第9章 全球價值鏈、供應(yīng)鏈與外包.電子教案教學(xué)課件

1、Xian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong University第第9 9章章 全球價值鏈、供應(yīng)鏈與外包全球價值鏈、供應(yīng)鏈與外包國際商務(wù)國際商務(wù)普通高等教育普通高等教育 “十一五十一五”國家級規(guī)劃教材國家級規(guī)劃教材 Xian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong University目錄目錄Xian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong University9.1

2、引言引言Xian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong University9.2 全球價值鏈全球價值鏈前向渠道聯(lián)盟及伙伴的活動、成本及利潤供應(yīng)商活動、成本及利潤購買者/終端用戶的價值鏈企業(yè)內(nèi)部開展的活動、成本及利潤Xian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong University表表9-1 價值鏈與競爭優(yōu)勢策略價值鏈與競爭優(yōu)勢策略成本優(yōu)勢成本優(yōu)勢差異化差異化規(guī)模經(jīng)濟(jì)政策與決策學(xué)習(xí)活動聯(lián)系能力利用時機(jī)活力聯(lián)系位置企業(yè)的相互聯(lián)系相互關(guān)系垂直一體

3、化程度學(xué)習(xí)市場進(jìn)入時機(jī)一體化企業(yè)成本或差異的政策規(guī)模地理位置制度因素制度因素（管制、合并活動、稅收等）Xian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong University圖圖9-2 價值鏈增值微笑曲線示意圖價值鏈增值微笑曲線示意圖增加的價值價值鏈:標(biāo)準(zhǔn)+研究+設(shè)計(jì)+制造(總和) +營銷+物流+金融+售后服務(wù)研發(fā)營銷、銷售渠道、品牌生產(chǎn)Xian Jiaotong Universi

4、tyXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong University9.3 全球供應(yīng)鏈管理全球供應(yīng)鏈管理Xian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong University9.4 全球外包全球外包Xian

5、 Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong UniversityXian Jiaotong University9.5 對讀者的啟示對讀者的啟示X