均衡的設(shè)計研究方法andrew wong

1、IXDCResearch + DesignWe love what we do.2© 2013 Ark Design. Confidential & Proprietary.We are+ 1 ABC.3© 2013 Ark Design. Confidential & Proprietary.Share our knowledge and experience.4© 2013 Ark Design. Confidential & Proprietary.Research+Design5© 2013 Ark Design. Con

2、fidential & Proprietary.Open Forum!6© 2013 Ark Design. Confidential & Proprietary.What do you want to do as a designer?7© 2013 Ark Design. Confidential & Proprietary.change the world?make cool stuff?create something new?8© 2013 Ark Design. Confidential & Proprietary.in

3、novate?9© 2013 Ark Design. Confidential & Proprietary.Everything (not) innovative!10© 2013 Ark Design. Confidential & Proprietary.Can you knowingly create innovation?11© 2013 Ark Design. Confidential & Proprietary.No!12© 2013 Ark Design. Confidential & Proprietary

4、.You can only measure innovation by its effect on people.13© 2013 Ark Design. Confidential & Proprietary.But I believe you can increase the chance of creating valuable and innovative ideas that change the way we live.14© 2013 Ark Design. Confidential & Proprietary.Magic!15© 20

5、13 Ark Design. Confidential & Proprietary.Through informed observations and insights.16© 2013 Ark Design. Confidential & Proprietary.Design Research17© 2013 Ark Design. Confidential & Proprietary.Qualitative approach that places you in the shoes of the user.18© 2013 Ark De

6、sign. Confidential & Proprietary.Detractors and challenges.19© 2013 Ark Design. Confidential & Proprietary.Products have been successful designed with minimal research.20© 2013 Ark Design. Confidential & Proprietary.In business its common that they feellike they aly know the ne

7、eds andgoals of the user.21© 2013 Ark Design. Confidential & Proprietary.Does listening to users really lead to new ideas?22© 2013 Ark Design. Confidential & Proprietary.Genius Design!24© 2013 Ark Design. Confidential & Proprietary.Even in these instances, people companies

8、 and designers iterate and fail continuously.25© 2013 Ark Design. Confidential & Proprietary.User-centered design can increase the chance of success.26© 2013 Ark Design. Confidential & Proprietary.Importantly it also helps identify the right problem to solve.27© 2013 Ark Desig

9、n. Confidential & Proprietary.Things to consider28© 2013 Ark Design. Confidential & Proprietary.users will not give you the answer.29© 2013 Ark Design. Confidential & Proprietary.creating a context of knowledge tounderstand the whythe why.30© 2013 Ark Design. Confidential

10、& Proprietary.focus on the insights a point of inspiration.31© 2013 Ark Design. Confidential & Proprietary.dont just ask, observe, play.32© 2013 Ark Design. Confidential & Proprietary.live it and experience it.33© 2013 Ark Design. Confidential & Proprietary.ideation starts from day 1.34© 2013 Ark Design. Confidential & Proprietary.Even