Report on Qinhuangdao Power Generating Company Limited development strategy research

1、 Report on Qinhuangdao Power Generating Company Limited development strategy researchAbstract With the deepening reform of the power system,the business model of the power industry and power generation business environment is undergoing profound changes.Through the introduction of the past and prese

2、nt state of development of the Qinhuangdao Power Generation Co.Ltd，this paper adopts PEST environmental analysis model to systemically analysis the company's domestic environment,draw on Porter's industry analysis model to analyze the competitive environment，analyze the opportunities and thr

3、eats that exists in the current environment,and then work out the future development strategy,and put forward countermeasures and suggestions to implementation of the strategy , it has certain application value on the company's development strategy.Keyword: Development Strategy; Power Industry;P

4、EST Analysis;1. Introduction The power industry is the country's basic industries,which has been controlled long by the state,it is the state monopolies.Electricity market competition changes more severely,and the electricity market is more complex than ever before.Faced with intense changes in

5、the market and the serious challenges in the business environment,the company want to be able to obtain long-term survival and continuous development , it is imperative to develop enterprise development strategies. Development strategy has a direct impact on enterprise development direction, objecti

6、ves, priorities and strategies，it has played an irreplaceable important role in long-term stable and healthy development of enterprises.In a sense,business is whether successful or not，making flexible use of strategic management is also very important. In the face of the increasingly serious current

7、 business environment and increasingly the difficulty a new situation,Qinhuangdao Power Generation Co. Ltd is order to always occupy the dominant position in the increasingly fierce market competition,it must constantly adapt to new environments and accelerate the formulation of the new company'

8、s development strategy. It must make a new development strategy as a guide,make effort to develop itself to become a first-class enterprise which has a solid core business and can carry out a variety of operating capacity in the areas of strength .2. Qinhuangdao Power Generating Company Limited Envi

9、ronmental Analysis2.1 The company backgroundQinhuangdao Power Generating Company Limited located in the industrial zone of Qinhuangdao City, the eastern part of the harbor area, the predecessor was founded in December 1990, the company is a joint venture by the North China Power Grid Co., Ltd. and H

10、ebei Construction Investment Company, QinhuangdaoPower Generation Company Limited established on May 18, 1994. In January of 1998 ,it begin to make corporatization and restructuring and legal management, commercial operations, becoming the first North China Power Grid to the market, which is indepen

11、dent accounting, self-financing power generation companies. The company of total investment are 3.4 billion yuan. The company has four generating units, the total installed capacity of 1 million kilowatts, is a national-class power plants.2.2The analysis of the past condition about the company We ca

12、n adopt PEST environmental analysis model to systemically analysis the company's domestic environment.First, we can talk about the political environment.The political environment is political factors that constrain and influence the development of enterprises,involving the country's social s

13、ystem, political structure, the government promulgated the guidelines and policies, political groups, the political situation as well as other countries of the world's foreign policy.Second,the legal environment include the national administrative organs at all levels of the various laws and reg

14、ulations, and statutory provisions.2.3 The analysis of the future condition about the company2.3.1 The economic environment The economic environment is an enterprise survival and development of socio-economic situation that the country's economic policies, including social and economic structure

15、, economic structure, macroeconomic policies, the distribution of productive forces, demographic factors, the degree of market development, regional economic development level.Compared with other environmental forces, the economic environment has a more broad and direct impact on business activities

16、. Chinese economy and the world economy increasingly integrated domestic and international markets increasingly high degree of integration of a number of strong multinational large-scale entering the country, so that our enterprises are faced with international pressure not abroad, but also to the i

17、nternational market for our companies, and participate in international competition to create opportunities and convenience. Qin electric company in the world in various sectors in the number of businesses continue to decrease in firm size, under the premise of the increasing market share and indust

18、ry concentration, as a peaking power plant grid left without access to any of a large-scale power generation group, to company's future development has brought tremendous pressure. 2.3.2 The social environment The social environment refers to the intensity of the enterprise where the region'

19、s population, income level, cultural and educational level, the industrial use of electricity and residential electricity growth trends, which will determine the demand for electricity and the development direction.Qin at the Beijing-Tianjin-Tangshan power grid electricity company, focus on the chan

20、ging situation of the electricity industry will to some extent, the future development of the company, of which both opportunities and challenges. Opportunities prompted the company to accelerate technological innovation to adapt to the high security of electricity demand of electricity consumption

21、growth rate and deal with key power industry, the other can accelerate the purchase of electricity directly to large users of research implementation; challenges is the company's energy saving pressure will continue to increase, the other will have to increase investment in marketing efforts. 2.

22、3.3Technical EnvironmentThe technological environment refers to the technology elements in the corporate environment in which this element is directly related to the collection of the various phenomena, including the system of national science and technology, science and technology policy, technolog

23、ical level and technological development trends. In the rapid development of science, technology environment impact on businesses may be creative can also be destructive, companies must anticipate the changes brought about by these new technologies to make appropriate strategic decisions on the stra

24、tegic management, to gain new competitive advantage.Power generation companies are device-intensive and technology-intensive enterprises, expanding the size of the economies of scale demand for electricity production, electricity production technology in continuous improvement. The application of ad

25、vanced technologies and structural changes led to the decline in overall energy consumption of the electric power industry and the improvement of environmental standards. 2.4The need for strategic of the enterprise development environment The enterprise is a part of the society, exists in a social e

26、nvironment, its business activities are the impacted by the surrounding environment. This includes not only the enterprise micro external environment, ie, industry environment,but also includes corporate external macro-environment that is indirectly or potentially impacted .Therefore, the analysis o

27、n the external environment of enterprises is essential. The power companies increasingly get rid of the color of the government monopoly,it has more and more market players characteristics . Consciousness, behavior are all so more market-oriented.Promote the power of corporate culture, strategy, org

28、anizational structure occurred reconstruction.To develop and implement the development strategy is not only the need of adaptation to the power system reform and development of electricity market,but also the pro-active response to the inevitable choice and the primary task of the competition in the

29、 market. Each enterprise in its business activities in with the dynamic role of the external environment ,that is to say,each enterprise has its own characteristics.So the external environment must be specific conditions.PEST model for a particular enterprise,Qinhuangdao Power Generation Co. Ltd is

30、using for analyzing the external environment in which the best analytical tools for strategic impact. 3.Strategy for the future of the Qinhuangdao Power Generating Company Limited 3.1 By STEEP to analysis the Qin Power Company to develop the future strategic environment 3.1.1 social environment Chin

31、a's economy is still belong to rely on additional investment to expand the scale of the extensive economic, and conservation-based economy, there is a great gap. With the continuous economic development, national efforts to control the high energy-consuming industries will further increase. Atte

32、ntion to service, attention to costs, concern efficiency, as power companies must require. Change of the power industry, will inevitably require electricity companies to make the appropriate adjustments to adapt to the new environment and new situation. 3.1.2 The economic environment for development

33、 The power industry is the basic industry of national economy, economic development, electricity must first. Power products are used from production to life in almost all sectors and industries, electricity demand growth is closely related to the development of national economy. Good economic enviro

34、nment, the level of urbanization continues to accelerate and continuously improve people's living standards, and thus the demand for electricity will continue to rise, which Qin Power Company to create a good space for development and development opportunities. 3.1.3 Factor of Environmental Prot

35、ection Environmental protection, with the increasingly stringent national environmental protection requirements, flue gas desulfurization devices have become increasingly thermal power plant important part of. Company in the tourist city, on the one hand, Qinhuangdao City development with environmen

36、tal-friendly urban central heating and the development of industrial areas in eastern Qin Power Company to provide potential business opportunities. On the other hand, the stringent requirements of state and local governments on environmental protection Qin Power Company has established a high stand

37、ard. In accordance with the notice of Hebei Province on the work of power plant flue gas desulfurization, in order to effectively improve the environmental conditions of Qinhuangdao City, to meet environmental requirements, Qinhuangdao Power Company intends to equipment modification to the existing

38、four units, an increase of flue gas desulfurization facilities to reduce sulfur dioxide emissions, reduce environmental pollution. 3.1.4 The national government policy considerations The Government's policy also affect business behavior. In the "Eleventh Five-Year Plan", the basic prin

39、ciple of the development of electric power is: to deepen reform, strengthen power grid construction, vigorously develop hydropower, optimize the development of coal, our government has put forward the "12th Five-Year" period, China's energy consumption unit COP than in 2005 decreased b

40、y 20%, reduce emissions of major pollutants by 10% of the target. Power industry as a resource-intensive industries, is an important area of energy saving and pollution reduction. 3.2 Qin electric company's future development strategy formulation 3.2.1 Qin Power Company to develop the need for f

41、uture development strategies.The development strategy is the general direction of enterprise managers identified the development of enterprises, general purpose, general characteristics and the general guiding principle. It reflects the values and businesses trying to establish their own image, reve

42、aling the differences of the enterprise and other enterprises in general. Since 2002, the state of the power industry has taken a series of reform measures, the grid split, bidding, 9 Electric Power Group Corporation set up the Electricity Regulatory Commission was established, the industry self-reg

43、ulation, competition and cooperation of the power pattern, toward the power The free market competition has taken a pace. The power companies increasingly get rid of the color of the government monopoly, more and more characteristics of the market players, awareness, behavior and so more market-orie

44、nted. Attention to service, attention to costs, concern efficiency, as power companies must require. Change of the power industry, will inevitably require electricity companies to make the appropriate adjustments to adapt to the new environment and new situation, to power enterprise strategy, cultur

45、e, organizational structure occurred reconstruction. Enterprises can not succeed in the increasingly fierce market competition has always occupied a dominant position, we must constantly adapt to the new environment, and accelerate research to develop new company development strategy. 3.2.2 Qin Powe

46、r Company to develop the guiding ideology for the future development strategy. The formulation of corporate strategic objectives is to determine the corporate mission. The corporate mission is the reason for the existence and purpose different from other types of organizations. Electricity is the ba

47、sic industry of national economic development, and the entire social and economic development is closely related to each other to promote the development, the fundamental purpose of the electricity production is to the benefit of society, the benefit of the people, profit maximization is always the

48、ultimate goal of the pursuit of business. Power companies must adapt to global economic development, and implementing the concept of development of the concept of sustainable development, Qin Power Company as a coal-fired power plant, "sustainable development, to create a first-class enterprise

49、" as a corporate guiding ideology for the main electricity production and management business, safe production, market-oriented development as the theme to improve the management model focused on economic benefits, with reforms, the implementation of the company, legalization and standardizatio

50、n of management to achieve business efficiency and social benefits of both a win-win. 3.2.3 Qin Power Company to develop the formulation of future development strategyThe development of the the Qin electric company is a unified system of production, management, management of the three, all three rel

51、y on each other, complement each other, are indispensable. To do any work, the need for systems thinking, the overall operation, can be neglected.Qin Dian strategy: for building a moderately prosperous society in the national economic construction to provide clean energy for the development of Qinhu

52、angdao City, to provide continuous heating and serving the overall situation at the same time, strive to build Qinhuangdao Power brand to create a harmonious enterprise, take the road of sustainable development , and gradually build the company into a rich resource integration capability, innovation

53、 capability and development capacity, and safe, low cost, environmentally friendly excellent, high technology, human resources into full play of the new modern first-class enterprise.In the market economy and competition in the market environment, human resources, capital, technology and information

54、 flow.Usually flow to the visibility, reputation and high regions and enterprises. Based on this understanding, the development of the company.Process has a unique connotation of "Qin electric branding is extremely important. Company must be through a multi-Ways, a variety of practice Qin Dian

55、different shape from the image, and strengthen social responsibility in the community,Improve the entrepreneurial spirit, soul, reflect the overall values and corporate culture-building mechanisms to enhance the company's overall quality and the overall image, Qin Dian "brand image of stren

56、gth, cognitive ability, reputation and competitiveness.Promote the social and internationalization of the brand, the formation of the company's overall competitiveness. 3.3 Strategy implementation issues and response options of Qin electric company's future development Humanity today depends

57、 on according to the survival of the atmospheric environment is facing an increasingly serious pollution, including sulfur dioxide is causing the most important component of air pollution. As coal-fired power, the amount of coal ranks first in the world, Qin Dian in the coastal city, a higher demand

58、 on the the Qin electric sewerage. Qin Dian future implementation of the strategy development process will inevitably encounter the production of technical measures is difficult to meet the stringent requirements of environmental protection policies, thereby constraining the implementation of busine

59、ss development and corporate strategy. To conform to national policies and to fulfill corporate social responsibility, obligation, on the one hand, the Qinhuangdao Power companies must continue to strengthen technological innovation around the energy-saving new technologies, new processes, to carry out the transformation of the corresponding device for reducing emissions, saving goals. At the same time focus on personnel training, follow-up to the scientific and technical personnel q