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1、working across generationsjason crowe and ginny dangeloobjectives to understand four generations in the workplacetheir characteristics and needs to be aware of demographics in your workplace vs. the marketplace to gain insights into leading across generationsgeneration typesbirth year 1922-1945 trad

2、itionalists, veterans, silent generation1946-1964 baby boomers, the sandwich generation1965-1980 gen xers, generation xers, xers1981-2000 millennials, gen y, nexters silent generationnearly fifty million americans were born to the silent generation in america from the beginning of 1925 through 1942.

3、 this generation is comparatively small when compared to the surrounding generations because people had fewer children in the 1920s and 1930s, in response to financial and global insecurity. silents are about 95% retired at this point. the silent generation was the generation born between the two wo

4、rld wars, who were too young to join the service when world war ii started. many had fathers who served in world war i. silent generationsilent generationtechnologyradio and televisioncore valuespatrioticconformersdisciplinerespect for authoritysilent generationexperienceswwi / wwiiholocaustgreat de

5、pressionroaring 20sfdr administrationsilent generationmembers of this generation experienced vast cultural shifts in the u.s., and struggled with conflict morals, ideas, and desires. the 1920s was, for 8 years and 3/4 of 1929, a very happy decade. the last 1/4 was the stock market crash that could h

6、ave started the great depression that lasted straight through the 1930 s, not ending until mid-1940. a war started before 1920, and a war broke out in 1929. although it was called the great depression, people killed others, killed themselves, became homeless, and became penniless. actually, the eigh

7、t years of happiness might have felt like a small vacation to a person who lived during the time. baby boomersbaby boomers is the name given to the generation of americans who were born in a baby boom following world war ii. the youngest group of baby boomers are managing the millennials and generat

8、ion-x groups of employees - and in some cases, being managed by them. the united states experienced an explosion of births (hence the name baby boom) that continued for the next 18 years, when the birth rate began to drop. in 1964, baby boomers represented 40% of the population, which means that mor

9、e than one third of the population was under 19 years of age. since baby boomers make up such a sizable portion of the consuming public, their spending habits and lifestyles have a powerful influence on the economy. baby boomersbaby boomersexperiencescold war/viet namman on the mooncivil rightssexua

10、l revolutionenergy crisiswatergatebaby boomerstechnologytelevisioncore valuesoptimisminvolvementbaby boomersfor the years 1940-1994, inclusive, 202 million americans were born; about 77% of all americans now living were born after 1939. during the baby boomer years, 1946-1964 (inclusive), 75.8 milli

11、on americans were born. the ratio of males to females has stayed relatively constant. there were approximately 1.05 male births for every one female birth. the biggest year of the boom was 1957, when 4.3 million boomers were born. why it took over 10 years for so many post-world war ii families to g

12、et going is a matter of speculation. for the 5-year period between 1956 and 1960, inclusive, 21.2 million boomers were born, nearly 1 1/2 times the number born between 1941 and 1945, and the largest for any 5-year period in the 20th century. boomers today represent 28% of the u.s. population. but in

13、 1964, they represented about 40% of the population. in other words, in 1964 more than a third of the population was under 19 years old! no wonder the baby boomers attracted so much attention.generation xers in the u.s. generation x was originally referred to as the baby bust generation because of t

14、he drop in the birth rate following the baby boom. this generation saw the inception of the home computer, the rise of videogames, and later the internet as a tool for economic purposes: ds, mtv, grunge music, hip hop culture and security-moms attributed to this generation. the us census bureau cite

15、s this group (generation x) as statistically holding the highest education levels when looking at age group generation xersgeneration xerstechnologyhome computervideo gamesdot-com boom and bustcore valuesskepticismfuninformalityindependentgeneration xersexperiencesroe vs. wadechallenger disasterpers

16、ian gulf waro.j. simpson trialclinton administrationgeneration xersaccording to u.s. census bureau statistics, 83.8 million people were in the 25-44-year-old generation x age bracket.gen xers are in their peak years of product and service consumption and its members view electronic media as a primar

17、y tool for conducting research and accomplishing tasks. the media they use are fragmented. they embrace a wider range of lifestyles than previous generations. weaned on mtv and cable television, they are largely immune to traditional advertising. faced with stagnant wages and high debt, they are mor

18、e cost conscious than free-spending boomers.millennialsthe generation y are sometimes called the trophy generation, or trophy kids, a term that reflects the trend in competitive sports (as well as many other aspects of life) where no one loses and everyone gets a thanks for participating trophy. tro

19、phy kids developed pressure to excel not only in school, but also hobbies , sports and service work.a recent survey, they found that 97% of students owned a computer, 94% owned a cell phone, and 56% owned an mp3 player (ipod, zune, sansa, etc.). they are the most educated generation in the united st

20、ates currently. millennialsmillennialsexperiences9/11 - world trade center attackoklahoma bombingskids shooting kidscorporate scandalsgeorge w. bushmillennialstecnologygrew up with technologyinternetplay station/x boxescore valuesrealismconfidenceextreme funsocialmillennialssixteen percent grew upor

21、 are currently growing upin poverty. being amongst the first generations to be born and actively grow up in an american society desegregated by law (brown vs board of education), imposing sexual equality by law (title ix), and proactively defending the rights of various minority groups by law, in ad

22、dition to the effects of 60s and 70s era influence on their generation, millennials to some extent have been conditioned by the state, educational insitituion, and cultural influence to take a more neutral outlook on multiculturalism.theyre the hottest commodity on the job market since rosie the riv

23、eter. theyre sociable, optimistic, talented, well-educated, collaborative, open-minded, influential, and achievement-oriented. theyve always felt sought after, needed, indispensable. work ethic & values*/newspubs/magazine/05ws/generations.htmtraditionalistbaby boomergen xmillen

24、nialshard workingrespect authoritysacrificeduty before funadhere to ruleswork is an obligationworkaholicswork efficientlycrusading causespersonal fulfillmentdesire qualityquestions authoritywork is an exciting adventureeliminate the taskself-reliancewant structure and directionskepticalwork is a cha

25、llenge and a contractvalues diversitywhats nextmulti-taskingtenacityentrepreneurialtolerantgoal-orientedwork is a means to an end and fulfillmentwork and family life*/newspubs/magazine/05ws/generations.htmtraditionalistbaby boomergen xmillennialsnever shall the two meetno balancewo

26、rk to livebalancedbalancedcommunication*/newspubs/magazine/05ws/generations.htmtraditionalistbaby boomergen xmillennialsformalmemoin digestible amountsrelevant to their security/historical perspectivein personas neededrelevant to the bottom line and their rewardsdirectimmediatewhen

27、 i need itrelevant to what matters to theme-mailvoice mailfive minutes agorelevant to now, today and their rolemotivations*/newspubs/magazine/05ws/generations.htmtraditionalistbaby boomergen xmillennialsrespect & recognitionhonoring long -term valuespersonal touchhandwritten notes vs. e-mailteamwork & dutygroup discussionsincreased responsibilityprofessional interest vs. companysemployer commitmentwork/life balancediversityresponsiblymanager quality independence in decision making flexible hours creativ

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