學(xué)術(shù)英語(yǔ)(管理)_Unit 1

1、學(xué)術(shù)英語(yǔ)學(xué)術(shù)英語(yǔ) 管理管理Academic English for BusinessUnit 1 Studying Business Lead-in Text A Text B Researching Listening Speaking WritingUnit ContentsUnit 1 Studying Business Lead-inActivity 1Activity 2Unit 1 Studying BusinessLead-inActivity 1l Why are you interested in studying Business?Unit 1 Studying Busin

2、essLead-inExchange Time l In a groupl Go around in turnsl Take notes as you listenl Summarize your discussions Activity 1Unit 1 Studying BusinessLead-inl What do you think others study business for?Activity 2Unit 1 Studying BusinessLead-inExchange Time l In a groupl Go around in turnsl Take notes as

3、 you listenl Summarize your discussions Activity 2 Text A Critical thinking and reading Theme sentence Subheadings Summarize Discussion Language building-up Specialized vocabulary Signpost language Formal EnglishYour Future in the Changing World of BusinessUnit 1 Studying BusinessUnit 1 Studying Bus

4、inessText ATheme sentencesl Where is the theme sentence for Text A?Theme sentences are usually found at the introductory part or the conclusion part of a piece of business writing. If not, try looking at the subheadings.TipCritical reading and thinkingUnit 1 Studying BusinessText ATheme sentencesl T

5、he theme sentence for Text A is:“Learning about business and how you can be involved as an employee, business owner, consumer, or investor can be fun!” (last paragraph)Critical reading and thinkingUnit 1 Studying BusinessSubheadingsText ACritical reading and thinking Subheadings enable readers to fi

6、nd detailed information quickly. Effective subheadings represent distinct aspects of a topic. They also give the reader an idea of how deeply a topic is covered. Subheadings are usually marked out in a different font from the rest of the text. Or there is space inserted above and below them. TipUnit

7、 1 Studying BusinessSubheadingsText ACritical reading and thinkingFor Help in Choosing a Career l Find out the subheadings in Text A.To be a successful employee To start your own business To become a better informed consumer and investor Unit 1 Studying BusinessText structureCritical reading and thi

8、nkingText AIdentify the structure of Text A by completing the table on Page 7.Unit 1 Studying BusinessText structureCritical reading and thinkingText AThere are four types of people who may benefit from studying business.EmployeesStudying business helps them decide on a career, then acquire skills a

9、nd knowledge necessary for a successful career.B u s i n e s s ownersStudying business helps them obtain skills needed to start their own businesses, identify a product or service that customers want, and realize the potential risks.CustomersStudying business helps them to be more informed before ma

10、king a purchase decision.InvestorsStudying business helps them understand the basics of business so as to better invest for the future.Unit 1 Studying BusinessDiscussionText ACritical reading and thinking “Employers and our capitalistic economic system are more demanding than ever before. Ask yourse

11、lf: What can I do that will make employers want to pay me a salary? What skills do I have that employers need?”(Para. 3) What skills make you “employable”? What are the skills that you can learn from university courses? What are the skills that you need to learn outside the university?Unit 1 Studyin

12、g BusinessSpecialized vocabularyText A Language building-upSpecialized vocabulary consists of the words and phrases used regularly in a given subject area. For example, you might read the following sentences in an article about ocean and life.The ocean has a significant effect on the biosphere. Ocea

13、nic evaporation, as a phase of the water cycle, is the source of most rainfall.Unit 1 Studying BusinessSpecialized vocabularyText A Language building-upMatch the words and phrases in Column A with the definitions in Column BgicbeadhfUnit 1 Studying BusinessSpecialized vocabularyText A Language build

14、ing-upComplete the following sentences with the proper forms of words and phrases given in Column A.1 The banks credit rating has been downgraded because of concerns about _.2 Fees and expenses are an important consideration in selecting a(n) _ because these charges lower your returns.undercapitaliz

15、ationmutual fund3 If you seek financing through a bank or an investor, youd better come up with a compelling _.4 The bank charges a fixed rate for each _.business plantransactionUnit 1 Studying BusinessSpecialized vocabularyText A Language building-upComplete the following sentences with the proper

16、forms of words and phrases given in Column A.5 This is why no research study, no matter how far back it extends, will ever fully prescribe an accurate _for businesses of the future.6 Intelligent _ products provide simpler, faster, and cheaper solutions for customers to lower cost.road map7 He has be

17、en charged with tax _.8 Women now represent almost 50% of the _.9 When it comes to purchasing a new lap-top, _ matters.on-demandfraudwork forcecustomer serviceUnit 1 Studying BusinessAcademic writing follows certain rules of formality. The expressions we use when we are writing to friends are differ

18、ent from those in business writings. For the latter, formal words and expressions are preferred and colloquial ones are avoided. Text A Language building-upFormal EnglishUnit 1 Studying BusinessFormal EnglishText A Language building-upFormal English Informal EnglishIt is used in official, literary,

19、academic writing, or formal social events.It is more commonly used in writing than speech.Sentences are often long and complex.Contractions are avoided.The passive voice is often used, making it sound impersonal.Much vocabulary derived from French is used.slangs and many phrasal verbs are avoided.It

20、 is used in everyday personal conversations or letters to friends. It is more commonly used in everyday speech than in writing.Sentences are often short and simple.Contractions are common.The active voice is often used.Vocabulary derived from French is not used.slangs and many phrasal verbs are comm

21、on.Unit 1 Studying BusinessFormal EnglishText A Language building-upExamplesThe researchers identified the important properties.Doctors have established a new method. This appeared to rectify the problem His words demonstrate that Details of the report are to be found on page 26. The experiment was

22、carried out / performed.The researchers found out what the important things were. Doctors have come up with a new method. This seemed to fix the problem His words show that You can find out all about the report on page 26.They did an experiment.Unit 1 Studying BusinessFormal EnglishText A Language b

23、uilding-upThe following is excerpted from Text A. Replace the underlined formal words with less formal ones.To get a job in your chosen field and to be successful at it, you will have to (1) develop a plan, or road map, that ensures that you have the skills and knowledge the job requires. You will b

24、e expected to have both the technical skills needed to (2) accomplish a specific task and the ability to work well with many types of people in (3) a culturally diverse work force. These skills, together with (4) a working knowledge of the American business system and (5) an appreciation for a cultu

25、rally diverse workplace, can give you (6) an inside edge when you are interviewing with a prospective employer.(6) an advantage (1) makeKeys(3) complete a work force made up of people from many different cultural backgrounds(2) complete (4) adequate knowledge of how the American business system work

26、s (5) an understanding of the importance of Unit 1 Studying Business Text B What Supermarkets Dont Want You to Know Critical thinking and reading Language building-up Specialized vocabulary CollocationsUnit 1 Studying BusinessA natural breakText B Critical reading and thinking Scan the first sentenc

27、e of each paragraph to look for a natural break that divides the text into two parts Complete Critical Thinking task as we re-read the textUnit 1 Studying BusinessText B Critical reading and thinkingComplete the following tables about the main idea of the text.Type one: sale pricingWhy do supermarke

28、ts offer sales several times a year instead of all-year-round cheaper prices?As an effective way of self targeting: using high price to exploit loyal (or lazy) customers, and low price to attract bargain hunters. Unpredictability makes it harder for customers to decide where to go shopping cheaply.U

29、nit 1 Studying BusinessText B Critical reading and thinkingComplete the following tables about the main idea of the text.Type one: sale pricingWhen two supermarkets compete for the same customers, they vary their special offers to take advantage of those customers who dont bother to go to both store

30、s.Companies find it more profitable to increase prices by a larger amount on an unpredictable basis. Customers find it troublesome to avoid unpredictable price increases but easy to avoid predictable ones.Unit 1 Studying BusinessResearchingPrice targeting Unit 1 Studying BusinessUnit 1 Studying Busi

31、nessResearchingPrice targeting A method to get buyers to pay as much as possible, e.g.Espresso $Espresso + hot water= Americano$Espresso + milk = Latte$Espresso + chocolate paste = Mocha $Cup size: short, tall, grande, venti$Toppings: cream, cherry, cookie$ Also known as price discriminationUnit 1 S

32、tudying BusinessUnit 1 Studying BusinessUnit 1 Studying BusinessText B Critical reading and thinkingComplete the following tables about the main idea of the text.Type two: other price mix-upsHuge price differences between loose chillies and packaged chilliesDifferent prices for crisps of different f

33、lavorsThe random element is there so that only shoppers who are careful to notice, remember and compare prices will get the best bargains.Unit 1 Studying BusinessResearchingPrice targeting Researching steps Read instructions of Researching Task on Page 14. Work in groups of 4-5 and conduct out-of-cl

34、assroom research to find examples of price discrimination in different industries. Present your research findings in class next time.Unit 1 Studying BusinessPresentationResearchingNext time, while you are listening to thepresentation, practice the speaking skills of Asking for Information / Clarific

35、ation on Page 20.Price targeting Unit 1 Studying Business Listening Prediction Listening tasksUnit 1 Studying BusinessListeningl The importance of predictionPrediction Facilitate the access to relevant knowledge. Enhance subsequent understanding.Unit 1 Studying BusinessListening tasksListening You w

36、ill listen to a clip of Steve Jobs speech at MacWorld 2007. Before, think about the following questions: What might be the purpose of the conference MacWorld 2007? Who might the audience be? What new Apple product was released at MacWorld 2007? How do you think Steve Jobs would make the new product

37、sound exciting?Unit 1 Studying BusinessListening tasksListeningComplete the following notes.1 The three revolutionary products from Apple mentioned by Steve Jobs:2 The three functions the new product combines:3 Two criteria mentioned in the speech to evaluate cell phones:Macintosh, iPod, iPhone.A wi

38、descreen iPod with touch controls, a phone, and an Internet communicator.Smart and easy-to-use.Unit 1 Studying Business Speaking Useful expressionsUnit 1 Studying BusinessAsking for information and clarification Useful expressionsSpeakingKnowing how to ask questions and seek clarification during tut

39、orials, seminars and lectures is important at university. Here are some useful expressions for your reference.In fact there are two sets of expressions that serve similar purposes, but they differ in the degree of politeness. Remember being polite is important in academic discussions. Now read these

40、 sentences in the following two columns and compare them in terms of politeness.Unit 1 Studying BusinessAsking for information and clarification Useful expressionsSpeakingUnit 1 Studying BusinessAsking for information and clarification Useful expressionsSpeakingWork in groups of 4-5 and discuss the

41、following questions. Try to use the strategy of politeness in asking for information and clarification in your discussion.1 Do you use social networking sites? If so, which ones do you use? If not, which ones would you like to try?2 What are the usual functions of social networking sites?3 Which function is your favorite? Why?4 How can a business use social networking sites to market a product or service to college students?Unit