《電子商務(wù)英語教程》-Unit21

1、Unit 2Unit 2Objective: In this unit, you will learn: CC The impact caused by electronic commerce on society C C The impact caused by electronic commerce on individuals and business C C The advantages and disadvantages of electronic commerce C C Basic E-commerce English Writing Focus: To view the ele

2、ctronic commerce from different perspectives . Nodus: The profound impact of internet on human society 學(xué)學(xué) 習(xí)習(xí) 目目 標(biāo)標(biāo)1) The internet provides consumers with a world of choices. Passage A互聯(lián)網(wǎng)給消費者提供了數(shù)之不盡的選擇?；ヂ?lián)網(wǎng)給消費者提供了數(shù)之不盡的選擇。 44注解：注解：a world of指指“選擇選擇”之豐富，并非世界的意思。之豐富，并非世界的意思。相當(dāng)于相當(dāng)于a lot of ，a great number

3、 of。 2) The impact of electronic commerce will be pervasive, both on companies and on society as a whole. 對于公司和社會整體而言，電子商務(wù)的影響將是全方位的。對于公司和社會整體而言，電子商務(wù)的影響將是全方位的。44注解：介詞短語注解：介詞短語as a whole as a whole 意思是意思是“作為一個整體作為一個整體; ;整個看來整個看來”。例如：。例如：Is this true just in this country, or in the world as a whole?只是在

4、這個國家如此呢只是在這個國家如此呢,還是就整個世界來看都這樣還是就整個世界來看都這樣?3) Never before has a person had so many options at such a speed. 人們從沒有能象現(xiàn)在這樣，擁有這么多人們從沒有能象現(xiàn)在這樣，擁有這么多( (電子商務(wù)所帶電子商務(wù)所帶來來) )的便捷選擇。的便捷選擇。 44注解：注解：Never beforeNever before置于句首引起句子倒裝，用以強調(diào)電置于句首引起句子倒裝，用以強調(diào)電子商務(wù)所帶來的革命性變化。其正常語序應(yīng)該是子商務(wù)所帶來的革命性變化。其正常語序應(yīng)該是A person A person

5、has never had so many options at such a speed before. has never had so many options at such a speed before. 對于那些能充分挖掘其潛能的企業(yè)來說，電子商務(wù)使其實現(xiàn)對于那些能充分挖掘其潛能的企業(yè)來說，電子商務(wù)使其實現(xiàn)突破性變化成為可能。這些突破性變化使顧客的觀念發(fā)生了突破性變化成為可能。這些突破性變化使顧客的觀念發(fā)生了重大的改變，因此他們不是將市場進行重新定位，就是去開重大的改變，因此他們不是將市場進行重新定位，就是去開辟全新的市場辟全新的市場。 44注解：該句的主語是注解：該句的主語是el

6、ectronic commerce；謂語動是；謂語動是offers；名詞短語名詞短語the possibility of breakpoint changes是賓語；破折是賓語；破折號后面的內(nèi)容是對號后面的內(nèi)容是對breakpoint changes作進一步說明。作進一步說明。 4) For those companies that fully exploit its potential, electronic commerce offers the possibility of breakpoint changes changes that so radically alter custom

7、er expectations that they re-define the market or create entirely new markets. 5) The overall impact on lifestyle could well be comparable to, say, that of the growth in car ownership or the spread of the telephone. End電子商務(wù)對于人類生活方式的總體影響，完全可以與電子商務(wù)對于人類生活方式的總體影響，完全可以與汽車擁有增長幅度和普及汽車擁有增長幅度和普及 相提并論。相提并論。 。

8、 44注解：注解：that of the growth in car ownership or the spread of the telephone是介詞是介詞to的賓語；的賓語；that指代指代impact；say是插入語，意為是插入語，意為“比如比如（說）（說）”。 How does electronic commerce provide us with more options than ever before? 2.3.1 Critical thinking2) Is electronic commerce still in its infancy? 3) Could you ima

9、gine a life without access to the Internet? 4) How do you expect from electronic commerce? 5) Do you want to own a shop on the internet? If so, how? Give the Chinese equivalents of the following words or expressions: 2.3.2 Translation practice個人消費者個人消費者 顧客期望顧客期望 整體而言整體而言 方便方便 重新定位（定義）重新定位（定義

10、） 生活方式生活方式 潛力潛力 、潛能、潛能 開發(fā)開發(fā); ;利用利用 創(chuàng)造創(chuàng)造 選擇選擇 1) individual consumer2) customer expectation 3) as a whole 4) convenience 5) re-define 6) lifestyle 7) potential 8) exploit 9) create 10) option Give the English equivalents of the following words or expressions: 2.3.2 Translation practice owners

11、hip overall impact real-time stock data eliminate restriction limitless comparable possibility information technology ignore accelerate 1) 所有權(quán)所有權(quán)2) 總體影響總體影響3) 實時股票數(shù)據(jù)實時股票數(shù)據(jù)4) 去除限制去除限制5) 無限制的無限制的6) 可比較的可比較的7) 可能性可能性8) IT信息技術(shù)信息技術(shù)9) 忽略忽略10) 加速加速 Sentence translation from English to Chinese: 2.3.2

12、 Translation practice1) The conveniences afforded by electronic commerce is limitless. 電子商務(wù)提供的便利是無止境的。電子商務(wù)提供的便利是無止境的。 2) More than 100 countries are linked into exchanges of data, news and opinions. 超過超過100個國家已經(jīng)接入互聯(lián)網(wǎng)，交換資料，新聞和言論。個國家已經(jīng)接入互聯(lián)網(wǎng)，交換資料，新聞和言論。 3) In traditional business, buyers and suppliers

13、search for each other through advertising, trade shows, brokers, and dealers. 在傳統(tǒng)貿(mào)易中，買方和賣方會通過廣告，貿(mào)易展會，代在傳統(tǒng)貿(mào)易中，買方和賣方會通過廣告，貿(mào)易展會，代理商和中間商來尋找對方。理商和中間商來尋找對方。 Sentence translation from English to Chinese: 2.3.2 Translation practice4) Electronic commerce will lead to a difference in the way we live o

14、ur lives and accomplish our day-to-day work. 電子商務(wù)將會改變我們?nèi)粘Ｉ詈凸ぷ鞯姆绞健?5) Electronic commerce opens up new avenues for the marketing of traditional goods and services directly to consumers. 電子商務(wù)為傳統(tǒng)商品和服務(wù)的市場開拓提供了全新的渠道 。 Sentence translation from Chinese to English 2.3.2 Translation practice1)1)對許多

15、人來說，互聯(lián)網(wǎng)安全是他們主要關(guān)心的問題。對許多人來說，互聯(lián)網(wǎng)安全是他們主要關(guān)心的問題。(a major concern) To many, the Internet security issue is a major concern. 2)電子商品目錄用于展示商品圖片，這可使全世界的網(wǎng)電子商品目錄用于展示商品圖片，這可使全世界的網(wǎng)絡(luò)用戶選擇并訂購書籍、酒類及其它產(chǎn)品。絡(luò)用戶選擇并訂購書籍、酒類及其它產(chǎn)品。(be used to display; select and order) On-line catalogs is used to display images of goods, whic

16、h permit Web users around the world to select and order books, wine, and other products. (be used to display; select and order) 3)選擇的范圍將更大，時間和空間的限制將被解除。選擇的范圍將更大，時間和空間的限制將被解除。(restriction.eliminated) Choice will be greatly extended, and restrictions of geography and time eliminated. Sentence

17、translation from Chinese to English 2.3.2 Translation practice4)4)隨著隨著EDIEDI的成熟和互聯(lián)網(wǎng)及萬維網(wǎng)的飛速發(fā)展，電子商的成熟和互聯(lián)網(wǎng)及萬維網(wǎng)的飛速發(fā)展，電子商務(wù)正加速發(fā)展。務(wù)正加速發(fā)展。( (with maturingaccelerating) ) With the maturing of EDI and the rapid growth of Internet and the World Wide Web, electronic commerce is accelerating. 5)5)域名是在電子商務(wù)中另一個需要考

18、慮的重要問題。域名是在電子商務(wù)中另一個需要考慮的重要問題。( (issue to consider) ) Domain Names are another important issue to consider in electronic commerce. EndPassage B1) The markups that occur between manufacturers, wholesalers, distributors, retailers and consumers can add the cost of goods purchased by consumers. 經(jīng)過生產(chǎn)商、批發(fā)

19、商、分銷商、零售商到消費者的層層加價，經(jīng)過生產(chǎn)商、批發(fā)商、分銷商、零售商到消費者的層層加價，使得消費者購買商品時的成本增加了。使得消費者購買商品時的成本增加了。 44注解：注解：此處名詞此處名詞markup意思意思“漲價漲價, 漲價幅度漲價幅度”，是句子的主語。是句子的主語。t that引導(dǎo)的是定語從句引導(dǎo)的是定語從句,修飾主語。修飾主語。Distinguishing Features of E-Commerce Passage B2) In contrast, when consumers deal directly with manufacturers on the Internet, t

20、he process whereby intermediaries between the manufacturer and the final consumer are eliminated from the supply chain is known as disintermediation.與之形成對比的是，當(dāng)消費者通過互聯(lián)網(wǎng)與生產(chǎn)商直接與之形成對比的是，當(dāng)消費者通過互聯(lián)網(wǎng)與生產(chǎn)商直接交易時，供應(yīng)鏈中的中間商將被排除在外，這個過程被交易時，供應(yīng)鏈中的中間商將被排除在外，這個過程被稱為稱為“非中介化非中介化”。 44注解：介詞短語注解：介詞短語in contrastin contrast常

21、用來表對比，意思常用來表對比，意思是是“相反相反, , 大不相同大不相同”。 Distinguishing Features of E-Commerce Passage B3) Sales tax cannot be levied on a transaction just because the purchaser uses e-commerce to access the sellers computer to acquire property, goods or service. The government levies taxes for national expenses. 政府為

22、國家的開支政府為國家的開支而征稅。而征稅。 用作及物動詞用作及物動詞:.征收征收(稅等稅等);強索強索(+on/upon) 44注解：注意動詞注解：注意動詞levy 的基本用法：的基本用法：銷售稅之所以難以征收，是因為買方可以利用電子商務(wù)直接訪問賣銷售稅之所以難以征收，是因為買方可以利用電子商務(wù)直接訪問賣方的計算機，從而購置物業(yè)，商品或服務(wù)。方的計算機，從而購置物業(yè)，商品或服務(wù)。 用作不及物動詞用作不及物動詞vi. 征稅；征稅；【律律】扣押扣押(+on/upon) They levied on his property for unpaid rent.他們因他未付租金而扣押了他的財產(chǎn)。他們因他

23、未付租金而扣押了他的財產(chǎn)。用作名詞：征稅用作名詞：征稅, 派款派款; 征收額；召集征收額；召集; 征集征集; 募集募集; 征募兵額征募兵額 Distinguishing Features of E-Commerce Distinguishing Features of E-Commerce Passage BEnd4) States and local jurisdictions have wrestled with the issue of collecting taxes from out-of-state-mail-order sellers and telephone solicito

24、rs for decades. 幾十年來，美國聯(lián)邦政府和地方執(zhí)法部門一直受到向幾十年來，美國聯(lián)邦政府和地方執(zhí)法部門一直受到向國外郵購銷售者及國外郵購銷售者及 推銷者征稅的問題困擾。推銷者征稅的問題困擾。 44注解：網(wǎng)絡(luò)的根本特點在于它的互聯(lián)性。網(wǎng)絡(luò)的各個終端注解：網(wǎng)絡(luò)的根本特點在于它的互聯(lián)性。網(wǎng)絡(luò)的各個終端(用戶用戶)分布分布于世界各地，極為分散，但它們相互之間又是連通的。而且，這種連通于世界各地，極為分散，但它們相互之間又是連通的。而且，這種連通不僅是單向或雙向的而是呈多方向的網(wǎng)狀結(jié)構(gòu)。網(wǎng)絡(luò)的管理在很大程序不僅是單向或雙向的而是呈多方向的網(wǎng)狀結(jié)構(gòu)。網(wǎng)絡(luò)的管理在很大程序上依賴于網(wǎng)絡(luò)服務(wù)商上依賴

25、于網(wǎng)絡(luò)服務(wù)商(包括包括lSP和和ICP)，網(wǎng)絡(luò)服務(wù)商本身是一個非政府機，網(wǎng)絡(luò)服務(wù)商本身是一個非政府機構(gòu)，而且數(shù)量眾多。因此，網(wǎng)絡(luò)上交易活動受政府監(jiān)管的可能性大大降構(gòu)，而且數(shù)量眾多。因此，網(wǎng)絡(luò)上交易活動受政府監(jiān)管的可能性大大降低了。網(wǎng)絡(luò)社會的虛擬特征，使網(wǎng)上交易者的身份、交易場所、交易權(quán)低了。網(wǎng)絡(luò)社會的虛擬特征，使網(wǎng)上交易者的身份、交易場所、交易權(quán)限、交易流程均呈虛擬化、數(shù)字化狀態(tài)。網(wǎng)上交易一旦產(chǎn)生糾紛，這就限、交易流程均呈虛擬化、數(shù)字化狀態(tài)。網(wǎng)上交易一旦產(chǎn)生糾紛，這就為建立在物化形態(tài)上的司法管轄帶來很大的難度。為建立在物化形態(tài)上的司法管轄帶來很大的難度。 2.6.1 Tell whether

26、the following statements are (T) or false (F) 2.6 Activities 1Mail order and telephone solicitation are the two most traditional forms of business using remote sellers. 2“Disintermediation” means to eliminate the intermediaries from the supply chain between manufacturer and final consumer. 3E-commer

27、ce presents an great challenge to federal and state tax authorities. 4E-commerce will lower the cost for the final consumers. 5States and local jurisdictions can now collect taxes from out-of-state-mail-order sellers and telephone solicitors. TTTTF2.6.2 Match the English on the right with Chinese on

28、 the left2.6 Activities 1 telephone solicitation A A 互聯(lián)網(wǎng)服務(wù)提供商互聯(lián)網(wǎng)服務(wù)提供商2 unprecedented challenge B B 生產(chǎn)商生產(chǎn)商3 obligation C C 電話營銷電話營銷4 manufacturer D D 義務(wù)義務(wù)5 ISP E E 前所未有的挑戰(zhàn)前所未有的挑戰(zhàn)EndStructure of A Commerce Letter商務(wù)信件結(jié)構(gòu)商務(wù)信件結(jié)構(gòu)Most letters commonly include the following nine parts, make sure you include

29、the necessary parts in a clear, correct and professional manner. 4 4 A letterheading ( (信頭信頭) ) 4 4 A date line （日期）（日期） 4 4 An inside address （封內(nèi)地址）（封內(nèi)地址） 4 4 A salutation （稱呼）（稱呼） 4 4 A body （正文）（正文） 4 4 A complimentary close close （信尾敬語）（信尾敬語） 4 4 A signature （簽名）（簽名） 4 4 Attention line ( ( 經(jīng)辦人姓名

30、經(jīng)辦人姓名) ) 4 4 Subject lines ( ( 事由或標(biāo)題事由或標(biāo)題) )2.7.1 Letterheading (信頭信頭)The heading of a letter is the address of the sender. The heading contains an address, a phone number, fax number, an email address etc. Often headings are set up using a specific company logo. In these cases, the heading may also

31、 include the company name. For example: 商務(wù)信件結(jié)構(gòu)商務(wù)信件結(jié)構(gòu)Business Machine Co., Ltd. 1234 South Main StreetAnyTown, AK, 12345Telephone: (999) 555-5555Fax: (999) 555-5550 2.7.2 A Date Line （日期）（日期）The date should always be typed in full and not abbreviated. You can order the date line as follows: month (sp

32、elled out to avoid confusion), day and year. For example:February 28th, 2001Structure of A Commerce Letter2.7.3 Inside Address （封內(nèi)地址）（封內(nèi)地址）This is the address you are sending your letter to. Make it as complete as possible. It consists of the following, in order: the recipients name, position, organ

33、ization and business address. It should contain the same information that will be used on the envelope. This is always on the left margin. Skip a line after the heading before the inside address. Skip another line after the inside address before the greeting. Example: 商務(wù)信件結(jié)構(gòu)商務(wù)信件結(jié)構(gòu)Structure of A Comm

34、erce LetterDr. Calvin Carson Cross Country Coach Dept. of Athletics Colorado Community College at Cripple Creek Cripple Creek CO 806782.7.4 Salutation （稱呼）（稱呼）The salutation is the letters greeting. It is typed two lines down, flush with the left margin. It is the introductory phrase, “Dear name of

35、recipient.” Either a comma or a colon can be used at the end of this phrase. The following chart lists appropriate salutations for various situations. If you want to send a form letter or if you cant find a specific name, you may choose one such as: 4 4 Dear Committee Member: 4 4 Dear Meeting Planne

36、r: 4 4 Dear Colleagues: 4 4 To All Sales Reps: 4 4 To Whom It May Concern: 4 4 Dear Sir or Madam: 4 4 Dear Madam or Sir: 4 4 Dear Purchasing Agent: 商務(wù)信件結(jié)構(gòu)商務(wù)信件結(jié)構(gòu)Structure of A Commerce LetterIf your letter is addressed to a company, the proper salutation is: 4 Gentlemen or Ladies: 4 Ladies or Gentlem

37、en:If your letter is addressed to an organization of only women or only men, use: 4 Dear Sirs: 4 Dear Ladies: 4 Dear Mesdames: 4 Gentlemen: 4 Ladies:If you do not know the gender of the person to whom youre writing, use one of the following: 4 Dear Kim Krause: 4 Dear K. Krause:商務(wù)信件結(jié)構(gòu)商務(wù)信件結(jié)構(gòu)Structure

38、of A Commerce LetterAfter formal salutations, use a colon. After informal salutations, use a comma. Whether you use the first or last name and whether you drop the Dear makes your letter either more or less formal: 4 Dear Mr. Jones: (most formal) 4 Dear Joan: 4 Dear Jim, 4 Jim, (very informal)2.7.5

39、Body of the Letter （正文）（正文）The body of the letter, or the message, contains your message, which begins two lines beneath the greeting. Usually the body paragraphs should be single spaced with two spaces between each paragraph. The body text usually includes: 商務(wù)信件結(jié)構(gòu)商務(wù)信件結(jié)構(gòu)Structure of A Commerce Lette

40、rA brief introductory section-generally five lines or fewer-that identifies you, your subject and your purpose; (2) One or more body paragraphs that contain the details of your message; (3) A conclusion that sums up the contents and encourages action. For example:商務(wù)信件結(jié)構(gòu)商務(wù)信件結(jié)構(gòu)Our company has develope

41、d a new range of sweet pie fillings. They are made from pure fruit, contain no artificial flavors, colorings and preservatives, and are sugar and fat free. I am enclosing further information and a price list. If you are interested in a free sample and a demonstration of our products, do not hesitate

42、 to contact us. 2.7.6 Complimentary Closing （信尾敬語）（信尾敬語）The complimentary closing is the part of a business letter in which you write your closing such as Sincerely”,” Cordially or Respectfully. Keep your complimentary close professional. Furthermore, many business letter writers like to add a trans

43、ition phrase to link the body to the end, for example: Structure of A Commerce LetterBest wishes, kindest regards , With kindest personal regards, Best regards, Cordially, Once again many thanks Best wishes for your future, I look forward to seeing you soon, When you write the complimentary closing,

44、 you should follow the guidelines:4 Place the closing two line spaces below the last line of text4 Choose a closing that parallels the level of formality used in your salutation. 4 In two word closings such as Sincerely yours, and Yours truly, capitalize the first word only. 4 Place a comma after th

45、e complementary closing. (Except Full Block Format)2.7.7 Signature （簽名）（簽名）Sign the name in the space between the close and the signature line, starting at the left edge of the signature line, and usually the name of signer is followed by his job title or position. For example: 商務(wù)信件結(jié)構(gòu)商務(wù)信件結(jié)構(gòu)Structure

46、 of A Commerce LetterSincerely, (Signature goes here) (Mrs.) Elisabeth BellDirector of Acquisitions 2.7.8 Attention line ( 經(jīng)辦人姓名經(jīng)辦人姓名)When you cannot address a business letter to a particular person, use an attention line，that means you hope the letter is led to a particular person or department whe

47、n the letter is addressed to a company. E.G.,商務(wù)信件結(jié)構(gòu)商務(wù)信件結(jié)構(gòu)Department of Journalism,Colorado State UniversityClark C223 Fort Collins, CO 80526Attention: Human Resource Manager 2.7.9 Subject lines ( 事由或標(biāo)題)Subject lines should convey something important, timely or valuable, it is a part of the body of a

48、 business letter, and it is placed below the salutation. E.G.,Dear Sir or Madam,SUBJECT: Web Design Conference in NorwayStructure of A Commerce Letter Sample A Standard Business Letter商務(wù)信件結(jié)構(gòu)商務(wù)信件結(jié)構(gòu)Structure of A Commerce LetterSynergy Energy Inc.1222 West Point DriveRadford, Virginia 24141 633

49、-3544May 10 20XX Waters Power Company15740 North Tree Pass Blacksburg, Virginia 24041 Attention: Mr. Bill Simpson, Project Engineering ManagerSubject: Project #663-87999Dear Mr. Bill Simpson We are pleased to submit A Proposal for the Riverfront Energy Conservation Project in response to your reques

50、t of February 12, 2001.The dam described in the attached proposal uses the most advanced design and materials. Of particular interest is the state-of-the-art landscaping techniques used to better incorporate the dam into the existing environment. As you know, overall appearance of the solution is a

51、crucial issue for everyone involved in this project.If you have any questions, please do not hesitate to call us.Yours trulySarah StevensSarah Stevens Project ManagerEnclosures: 22.7.10 Writing Practice商務(wù)信件結(jié)構(gòu)商務(wù)信件結(jié)構(gòu)Structure of A Commerce Letter1) Which of the following is a validly formatted date?A.

52、 Feb. 28th, 2001 B. 28th February, 2001 C. February 28th, 01 D. February 28th, 20012) Which of the following is a validly formatted inside address?A. Mr. Pat McCann, Personnel Director ABC Inc. 12 Penny Lane Blacksburg, VA 24060B. Mr. Pat McCann - Personnel Director ABC Inc. 12 Penny Lane Blacksburg

53、, VA 24060C. Pat McCann, Personnel Director ABC Inc. 12 Penny Lane Blacksburg, VA 24060D. Mr. Pat McCann, Personnel Director ABC Inc. 12 Penny Lane Blacksburg, VA3) Which of the following are valid and appropriate closings? A. Cordially B. Your obedient servant, C. I can do nothing but kneel in awe

54、of your presence D. Yours sincerely,EndInternet Explorer 6 Overview Internet Explorer 6 is the set of core Web browsing technologies in Windows XP. These core technologies have recently been updated as part of Windows XP Service Pack 2 (SP2) with Advanced Security Technologies.The Basic Technology O

55、f E-commerceWhether you are a home user browsing content or getting e-mail on the Web, an IT administrator deploying and maintaining a rich set of Windows Internet technologies, or a Web developer creating Web content, Internet Explorer 6 gives you the freedom to experience the best of the Internet.

56、 Internet Explorer 6 SP1, the latest version of Internet Explorer, provides a flexible and reliable browsing experience with enhanced Web privacy features for all Windows users. This version includes a full installation of the Web browser and the most recent version of Outlook Express, the e-mail client that is included with Internet Explorer.Internet