外貿(mào)函電英文課件unit 7

1、international business english correspondence楊曉輝楊曉輝 1397224185213972241852unit 7 international business english correspondence by learning this unit, students shouldlearn how to make sales promotionlearn to write a business letter concerning sales promotionfinish exercises in classunit 7 sales promo

2、tionteaching objectivesunit 7 international business english correspondenceintroduction1writing steps2sample letters learning3summary and supplement4exercises in class5unit 7 sales promotionunit 7 international business english correspondencewriting steps1 to arouse attention1） would you like to red

3、uce your rising domestic fuel costs？2） why not enjoy the colorful spring by joining the flying horse tourist group after a completely busy winter？3） just imagine how comfortable you are when you stretch out those tired limbs on our newly developed white cloud water bed.unit 7 international business

4、english correspondenceto create interest and desire our recent researches and tests have showed that rooms with our newly developed energy savers stay warmer and require 20 percent less fuel than those rooms of the same size without the usage of the savers. the new savers are popular because they ar

5、e able to store and reflect heat in a much more efficient way. read the enclosed brochure, you will find that the unique design makes them easy to install yourself.unit 7 international business english correspondenceto offer conviction 1） use our fast microwave oven for two weeks absolutely free.2）

6、if for any reasons you find the model machine unsuitable to your needs, we will replace your order or refund you. unit 7 international business english correspondenceto motivate actions 1） why wait? come and buy right now since a special discount of 15% will only be offered for a month.2） dont delay

7、! those who order by october 5 will receive 100 oriental design christmas cards free.unit 7 international business english correspondencesample: a letter to promote the sale of productsnever wash pans againdear customer: we said it and we mean it: never wash pans again!you can now do all your cookin

8、g in beautiful ceramic ware-cook and serve food in the same lovely dishes! boil, fry, roast, bake-do it all in ceramic ware. freeze food in the same dishes, if you wish. these beautiful utensils, made of the same amazing ceramic used in missile cones, can go from freezer to stove to table. you then

9、slip them into the dishwasher or the sink with the other dishes. never slave at scouring pans again.unit 7 international business english correspondencecome see ceramic cookware demonstratedin big stores housewares departmentwednesday, thursday, fridayapril 10th, 11th, and 12thhandle these ceramic c

10、ook-and-serve pieces. test and try them yourself. youll be impressed by their practical and beautiful design, and more important of all the surprisingly reasonable prices.yours very trulyunit 7 international business english correspondencesample:alettertorecommendgoodsavailablefromstockdear sirs,tha

11、nk you for your order of june 1. we enclose a catalogue and price list. meanwhile, we have also sent a catalogue of our range of tinned vegetables under separate cover, which we trust will reach you very soon. we are sorry, however, that our tinned fruit products are in great demand at the moment, s

12、ince it is in the middle of summer, which is our busiest season for fruit. because of this, tinned peaches and grapefruit are in short supply, and we cannot satisfy all our customers demands. in fact, our grapefruit products are almost out of supply.we can recommend apricots, which fortunately we ha

13、ve in stock at the moment. you may be interested to know that our new discounts for bulk purchase came into effect on june 1st. we would be please to receive your order very soon.yours faithfully,unit 7 international business english correspondencesample: old price to favor old clientdear mr. henry,

14、thank you very much and your order no.392.unfortunately, in common with other suppliers, our prices have risen since you placed an order with us two years ago. this is due to the rising cost of raw materials.however, you will be pleased to hear that we have decided to supply your current order at th

15、e old price as you used to be our regular client. i will keep you fully informed about the progress of your order.yours sincerely,unit 7 international business english correspondencesample: 老定價(jià)優(yōu)惠老客戶老定價(jià)優(yōu)惠老客戶非常感謝你和你的第非常感謝你和你的第392號訂單。號訂單。不幸的是，和其他供應(yīng)商一樣，自從你不幸的是，和其他供應(yīng)商一樣，自從你2年前向我們訂年前向我們訂購后，我們的價(jià)格已經(jīng)上漲。這是由于原

16、材料上漲所購后，我們的價(jià)格已經(jīng)上漲。這是由于原材料上漲所致。致。不過，你會高興得知，我們已經(jīng)決定按照老定價(jià)向你供不過，你會高興得知，我們已經(jīng)決定按照老定價(jià)向你供應(yīng)這批訂貨，因?yàn)槟阍俏覀兊睦峡蛻簟?yīng)這批訂貨，因?yàn)槟阍俏覀兊睦峡蛻?。我會隨時(shí)通知你有關(guān)訂單的執(zhí)行進(jìn)展情況。我會隨時(shí)通知你有關(guān)訂單的執(zhí)行進(jìn)展情況。unit 7 international business english correspondencewe think you may be interested to know that we have recently been appointed agents for the sal

17、e in this country of the computers of three of the leading american manufacturers. our stocks now include a wide range of first-class personal computers at very attractive prices. you will see from the catalogue enclosed that our prices are very much lower than those of other importers. in addition,

18、 we are offering very generous terms of payment.we look forward to the pleasure of your renewed order.yours faithfully, unit 7 international business english correspondencesample: a letter to promote new items to old clientsdear sirs,i enclose an illustrated supplement to our catalogue. it covers th

19、e latest designs which are now available from stock.we are most gratified that you have, for several years, included a selection of our products in your mail-order catalogues. the resulting sales have been very steady. we believe that we will find our new designs most attractive. they should get a v

20、ery good reception in your market.once you have had time to study the supplement, please let us know if you would like to take the matter further. we would be very happy to send samples to you for closer inspection.for your information, we are planning a range of classical english dinner services wh

21、ich should do well in the north american market.we will keep you informed on our progress and look forward to hearing from you.unit 7 international business english correspondencesample: a letter to clients who have no message for a long timedear sir,we havent received any enquiry from you over the past twelve months. up till then we counted you among our stead