商品部dm分析

1、第第（二二）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1部部門門10采采購購XX本本期期DM毛毛利利率率（DM銷銷售售毛毛利利/DM銷銷售售）：5.71%序號商品名稱單位促銷售價促銷進價促銷毛利率正常售價正常進價正常毛利率競爭對手最低售價DM銷售量預(yù)估DM銷售額預(yù)估（元）DM銷售毛利預(yù)估（元）XXXXXXXXX合計XXXXXXXXX合計XXXXXXXXX合計1炸雞腿個2.92.92 231.03%31.03%3.5242.86%3.212001500200047003480435058001363010801350180042302醬牛肉500g9.99.99.59.54.04%4.04%13

2、.810.523.91%10.86008009002300594079208910227702403203609203鹵水雞只6.96.96.26.210.14%10.14%8.86.229.55%7.8300500100018002070345069001242021035070012604紅油翅尖500g9.99.99.59.54.04%4.04%14.91219.46%11.8240500500124023764950495012276962002004965烤鴨只9.99.91010-1.01%-1.01%12.81021.88%11.8800120015003500792011880

3、1485034650-80-120-150-3506醬肉包500g2.92.92.92.90.00%0.00%4.53.4623.11%11.58001200150035002320348043501015000007炸半雞份3.63.63.13.113.89%13.89%4.63.230.43%60012002000380021604320720013680300600100019008烤雞只5.95.90.00%7.85.924.36%6.82000118001180009蜜汁叉燒 500 G16.815.85.95%23.815.833.61%1000168001680010001011

4、121314小計4540690012400208402626640350815601481761846270049108456第第（二二）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1部部門門11采采購購XX本本期期DM毛毛利利率率（DM銷銷售售毛毛利利/DM銷銷售售）：0序號商品名稱單位促銷售價促銷進價促銷毛利率正常售價正常進價正常毛利率競爭對手最低售價DM銷售量預(yù)估XXX1大剝皮魚500G9.99.901413.444.00%12.83002鯽魚條1.51.501.91.8244.00%1.98003冰鮮桂魚 500G 15.815.8017.817.093.99%17.81504冰鮮基圍蝦

5、 500G 15.815.8018.818.053.99%18.81805草魚500G 3.63.604.34.124.19%4.340006789101112131415小計5430DM銷售額預(yù)估（元）DM銷售毛利預(yù)估（元）XXXXXX合計XXXXXXXXX合計XXXXXXXXX合計4006001300297039605940128700000400050009800120060007500147000000120300570237018964740900600003006001080284447409480170640000400060001400014400144002160050400

6、0000882012500267502378430996492601040400000第第（二二）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1DM銷售量預(yù)估第第（二二）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1部部門門12采采購購XX本本期期DM毛毛利利率率（DM銷銷售售毛毛利利/DM銷銷售售）：0序號商品名稱單位促銷售價促銷進價促銷毛利率正常售價正常進價正常毛利率競爭對手最低售價DM銷售量預(yù)估XXX1哈密瓜500G0.950.9501.31.1710.00%1.1960002青菜500G0.10.100.80.7526.00%115003皇冠密梨500G0.990.9901.51.3510

7、.00%1.860004青椒500G0.350.3500.70.6586.00%0.724005紅提子500G4.94.907.56.7510.00%5.836006土豆500G0.450.4500.60.5646.00%0.745007千張500G1.291.2901.61.39213.00%1.7600891011121314小計24600DM銷售額預(yù)估（元）DM銷售毛利預(yù)估（元）XXXXXX合計XXXXXXXXX合計XXXXXXXXX合計9000120002700057008550114002565000001500150045001501501504500000800010000240

8、005940792099002376000003500450010400840122515753640000030003500101001764014700171504949000004000600014500202518002700652500008001000240077410321290309600002980038500929003306935377441651126110000第第（二二）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1DM銷售量預(yù)估第第（二二）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1部部門門13采采購購XXX本本期期DM毛毛利利率率（DM銷銷售售毛毛利利/DM銷銷售

9、售）： 25.30%序號商品名稱單位促銷售價促銷進價促銷毛利率正常售價正常進價正常毛利率競爭對手最低售價DM銷售量預(yù)估XXX1椰香條5條2.92.0230%3.92.0248%3.512002棗泥蛋糕盒3.62.919%5.82.950%4.99003小餐包包1.61.225%2.51.252%2.81200456789101112131415小計3300DM銷售額預(yù)估（元）DM銷售毛利預(yù)估（元）XXXXXX合計XXXXXXXXX合計XXXXXXXXX合計1500120039003480435034801131010561320105634326001050255032402160378091

10、806304207351785200040007200192032006400115204808001600288041006250136508640971013660320102166254033918097第第（二二）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1DM銷售量預(yù)估第第（二二）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1部部門門14采采購購XX本本期期DM毛毛利利率率（DM銷銷售售毛毛利利/DM銷銷售售）： -12.65%序號商品名稱單位促銷售價促銷進價促銷毛利率正常售價正常進價正常毛利率競爭對手最低售價DM銷售量預(yù)估DM銷售額預(yù)估（元）DM銷售毛利預(yù)估（元）XXXXXXXXX合

11、計XXXXXXXXX合計XXXXXXXXX合計1白條鴨500G3.93.82.56%4.8416.67%4.290010001500340035103900585013260901001503402前排500G5.96.5-10.17%7.56.513.33%74501000600205026555900354012095-270-600-360-12303帶皮五花500G3.96.5-66.67%6.56.50.00%5.960010001200280023403900468010920-1560-2600-3120-72804精瘦肉500G7.98-1.27%9.58.114.74%8.5

12、90012001000310071109480790024490-90-120-100-3105前腿骨500G2.22.5-13.64%4.22.540.48%3.73000300045001050066006600990023100-900-900-1350-31506鴨翅根500G4.64.52.17%4.94.58.16%4.920002000250065009200920011500299002002002506507后腿肉500G4.87.3-52.08%7.97.37.59%8.60018001800008640864000-4500-450089101112131415小計314

13、153898052010122405-2530-3920-9030-15480湖湖北北第第（）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表120部部門門采采購購XXXXXX本本期期DM毛毛利利率率（DM銷銷售售毛毛利利/DM銷銷售售）：序號商品名稱單位 促銷售價促銷進價促銷毛利率正常售價正常進價正常毛利率1雪雪碧碧355ML聽1.51.625-8.33%1.81.752.78%2雪雪碧碧2.25L瓶5.75.833-2.33%6.161.64%352度度瀘瀘州州醇醇佳佳釀釀500ML瓶2.82.73.57%5.54.910.91%4樂樂百百氏氏冰冰山山雪雪源源600ML瓶0.50.66-32.0

14、0%0.80.6617.50%5青青島島純純生生聽聽啤啤355ML聽1.51.453.33%1.91.6513.16%65353度度五五星星茅茅臺臺酒酒500ML瓶2652601.89%2782606.47%7新新天天爽爽口口紅紅1000ML瓶6.96.81.45%10.59.113.33%8王王老老吉吉涼涼茶茶310ML聽3.23.20.00%3.53.257.14%9孝孝感感一一品品米米酒酒500G碗1.81.75.56%2.11.99.52%10白白云云邊邊五五年年500ML瓶23.523.7-0.85%25.523.77.06%11統(tǒng)統(tǒng)一一茶茶里里王王500ML瓶2.42.6-8.33

15、%2.82.67.14%12激激活活600ML瓶2.62.8-7.69%3.236.25%13華華夏夏99長城750ML瓶29.832.3-8.39%36.8347.61%14銀銀鷺鷺椰椰汁汁240ML瓶1.31.37-5.38%1.81.4519.44%15康康師師傅傅每每日日C1.5L瓶4.64.60.00%5.54.812.73%小計-4.20%競爭對手最低售價DM銷售量預(yù)估DM銷售額預(yù)估（元）DM銷售毛利預(yù)估（元）XXXXXXXXX合計XXXXXXXXX合計XXXXXXXXX合計48001200012000288007200180001800043200-600-1500-1500-3

16、600180030003000780010260171001710044460-239.4-399-399-1037.4600120012003000168033603360840060120120300480012000120002880024006000600014400-768-1920-1920-460812002400240060001800360036009000601201203006060601801590015900159004770030030030090060072060019204140496841401324860726019272072072021602304230

17、4230469120000210021002100630037803780378011340210210210630600600600180014100141001410042300-120-120-120-360150015003000600036003600720014400-300-300-600-1200150015001500450039003900390011700-300-300-300-900600600600180017880178801788053640-1500-1500-1500-45003000300045001050039003900585013650-210-21

18、0-315-7359001500600300041406900276013800000096984125292 125874 348150 -3347.4 -5427-5844-14618湖湖北北第第（）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1第第（）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表121部部門門采采購購:XX本本期期DM毛毛利利率率（DM銷銷售售毛毛利利/DM銷銷售售）：-1.82%序號商品名稱單位促銷售價促銷進價促銷毛利率正常售價正常進價正常毛利率競爭對手最低售價DM銷售量預(yù)估DM銷售額預(yù)估（元）DM銷售毛利預(yù)估（元）XXXXXXXXX合計XXXXXXXXX合計XXXXXXX

19、XX合計1巧手2KG洗潔精送500ML壺8.68.61-0.12%9.98.6113.03%8180018003000660015480154802580056760-18-18-30-662雪豹油葫蘆買一贈一400ML套13.912.410.79%15.912.720.13%14.860050060017008340695083402363090075090025503棒哥衣領(lǐng)凈500ML*2瓶13.812.410.14%17.9 15.6812.40%15.82003003008002760414041401104028042042011204巧手全新凈白無鱗洗衣粉3KG送350ML潔廁凈

20、袋9.810.2-4.08%13.5 11.9711.33%10.73600600020000296003528058800196000290080-1440-2400-8000-118405清風100抽*6包提7.97.90.00%9.99.36.06%20002000200060001580015800158004740000006真真18卷有芯卷紙?zhí)?.89.80.00%14.2 13.733.31%11.920002200400082001960021560392008036000007夏士蓮400ML洗發(fā)水瓶18.6 17.446.24%20.9 17.4416.56%19.1720

21、720720216013392133921339240176836.064836.064836.0642508.198玉蘭油多效呵護沐浴露美白瑩潤400ML瓶19.520.8-6.67%22.920.89.17%22.9720720720216014040140401404042120-936-936-936-28089潔爾絲真情裝40P袋8.88.71.14%11.8 10.0714.66%70080085023506160704074802068070808523510安爾樂絲薄夜用衛(wèi)生巾5P包0.90.873.33%2.31.9515.22%15000150002500055000135

22、00135002250049500450450750165011嬌爽超薄清香護墊40片*2包9.39.9-6.45%12.8 12.055.86%11.42402403608402232223233487812-144-144-216-50412玉蘭油香皂塊3.83.99-5.00%4.23.995.00%4.472072072021602736273627368208-136.8 -136.8 -136.8 -410.413高露潔適齒多效型牙刷買二送一送牙刷伴侶袋7.88.32-6.67%9.58.31312.50%9.2720500500172056163900390013416-374.

23、4-260-260-894.414高露潔草本美白160G+三重功效150G盒6.65.7213.33%9.77.1426.39%7.872015001500372047529900990024552633.6132013203273.615強生嬰兒沐浴露300ML瓶11.5 11.242.26%13.3 11.8410.98%11.5400400480128046004600552014720104104124.8332.816維達180G藍色精典提21.523.5-9.30%24.923.55.62%1800160016005000387003440034400107500-3600-320

24、0-3200-1000017丁家宜潔面乳支18.818.80.00%22.919.913.10%300500350115056409400658021620000019心相印手帕紙10包條3.23.20.00%43.5611.00%180025002000630057608000640020160000020飄柔洗發(fā)水200ML瓶13.2 12.743.48%13.2 12.743.48%9009001200300011880118801584039600414414552138021藍月亮洗手液瓶裝+袋裝洗手液套11.911.90.00%12.9 12.175.66%200300300800

25、2380357035709520000022奧妙洗衣皂250G塊1.92.06-8.42%2.32.0610.43%3000400040001100057007600760020900-480-640-640-176023超強高露潔105G塊2.42.76-15.00%3.22.8440004000550013500960096001320032400-1440-1440-1980-486024護舒寶瞬潔貼身日用護翼10+26.96.47.25%7.56.450050050015003450345034501035025025025075025潘婷乳液潤發(fā)精華素200ML瓶13.9 14.32

26、-3.02%16.2 14.32400400500130055605560695018070-168-168-210-54626立白洗衣粉200G袋110.00%8000800080002400080008000800024000000027紅太陽卷紙10卷提10.911.3-3.67%12.912120012001200360013080130801308039240-480-480-480-144028棒哥洗衣液17.316.82.89%24.823.560060060018001038010380103803114030030030090029喜來達香柔長效自動潔廁2.52.346.40

27、%2.92.3419.31%6003005001400150075012503500964880224小計534405820087000198640 285918 319740 5027961108454 -4883.5-4850.7 -10471 -20205湖湖北北第第（）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1部部門門:22采采購購:李李東東林林本本期期DM毛毛利利率率（DM銷銷售售毛毛利利/DM銷銷售售）：序號商品名稱單位促銷售價促銷進價促銷毛利率正常售價正常進價正常毛利率1黑皮雪餅經(jīng)濟包500g包7.97.46.33%9.88.414.29%2百事樂事薯片80G袋4.24.3-2

28、.38%4.94.410.20%3正航低糖蔬菜餅干1KG盒6.96.81.45%9.58.510.53%4好吃點高纖消化餅222g（3個）袋3.93.82.56%4.63.915.22%5嘉頓威化餅干系列200G袋4.23.97.14%4.94.2712.86%6好麗友蛋黃派138G盒7.26.68.33%7.26.68.33%7箭牌系列三條裝盒3.33.30.00%3.73.456.76%8雀巢袋裝檸檬茶400G袋9.59.41.05%11.610.3211.03%9三普洋槐純正蜂蜜1000g瓶7.97.90.00%15.913.813.21%10大橋味精500g袋5.96-1.69%6.5

29、6.33.08%11勁寶醬油500ML瓶3.94.25-8.97%4.74.46.38%12東湖老陳醋420ML瓶1.92-5.26%2.72.411.11%13劉湘球風味豆豉300G瓶3.94.2-7.69%5.34.6512.26%14辣妹子桔片爽500G瓶4.54.42.22%5.34.6711.89%15鹽津葡萄260G瓶6.96.64.35%8.97.812.36%16鹽津半話李260G瓶6.96.64.35%8.97.812.36%17銀鷺桂圓蓮子八寶粥370G瓶2.32.24.35%2.72.411.11%18銀鷺無糖蓮子八寶粥360G瓶2.32.24.35%2.72.411.1

30、1%19散裝喜之郎果凍（?。?00G4.94.753.06%6.3520.63%20洽洽小而香袋4.13.94.88%4.54.157.78%21金娃香橙果肉果凍450G袋5.9515.25%9.57.718.95%22勁寶雞精227G袋4.94.74.08%5.14.854.90%23金龍魚調(diào)和油2代5L壺43.846-5.02%47.5463.16%24徐福記雞蛋沙琪瑪600g袋8.98.81.12%11.29.614.29%25中昌色拉油5L壺33.934.65-2.21%36.534.655.07%26金源山中國橋米10kg袋27.5100.00%39367.69%27何清明龍須面50

31、0G筒1.21.20.00%28完達山全脂奶粉350G袋6.96.90.00%8.97.9529康師傅贈福香竦紅燒五包入袋3.2100.00%43.5530美贊臣安兒寶A加900G嬰兒聽1091090.00%128.711731必是鮮橙多450G袋6.96.81.45%7.77.332福達坊芝麻油518ml瓶15.915.80.63%19.616.733龍塢碧螺春綠茶100g袋12.91114.73%18.81534果王相思梅180g袋2.92.83.45%3.73.235麥哥原味真巧450g 袋7.88.2-5.13%9.69.0236美琪芙夾層蛋糕400g袋5.95.81.69%7.97.

32、237南山高鈣高鋅400g方便裝袋15.915.90.00%19.216.9838揚子江全脂奶粉400g袋9.59.41.05%39散裝米待定500G1.191.2-0.84%40金健桃花香10KG29.9100.00%3736.5#DIV/0!小計5.10%競爭對手最低售價DM銷售量預(yù)估DM銷售額預(yù)估（元）DM銷售毛利預(yù)估（元）XXXXXXXXX合計XXXXXXXXX合計XXXXXXXXX合計9.51200120012003600120012001200360012001200120036004.4200020002300630084008400966026460-200-200-230-6

33、302200150022005900151801035015180407102201502205905.31000100014003400390039005460132601001001403405.220002000200060008400840084002520060060060018007.660060060018004320432043201296036036036010803.3240024002600740079207920858024420000011.880060012002600760057001140024700806012026013.812001200126036609

34、480948099542891400006.48008001000260047204720590015340-80-80-100-2605.48008001000260031203120390010140-280-280-350-9102.4200020002800680038003800532012920-200-200-280-6802800360036001000010920140401404039000-840-1080-1080-30005.6800800110027003600360049501215080801102708.7500500750175034503450517512

35、0751501502255257.5200500750145013803450517510005601502254352.62000200014005400460046003220124202002001405402.61000100010003000230023002300690010010010030012600600750195029402940367595559090112.5292.54.5100080012503050410032805125125052001602506105.88008001200280047204720708016520720720108025205.3800

36、800100026003920392049001274016016020052047.5800100018003600350404380078840157680-1760-2200-3960-7920900900190037008010801016910329309090190370800080001000026000271200 271200 339000 881400-6000-6000-7500-1950035040035011009625110009625302509625110009625302508000100001500033000960012000180003960000001

37、500100025005000103506900172503450000006500600065001900020800192002080060800208001920020800608004860120228523265401308024852000060060010002200414041406900151806060100220200300400900318047706360143102030409025025040090032253225516011610475475760171012001000160038003480290046401102012010016038050050075

38、0175039003900585013650-200-200-300-700170020002500620010030118001475036580170200250620500500650165079507950103352623500003000300000285002850000300300400006000080000180000476007140095200214200-400-600-800-18003003004501050897089701345531395897089701345531395582302 615315 849569 2047186 3469033565 361

39、62.5 104418湖湖北北第第（）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1湖湖北北第第（二二）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1部部門門：23采采購購：XXXXXX本本期期DM毛毛利利率率（DM銷銷售售毛毛利利/DM銷銷售售）： -0.96%序號商品名稱單位促銷售價促銷進價促銷毛利率正常售價正常進價正常毛利率競爭對手最低售價DM銷售量預(yù)估DM銷售額預(yù)估（元）XXXXXXXXX合計XXX1光明VHT純牛奶250ml盒1.71.75-3%2.202.009%1.8120024002400600020402和路雪紅豆冰80g*10袋7.27.20%8.908.0010%7.2200

40、40030090014404蒙牛純牛奶250ML*16箱28280%38.4035.208%1.85005007001700140005雙匯特惠裝袋6.66.60%8.907.2019%6.8300300400100019806雙匯王中王火腿腸40G*10袋5.85.80%8.107.359%6.915001500600360087007雙匯優(yōu)惠組合裝袋8.48.8-5%11.8010.0015%500500500150042008娃哈哈大AD鈣奶220ml*4條3.94-3%4.804.408%4.4800800800240031209旺仔牛奶245ML聽2.62.8-8%3.303.009

41、%2.92400030003600306006240010喜瑞來鮮奶花卷1000g袋9.999%12.0010.0017%200300200700198011伊利純牛奶1000ML盒4.64.7-2%5.905.605%4.7600060007000190002760012銀鷺牛奶花生370g瓶2.32.24%2.802.5011%2.480010007002500184013袋裝玉米粒袋3.93.510%4.503.8016%300300200800117015旺潤豬肉火腿腸30G*20袋6.95.816%8.907.2019%7.580080010002600552017雨潤香肚250g袋

42、9.98.811%12.3010.5015%10.8400350200950396018喜瑞來散餃500G2.62.60%3.503.0014%20002000800012000520019雙雙匯匯玉玉米米熱熱狗狗腸腸50g0.90.811%1.200.9025%30020002000430027021伊伊利利原原味味優(yōu)優(yōu)酸酸乳乳250ML1.31.35-4%1.901.6215%120001200014400384001560023美美怡怡樂樂小小紅紅豆豆1*20*50g6.96.634%8.907.8012%4003003001000276025皖皖毛毛毛毛香香菇菇水水餃餃908908克克

43、6.86.751%8.907.5016%8008003001900544026皖皖毛毛毛毛韭韭菜菜水水餃餃908908克克6.86.751%8.907.5016%8008003001900544027龍龍鳳鳳刀刀切切饅饅頭頭400g400g5.95.82%7.906.6216%5004004001300295028龍龍鳳鳳奶奶皇皇包包420g420g5.95.82%7.906.6216%60060060018003540龍龍鳳鳳杯杯裝裝冰冰淇淇淋淋250G四四個個口口味味2.92.83%40040080016001160雨雨潤潤精精致致培培根根200G7.97.55%1001001003007

44、90小小計計183100DM銷售毛利預(yù)估（元）XXXXXX合計XXXXXXXXX合計4080408010200-60-120-120-300288021606480000014000196004760000001980264066000000870034802088000004200420012600-200-200-200-600312031209360-80-80-80-2407800936079560-4800-600-720-6120297019806930180270180630276003220087400-600-600-700-1900230016105750801007025

45、01170780312012012080320552069001794088088011002860346519809405440385220104552002080031200000018001800387030200200430156001872049920-600-600-720-192020702070690010881812705440204012920404015955440204012920404015952360236076705040401303540354010620606060180116023204640404080160790790237040404012013318

46、5 150570 466855-423296-359-4495湖湖北北第第（二二）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1DM銷售額預(yù)估（元）湖湖北北第第（）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1部部門門采采購購本本期期DM毛毛利利率率（DM銷銷售售毛毛利利/DM銷銷售售）：3.93%序號商編/條碼商品名稱單位促銷售價促銷進價促銷毛利率正常售價正常進價正常毛利率競爭對手最低售價DM銷售量預(yù)估DM銷售額預(yù)估（元）卓刀泉XXXXXX合計XXXXXXXXX合計1華林四層柜個8993-4.49%12910121.71%20.94040201003560356017808900242寸燙衣板個

47、28273.57%383313.16%3.210015060310280042001680868036922565207950 家超特大號AS口杯個7.9711.39%12.79.822.83%8200300400900158023703160711046920577285331 華林三層美林柜個7.97.37.59%10.97.531.19%8.64002004001000316015803160790056921296296257 好友塑料衣架1*10扎5.95.81.69%8.9721.35%15.2100020002000 5000590011800118002950066921489

48、004171 茶花牛奶杯個2.62.47.69%3.52.820.00%1.730060030012007801560780312076926053301199 紙籮個4.94.66.12%7.25.425.00%2.92002005009009809802450441086928787520204 保鮮袋30*20卷3.93.82.56%6.44.825.00%5.210001500240274039005850936106869振興學生多用箱個7.57.24.00%118.2924.64%4.210080302107506002251575106923689000021 春林煎鍋25CM個

49、9.99.54.04%119.810.91%7.9100300140540990297013865346116930748591017 建廈六件套洗梳具套4.94.58.16%7.35.623.29%12.91004008058049019603922842126922565210158建廈12頭曬架個3.93.67.69%6.44.923.44%250010008002300195039003120897013茶花提桶32個12.911.213.18%17.513.522.86%9.91008060240129010327743096146933132000140 道崎衣柜100B個6964

50、.56.52%89.468.823.04%5.51015100125690103569008625156927400621069 不銹鋼餐杯13.8個10.810.52.78%16.91323.08%3.920100201402161080216151216好幫手壓力鍋22個1091062.75%12210613.11%13.9300300400100032700327004360010900017好幫手壓力鍋24個1291243.88%14912416.78%69300300400100038700387005160012900018臉盆36個5.95.65.08%6.96.111.59%1

51、3.9200300100600118017705903540196926807811004 明朗膠棉拖把把43.9408.88%665221.21%991008012030043903512526813170206926807815132 明朗塵推把39.938.82.76%685223.53%11910060802403990239431929576212308464五江熱水瓶8P個13.912.78.63%17.513.522.86%5.9100706023013909738343197226927853319018 建廈純棉地拖把98.73.33%17.513.522.86%100600

52、300100090054002700900023腳踏垃圾桶個15.91411.95%60806020095412729543180113240131198147497391935DM銷售毛利預(yù)估（元）XXXXXXXXX合計-160-160-80-4001001506031018027036081024012024060010020020050060120602406060150270100150242743024963401205621640160322321503002406901701361024084567.5450562.56306429009001200300015001500200

53、050006090301803903124681170110668826412084722763018090300114152114380438550325971 15387.5湖湖北北第第（）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1湖湖北北第第（2）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1部部門門：32采采購購：XXXXXX序號編碼/條碼商品名稱單位促銷售價促銷進價促銷毛利率正常售價12053494亞龍硬面抄A5 96頁本2.92.83.45%4.922694526亞龍有裹抄本JNA5/80頁本2.52.44.00%3.932148222樂美細桿側(cè)按活動鉛筆配芯7113卡2.92.5

54、910.69%3.942148247樂美彩色噴膠鉛筆7173F(6只裝)卡3.33.241.82%4.952232506真采卡路奇中性筆(10只裝)卡9.595.26%9.962318078米奇12色水彩筆包5.95.772.20%8.672167998益而高資料冊30頁9003AK冊4.53.913.33%6.582308467筆盒(Q8943)個8.98.54.49%12.992308480筆袋(8757)個7.97.46.33%12.9102248273乾豪CD包40片個3.53.28.57%4.5112252319乾豪7寸經(jīng)典相框個3.53.35.71%4.9122050977馬培德辦

55、公訂書機531702個11.511.331.48%15.9132171546馬培德小海豚卷筆刀007100個2.32.127.83%2.9142388997得力削筆器622#個16.915.58.28%24.915固體膠8g*2包10.8515.00%162306417理想文化（促銷）書172306420武漢經(jīng)緯唱片（促銷）卡拉OK三片裝VCD盒7.96.8713.04%182318264武漢藝洲唱片（促銷）卡拉OK三片裝VCD盒7.96.8713.04%192261004齊心A4透明PVC拉鏈袋0.9100.00%1.5小計本本期期DM毛毛利利率率（DM銷銷售售毛毛利利/DM銷銷售售）：9.

56、27%正常進價正常毛利率競爭對手最低售價DM銷售量預(yù)估DM銷售額預(yù)估（元）DM銷售毛利預(yù)估（元）XXXXXXXXX合計XXXXXXXXX合計XXX3.6325.92%500500100020001450145029005800502.8327.44%150010001000350037502500250087501502.8826.15%3002003008008705808702320933.626.53%500500150025001650165049508250309.54.04%200080020004800190007600190004560010005.9530.81%200200

57、3007001180118017704130264.530.77%20020020060090090090027001209.824.03%20010040070017808903560623080930.23%10005008002300790039506320181705003.522.22%5005001000200017501750350070001503.822.45%10010010030035035035010502012.3222.52%50505015057557557517258.52.3120.34%10020030060023046069013801817.6229.2

58、4%505050150845845845253570#DIV/0!20001500300065002000150030006500300000000#DIV/0!5005003950003950515#DIV/0!8002001000063201580790001.0927.33%1000150020004500900135018004050900490803385055110138040 4030.5湖湖北北第第（2）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1XXXXXX合計5010020010010035062932483090150400100024002639911201203604

59、016028025040011501503006002020608.58.525.5365410870702102254509750000051582420610301350180040503761.5 5010.5 12802.5湖湖北北第第（2）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1DM銷售毛利預(yù)估（元）湖湖北北第第（）期期dm銷銷售售計計劃劃與與預(yù)預(yù)估估-表表1部部門門:33采采購購:彭彭睿睿喆喆本本期期DM毛毛利利率率（DM銷銷售售毛毛利利/DM銷銷售售）：序號商品名稱單位促銷售價促銷進價促銷毛利率正常售價正常進價12262678新新一一佳佳花花之之韻韻芳芳香香劑劑70g個10

60、0. .9 95 55.00%1 1. .6 60 00 0. .9 95 522311292雙雙利利達達拉拉桿桿箱箱20-23個29.92 29 9. .0 00 03.01%7 76 6. .0 00 05 59 9. .0 00 032108029米米奇奇書書包包YS-4093個59.85 55 5. .8 80 06.69%9 93 3. .0 00 06 65 5. .1 10 042292569好好孩孩子子三三輪輪車車SR43輛1891 18 80 0. .0 00 04.76%2 22 25 5. .0 00 02 20 02 2. .5 50 052312745世世霸霸7#膠膠