KPMG全套內(nèi)部培訓(xùn)教程3(共11張)

1、Creating Effective ProposalsUtilizing Proposal GraphicsC O N S U L T I N GC O N S U L T I N GProposal GraphicsWhat are Proposal Graphics?Theyre worth 1,000 words when used properly and effectivelyGreat for page constraintsThey show spatial relationshipsThey break up monotonous textThey convey inform

2、ation quicklySome evaluators focus primarily on graphicsC O N S U L T I N GProposal GraphicsWhat Graphics RepresentArchitectures (1-3)Technical diagrams, network topologies, etc.Processes and Methodologies (4-9)Management procedures, testing processes, KPMG methodologies, etc.Relationships (10-11)Or

3、ganizational charts, reporting structuresStatistics and Related Information (12-19)Revenue figuresStaff breakdown by skill area/degreeC O N S U L T I N GProposal GraphicsGraphical ElementsBackgroundAction Captions TitleFigure NumbersTextMaps/LegendsBoxesChartsArrowsBulletsShadingBalloonsClip-Art“Key

4、 Features”PhotosIllustrationsC O N S U L T I N GProposal GraphicsGraphics Development ProcessMessage/PurposeArchitecture/Processes/RelationshipsFlow/Starting PointPlacement/Size (Mockup)Draft Graphical ElementsAction CaptionReview - Is the original message clear?Refine (often go through several iter

5、ations)Review againC O N S U L T I N GProposal GraphicsAction CaptionsEffective for conveying a message and reinforcing a themeShould be informative and positiveShould tell the reader what to conclude from the graphic, and not serve solely as a titleBad Example: “Project Schedule.”Good Example: “KPM

6、Gs project schedule accelerates delivery by 3 months due to the use of COTS software.”C O N S U L T I N GProposal GraphicsSymptoms of Bad GraphicsToo much text (1,4)Too much white space (14, 17, 19)No clear message (1, 3, 4) No clear entry point (1, 3, 4, 9) Excessive use of “red” - sounds an alarmP

7、oor balance/symmetry (19)Poor shading/contrast (2, 9, 17)No consistency (4, 10)C O N S U L T I N GProposal GraphicsTips and PointersClear Message (12)5 - 7 Second Test (15)Flow and Entry Point (5)Left-to-right, top-to-bottom, or center outOrganization (2)Balance/Symmetry (6, 10)Appropriate Size (2,

8、8, 16)Use Shading to Provide Contrast (1, 8)C O N S U L T I N GProposal GraphicsMore Tips and PointersConsistencyFonts, shading, shapes, pictures/images, verb tense, capitalization, arrows, titles, clip-art/diagrams, photosGraphics should be conservative and professional, not flashyGraphics can and should reinforce the textCheck references for accuracyPage should look the same upside down (12)Check spelling/grammar (4)C O N S U L T I N GProposal Gr