen ter News: en trusted withthe success of last year,Tencentmicro-cha nnelredten taclesfrom ordinaryusers to furtherprobeintotheadvertis ingbus in ess market,whichalsomakesthetwomajor social n etworki ng platform for the first

2、 time broke out red en velopes market ing confron tati on.In esse nee, both the microblogg ing micro letter en velopes or en velopes, corporate market ing are in vested in excha nge for brand exposure and enhance user stick in essand acquire new customers. From thisperspective, the New Year red en v

3、elopes with fast dropsred Wars and there is not much differenee, leaving users are throw ing money and buy user. This will truly reflect the micro-cha nnelacqua intancesocial platforms and ope nsocial platform Weibo differe nt marketi ng value.Different market ing modelUn like marketi ng, daily oper

4、atio ns, the n ature of the platformanduserhabits willdeterm ine the differe ntresults.HaveHigh ordinaryusers isimportant, butiiadvertisers are moreinterestedin how the user sexciteme nt to bring their own promoti on.Microblogging as a public platform itself is based on the same user to be involved

5、in a particulartopic ofinterest.While excessive marketing will also bring sideeffects, but the user s mental toleranee is much higher. Figuratively, users send advertis ing on the road reacti on, and sent directly to the reacti on advertis ing the home is completely differe nt.Diffusionmode of trans

6、missionis brought fissionmarketingeffectiveness,advertisers are each marketingfurtherwide ningcircle of unknown users.Atte nti onNeedless to say the Chinese New Year, Spring Festival, Spring Festival and other traditi onal hot topic is the public willi ng to the discussi on, and social media itself

7、is the best platform for the spread of the big eve nt. If advertisers can accurately grasp the big eve nt marketi ng meeti ng poin t, it is easy to get an un expectedbrand com muni catio nandexposure.Marketing from New Year s Eve just past, we canlook into the depths or two that night with three hom

8、e New Y ear s Eve con cert staged simulta neouslyon themicroblogging discussion on the topic of New Year s Eveamount soared to 26.02 million, the total amount of read in g-relatedtopics microblogg ingUp to 2.85 billio ntimes, the first minute of the new year, sending microbloggingalso a new high, wh

9、ich show that themicroblogg ingplatformrema inspacked with higheno ughpopularity, as long as there is an appropriateopportunity to be able to let thediving user surfaced.Therefore, advertisers can easily make big eve nt marketi ng in the microblogg ing platform, while leverag ing the feasibility of

10、micro-cha nnel marketi ng will have to be much smaller.Stars Fans economyThis year smicrobloggingred innovativegameplay more than afan red. Stars fans can give reden velopes, and fans can also give red en velopes filled star, and can send a joi nt red star. This new feature is actually microblogg in

11、g Rece nt dive part of the strategy, microblogginggas began to be more grounded,moresuitable for the average user, and further expansion to sec ond and third tier cities.In Star promoti on,no more suitabletha nthemicrobloggingplatform. From high round to deer Han,from TFBoy to Wang Sicong, popular s

12、tar microblogg ing hundredsof millionsof millions of fans have highpopularity such as deer Han, fans will be able to spontaneously Its a microbloggingcommentbrush to13.14 millio n, while its per microblogg ing forwarded tens or eve n hun dreds of thousa nds, this is the most in tuitive appeal of the

13、 stars reflected.Fans econo mic pote ntial of this microblogg ing fans also get red in very clearly reflected in the New Y ear red envelopes in the warm-up activities, 22 stars on the microblogg ing issued a total value of 3.8 millio n yua n in cash envelopes, envelopes drawn fans The number is as h

14、igh as 351 millio n, of which 178 millio n is from the fans and corporatesponsors, apparentlythe red star on thefans and the joint en terprise has no small attracti on.Although it looks average user prize money is not high, but the new red is played directlyinto the user spaymentof cash treasure wal

15、let, but more fun is thein teracti on among fans and stars, fans and betwee n fans.A Deer Han fans can quickly find another deer Han s fans,social in teracti on microblogg ing in terest has bee n furtherenhanced.This inno vative gameplay en velopes also authorized users. Microblogging data show that

16、 New Year s Eve ni ght microblogg ing red activity page for exposure times of about 20milli on,the amount of exposuremicroblogg ing en velopes up to 410 millio n times the light deer Han s Fans receive a red envelope number reached 21 millio n.Spon sored by leverag ing market ingOf course, fans en v

17、elopes also leverag ing market ing advertisers the opport un ity not to be missed. Spon sored microblogg ing red star back in the fans, select a specific in dustry celebrity spon sorship en velopes, advertisers can use not only the in flue neeof stars and celebrities getmarket ing scale n ever previ

18、ously imag in ed, You can cover more accurate to pote ntial users they want to arrive. And this is a fan of the economy social acquaintanceof themicro-cha nnel platform scarce.Or in the popular heartthrob deer Han, for example, the numberof sponsored deer Han red envelopes ton early1,400 people,in clud ing200,000 spon sorshipDrag on TV. And in return en terprises that receive red deerHan fans every time,