chinese enterprises to explore how to respond to the rapid development of ecommerce

1、 Chinese enterprises to explore how to respond to the rapid development of e-commerce Abstract In recent years, with the rapid development of e-commerce has brought many opportunities for Chinese enterprises to make all kinds of enterprises are developing rapidly, but also brought great challenges t

2、o the enterprise and impact. This article first describes the status of e-commerce development in China, combined with e-commerce to business impact, and then to explore how companies cope with the rapid development of e-commerce strategy. For guiding the development of enterprises put forward a cle

3、ar direction, play a role in navigation. Keywords: the rapid development of e-business impact measures In recent years, Chinas e-commerce along with the development of network technology has also been an unprecedented development. But also to the production, sales and management, and brought a serie

4、s of changes. For example: elimination of the traditional areas of trade restrictions, can be limited in time and space to expand their business quickly; through computer networks online transactions, improving customer service, reduce flow time, reduce costs, improve economic efficiency of enterpri

5、ses and so on. The development of e-commerce business development, while creating immense opportunities, but also to the enterprise a huge impact and challenges. The Prophet, first change, in the face of the rapid development of e-commerce, enterprise and how to develop an effective strategy for res

6、ponse to e-commerce, enhance market competition, sustainable and stable development of the enterprise is critical. First, the status quo of Chinas e-commerce development E-commerce is an Internet / Intranet network framework to deal the two sides as the main body in order to bank payment and settlem

7、ent as a means to customer database, backed a new business model. As a new business form, since Chinas accession to WTO, e-commerce are growing rapidly. In February 1996 to promote the establishment of China International Electronic Commerce Center. In 1997, the Office of the State Council, a joint

8、electronic information system to promote the establishment of eight ministries and commissions of the Technical Committee of Chinas electronic data interchange, electronic commerce has started in our country started. In June 2000, after the State Council approved, in support of various departments u

9、nder the China Electronic Commerce Association was formally established e-commerce development at home and abroad put up a bridge. My Government have implemented the “Golden Bridge”, “Gold”, “Golden Customs”, “taxation” and a series of pitched projects for Chinas development of electronic commerce h

10、as done a good foreshadowing. Industrial applications from the point of view, securities companies, financial settlement institution, the Civil Aviation booking center, card issuing and other areas have successfully entered the field of electronic commerce and make a great deal of, reliable transact

11、ions, while the customs, taxation, industry and commerce, public security, prosecution and supervision of state organs “electronic government” project is also to carry out the process very smoothly, which constitutes the basis for development of electronic commerce, but also for the further developm

12、ent and accumulated rich experience. At the same time, many well-known traditional enterprises recognize the commercial value of the Internet and e-business prospects, with their many years of logistics, distribution, financial strength, management experience, and other areas, and soon reached the m

13、ain battlefield of e-commerce, and showed great vitality. Coupled with vigorous development of the personal home page on the Internet is not only a beautiful landscape, but also to carry out e-commerce potential and huge market. I believe in the “Eleventh Five-Year” period, Chinas information indust

14、ry will become the driving economic growth, structural upgrading of the pillar industries and increase the overall strength of the strategic industry. Second, e-commerce on the impact and challenges of Chinas enterprises Development in the information age, is the realization of e-commerce enterprise

15、s in the global market competition to survive and develop only way. Because e-commerce not only the impact of traditional management of enterprises, but also to the enterprises R & D, production and processing, manufacturing, purchasing, sales, storage and other business challenges. 1. Chang

16、es in the way of traditional trade E-commerce for businesses to create an entirely new information exchange and business trade environment. Mainly through the Internet, online advertising, market research, Internet marketing and online payments. In this way, reducing the cost of sales, but also redu

17、ce the companys external transaction costs, achieve higher profits income. Low-cost, high-profit enterprises must be developed to induce their own e-commerce, from the production, management, marketing and other aspects need to develop ways to adapt to e-business development and strategy. 2. The imp

18、act on the management methods In the information age, if an enterprise re-adopt the old management methods and system, no longer suited to the rapid development of a market economy. Although the enterprise has built a corporate management information system (MIS) or have to build e-commerce environm

19、ent, or the technology is ahead of the times some of the most leading edge, but if you did not really compatible with the development of management system, such as e-commerce environment would be empty, waste of corporate resources, science and technology can not be translated into effective product

20、ivity, so that has become increasingly fierce market competition, the case is bound to be eliminated. Therefore, enterprises should be pragmatic and gradual reform, improve the management level. For example, how to reduce management layers to speed up the upload of management information issued? How

21、 to improve staffs enthusiasm, initiative and creativity to stimulate workers to tap the potential of employees, increase employee loyalty, etc.? How to use e-commerce system to complete the structured decision-making, which can be more humane to focus on the unstructured decision-making? With the s

22、tandardized management, can be expanded span of control, reducing layers of management to achieve the management of flat, decentralized decision-making and management of innovation. 3. The impact of business process E-commerce on the impact of enterprise business processes can not be ignored. Tradit

23、ional trade environment, as corporate pyramid style of management has determined that the exchange of information within the enterprise can only be through “l(fā)evel-passing”, and result in internal work, lack of coordination, cooperation is not strong, often accompanied by low efficiency errors from h

24、appening. The e-commerce trading environment, the network for information exchange within enterprises has become a major tool, enabling the exchange of information pluralism, a business reports, purchase or sale of programs can also pass on to various higher authorities, facilitate the collection an

25、d internal views exchanges, but also across time and space, cross-departmental and inter-level manner, and enhance efficiency. Reposted elsewhere in the paper for free download . 3, the enterprises response to countermeasures 1. To create a good e-business environment A new trade approach requires e

26、nterprises to actively create a new business environment in order to adapt to e-business. Concrete manifestation of the enterprise leadership is required to emancipate the mind, comprehensive understanding of e-commerce, information technology to enhance the sense of urgency and responsibility; in i

27、nfrastructure, enterprises should strengthen their own network infrastructure construction, within the electronic office, the establishment of e-commerce operations applications. The only ones to build up a good e-business environment in order to allow enterprises to maintain a strong competitive ed

28、ge. 2. Standard Management Production of e-commerce requires not only changes in information technology, but also demanded a deeper level enterprises in the system and the technical aspects of the comprehensive changes. The traditional management model pyramid, resulting in body fat, low efficiency

29、and high cost; and can not fully mobilize the enthusiasm and initiative of employees. Therefore, traditional enterprises to carry out drastic reforms, integration within the enterprise, external resources, and standardize management. Concrete from the structure flat, decentralized decision-making, m

30、anagement, innovation and technology in a bid to correct the use of the advanced nature of e-commerce services for businesses, thus reducing unnecessary layers of management company the original, improve employee motivation, and tap the potential of employees to achieve the management and technologi

31、cal innovation. To improve efficiency, improve decision-making more scientific and operability. Through e-commerce can be more direct and efficient contact with customers, communication, reduce delays in decision-making to improve the sensitivity of the market dynamics. Management, standardization,

32、and also enable the close integration of all factors of production, coordination of operations, reduce costs, give full play to the advantages of various resources and create higher profits. In addition, some companies have been managing standardized, should continue to adapt to economic globalizati

33、on, development, and strive to improve the management of scientific efforts to explore the modern management tools to enable enterprises in the fierce market competition, whether it is product quality, service delivery or management level are always in the leading position. 3. Standardize business p

34、rocesses Standardize business processes within the enterprise is the production, procurement, inventory, sales, management to outside the enterprise logistics, distribution, customer service and customer relations and a series of activities in standardization. Enterprise electronic data processing,

35、enabling business data in different systems for on-line analysis, real-time transmission and processing of business data, so far to improve operational efficiency. For example, electronic contracts, electronic documents on-line input; financial reimbursement procedures simplified, electronic on-line

36、 tax declarations; enterprises to carry out the supply chain, procurement system applications. Can be seen to adapt to the development of e-commerce, enterprises must standardize business processes. To reduce unnecessary operating expenses in the past and improve efficiency. Can increase the use of

37、e-commerce linkages with customers to achieve cross-sectoral, inter-regional, cross-border business activities, looking for more sales channels, may at any time by the market feedback to enhance and improve the product or service quality, thereby enhancing competition in the market status. 4. Attent

38、ion to talent introduction and training of e-commerce “Science and technology are primary productive forces”, but the talent is the application of science and technology and innovation in the main, but also in the main body of e-commerce activities. To adapt to the vigorous development of e-commerce, talent introduction and training is the key. Of the original employees,