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1、會計學1Chaptercommunication第1頁/共33頁交際交流傳播溝通交往通信傳通Communication交際2021-8-313 Lead-in 第2頁/共33頁CommunicationCommunication Latin word “communicareLatin word “communicare” ” Act and process of sending Act and process of sending and receiving messages and receiving messages among peopleamong people2021-8-314第

2、3頁/共33頁FunctionsFunctions2021-8-315第4頁/共33頁oral communication written communication body lanuagefacial expressionsgestureseye contact第5頁/共33頁第6頁/共33頁Intrapersonal Intrapersonal CommunicatioCommunication nInterpersonal Interpersonal CommunicatioCommunication nOrganizational Organizational Communicati

3、onCommunicationMass Mass CommunicationCommunication自我傳播人際傳播組織傳播大眾傳播2021-8-318第7頁/共33頁CommunicationBiological/Physical Human Social Non-social Intra-personal Interpersonal Organizational Mass 2021-8-319第8頁/共33頁Interactive Model of CommunicationSenderReceiverresponseSenderReceiverresponseencodingdecod

4、ingnoiseFeedback is essential to good communicationdecodingencodingmessage / channelmessage / channelCommunication context 第9頁/共33頁第10頁/共33頁Elements Explanations of the elelments Illustrations in this conversation context a setting or situation in which communication occurssender the individual who

5、originates a message encodingthe process by which an idea is converted into a message messagethe information being sentchannel the means by which a message is transmitted from its origin to its destination an elevator on the way to the office the man converting the idea of greeting into a verbal mes

6、sagea verbal greeting (Howve you been?)face-to-face第11頁/共33頁Elements Explanations of the elelments Illustrations in this conversation receiverthe intended destination of a message decoding the process by which the message is converted into an idearesponse the reaction if the receiver to the decoded

7、messagefeedbacka message about the effects of a previous message that is sent back to the source noise anything that interferes with the transmission of a message the woman converting the verbal message into the idea of greeting: Hes greeting me. positive response to the greeting a verbal message se

8、nt back:not bad. N you?None第12頁/共33頁Contextualized Model Linear ModelCircular Model Process Model2021-8-3114第13頁/共33頁lLinear Model-5WsLinear Model-5WsSenderSenderMessagMessage eChannelChannelReceiveReceiver rEffectEffects sWhoWhoA senderA senderSay whatSay whatDirects a MessageDirects a MessageIn wh

9、ich channelIn which channelThrough some MediumThrough some MediumTo whomTo whomTo a ReceiverTo a ReceiverAnd with what effectAnd with what effectWith some EffectWith some EffectFeedback2021-8-3115第14頁/共33頁2021-8-3116第15頁/共33頁2021-8-3117第16頁/共33頁l Contextualized ModelContextualized ModelCulturalSocia

10、lPhysicalMessageEncodeChannelEncodeReceiverSenderDecodeChannelEncodeMessageFeedback2021-8-3118第17頁/共33頁第18頁/共33頁第19頁/共33頁第20頁/共33頁第21頁/共33頁第22頁/共33頁第23頁/共33頁第24頁/共33頁1.7 Case Study 第25頁/共33頁1.7 Case Study 第26頁/共33頁第27頁/共33頁a:Huh, lovely weather for March,isnt it?b: I bought her a flower. c: It would keep me awake all night. d: Well, Ive been on whiskey all day.e: Hes English. f: Good morning sir. What can I do for you today? g: The dog is looking happy.h: It is an outdoor party.i: Well, mmm uh its not that we dont drink. j: Ill bring the Kleenex. 第28頁/共33頁第29頁/共

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