阿里巴巴集團(tuán)的英文簡介

1、the introduction of alibabathe introduction of alibaba dian jieinternational business 201512011810052catalogue1. 1.the target market of alibaba the target market of alibaba 3. 3.the brand and business of alibaba the brand and business of alibaba 4.the 4.the international strategy international strat

2、egy of alibabaof alibaba 5. 5. the reasons for the success of alibaba the reasons for the success of alibaba 2.the development of alibaba 2.the development of alibaba 3 the target market of alibabathe target market of alibabaproduction organization, production services, financial services, logistics

3、 services, information services, network marketing, etc e-commerce market alibabae-commerce services market information platform services, third-party payment services, third-party e-commerce credit evaluation service, partners guidance service, etc cross-border e-commerce market cross-border commer

4、ce, goods exhibition, logistics, payment, etc 4b2bb2bb2cb2c third-party payment c2cc2cmain competitors i steel net、global sources jingdong malltaobao market accounted for 96.5% of the absolute leading m a r ke t s h a re , t h e re i s n o competitor in the market. unionpay、tenpaymobile shopping ali

5、baba wireless occupies the absolute majority of the market share. there is no competitors . the target market of alibabathe target market of alibaba5in 1999, 18 people led by jack ma founded alibaba group ;in 2000, alibaba group successfully financing $20 million ;in 2001, the registered users of al

6、ibaba exceeded 1 million ;in 2002, alibaba began to make profits in the first;in 2003, alibaba set up taobao and open b2c business;in 2004, alibaba create a alipay platform;in 2005, alibaba and yahoo reached a strategic cooperation, the same year in october to take over the chinese yahoo.;in 2006, a

7、libaba opened the taobao university courses to provide e-commerce training services for platform users; the development of alibaba the development of alibaba 6in 2007, alibaba listed on the hongkong stock exchange ;in 2008, alibaba set up taobao mall that is now tmall ;in 2009, alibaba launched clou

8、d computing services ;in 2010, alibaba set up juhuasuan and aliexpress ;in 2011, tmall and juhuasuan split from taobao ;in 2012, jack ma founded alibaba foundation ;in 2013, alibaba released a mobile social networking software and to develop mobile social platform services market ; the development o

9、f alibaba the development of alibaba 7in 2014, alibaba launched tmall international . in this year, the annual income of it is as high as 53 billion yuan ；in 2015, alibaba promoted the development of the digital marketing program in china, and gradually achieve big data marketing ability .in2016, al

10、ibaba group platform turnover reached 3 trillion, reach 3.092 trillion yuan, up 27% from a year earlier. it suggests that alibaba has become the largest mobile economic entity in the world. at the same time,it makes success breakthrough 100 billion yuan, which became the highest per capita capacity

11、of chinese internet companies. the development of alibaba the development of alibaba 8阿里巴巴國際交易市場 the brand and business of alibaba the brand and business of alibaba 9ali tv operating system 1.trading platform service 2.information service such as alimama, cloud computing services 3.the local service

12、 life such as o2o , ali-health, and ali-travel 4. the control services it covers the quality control service about entire production.5. terminal platform service ali phone operating system, ali tv operating system 6. the internet financial services ants financial, alipay, yu e bao, zhao cai bao 7. e

13、ntertainment services ali music, ali film the brand and business of alibaba the brand and business of alibaba b2b platform service and cross-border e-commerce services. 10alibaba will build the integration of the global e-commerce service platform, so that it can develop all over the world. market i

14、nternationalization service object internationalizationcapital internationalization human capital internationalization the international strategy of alibaba the international strategy of alibaba 11internal strengthsorganization structureproduct strategy equity structure market positioningthe busines

15、s of alibaba is divided into 30 division. it can respond more quickly in the change of external environment.alibaba has diversified products, which can be effectively dispersed market risk. a l i b a b a s m a r k e t positioning can help it to obtain the biggest living space, and can give alibaba g

16、roup provides a broad and solid market foundation. alibabas ownership structure can guarantee t h a t t h e t a l e n t e d managers can control the enterprise and improve the executive force and market competitiveness. the reasons for the success of alibaba the reasons for the success of alibaba 12

17、global market market opportunities global market helps to alibaba to promote their own b2c, c2c, o2o platform business .emerging markets now alibaba has already sta r te d to d o som e business in brazil and achieved some success. it also demonstrated in s i m i l a r e m e r g i n g countries such as south africa, india, russia,