潤膚品市場分析情況英文版

1、潤膚品市場分析情況英文版l . l & l , l . 02,0004,0006,0008,00010,00012,000JF01MA01MJ01JA01SO01ND01JF02MA02MJ02JA02SO02ND02JF0302004006008001,0001,2001,4001,600Volume Sales(000Ton)Value Sales (000Rmb) 6%9%4 Months Growth vs YA2%3%VolumeValueMAT Growth vs YA1,7411,8852,08513,62614,0941,4524Months to JF024Month

2、s to JF03EyeHandBodyFacial2302472,2452,423100961191494Months to JF024Months to JF03EyeHandBodyFacial () ()6%9%3%8%11%7%20%26%4 2%0%6%14%3%2%5%17% 03 02050100150200250JF 01MA 01MJ 01JA 01SO 01ND 01JF 02MA 02MJ 02JA 02SO 02ND 02JF 03OILUVOTHERSREG LOTIONUC LOTIONMILK LOTION , ()National, Body BaseXX20

3、.019.7-0.320.7 19.219.720.31.1NIVEA4.35.10.83.94.85.44.80VASELINE64.6-1.46.45.64.94.3-1.3SOFTSENSE1.820.22.21.42.21.80.4National, Body Base 4M toJF024M to JF03ChgND 01 JF 02 ND 02 JF 03Chg .LONG LI QI15.510.1-5.413.417.79.910.3-7.4YU MEI JING2.56.94.42.42.68.25.42.8AN AN5.63.5-2.15.35.93.13.9-2SMISS

4、3.52.4-1.13.23.822.8-1BAI QUE LING 1.82.20.41.522.51.9-0.1MININURSE12.31.31.20.82.51.91.1O.BRAND37.740.93.239.535.939.942.26.3National, Body Base 4M toJF024M to JF03ChgND 01 JF 02 ND 02 JF 03ChgXX24.623.9-0.724.624.622.725.50.9NIVEA7.89.11.36.88.99.48.8-0.1VASELINE9.77-2.79.69.87.26.7-3.1SOFTSENSE1.

5、92.30.42.21.52.42.20.7LONG LI QI8.55.4-3.17.1105.15.7-4.3SAKULA2.941.13.32.54.53.40.9AN AN6.43.7-2.75.77.13.34.3-2.8MININURSE3.13.60.43.72.63.73.31YU MEI JING1.33.321.21.33.82.81.5CATHY1.11.60.51.50.62.210.4O.BRAND31.434.63.232.929.934.534.54.6 . ( ) 1001135.2-451.32643.525 0.5-56 4.2543.18013.544M

6、03 .()100735.9-455.01740.3140.4-598.8215.5668.83 ( )4M 03 24.59.211.632.518.9-15.3TTL BodyLotion BasicKeyCompetitorsCombinedJBNIVEASOFTSENSEVASELINEVolume Base13.54.17.225.422.2-20.8TTL BodyLotion BasicKeyCompetitorsCombinedJBNIVEASOFTSENSEVASELINEValue Base4 03 National, Body Lotion Basic Base4M to

7、JF024M to JF03ChgND 01 JF 02 ND 02 JF 03ChgXX39.535.4-4.139.739.333.337.9-1.4VASELINE11.37.7-3.611.910.78.37-3.7NIVEA5.96.20.35.56.36.65.8-0.5SOFTSENSE4.64.4-0.25.43.74.64.10.4YU MEI JING6.115.69.55.66.717.912.86.1BAI QUE LING4.34.70.43.55.25.24.2-1XILI2.11.9-0.21.92.41.52.3-0.1HAI ER MIAN3.11.9-1.2

8、3.72.41.92-0.4GONG DENG3.41.9-1.54.52.12.11.5-0.6XIAN ZI2.61.5-1.12.3312.1-0.9O.BRAND17.118.81.71618.217.620.32.1YU MEI JING priced about 60rmb/kg.YU MEI JING3.184.92.83.39.26.73.4BAI QUE LING 1.51.70.21.21.81.91.5-0.3PEARS0.910.10.71.10.91.10FA1.70.9-0.82.21.11.10.7-0.4TOBABY1.30.8-0.51.41.20.70.9-

9、0.3XILI0.80.800.80.80.610.2O.BRAND11.814.52.711.312.514.114.62.1XX48.545.8-2.748.748.343.348.80.5VASELINE16.911.8-5.117.316.512.710.8-5.7NIVEA8.69.50.989.4109-0.4SOFTSENSE4.95.20.35.645.54.90.9National, Body Lotion Basic Base4M toJF024M to JF03ChgND 01 JF 02 ND 02 JF 03Chg4.94.97.55.93.74.25.28.211.

10、34.28.814.29.911.21.20.80.91.31.53.43.64.24.23.82.902468101214161820JF 01MA 01MJ 01JA 01SO 01ND 01JF 02MA 02MJ 02JA 02SO 02ND 02JF 03220ml(浴后乳液）108ml（鮮奶乳液）110ml 108678978871111121192207881078789101098 (10.6)(10.3)4M 024M 03 02 03 6.115.61081.43.4892204.712.278N2 26.362.8108613.6121622019.749.2912N A

11、 33.262.21086.912.3233022025.549.92630 1961922932833802064M to JF024M to JF03TownBCD CitiesA Citeis4 Cities226342921636521451423220333125317220514Months to JF024Months to JF03TownBCD CitiesA Citeis4 Cities () (000)24%13%34%24%52%29%-5%-13% 03 02YU MEI JING15.69.54.9-0.739.12543.2BAI QUE LING 4.70.47

12、.72.81.8-3.13.60.2HAI ER MIAN1.9-1.20.5-2.820.251.3XILI1.9-0.20.7-0.10.3060.8GONG DENG1.9-1.5000.3-0.31.3-2XIAN ZI1.5-1.10.1-0.10.3-0.45.1-0.6O.BRAND18.81.719.410.914.1-8.624.71.74 03 02 02 02 35.4-4.131.3-3.433.9-10.346.91.57.7-3.614.5-4.23.3-2.62.1-6.76.20.311.2-0.54.3-0.30.70.24.4-0.29.7-1.90.60.

13、40.60.4A 4 YU MEI JING852.1-0.221.514.13.22.6BAI QUE LING 1.70.22.50.90.7-11.40.2PEARS10.10.1-0.11.9-0.31.20.4FA0.9-0.71.30.30.3-0.21.1-2.8TOBABY0.8-0.50.3-0.41.1-1.21.50.6XILI0.800.300.30.12.20.3O.BRAND14.52.412.56.711.7-1.720.13.8XX45.8-2.735.1-1.748.1-7.163.85.4VASELINE11.8-5.120.1-4.15.6-43.6-11

14、.4NIVEA9.50.915.2-0.57.90.610.3SOFTSENSE5.20.410.5-0.90.90.70.90.64Months to JF03 chg YA JF02 chg YA JF02 chg YA JF02 chg YAA CityBCD City4 CityNationall - 6% 9% l , . , l (11%), (7%) l , 26% 17% ; a l , , , l, l , l , A ; , l , ; , , & A , ()(000)020406080100120JF02JF03JF02JF03JF02JF03JF02JF03J

15、F02JF034 04,0008,00012,00016,000JF02JF03JF02JF03JF02JF03JF02JF03JF02JF034 A 0102030405060JF02JF03JF02JF03JF02JF03JF02JF03JF02JF03 , A 010203040506070JF02JF03JF02JF03JF02JF03JF02JF03JF02JF034 4 ( )4M 024M 03 01020203 32.528-4.530.834.724.731.9-2.8 2005.75.738.98.9 10.16.7-3.410.39.97.45.8-4.11003.32.

16、5-0.83.13.42.62.4-12006.82.9-3.97.16.532.8-3.73001.21.21.80.60.6 22.415.6-6.820.524.814.217.2-7.61005.86.30.56.25.46.36.30.920016.69.3-7.314.319.57.911-8.5010202030203 200607013.6 87878676100747284753.4200878561545.630027223.1 88868986100656380758.92008785878613.6 (000)10.44.36.926.37.820.88.221.4(1

17、1)(11) .4 02 03 02 03 02 034 96.990.3-6.791.579.9-11.732.528-4.53426.8-7.21261303127.7-3.42621.7-4.315715818.218.70.519.118.1-1.112512815.215.90.712.413.30.9161148 1.83.41.66.211.65.439360.55.65.10.47.77.317391 , 露華濃 雅佳美 潤膚露450 37(82), (200)3.78.114.510.64M to JF024M to JF03SOFTSENSE 200mlSOFTSENSE

18、110ml5.244.84.95.511.114M to JF024M to JF03ENRICHED MILK 125mlFIRMING 200mlFRESH 125mlFRESH 200mlINTENSIVE MILK 125mlINTENSIVE MILK 200ml 9.88.42118.4-137111519232731354M to JF024M to JF03Vaseline 200mlVaseline 100ml 02 03 02 03 02 03 2007013.626.3 10072754.33.414.614.2 20085546.95.621.522.1 300223.

19、131.4 10063757.88.916.316.5 200858620.813.624.123.4 11052735.913.315.716.1 200837512.612.223.923.3 20064627.97.247.933.6 12534443.42.722.922.1 20052622.47.230.227.3 12555422.92.118.522 200526111.210.423.827.4 100636419.712.918.819.1 200516228.126.429.129.6(000) ( )4M 024M 03 01020203 37.130.1-739.63

20、4.629.131.4-3.2 2005.15.12.68.18.1 12.310.1-2.213.311.311.38.7-2.61004.94.1-0.85.24.64.33.8-0.82006.95.3-1.67.66.16.24.2-1.93000.20.70.50.20.30.70.60.3 24.814.9-9.926.323.315.214.6-8.71009.15.4-3.710.57.74.36.8-0.920015.79.5-6.215.715.610.97.8-7.8010202030203 (000) 20036556.2 849386845.14.3100677682

21、782.52.1200706672663.92.7300131322130.91.9 8382817811.87.81008280767543.8200716773679.74.94 02 03 02 03 02 03 37.130.1-730.823.3-7.514113921.219.3-213.211.8-1.418817514.714.80.19.39.1-0.2185175 9.19.40.320.219.7-0.653524.24.60.33.94.90.91251011.11.60.411.40.413512312.620.27.621.629.88.2118106 , 露華濃

22、雅佳美 1.91.12.30.52.94M to JF024M to JF03FA 400ml-PUMPFA 250mlFA 100ml1.110.46.258.522.91.21.31.34M to JF024M to JF03ENRICHED 200mlENRICHED 125mlFIRMING LOTION 200mlFRESH 125mlFRESH 200mlINTENSIVE MILK 125mlINTENSIVE MILK 200ml 7.96.86.984M to JF024M to JF03Vaseline 200mlVaseline 100ml 02 03 02 03 02

23、03(000) 200556.229.1 10076782.52.115.315.5 20066663.92.723.122.4 30013130.91.934.731.9 100807543.817.917.1 20067679.74.926.826.1 10047261.81.515.110.9 2503311.41827.226.8 400195.738.2 200334414.96.553.150.6 1254121.41.724.424.4 20032372.2332.128.8 12521302.81.720.225 200334566.72629.2 10054447.16.12

24、1.421.2 20037328.66.732.329.8(95) ( )4M 024M 03 01020203 60.149.8-10.361.658.148.651.9-6.2 200553.188 27.818.1-9.726.229.718.218-11.7501.60.6-11.71.40.50.7-0.710011.27.5-3.711.610.87.47.6-3.220014.79-5.712.517.59.38.6-8.930001.11.1001.11.21.2 32.326.7-5.635.428.427.325.9-2.51002216.5-5.527.814.815.9

25、17.32.520010.310.37.613.611.48.60-5.0010202030203 (000) 200192235.9 5445615749.931.1502215966.9111005144525218.514.4200403336374022.730087 4537575958.143.21004436555431.131.52003126312939.629.2 55.348.164.656.356.1 54.946.543.753.640.921.5194115.928.77.447.72.96.89.77.27.9JF02JF03JF02JF03JF02JF03JF0

26、2JF03JF02JF03JBYU MEI JINGNIVEAVASELINEPEARSO.BRANDS4 A S AE AN AW A W A, . 1.31.31.52.40.40.20.90.20.30.20364M to JF024M to JF03INTENSIVEMILK 200mlINTENSIVEMILK 125mlFRESH 200mlFRESH 125mlFIRMINGLOTION 200mlENRICHED125mlENRICHED200ml 02 03 02 03 2009102631 125322125 2005123430 125542724 2005115048

27、200 125 200 125 200 0102030405060708090100GZ-H/SSH-H/SBJ-H/SCD-H/S/DA-H/SS AE AN AW AMilk 200mlUC Lotion 200mlREG Lotion 200mll A l 200 l , 200 , l, A , 4108658269418361621643834Months to JF024Months to JF034 CityA CityBCD CityTown () ()-5%+3%53858476692319414Months to JF024Months to JF034 CityA Cit

28、yBCD CityTown -11-10-50727-1214M 024M 03 01 02 02 03 2220.7-1.320.523.620.820.6-3 15.713.9-1.817.613.613.814.10.56.812.75.96.27.412.712.65.2 118-310.711.488.1-3.3 6.34-2.35.86.944-2.93.43.403.43.33.83-0.3 0.62.72.10.212.82.71.721.2-0.81.82.31.21.1-1.2 0.210.80.20.20.91.10.90.80.5-0.30.80.70.50.5-0.2

29、 ( )4 A 4 03 03 03 03 10.5-3.928.6-10.419.93.919.1-2.2 17.7-7.110.6-0.616.70.111.9-335.919.4207.110.33.12.11.5 10.9-7.10.7-0.54.9-3.116.6-1.4 0.4-0.61.6-1.55.4-3.65.4-1.13.8-1.74-0.63.40.82.9-0.1 1.513.52.83.22.721.31.6-0.61.1-0.80.8-0.61.4-1.4 0.70.70.60.51.31.11.10.90.2-0.11.1-1.50.60.20.1-0.2 ( )

30、2.53.30.31.72.31.32.73.23.73.22.93.83.533.52.84.63.24.44.23.85.144.84.63.40.702468101214JF 01MA 01MJ 01JA 01SO 01ND 01JF 02MA 02MJ 02JA 02SO 02ND 02JF 03IC 25gIC 60gReg.60gUC 25gUC 60g ( )312828293039396194151621051015202530354045JF 02MA 02MJ 02JA 02SO 02ND 02JF 03JB CreamIC 25gIC 60gUC 25gUC 60g 40

31、g10.68152136.4 60g7.97741721.4 25g6.88532710.5 60g6.17333421.8 25g663381010.6 40g3.8592685.5 25g3.75825142.9 ( ) 53% 14% 40g .51.758.813.811.234.5304M to JF024M to JF03H/S/DG/KMisc.Stores 4 02 03 02 03 02 03 2220.720.116.923.926.1 15.713.919.116.112.110.86.812.711.720.11.52 1183.9218.716.6 6.343.82.

32、196.8 ( )02468101214161820JF02JF03JF02JF03JF02JF03BAGBOTTLETUBE0510152025JF02JF03JF02JF03JF02JF03BAGBOTTLEY M J0510152025JF02JF03JF02JF03JF02JF03BAGBOTTLE ( )79%57%25% l , 25g . l 4 l 25g l l , 68.679.215.316.116.54.2Volume BaseValue BaseBOTTLEBAGOthers( 03)(-10%)(-11%) s .4.817.549 2.811.354 8.624.9473.613.6543.815.8474.214.5489.129.7514 1.87.556A 4.316.755 3.513.25012.329.3453733.86366.2Volume BaseValue BaseModern TradeTraditional Trade6.66.32930.631.733.831.430.6Volume BaseValue BaseSouthEastNorthWest5.54.918.734.834.44143.816.9Volume BaseValue Base4 CityA CityBCD