Unit1Advertising語言點二知識梳理

1、Unit 1 Advertising 語言點（二）目標認知重點詞匯once, recommend, amazed, unique, choice, purchase, designer, satisfied, update, practical ， bargain ，bored，various，target, determine, react, concerned, approach, discourage, convince, urge, shock,重點短語in order to, up to, figure out, in advance, appeal to, get sth. acr

2、oss, depend on, due to, result in, die from 重點句型It 作形式主語知識講解重點詞匯once【原句回放】 Once the product goes on the market ，its sales figures the amount which has been sold should be reported every day ，so the company can check the progress of their product 一旦產(chǎn)品投放市場， 就應當每天報告它的銷量 已售出的數(shù)量 以便公司檢查產(chǎn)品的銷 售進度?！军c撥】once c

3、onj. 旦就，通常引導時間狀語從句。Once you get into a bad habit, you ' II find it hard to get out of it. 一旦染上壞習慣，你會發(fā)現(xiàn)想 改掉就難了。溫馨提示once 作為副詞時，意為 “曾經(jīng) ”。I once met him .我曾經(jīng)見過他。once 作為名詞時，意為 “一次 ”。She' s only done it the once so don ' t be too angrfe只做過這一次，因此不要太生氣。 歸納拓展at once 立刻，馬上 once more 再一次，又一次just fo

4、r once 僅此一次 all at once 一下子，即刻once upon a time 從前recommend【原句回放】 Yesterday I came across an interesting new book， which I would like to recommend here.昨天我偶然看到一本有趣的新書，想在這兒推薦一下?！军c撥】 recommend vt. 勸告；推薦，介紹 vi. 推薦；建議 常用結(jié)構(gòu)recommend doing sth. 建議做某事 recommend sb. to do sth 建議某人做某事 recomme nd sth. to sb= r

5、ecomme nd sb. sth .向某人推薦某物 recommend that.（從句中謂語動詞用 should+動詞原形，其中 should可以省略） It is recommended that.（從句中謂語動詞用 should+動詞原形，其中 should可以省略） The doctor recommended forming a good habit of diet 醫(yī)生建議養(yǎng)成良好的飲食習慣。He recommended me to change my way of life 他勸我改變生活方式。I recommended that you should resign as so

6、on as possible 我建議你盡快辭職。 歸納拓展英語中，表示建議， 要求， 命令等意義的動詞后所接的名詞性從句中，謂語動詞都用虛擬語氣 (should+ 動詞原形，其中 should 可以省略 )。如： advise， suggest， require， request， order， command 等。amazed【原句回放】 The publisher also said that readers would be amazed by the writer ' s unique way of thinking and skilful writing 出版商還說讀者將會對

7、作者獨特的思維方式和熟練的寫作技能大 為驚奇?！军c撥】amazed adj.大為驚奇的I was amazed to find her there .發(fā)現(xiàn)她在那，我感到很吃驚。I was amazed at the n ews of his escape .聽至U他逃之天天的消息，我感至U驚訝。歸納拓展amaze vt. 使吃驚 amazing adj. 令人驚訝的amazement n. 驚奇，驚異be amazed at/ by.對感至 U驚訝be amazed to do sth.對做感到驚訝be amazed that.對感至 U驚訝to one ' s amazem使某人驚訝

8、的是易混辨析amazed 與 amazingamazed感到驚奇的，感到驚訝的”；amazing令人驚訝的”。The car rushed at the bridge at amazing speed. 汽車以驚人的速度向橋沖過去。There were an amazing number of people coming to the report .來聽報告的人數(shù)多得驚人。unique【原句回放】 The publisher also said that readers would be amazed by the writer ' s unique way of thinking

9、and skilful writing .出版商還說讀者將會對作者獨特的思維方式和熟練的寫作技能大 為驚奇?！军c撥】 unique adj. 獨特的，獨一無二的The koala is unique to Australia .樹袋熊是澳大利亞獨有的。Everyone ' s fingerprints are unique每個人的指紋都是獨一無二的。歸納拓展uniquely adv .唯一地； 獨特地 uniqueness n. 獨特性be unique to 獨具的，特有的a unique opportunity 一次難得的機會溫馨提示unique 不可與 more, most, v

10、ery, rather等詞連用。choice【原句回放】 I believe voyage to an Amazing Kingdom would be a good choice for senior high stude nts.我相信令人驚訝的王國之旅這本書對高中生來說是首選?！军c撥】choice n.選擇，挑選choose(chose， chosen) v. 選擇，挑選，選舉，決定歸納拓展make a choice 做出選擇have no choice but to do 除之外，另U無選擇at one ' s own chc任意地，隨意地 by choice 出于選擇choo

11、se.from 從中選擇cannot choose but do sth.只好做某事I have no choice but to do it again 我只有再做，另無選擇。I choose a big apple from three apples .我從三個蘋果中挑了個大的。purchase【原句回放】 I recommend that we purchase 10 copies for the library .我建議我們?yōu)閳D書館購 買十冊書?！军c撥】 purchase vt. 購買 n. 購買 (指行為 )He purchased the land for two hundred

12、thousand dollars .他以 20 萬美元買了那片土地。That ' s a really good purchea.s 那件東西買的真便宜。歸納拓展purchase sth.(with sth.) 購買某物purchase sth. for sb.為某人購買某物purchase sth. from sb.從某人處購買某物make a purchase 采購purchaser n. 買主：購買者designer【原句回放】 What will the designer do if I am not satisfied with the software? 如果我對軟件不 滿

13、意，設計者會怎么做 ?【點撥】 designer n. 設計者，設計師He is a teacher， and his wife is a designer.他是一位老師，而他的妻子是一位設計師。Her wedding apparel is made by a very famous fashion designer . 她的結(jié)婚禮服是由一位非常著名的時裝設計師制作的。歸納拓展design vt. & n. 設計be desig ned to do sth.被設計用于做某事be desig ned for.為而設計They designed US a beautiful buildin

14、g .他們?yōu)槲覀冊O計了一幢漂亮的大樓。The building seats 2019 people ， but is of poor design .這座建筑物可容納 2019 人，但設計很 差。satisfied【原句回放】 What will the designer do if I am not satisfied with the software? 如果我對軟件不 滿意，設計者會怎么做 ?【點撥】 satisfied adj. 滿意的常用結(jié)構(gòu)be satisfied with.對感到滿意I ' m quite satisfied with the resu.lt 我對此結(jié)果很

15、滿意。歸納拓展satisfy v. 使?jié)M意，使高興 satisfying adj. 令人滿意的satisfied adj. 感到滿意的 satisfaction n. 滿意，高興be satisfied to do sth. 對做某事而感到滿意sth. satisfies sb. 某物使某人感到滿意express one ' s satisfaction with.：表示滿意to one ' s satisfacti使某人感到滿意的是inwith satisfaction 滿意地易混辨析satisfied 與 satisfying前者表示 “感到滿意的 ”，強調(diào)主語精神上滿足的

16、感受。后者表示 “令人滿意的 ”，即人所需要的某事物使人產(chǎn)生了精神上的滿足。I ' m quite satisfied to see your progress看至M爾的進步，我很滿意。Visiting that park is really a satisfying experience 游玩那個公園真的是一次令人滿意的經(jīng)歷。update【原句回放】 We must update our packaging in order to attract more young customers 我們必須 更新產(chǎn)品包裝以便吸引更多的年輕顧客?！军c撥】 update vt. n. 更新；提供最

17、新的信息；使現(xiàn)代化The feedback from the computer enables us to update the program 計算機的反饋能使我們更新程序。The data should be updated once a week.這些數(shù)據(jù)應該每星期更新一次。Maps need regular updates.地圖需要經(jīng)常修訂。practical【原句回放】What a wonderful camera! It ' s cute and highly functional.多好的照相 “機啊 ! 既小巧可愛。功能又多。 ”李丹說?！军c撥】 practical ad

18、j. 實際的，實用的，可行的It is not practical to spend all your money .把爾的錢全花掉是不切合實際的。歸納拓展(1) practise v. 實踐；練習；從事practise 后常接名詞或動名詞作賓語，不接不定式。You n eed to practise every day .你需要每天練習。He practises playing the piano every Sunday morning .每個星期天上午他都練習彈鋼琴。(2) practice n. 實踐；練習，慣例practically adv. 實際上put sth. into pra

19、ctice 把付諸實施inout practice 勤于疏于練習Practice makes perfect .熟能生巧。(諺語)bargain【原句回放】Our sandwiches are a bargain at only ¥ 5 each.我們的三明治現(xiàn)在便宜，每個只有 5 美元?！军c撥】bargain n.便宜貨；協(xié)議 v.與就討價，定約歸納拓展bargaining n. 討價還價；商談，商討a good bad bargain 便宜貨昂貴貨strike a bargain with sb. 與某人定約bargain with.about / over./ for 與就討價

20、，定約bargain sth. away 賤賣 bargain for sth. 意料到，料想到They were unable to strike a bargain because of the high price 他們不能定約因為價格太高。He bargained with the shopkeeper over the price 他與商店的管理員討價還價。 bored【原句回放】 Are you bored with wearing the same blue jeans every day? 你厭倦每天都穿同樣 的藍色牛仔褲嗎 ?【點撥】 bored adj. 感到厭倦的常用結(jié)構(gòu)

21、be bored with.對感到厭倦There was a bored expressi on on her face. 她臉上有一種厭倦的表情。The boy quickly got bored with staying indoors 那男孩很快就在屋里待不住了。歸納拓展對感到厭倦be fed up with be tired of be sick of various【原句回放】 Unlike a single advertisement，an ad campaign is an organized programme of advertisements using various k

22、inds of ads to reach a particular audienee .與一則具體的廣告不同 的是，廣告宣傳活動是指運用各種形式的廣告將商品推向一特定群體的一組協(xié)調(diào)好的廣告活 動?！军c撥】 various adj. 各種各樣的Wheat is grown in various parts of the country 這個國家許多地方都種小麥。There are various ways of getting to the station from here 從這兒去車站有各種不同的方法。 歸納拓展variety n. 多樣性a variety of. = varieties

23、of. = all kinds of.各種各樣的 易混辨析different 與 variousdifferent 普通用語，指 “事物間的區(qū)別或本質(zhì)上的不同 ”，側(cè)重 “相異的 ”。 various 強調(diào)“種類 或性質(zhì)的不同與多樣 ”，而不強調(diào) “其本質(zhì)的差別 ”。target【原句回放】The people you want to reach are your target audienee .你想接觸的人群就是你的 目標受眾。【點撥】 target n. 目標，對象；靶子 vt. 瞄準；以 為目標This time our target is the ravine base 這次我們的目

24、標是這個峽谷基地。Our target is to finish the task by Friday 我們的目標是星期五之前完成任務。Our company has targeted career women as our primary customers 我們公司將職業(yè)女性作為主 要客源。determine【原句回放】 In order to determine your audience， you will need to do a little research and an alysis in adva nee .為了確定你的目標受眾，你有必要事先做些小的調(diào)查和分析?！军c撥】 de

25、termine vt 確定，決定，使決定常用結(jié)構(gòu)determine to do.決心/決意做 determ ine that / wh-clause.決心determine sb. to do sth. 使某人決定做某事be determined to do sth.= make up one ' s mind to do Sth定決心做某事We determined to start early 我們決定早些動身。She determ ined that she would n ever see him aga in. 她決心再也不要見至 U他。What determined you

26、 to marry him? 是什么使你下決心要嫁給他的 ?I ' m determined to find out who is responsible for this 我決心要弄清楚誰該對此事負責。 易混辨析determine to do sth. 與 be determined to do sth.兩者意思相同，不同的是前者指決定時的動作，后者著重于有決心的狀態(tài)。determine 是短暫性動詞， 不能與表示一段時間的狀語連用； be determined 是延續(xù)狀態(tài)， 可以與表示一段時 間的狀語連用。react【原句回放】 It is important to always

27、try to appeal to the audience in order to get them to react in a certai n way .為了使他們對產(chǎn)品以某種方式回應，要始終努力去吸引目標受眾，這很重要?！军c撥】 react vi 做出反應，回應I wasn ' t sure how youowld react.我不確定你會做出什么反應。People may react badly to certain food addictives 人們對某些食品添加劑可能會嚴重過敏。 歸納拓展reacti on n.反應react to 產(chǎn)生反應；做出反應concerned【

28、原句回放】 What aspects of this problem would they care about or be concerned with? 他們在乎 或者關注這個問題的哪些方面 ?【點撥】con cerned adj.關注的，感興趣的常用結(jié)構(gòu)be concerned about 對關心be concerned with 與有關We are rather con cerned about father.我們相當 l關心父親的健康。The book is primarily concerned with Soviet-American relations during the c

29、old war 這本書主要 講的是冷戰(zhàn)時期的蘇美關系。歸納拓展concern n. 涉及；關心concerning prep. 關于as/ so far as sb. be concerned 就某人而言show a great concern for 對很擔心have no concern with 與無關approach【原句回放】 You must decide what approach you want to use 你必須決定你想要采用什么方 法。We n eed a new即proach to lear n En glish .我們需要一種新的方法去學英語。溫馨提示【點撥】app

30、roach還可以作動詞，有靠近，接近"的意思。Christmas was approaching 圣誕節(jié)快到了。歸納拓展the approach to sth.對待或處理某事的方式make an approach to 對進行探討approach sb. on sth 與 某人商量、交涉某事易混辨析way，means，method 與 approachway 后接 to do 或 of doing sth. ;, means單復數(shù)同形，后接 of(doing) sth.,常用搭配為 by means of,意為 靠 方法” method后常接of； approach正式用語，其后接名

31、詞時，要用介詞to。 discourage【原句回放】 Our main aim is to discourage young people from smoking 我們主要的目標就是 阻止年輕人抽煙。【點撥】discourage vt .使泄氣，使氣餒Don' t let one failure discourage you 不要因為一次失敗就泄氣。She was discouraged by setbacks.她因挫折而灰心了。We discouraged him from giving up the job 我們勸他不要放棄那份工作。歸納拓展discouragement n.

32、挫折,氣餒 discouraged adj. 泄氣的 discouraging adj. 令人泄氣的 encourage vt. 鼓勵 courage n. 勇氣discourage sb. from doing sth. 阻止妨礙不鼓勵某人做某事en courage sb. to do sth 鼓 勵某人做某事convince【原句回放】 If we can convince young people not to start , they might then urge their parents and other people to give up smoking , too.如果我們

33、能夠說服年輕人不要抽煙，或許他們就會勸 說他們的父母和其他人也放棄抽煙?！军c撥】convince vt .使相信常用結(jié)構(gòu)convince sb. of sth. / that從句使某人信服，使某人明白convince sb. to do sth. 說服某人做某事be convinced of sth. /that 確信，堅信I' d convinced myself(that)1 was fight 我確信自己是正確的。I ' ve been trying to convince him to see a doctor 我一直勸他去看醫(yī)生。How can I convince

34、you of her honesty? 我怎樣才能使你相信她很誠實呢 ?What he said convinced me that I was mistaken 他的一番話使我意識到我錯了。urge【原句回放】 If we can convince young people not to start , they might then urge their parents and other people to give up smoking , too.如果我們能夠說服年輕人不要抽煙，或許他們就會勸 說他們的父母和其他人也放棄抽煙?！军c撥】urge vt.敦促，力勸；竭力主張 n.強烈的欲

35、望，沖動常用結(jié)構(gòu)urge sb. to do/ into doi ng sth.要求某人做某事urge sth. on/upon sb.極力主張某人做have an urge to do sth.要求某人做某事He urged her to rest .他催促她休息。He urged on us the necessity of patie nee .他對我們力言忍耐是必要的。溫馨提示當urge后接that從句時，從句中謂語動詞用“(should)+動詞原形”即urge that sb(should)do sth.強烈要求某人做某事。She urged that I(should) apolo

36、gize to him .她主張我應該向他道歉。shock【原句回放】 We want to shock people into realizing that many smokers die ail too soon from illnesses and diseases related to smoking .我們希望警醒人們，讓他們認識到許多吸煙者過早 地死于與吸煙有關的疾病。【點撥】shock vt .使震驚，使驚愕 n.震驚，驚駭常用結(jié)構(gòu)shock sb.使某人感到震驚/驚愕be shocked at/ by令人震驚be shocked to do/ that從句因感到震驚come

37、as a shock to sb令 某人震驚It shocks you when something like that happens .發(fā)生那樣的事，令人感到震驚。I was shocked at this sudden change in their attitude .他們態(tài)度突然改變，使我感到震驚。I was shocked to hear that he was resig ned .聽到他辭職的消息，我深感意外。The news of his death came as a shock to us all.他的死訊傳來，我們大家都感到震驚。重點短語in order to【原句回放

38、】 We must update our packaging in order to attract more young customers .我們必須 更新產(chǎn)品包裝以便吸引更多的年輕顧客?！军c撥】 in order to 為了，以便We started early in order to arrive before dark .為了在天黑前到達，我們早早地動了身。溫馨提示in order to后接動詞原形，作目的狀語，相當于so as to,但是so as to不能位于句首。它們的否定式均為在 to 前加 not。He got up at 5:00 in order to(so as to

39、) get to the school earlier .為了能早點到學校, 他 5:00 就起 床了。Go in quietly in order not to wake up the baby .悄悄進去,別把寶寶吵醒。歸納拓展當后面接從句表示目的"時，用in order that = so that，后接狀語從句且從句常與 may, might, can, could 等情態(tài)動詞連用。I ' ll give you all the facts so that you can judge for yourself.我把所有事實都告訴你，使你能自 己作出判斷。They se

40、nt the book by air mail in order that it might reach us in time .他們通過空運寄這本書, 以使它能及時送到我們手中。up to【原句回放】 It allows you to take photographs continuously for up to 6 hours, 可以用它持續(xù)拍照 達 6 個小時?！军c撥】up to(數(shù)量，程度等)達到It isn ' t up to your usual standa這沒有達到你平時的水平。The temperature went up to 40c 氣溫達到了 40 攝氏度。歸納

41、拓展up to 還有以下意思： 直到She continued to care for her grandfather up to the time of his death 她一直照顧她的祖父直到 他去世。 能勝任，有資格做He is not up to the part of Othello 他不能勝任奧賽羅的角色。 干 （壞事）；偷偷地干What have you bee n up to?你一直在搞什么名堂 ？ Its up to sb某人說了算，由某人決定Where shall we go to spend the weekend? 我們在哪兒度過這個周末呢 ? It ' s

42、up to you 由你決定。figure out【原句回放】 It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do 重要的是 , 你得確切弄清楚想要告訴受眾什么， 想讓他們做什么。 【點撥】 figure out 弄清楚，搞明白；計算出We must figure out how to solve the problem 我們必須想出如何解決這個問題的辦法。Father is trying to figure out

43、his tax 父親在設法計算出他的稅額。in advance【原句回放】 In order to determine your audience， you will need to do a little research and an alysis in adva nee .為了確定你的目標受眾，你有必要事先做些小的調(diào)查和分析。【點撥】 in advance 預先，提前They fulfilled the task in advanee .他們提前完成了任務。You ean eheek in two hours in advanee .你可以提前兩個小時檢查登記。歸納拓展advanee v

44、. & n. 促進，前進；提高advaneed adj. 先進的，高級的advaneed mathematies 高等數(shù)學advaneed teehnology 先進的技術The professor is en gaged in adva need studies .該教授正進行高深的學術研究。England is an advaneed industrial eountry .英國是一個發(fā)達的工業(yè)國家。The general advaneed his troops to the new position .將軍揮師前進到新陣地。appeal to【原句回放】 It is import

45、ant to always try to appeal to the audienee in order to get them to reaet ina eertai n way .為了使他們對產(chǎn)品以某種方式回應，要始終努力去吸引目標受眾，這很重要?！军c撥】 appeal to 迎合，吸引The magazine ehanged its eontent to appeal to more readers.這本雜志改變了它的內(nèi)容以吸引更多的讀者。appeal to還有 向呼吁；懇求；求助于"的意思。We appealed to him for help .我們向他求援。She即pea

46、led to us to go with her .她懇求我們和她同行。get sth. across【原句回放】 There are lots of different ways to get your message across when you are putting together an ad campaign.當你在策劃廣告宣傳活動時，你會發(fā)現(xiàn)有許多不同的方式讓你將信息傳達給目標受眾?！军c撥】get sth. across傳達；使某事/物被理解He' s not good at getti ng his ideas across他不太善于表達自己的意思。He taught

47、 me how to get my ideas across .他教我如何表達自己的意思。歸納拓展get along/ on with sb.與某人相處get around四處走，消息傳開get back回來 get in收獲get off 下車 get on 上車get up 起床 get through 接通電話；完成；通過考試get over克服；從中恢復過來depend on【原句回放】 The decision should depend mainly on your target audience and which kinds of ads reach that group be

48、st .這種決定的主要依據(jù)是目標受眾，以及何種廣告最能被這一群體所接 受?！军c撥】 depend on 依賴；相信；取決于常用結(jié)構(gòu)depend on sb. to do sth依靠/相信/需要 提供（資金/幫助等）I ' m depending on you to keep your promis.e 我就依靠你來遵守諾言了。 Children must depend on their parents .孩子們必須依賴他們的父母。歸納拓展It all / That depends.要看情況而定。You may depend upon it 肯定無疑，放心好了。due to【原句回放】

49、Every year millions of people around the world die due to smoking .每年全世界的 數(shù)百萬人都死于抽煙?！军c撥】 due to 由于；應支付的；預期的Her illness was due to bad food .她的病是壞了的食物造成的。A great deal of money is due to you .應該付給你很多錢。He is due to leave for Australia next week .他預計下周去澳大利亞。歸納拓展due to 一般不用于句首，而是常常放在系動詞之后。易混辨析due to， because