買方需求信息傳遞對(duì)住房搜尋影響實(shí)驗(yàn)探究

1、買方需求信息傳遞對(duì)住房搜尋影響實(shí)驗(yàn)探摘要：采用實(shí)驗(yàn)經(jīng)濟(jì)學(xué)方法研究買方向中介傳遞住 房需求信息對(duì)住房搜尋結(jié)果和過程的影響基于信息不對(duì)稱 理論和多屬性逆向拍賣理論，提出關(guān)于買方需求信息傳遞對(duì) 住房搜尋結(jié)果和過程影響的兩個(gè)理論假設(shè)；依據(jù)現(xiàn)實(shí)住房搜 尋過程的特點(diǎn)，以檢驗(yàn)理論假設(shè)為目的，在實(shí)驗(yàn)室中設(shè)計(jì)和 實(shí)施了 3組，共6局住房搜尋實(shí)驗(yàn)；并根據(jù)統(tǒng)計(jì)指標(biāo)采集和 整理實(shí)驗(yàn)數(shù)據(jù)，采用非參數(shù)檢驗(yàn)方法分別對(duì)兩個(gè)理論假設(shè)進(jìn) 行了檢驗(yàn)檢驗(yàn)結(jié)果表明：買方需求信息傳遞與買方需求和 住房的匹配程度正相關(guān)，與中介之間的屬性競(jìng)爭(zhēng)激烈程度負(fù) 相關(guān)；此外，買方需求信息傳遞對(duì)買方收益、中介收益、住 房搜尋時(shí)間、中介之間的價(jià)格競(jìng)爭(zhēng)激烈

2、程度均無顯著性影響. 買方充分傳遞需求信息有助于其搜尋到更合適的住房，且無 其他負(fù)面影響.關(guān)鍵詞：住房搜尋；信息傳遞；需求信息；實(shí)驗(yàn)經(jīng)濟(jì)學(xué)； 實(shí)證研究中圖分類號(hào)：f293.35文獻(xiàn)標(biāo)識(shí)碼：aeffects of buyer demand informationtransmission on housing search： an experimentalstudyzhang hong, zhang yang(dept of construction management, tsinghua univ, beijing 100084, china)abstract： the experimenta

3、l economics method was utilized to examine the effects of buyer demand infonnation transmission on the results and process of housing search firstly , based on the asymmetrie information theory and the multiattribute reverse auction theory, two hypotheses with reference to the effects of buyer deman

4、d information transmission on the result and process of housing search were proposed for test. secondly, according to the characteristics of actual housing search process, three treatment housing search experiments were designed and conducted in laboratory. thirdly, utilizing the experimental data,

5、nonparametric tests were implemented for the best of two hypotheses the findings indicated that the match degree has positive correlation with the buyer demand information transmission while the attribute competition has negative correlation with the amount of buyer demand information transmission.

6、besides, t here is no significant effect of buyer demand information transmission on the buyer，s earnings, the broker? s earnings, the search duration and the price competition. in conclusion, the transmission of buyer demand inforniation can help buyers to search more suitable houses without negati

7、ve effects on the search results.key words : housing search ；informationtransmission； buyer demand information； experimental economics； empirical study買方需求信息包括買方的住房屬性偏好、支付能力和支 付意愿等信息買方向中介傳遞住房需求信息可能對(duì)住房搜 尋的過程和結(jié)果產(chǎn)生顯著影響研究買方需求信息傳遞對(duì)住 房搜尋的影響，有助于為買方提供搜尋住房的理論指導(dǎo).住房搜尋受到中介和買方的雙重影響.huang等學(xué)者分 別研究了中介努力程度、從業(yè)經(jīng)驗(yàn)和傭金等對(duì)住房搜尋結(jié)果 的影響1-4,相比之下，關(guān)于買方對(duì)住房搜尋影響的研究較 少，僅有anglin等少數(shù)學(xué)者分析了買方購(gòu)房經(jīng)驗(yàn)對(duì)住房搜 尋結(jié)果的影響5.從內(nèi)容上看，既有研究主要集中在各因素 對(duì)住房搜尋結(jié)果的影響方面，缺少對(duì)住房搜尋過程的分析. 從方法上看，主要采用計(jì)量經(jīng)濟(jì)學(xué)方法，受研究數(shù)據(jù)缺乏的 影響較大針對(duì)以上問題，本文采用實(shí)驗(yàn)經(jīng)濟(jì)學(xué)方法對(duì)買方 需求信息傳遞對(duì)住房搜尋結(jié)果和過程的影響進(jìn)行研究.實(shí)驗(yàn)經(jīng)濟(jì)學(xué)方法針對(duì)研究問題構(gòu)造出一個(gè)可控的、可觀 察的、與實(shí)際市場(chǎng)“平行”的實(shí)驗(yàn)市場(chǎng)，挑選被試（實(shí)驗(yàn)測(cè)