談現(xiàn)代書籍裝幀設(shè)計(jì)畢業(yè)設(shè)計(jì)論文外文文獻(xiàn)翻譯

1、華北水利水電學(xué)院畢業(yè)設(shè)計(jì) Talk about modern book designBooks are essential to life, is the spirit of human knowledge dissemination of grain, accumulation and development are necessary tools. Records of history books only, science, culture, and promote the popularization of human society material civilization and

2、 spiritual civilization development. Books are so important, therefore, is installed * books are of vital significance.Book as art design is an important subject in the 20th century, along with the development of modern science and technology culture more professional. Especially since nearly 30 yea

3、rs, science and technology, the rapid development of economy, consumption level, and improve sales and related technology and changing greatly progress, all these materials in the objective of the modern book greatly promoted the rapid development.Modern book design no longer stay "picture book

4、s or" phase, has generally designed to promote overall design ", "or". Six years of international art exhibition in leipzig books prize for the four books: (1) the standard parts such as the book covers, HuanChen, jacket, page layout, catalogue, and illustrations and font, to ach

5、ieve aesthetics in harmony. 2) design (form and content of books (3) unified. The highest art. (4) the highest quality (technical quality. These standards will book design is the essence of the content, as well as on the specific design books. Books are complex by various factors, books and show the

6、ir special design of the system. Therefore, the book design process is comprehensive, the overall design, the design is increasingly wide areas.Human civilization in the various cultural form must always belonged to the root of social economy, economy plays an important role in modern book is direct

7、ly reflects this point. Modern book design due to the progress of the society, the development of science and technology and the sales of modern consumption, books, and the development of modern technology, material, design for the book has laid a solid foundation. Consumer is installed * design boo

8、ks direct service object. Good liquidity sales is book design objective test. But certain technology/process and material is book design necessary material means. Book design service object, sales, good fluidity and technology development inevitable fundamentally in book design itself. Therefore, th

9、e study of modern book design can only stay in shape and color of the cover design of elaboration, font, and shall put the long-term, in recognizing the current situation, there is a kind of advanced design awareness. In modern consumption demand and recognize concept and aesthetic temperament and i

10、nterest, the modern marketing environment and modern chemical materials, and modern technology is a strategic category, to conduct in-depth research and design of the view. The brief analysis,.The development of modern marketing to book design development. Books are commodities, the answer is "

11、yes", but it is the spiritual culture of commodities. Books are a strange in the world market, the products can be as people's thoughts and desires and fantasy, is the creation of art and technology. Modern marketing environment of space, the area, packaging, advertising, sales buy and disp

12、layed quantity and variety of books has entered the stage of history, large-scale sales now some super large bookstores, large bookstores, with great sales force. The super market to the bookstore as readers free choice of books. The exterior decoration conspicuous books can arouse readers to buy da

13、zzing. In order to adapt to the modern marketing strengthen competitiveness, book design must be in relatively sufficient market survey, under the premise of dominated by readers - "the reader is god", in the full expression of basic content of book itself apart, do STH unconventional or u

14、northodox hundreds square to improve the grade of the book design to stimulate the reader to the books.The development of modern consumption in book design development: today's consumers in the material requirements, spiritual needs, economy, culture, psychology, and on a very different. All tow

15、ard a higher level. Diversity, the fast rhythm of modern life make people more pressing the commendation psychology, conservative visual form no longer welcome. As living level and cultural levels rising, some old ideas instead of a new idea. In the aesthetic demand on the demands of the people, and

16、 accept the development level of economy growing in today, the situation of family, as more and more exquisite decoration study, more and more exquisite beauty and comfortable, the decoration of desk, bookcase is more common pursuit. One of the books, a beautiful box of a book design can provide a v

17、isual contentment and joy, make people get the edification. On the other hand, people today, high information era is a kind of life rhythm sense of urgency, living in a city of visual and psychological demands. People tend to concise, lively style more interest, concise and rich individual character

18、 style can cause of beautiful memories of tradition. For example, in order to adapt to the modern art of ancient antique and hobbies, Germany, Russia and other countries also developed a copy of the ancient treasures publications. Some valuable books outfit design on material is applied to gold, pea

19、rl, etc., and adopt the bamboo slips, silk copy antique XianZhuangShu, such simple, elegant, gracious thick embody profound cultural connotation, to satisfy people's nostalgic psychology, make consumers obtain material comforts, obtained beautifulenjoying spirit. But, in spite of the modern indu

20、strial society background, the people to pursue and yearning past time and emotion, but the aesthetic temperament and interest, life habits and the thoughts and feelings eventually produced very big change, if disregard social changes of modern people and aesthetic demand, the ancient culture intact

21、 moved to modern book design is not good to also. Therefore, the modern book design must pay attention to grasp the historic times of the organic unity with perfect fusion, so as to achieve a brand-new realm. In addition, many book design always take less in the form of format, breaking rules flat o

22、ld order instead of the variable alienation technique co.ltd, create new visual impact. Today it is people commendation a reflection of demand. Anyhow requirement is more creative, more advanced design idea in the service of spiritual consumption today.Modern science and technology, the development

23、of modern technology in book design effect on the development of modern printing plate: because of technical performance and printing machinery, printing, printing and the rapid development of the definition, XianYanDu, delicate feeling, the ink is reached a high level, adhesion for book design prov

24、ides a good development space. Especially for all kinds of materials, surface treatment technology for the development of modern books design provides very favorable conditions of design. The surface of exterior condition will produce different visual and psychological effect. Example: the paper, gl

25、ass and metal, plastics etc hot stamping, coating, coating, bump moulding compound processing technology, fully, make a design more brightness. Such as: the modern society in education, attaches great importance to the children in the children's books at various techniques, some bump processing,

26、 and puzzles, such as sound electronic technology application, make the book design art to get incisively and vividly.The 21st century is the era of computer, computer in different fields plays a very important role. Computer is becoming more and more popular to personal and family. Part of the book

27、s will be replaced by computer discs, especially some reference books. Because the disc reserves big, small volume, light weight, easy to collect, easy transportation, the computer for data and information in more easily, also favors the cosmopolitan culture and art exchange, can save a lot of human

28、, material and financial resources. On the other hand, the cost is less expensive, and in the paper today, increasing by CDS instead of books is very feasible. So, the book design on the agenda will be completely, new concept, design requirement will increasingly high.From the above analysis, the mo

29、dern marketing briefly, and the changes in the concept of modern consumption, modern science and technology, the development of material and craft, will promote the development of modern book design. Therefore, the modern book design must consider the various factors and find out the source, thus ob

30、tains comparatively successful designed to suit the demand of The Times. 談現(xiàn)代書籍裝幀設(shè)計(jì)書，是人們生活中必不可少的精神糧食，是人類知識(shí)傳播、積累和發(fā)展所必不可少的工具。書不但記載歷史、傳播科學(xué)、普及文化，而且促進(jìn)了人類社會(huì)物質(zhì)文明和精神文明的發(fā)展。書是這樣重要，因此，書籍裝禎也就具有極其重要的意義。書籍裝幀作為美術(shù)設(shè)計(jì)的一個(gè)重要科目，是在20世紀(jì)隨著近代科技文化的發(fā)展日趨專業(yè)化的。特別是近30年以來，科技、經(jīng)濟(jì)的飛速發(fā)展，消費(fèi)水平不斷提高，銷售方式不斷改變，有關(guān)工藝與材料大大進(jìn)步，這些都在客觀上極大推動(dòng)了現(xiàn)代書籍裝幀日

31、新月異的發(fā)展?，F(xiàn)代書籍裝幀設(shè)計(jì)不再停留在“畫書皮子”的階段，已普遍提升到“裝幀”或“整體設(shè)計(jì)”的意義。六年一度的萊比錫國(guó)際書籍藝術(shù)展覽會(huì)得獎(jiǎng)書籍的四條標(biāo)準(zhǔn)為：（1）書籍裝幀的各部分如護(hù)封、封面、環(huán)襯、扉頁(yè)、目錄、版面、插圖和字體等，要達(dá)到美學(xué)上和諧一致（。2）裝幀形式與書籍內(nèi)容統(tǒng)一（。3）最高藝術(shù)質(zhì)量（。4）最高技術(shù)質(zhì)量。這些標(biāo)準(zhǔn)實(shí)質(zhì)是將書籍裝幀設(shè)計(jì)的內(nèi)容具體化了，也為進(jìn)行圖書設(shè)計(jì)提出了方向。書籍是由各種因素構(gòu)成的復(fù)合體，書籍的構(gòu)成和設(shè)計(jì)呈現(xiàn)出自己所特有的系統(tǒng)性。因此，書籍裝幀設(shè)計(jì)過程是綜合整體設(shè)計(jì)，其涉及領(lǐng)域日趨廣泛，設(shè)計(jì)日趨深入。人類精神文明的各種文化形態(tài)在根本上總是從屬于一定的社會(huì)經(jīng)濟(jì)形

32、態(tài)，經(jīng)濟(jì)起著重要作用，現(xiàn)代書籍裝幀則直接體現(xiàn)了這一點(diǎn)?，F(xiàn)代書籍裝幀設(shè)計(jì)由于社會(huì)的進(jìn)步、科技的發(fā)展以及書籍的銷售，現(xiàn)代消費(fèi)、現(xiàn)代工藝、材料的發(fā)展，為書籍裝幀設(shè)計(jì)奠定了根本基礎(chǔ)。消費(fèi)是書籍裝禎設(shè)計(jì)的直接服務(wù)對(duì)象。商品性、流通性銷售是書籍裝幀設(shè)計(jì)的客觀檢驗(yàn)。而一定的科技/工藝與材料則是書籍裝幀設(shè)計(jì)必不可少的物質(zhì)手段。書籍裝幀設(shè)計(jì)的服務(wù)對(duì)象、銷售、商品性、流動(dòng)性與工藝材料的發(fā)展必然從根本上對(duì)書籍裝幀設(shè)計(jì)本身產(chǎn)生重大影響。因此，現(xiàn)代書籍裝幀設(shè)計(jì)研究不能僅僅停留在封面的形與色、字體等設(shè)計(jì)的推敲，而應(yīng)當(dāng)把目光放得長(zhǎng)遠(yuǎn)些，在認(rèn)清當(dāng)前形勢(shì)下，有一種超前的設(shè)計(jì)意識(shí)。在認(rèn)清現(xiàn)代消費(fèi)的需求與觀念、審美情趣、現(xiàn)代銷售的

33、環(huán)境與方式、現(xiàn)代材料的理化性及現(xiàn)代工藝的類別方面有一個(gè)戰(zhàn)略性的認(rèn)識(shí)，才能進(jìn)行深入的研究和有的放矢的設(shè)計(jì)。對(duì)此，作如下簡(jiǎn)略分析?，F(xiàn)代銷售的發(fā)展對(duì)書籍裝幀設(shè)計(jì)發(fā)展的影響。書籍是不是商品，回答是肯定的，但它是精神的文化的商品。書籍是一種奇特的商品，在市場(chǎng)上可以作為人們思想、愿望和幻想的傳遞者，是技術(shù)的和美術(shù)的創(chuàng)造載體?，F(xiàn)代銷售環(huán)境的空間、面積、裝潢、廣告、售買方式以及陳列其中的書籍品種與數(shù)量早已進(jìn)入大規(guī)模銷售的歷史階段，現(xiàn)在大城市都出現(xiàn)了一些超級(jí)書市、大型書店，具有極大的銷售力。書店的超級(jí)市場(chǎng)化使書籍成為讀者自由選擇的對(duì)象。書籍的外觀裝潢顯眼奪目能夠激發(fā)讀者的購(gòu)買欲。為了適應(yīng)現(xiàn)代銷售加強(qiáng)競(jìng)爭(zhēng)力，書籍

34、裝幀設(shè)計(jì)必須在進(jìn)行較充分的市場(chǎng)調(diào)查的前提下，以讀者為主導(dǎo)“讀者即上帝”，在充分表現(xiàn)書本身內(nèi)容的基礎(chǔ)上千方百計(jì)標(biāo)新立異與眾不同，提高書籍裝幀設(shè)計(jì)的檔次來刺激讀者的購(gòu)書欲?，F(xiàn)代消費(fèi)的發(fā)展對(duì)書籍裝幀設(shè)計(jì)發(fā)展的影響：今天的消費(fèi)者在物質(zhì)需求、精神需求、經(jīng)濟(jì)、文化、心理、觀念上都與以往有著很大不同。都向著更高層次方向發(fā)展。多樣性、快節(jié)奏的現(xiàn)代生活使人們求新求變的心理更為迫切，保守的視覺形式不再受到歡迎。隨著生活水平與文化水平的不斷提高，某些陳舊的觀念逐漸衰退而代之以新的觀念。在審美需求上，人們的需求范圍與接受水平不斷發(fā)展著，在今天經(jīng)濟(jì)不斷增長(zhǎng)的情況下，人們對(duì)家庭書房等裝修也越來越講究，越來越講究美感和舒適，對(duì)寫字臺(tái)、書柜中的擺設(shè)都有著更加普遍性的追求。其中一件優(yōu)美的書籍包裝盒，一件考究的書籍裝幀設(shè)計(jì)都可以提供一種視覺的滿足和樂趣，使人獲得美的熏陶。另一方面，